Sony Pictures Television (SPT) Networks, Asia unveils new look for AXN

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“Redefining Action” campaign embodies AXN’s focus on intense, intriguing, smart and unexpected stories 

PHILIPPINES – Sony Pictures Television (SPT) Networks, Asia is launching a refreshed visual identity for AXN with an impactful original new look that aligns with the channel’s current programming focus. The new branding, including a new logo, graphic elements and marketing campaign, will roll out across AXN’s on-air and online platforms just prior to the premiere of The Voice Season 9 tonight. 

Hui Keng Ang, Senior Vice President and General Manager, Sony Pictures Television Networks, Asia said :

“While AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes. Our new look aligns with that programming sensibility and speaks to today’s viewers, who are connecting with our brand across linear and digital channels, as well as social media.”

AXN’s dynamic new logo features a custom-built avante garde typeface, accentuated by a three-dimensional pyramid, which is a classic shape associated with mystery and the convergence of energy, bathed in striking shades of red. 

“Red evokes energy, action, passion and danger. We are harnessing the power of that color in a new campaign that encourages viewers to discover and embrace the sense of fearlessness that permeates AXN’s series,” explains Maurizio Vitale, senior vice president of marketing, Networks for SPT, who oversaw the network’s brand refresh globally. 

The network’s new “Redefining Action” campaign, which will roll out simultaneously with the refreshed brand identity, underscores the channel’s focus on programming defined not by a particular genre but by an overall attitude -- intense, intriguing, smart and unexpected. 

Complementing the bold new look, AXN has a stellar line up of new and returning series to get viewers excited for the Fall TV season. The focus on intense, intriguing, smart and unexpected stories is reflected in the premiere on September 28 of highly anticipated drama Quantico, starring Bollywood icon Priyanka Chopra; a show not short of twists where one of the group of FBI trainees at Quantico is suspected to have plotted a massive terrorist attack. 

The Blacklist Season 3 is all about redefining action with Elizabeth Keen (Megan Boone) finding herself on the FBI’s most wanted list and on the run with Raymond Reddington (James Spader). On September 22, reality TV sensation The Voice Season 9 kicks off with mega music stars Pharrell Williams, Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing wannabes; the sincerity, chemistry and rivalry make it a not-to-be missed competition. 

Check out AXN’s new look and programming schedule at www.AXN-Asia.com or join the conversation on Facebook at AXNPhilippines.

Sony Pictures Television, a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms.

SPT Networks now in the Philippines as Sony Channel

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Sony Channel is the premier destination for the biggest and best in Hollywood Entertainment. 

Designed for the socially connected viewer, Sony Channel spotlights the most captivating, talked about shows on TV, airing close to the U.S telecasts. From dramas and comedies to lifestyle and reality programming, this is television that you live, breathe and crave.

Sony Pictures Television Networks, Asia is set to dazzle viewers in the Philippines with a new look for beTV. Debuting October 15, Sony Channel will be the premier destination for female-skewing Hollywood entertainment. 

Sony Channel will feature some of the most captivating and talked-about drama, comedy, lifestyle and reality programs on TV, all airing close to the U.S. telecasts, together with popular feel-good movies. New programming will include “How to Get Away with Murder,” the latest drama from executive producer Shonda Rhimes (“Scandal”, “Grey’s Anatomy”). Other new series coming to Sony Channel include White House drama “Madam Secretary,” starring Téa Leoni; romantic comedy “Manhattan Love Story”; as well as the comedic drama “Jane The Virgin.”

“We believe there is an opportunity in the Philippines for a general entertainment destination that is female focused, but also male inclusive. These four new series are smart, edgy and driven by strong women -- a perfect fit for the new Sony Channel brand,” said Hui Keng Ang, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.

These series will join a variety of popular returning programs on Sony Channel, including pulsating medical drama “The Night Shift,” starring Eoin Macken (“Merlin”), which debuted as the top scripted series last summer in the U.S.; musical drama “Nashville,” which follows the struggles of the fading queen of country music and a rising young star respectively played by Emmy-nominated Connie Britton (“Friday Night Lights”) and Golden Globe-nominated Hayden Panettiere (“Heroes”); along with reality competition “Cupcake Wars” and dating series “The Millionaire Matchmaker.”

Fresh, confident and stylish, with a dash of clever wit, Sony Channel is visually stunning with a brand identity that perfectly complements its line-up of high calibre programming. 

New Series Include “How to Get Away with Murder,” “Madam Secretary,” “Manhattan Love Story,” and “Jane The Virgin” 

Top-Rated Series “The Night Shift” and “Nashville” Set To Return

“HOW TO GET AWAY WITH MURDER”

In “How to Get Away with Murder,” Oscar nominee Viola Davis (“Doubt”, “The Help”) stars as the brilliant, charismatic professor and master litigator Annalise Keating, who invites five of her first year law students to work on high profile cases and manipulates them into doing dirty legal legwork. Shonda Rhimes, Betsey Beers and Peter Nowalk serve as executive producers. “How to Get Away with Murder” is an ABC Studios production. 

“MANHATTAN LOVE STORY”

This romantic comedy follows the journey of a new couple played by Analeigh Tipton (“Crazy, Stupid, Love”) and Jake McDorman (“Shameless”); juxtaposing the things they say with their thoughts. Peter Traugott, Jeff Lowell, Robin Schwartz, Rachael Kaplan and Jon Liebman serve as executive producers. “Manhattan Love Story” is an ABC Studios production.

“MADAM SECRETARY” 

Téa Leoni (“Tower Heist”) plays Elizabeth McCord, the shrewd, determined, newly appointed Secretary of State who negotiates politics and issues, both at the White House and at home. Barbara Hall, Lori McCreary, Morgan Freeman and David Semel serve as executive producers. “Madam Secretary” is a CBS Television Studios production in association with Revelations Entertainment. 

“JANE THE VIRGIN”

Gina Rodriguez (“Filly Brown”) stars as the titular character whose vow to save her virginity until her marriage to a detective is dashed when a doctor artificially inseminates her by mistake. Jennie Snyder Urman, Ben Silverman, Gary Pearl and Jorge Granier serve as executive producers. “Jane the Virgin” is produced by CBS Television Studios and Warner Bros. Television, in association with Electus. 

Sony Channel Debuts on October 15, 2014, from 7AM

About Sony Pictures Television Networks, Asia

Sony Pictures Television Networks, Asia was established in 1997 with Singapore as the Asian headquarters of Sony Pictures Television’s networks business. It operates six ad-supported 24/7 channels which are wholly-owned by Sony Pictures Entertainment.

AXN is the home of thrilling entertainment; beTV is the place to be for the best of TV; Sony Channel is the stunning, premier destination for best of female-skewing Hollywood entertainment; Animax offers anime for all; ONE is powered by prime and current South Korean entertainment content; and GEM serves up star-studded and popular general entertainment programming from China, Hong Kong, Taiwan and South Korea.

Follow www.facebook.com/SonyChannelPH and http://twitter.com/SonyChannelPH for more.

Sony Channel will be seen on SKYCable Channel 35, Cignal Digital TV Channel 60, Destiny Cable Channel 62, Cable Link Channel 39.