IVO and Ace Hardware step up sustainability efforts

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A leading name in water purification and a popular retail brand are renewing their commitment to a sustainable future by rolling out more eco-friendly water filters nationwide.

 Shaina Magdayao,  IVO’s ambassadress

IVO is expanding its availability to more than 100 Ace Hardware stores by the end of the year. This new partnership seeks to offer a simple and effective way to use less plastic.

What IVO offers

Good things really do come in small packages, like a water filter. IVO may be tiny, but it is packed with benefits. Backed by Japanese technology, IVO ensures that the tap water you drink is safe and fresh. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

In addition to its technology, IVO helps address plastic pollution, one of the largest contributors to climate change. According to Oceana, a marine protection group, two garbage trucks’ worth of plastic is dumped into the ocean every minute. This staggering amount highlights the urgent need for sustainable products like IVO.

Each IVO filter can purify up to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic bottles. IVO simplifies life by removing the need to constantly purchase water stored in bulky containers.

Additionally, IVO is practical for everyday use. It eliminates the need to buy and carry bulky water containers. By simply attaching the filter to their faucet, users enjoy a continuous supply of clean water.

Shared commitment

“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, President of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint,” she added.

IVO and Ace Hardware launch at the SM Megamall, September 26, 2024.

From left: Ivan Manzo- Product Manager, IVO Joan Diego- Toray; Adrian Tan- Toray; Inna Alonso- Business Development Manager, IVO; Hiroyuki Iwaki- Toray; Donna Yan- President, IVO; Shaina Magdayao- IVO Ambassador; Mon Albert- Head of In-store Marketing, Ace Hardware; Jeremy Techico- Merchandising Division Head, Ace Hardware; Ronald Roldan- Head of Marketing, Ace Hardware; Edwin Ting - SVP Operations, Ace Hardware; Nicolas Dy - Deputy General Manager, Ace Hardware

ACE Hardware shares IVO’s passion for sustainable practices, as shown by its consistent support of green initiatives over the years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, the Retail Asia also recognized Ace Hardware for promoting sustainable products through the “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

Impact of partnership

The collaboration goes beyond increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos can benefit from high-quality, eco-friendly filter. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call to action – so that other businesses may follow suit and minimize their environmental footprint.

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IVO hits over 100 Ace Hardware shelves

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An ace player in water purification technology is celebrating its 6th year in the business by bringing safe and eco-friendly hydration solutions to more Filipinos.

IVO is extending its market reach in Ace Hardware stores with a target of more than 100 branches nationwide by the end of the year. This means more Filipinos will have access to the advanced Japanese technology that earned certifications from the Department of Health- Food and Drug Adminstration, Japan Industrial Standards, and NSF International. While this partnership is new in terms of scale, Ace Hardware has initially carried IVO products in its eight branches.

Same goal

The partnership between IVO and Ace Hardware developed naturally, with both having a similar attitude towards sustainability. These companies have been promoting eco-friendly products for years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, Ace Hardware also won the ESG Initiative of the Year - Philippines for promoting sustainable products through SM Retail’s “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

IVO benefits

Meanwhile, IVO has long offered a better way to consume water. It is more than just a faucet-mounted water purifier. IVO’s cartridge is capable of filtering up to 1,500 liters – equivalent to 5,000 small 300ml single-use plastic bottles or 79 large water jugs. By using IVO, people can reduce plastic waste, save money, and enjoy good quality water.

Aside from its environmental benefits, IVO provides clean and fresh water by utilizing a meticulous filtration process. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

Celebrating milestones

Since IVO products will become easier to access thanks to Ace Hardware, more people can benefit from this eco-friendly technology. Through this partnership, both companies might inspire more Filipinos to make a small change in their daily routine, which can create a big difference for the planet.

The IVO-Ace collaboration is more than just increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos will benefit from high-quality, eco-friendly filters. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call for other businesses to follow suit and minimize their impact on the environment.

IVO and Ace Hardware will hold a launch event at the SM Megamall on September 26. Gracing the event is IVO’s ambassadress, Shaina Magdayao, who is a believer and user of the product. The event will highlight the companies’ shared goal of supporting sustainability, one filter at a time.

IVO Water Purifier unveils Shaina Magdayao as its very first celebrity ambassador

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Shaina Magdayao

IVO Water Purifier, in celebration of its fifth anniversary, has partnered with dancer, model, and one of the country’s premiere actresses dubbed as ‘Empress of Drama’ Shaina Magdayao as its very first celebrity ambassador.

Launched last April 2018, IVO is very enthusiastic and proud to be having its very first celebrity ambassador after 5 years.

Not just a celebrity but Shaina also actively works with diverse NGO's and orphanages—such as her new Passion Project with Kythe Foundation, STRANDS OF HOPE, where she donated her hair in support of Pediatric Cancer Patients—as well as raising awareness and extending much-needed help to tragedy-stricken areas. 

Shaina  is also a health and fitness enthusiast, a self-proclaimed “OC,” and believes having "a place of everything and everything in its place" which is also what the IVO brand stands for.

Shaina Magdayao and Donna Yan, General Manager of Moduvi, Inc

“Shaina has an active lifestyle. She’s into yoga and wellness. She’s also very organized. PLUS she supports a list of diverse organizations. We believe Shaina is the perfect fit for our brand”, said Ms. Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier. “We’ve recently celebrated IVO’s fifth year too and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to inspire Filipinos to be more cautious in choosing and having safe and easily accessible drinking water at all times. IVO is able to provide millions of Filipino households with 99.99% bacteria-free drinking water straight from their kitchen faucets.”

IVO is a small and compact water purifier that uses an advanced hollow fiber membrane technology to filter drinking water. This is the same technology used in dialysis machines and artificial kidneys to purify blood. It has 0.1 micron filtration which guarantees that even the most microscopic contaminants like E.coli, salmonella, and amoeba wouldn’t pass through its filter.

IVO is from the makers of Torayvino™, the No.1 Faucet-mounted Water Purifier in Japan. It is manufactured by Toray Industries, a Japanese firm and a global industry leader in fibers and textiles, environment and engineering, and life sciences among others. The company provides carbon fiber composite materials for Boeing aircrafts and automobiles, essential components for textiles (Heattech and Airism) used by Uniqlo,

Ivan Manzo, IVO Product Manager ; Shaina Magdayao and Donna Yan, General Manager of Moduvi, Inc.

“IVO believes in sustainability and we also aim to reduce single-use plastics. One small IVO cartridge can provide up to 1,500L water—that’s actually equivalent to 79pcs. of 5-gallon water containers or 5,000pcs. of 300ml plastic water bottles. You won’t need to stock-up on unsightly, big, and heavy water containers nor dispose of a lot of plastic bottles. Plus it’s very affordable—a starter set (1 head unit + 1 cartridge) retails for PHP 1,980 while the refill cartridge is only PHP 1,380.” said IVO Product Manager Mr. Ivan Manzo. “IVO’s cartridge is also DOH-FDA, NSF, and JIS certified so you are assured to be getting 99.99% bacteria-free and safe drinking water, anytime, any day.”

IVO is owned and distributed by Moduvi, Inc. and is available nationwide at LazMall, ShopeeMall, IVO.PH, and select Mercrury Drug, Ace Hardware, True Value, AllHome, Anson’s, and Rustan’s branches. IVO will soon be available in GrabMart as well.

 

Shaina Magdayao and Matteo Guidicelli in Cinema One's “Single\Single”

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Cinema One and The Philippine Star’s first project, “Single\Single” with Kapamilya stars Shaina Magdayao and Matteo Guidicelli.

Shaina Magdayao and Matteo Guidicelli

Shaina and Matteo are teaming up for the first time in an original cable TV series that merges engaging comedy and relevant issues for the urban singles living in a complicated, modern world on Cinema One this August 29 (Saturday) at 8PM.

“Single\Single” Team with Shaina Magdayao, Matteo Guidicelli and Cinema One and The Philippine Star during the media launch held at the Abs-Cbn Bldg., Quezon City, August 13, 2015. 

“Single\Single”, Cinema One and The Philippine Star’s first project, is the cable channel’s first TV series that focuses on issues ranging from quarter-life crises to relationship dilemmas in a digital world. More importantly, the series aims to underscore the importance of handling finances, career path planning, and having a work-life balance for the urban millennial.

Cinema One's first breakthrough series follows the story of Joee (Shaina) and Joey (Matteo), two single strangers who will exchange sparks or non-sparks as an odd couple forced to share an apartment for practical reasons and tries to answer the question, “when strangers have no choice but to share the rent, will it be a disaster or a happy ever after?”

As a first of its kind project on Philippine cable TV, “Single\Single” combines the power of cable and print media to talk to Filipino millennials about how to cope as a single individual in an entertaining format. Each week after an episode airs on Cinema One, in-depth discussion about wealth management will be provided in the Philippine Star’s Business Lifestyle section by wealth management expert and inspirational speaker, Francis Kong.

The show’s lead stars also serve as role models to millennials. Shaina, who grew up in showbiz, is one of the many young celebrities who has managed her finances well. She owns several business ventures, including a salon and a summer camp for kids. Meanwhile, Matteo who hails from Cebu, also has a background in entrepreneurship as his family has established businesses in his hometown. 

Also joining the cast of “Single\Single” are Cherie Gil who plays Matteo’s single mom in a very offbeat parent role; award-winning Cinema One Originals actress Anna Luna as Shaina’s career-driven buddy; and theater actor Brian Sy as Shaina’s gay friend. Indie favorites Mara Lopez and Matt Daclan will also be completing the cast in guest roles.

“Single\Single” is under the direction of international award-winning independent cinema director Pepe Diokno, who also marks his first venture into cable TV and comedy. Palanca winner Lilit Reyes serves as the series’ writer, while film producer of the highest grossing Pinoy indie movie “That Thing Called Tadhana,” Bianca Balbuena produces the series. 

Cinema One aims to support and uphold Filipino produced movies and shows by screening Filipino movies and showcasing Filipino filmmaking talent through Cinema One Originals. It is also a pioneer in the cable industry through its originally produced shows that give an in-depth discussion about the film and entertainment industry such as “Inside The Cinema Circle” and “CinemaNews.” It belongs to the family of cable channels under Creative Programs, Inc. (CPI), a subsidiary of ABS-CBN.

“Single\Single” premieres this August 29 on Cinema One. New episodes will air every Saturday at 8PM with replays on Wednesdays at 830PM and Sundays at 10PM.