Globe powers the energy of MassKara 2026 with 5G

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Bacolod City – The City of Smiles comes alive every October as colorful masks, music and festivities fill the streets for MassKara. This year, Globe is adding to the energy with a month-long lineup powered by Globe 5G, giving Bacolodnons and visitors more ways to enjoy and share one of the country’s most vibrant festivals.

The activities put Bacolod’s people and places at the center, giving students, artists, musicians, families, and local communities opportunities to participate while showcasing homegrown talent throughout the festival. “MassKara reflects the creativity, optimism and strong sense of community that Bacolod is known for. We want to give Bacolodnons more ways to come together, showcase their talents and make the most of the festival with connectivity that keeps up with them,” said KD Dizon, Globe Chief Marketing Officer.

The celebration kicked off on October 10 with 5G HyperMove, which brought the local running community together for a challenge to collectively reach one million steps. Young creatives also took part in 5G Building Craft: Paint Tomorrow, using mural art and Gemini AI to develop concepts inspired by Bacolod’s digital future.

Bacolod’s well-known destinations also became part of 5G EnergyTok, a TikTok dance challenge featuring San Sebastian Cathedral and Public Plaza, Negros Museum and Art District, The Ruins, and Capitol Park and Lagoon. Participants showcased their creativity while putting some of the city’s distinct landmarks in the spotlight.

Music will take center stage at G Music Fest on October 17 at the Bacolod Government Center, headlined by December Avenue. Selected student bands from 5G EnergyJam will also perform, giving young musicians from local universities a chance to bring their talent to the MassKara stage.

From October 16 to 18, festival goers can visit the Globe 5G Pitstop booth along Lacson Street for interactive activities, 5G SIM activations and device upgrade options. The hub will give visitors a place to explore Globe 5G while staying close to the main MassKara events.

Globe’s MassKara initiatives are made possible with the Bacolod Gugma Foundation Inc., GCash, Ayala Malls Capitol Central, Jollibee, Leslie’s Chips, and Viu, together with our official beneficiary, Pawssion Project. These collaborations help bring the activities to more people while highlighting the places and local talent that make MassKara distinctly Bacolod.

Beyond the festival

Beyond the festival, Globe will bring its digital programs to local entrepreneurs and students. The Globe Caravan will help micro and small business owners explore connectivity and digital tools for social commerce, while a campus initiative at Bacolod City National High School will provide 20 5G-enabled devices and Digital Thumbprint Program sessions to support digital learning and responsible technology use.

Through its MassKara activities, Globe is combining connectivity with opportunities for Bacolodnons to create, perform, learn, and participate in the digital economy. Its community programs extend that effort beyond the festival, helping students and entrepreneurs build practical skills they can use in their everyday lives. For more information about Globe, visit www.globe.com.ph

GCash unlocks exclusive deals and digital convenience for Bacolod’s MassKara Festival 2026

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Enjoy the Masskara festivities, and discover exclusive GCash promos from October 16-18, 2026!

Bacolod City once again comes alive with the sights, sounds, and festive spirit of MassKara Festival as GCash joins locals and visitors in one of the city’s most anticipated celebrations. From October 16 to 18, 2026, festival‑goers can discover exclusive merchant offers, alongside activities and surprises across key areas of the festival.

Beyond the parades, music, and colorful festivities, MassKara brings together communities, consumers, and local businesses. As digital payments become increasingly part of everyday transactions, GCash is making it easier for festival-goers to pay, explore local merchants, and enjoy more of what Bacolod has to offer. Through merchant partnerships and activities across key areas, GCash hopes to give more reasons to explore and celebrate MassKara.

Unlocking exclusive GCash deals & promos at Masskara

Festival-goers can enjoy exclusive deals from participating merchants when they pay with GCash. These offers give visitors more ways to discover local businesses while getting added value from purchases made throughout the celebration.

Activities will also take place across Lacson Street and the Public Plaza, where festival programs will run from 3 p.m. to 11 p.m. Visitors can look forward to freebies, surprises, and other experiences throughout the festivities, including the MassKara Crawl, which encourages customers to explore participating merchants along the way.

“MassKara is deeply rooted in the community, and the festival experience is shaped by the many people and businesses that make it come alive. By being present in areas where people gather, we make digital payments and merchant offers part of a more convenient and enjoyable experience for locals and visitors alike,” said Maria Tania Padilla, VP and Regional Business Unit.

A festival itinerary will also give visitors a preview of activities and offers they can discover, making it easier to plan their time and experience more of MassKara.

Bringing digital convenience into the celebration

Festivals bring people together to eat, shop, explore, and celebrate, creating opportunities for local businesses to connect with more customers. For participating merchants, the MassKara festivities provide another way to engage with consumers during one of Bacolod’s busiest celebrations, while festival-goers can discover new experiences and local favorites throughout the city.

As Bacolod celebrates MassKara Festival, GCash brings residents and tourists more ways to enjoy the festivities with exciting offers, exclusive deals, and freebies.

Here’s how you can join the fun with GCash:

• Arriving at Bacolod-Silay Airport or BREDCO Port? Download and register for the GCash app, then buy load to enjoy freebies.

• Visit MassKara bazaars at Masskanameats and Merkado Lacson to get freebies

• Explore the MassKara crawl and participating partner merchants for exclusive promos

• Drop by GCash booths at Lacson Street Public Plaza and Megaworld for more festival activities

• Get your GCash Visa Card at 888 Chinatown Square.

For Bacolodnons, these activities enrich a celebration that has long been part of the city’s identity. By bringing offers and experiences closer to where people gather, GCash helps festival‑goers make the most of MassKara while giving local businesses greater opportunities to connect with the community.

For more information, please visit www.gcash.com.