MICECON returns to Davao this 2023

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After 10 years, the Philippine M.I.C.E.Conference (MICECON) returns to Davao City where it will showcase the region’s rich culture, stunning natural environments, vast culinary offerings and vibrant hospitality to a global audience. The convention will be held at the SMX Convention Center in SM Lanang Premier on 1-3 March 2023 with over 600 participants from the tourism and business events sector.

The MICECON 2023 is the biggest gathering of the Meetings, Incentive Travel and Conventions and Exhibitions (MICE) professionals in the country bringing together the special mix of the local and foreign delegates in the MICE industry to learn about the different global trends on business meetings, witness the beautiful sceneries of the premier city of the south, and invite them for networking opportunities with both the local and international MICE experts. This is in collaboration with the City Government of Davao, the Department of Tourism (DOT) and its marketing arm, the Tourism Promotions Board (TPB) Philippines.

One of the key developments in the business meetings industry is the rise of “bleisure” or combining business and leisure travel experiences. Davao stands as a shining example of the country’s bleisure destinations with its varied cultural and entertainment offerings for business travelers. Davao is home to 11 indigenous tribes and has a rising expat population from varied religious and cultural backgrounds. Blessed with pristine beaches, amazing dive spots, an abundance of flora and fauna, the freshest and quality produce, and delicious cuisines which tourists crave for, Davao City is an ideal bleisure destination. It also continues to grow its capacity as a MICE destination with more venues and accommodations for conventions as well as professionals who show the Philippines’ best quality of hospitality, diversity, peace and stability.

Corporate social responsibility is always at the core of MICECON. This year will be at the Philippine Eagle Center in Barangay Malagos, Davao City. Flowing from the industry’s thrust to highlight sustainability in its tourism efforts, MICECON delegates will visit the sanctuary in the hopes of raising awareness in the preservation of critically endangered species housed in the Philippine Eagle Center. The center welcomes donations as it continues to expand its care for more animal species and breeding of Philippine Eagles.

"We, at TPB are dedicated to promoting sustainability while simultaneously marketing the Philippines as a top travel destination. We constantly make sure to practice sustainable tourism because we gain from both positive and negative impacts on our environment. Through our CSR at the Philippine Eagle Center, we hope to inspire individuals to travel responsibly”, said TPB COO Maria Margarita Montemayor Nograles.

The event is made possible with the support of the following sponsors: Cebu Pacific, Philippine Airlines, Abbott Laboratories, Hotel 101, Eudoo Technologies, Destileria Limtuaco & Co., Inc. and the Engkanto Brewery.

Delicious treats and some entertainment activities will also delight the guests at the conference courtesy of the following sponsors: Villa Margarita, Waterfront Insular Hotel Davao and DOT Region XI on the first day; and Agriya and Pearl Farm, Royal Mandaya Hotel, Acacia Hotel and Rogen Inn, Discovery Samal and the Mayor’s night by the City Government of Davao and SM Lanang Premier and Zegen Management Group on the second day. Davao Region Cacao Council & Annipie Bakery Cafe, Dusit D2 Hotel and Davao Region Coffee Council, and Maan’s Bakeshop and TPB for the Farewell Dinner will cap the last day of activities.

Through Davao’s hosting of MICECON 2023, it is expected to renew ties with its tourism stakeholders, make new connections and position itself as a key MICE destination.

Check out www.micecon.ph for more information.

MICECON 2023 highlights Davao as key MICE destination

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Located in the southern part of the Philippines and the center for development in Mindanao, Davao City is hosting this year’s MICECON once again after 10 years. The conference is deemed as an effective way to restart and boost economic and tourism activities, not only in the Davao region but also the rest of the Philippines and the world.

The Department of Tourism (DOT) through the Tourism Promotions Board Philippines (TPB) and the City Government of Davao spearheads the M.I.C.E Conference (MICECON), the largest gathering of Meetings, Incentive Travel, Conventions and Exhibitions (MICE) professionals in the country to be held on March 1 to 3 at the SMX Convention Center in SM Lanang Premier.

“Davao’s hosting of the MICECON will provide a tremendous boost to the city’s tourism industry and a huge step towards its own vision of making Davao a preferred MICE destination not only in the Philippines but in Asia”, said TPB COO Maria Margarita Montemayor Nograles.

With the theme, “MICEConverge: Blaze New Trails,” the three-day conference will serve as a gateway to provide more business opportunities and strengthen ties with domestic and international stakeholders. It is a hybrid event expected to bring in 500 in-person delegates and up to 2,000 online participants from here and abroad.

Highlights of the event include the MICE Youth Challenge, Power Dressing and Glam Makeup Sessions and Workshops where Davao’s finest tourism and product services will be on full display with the sub-themes, “Celebrating Nature”, “Celebrating Diversity” and “Celebrating Travel and Technology.”

First MICE Youth Challenge in Davao

The first and much awaited Philippine MICE Youth Challenge will take place on March 1 during MICECON 2023. It is a national contest for students who are enrolled or have recently completed the MICE Management or Business Events Class in a Philippine-based university. This activity gives contestants the opportunity to conceptualize and present an event business plan that will be reviewed by a select panel of MICE experts to deepen their knowledge about industry practices.

This initiative aims to foster a culture of creativity and excellence among the participants and serve as a learning platform to better equip them to become MICE professionals. It was conceptualized by the Philippine MICE powerhouses who are members of the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) and the Philippine MICE Academy.

The participants of this challenge will be judged by esteemed representatives from the Center for International Trade Expositions and Missions (CITEM), the Hotel Sales and Marketing Association (HSMA), and the Philippine Chamber of Commerce and Industry (PCCI).

The winners of the challenge will win up to PhP 15,000 plus tokens and the chance to compete at the Asian Federation of Exhibition and Convention Associations (AFECA) Asia MICE Youth Challenge.

For more information about the event, visit www.micecon.ph.