Shopee is The Most Tweeted E-Commerce Brand in the Philippines this 2021

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This year, Shopee takes the second spot for the most talked-about brand in the country with topics such as Shopee’s K-pop acts and mega campaigns garnering the most buzz

With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021.

The leading e-commerce platform in Southeast Asia and Taiwan took the second spot overall in Twitter’s ten most tweeted brands list in the Philippines, which was released as part of the latter’s “Best of Tweets 2021” awards announced on December 14, 2021. The annual rundown aims to celebrate and recognize outstanding brands for their groundbreaking campaigns and engaging digital content.

Martin Yu, Director at Shopee Philippines, said, “We are pleased to be recognized as one of the most talked-about brands in the country by Twitter. As we welcome a new year, Shopee will push for excellence and increase engagement satisfaction not only in-app but on other platforms as well. This coming 2022, we will continue to improve our services to better tend to the needs of our consumers, sellers, and brand partners.”

As a platform that prioritizes making online shopping safe, fun, and engaging for everyone, Shopee regularly engages with its users on social media through relatable posts with timely content. During big campaigns, Shopee dominated the Twitter world with the appearance and performance of K-pop idols, which resulted in being in the top trending hashtags locally and nationwide.

Shopee also drives online conversations with the anticipation that comes with its big campaigns, TV commercials with Shopee brand ambassadors, and TV specials where users can win big raffle prizes, watch performances from their favorite celebrities or K-pop idols, and get the best deals and promos they can instantly ‘add to cart’ and check out during the show.

Successful Campaigns such as 9.9 Super Shopping Day and 11.11 - 12.12 Big Christmas Sale

Shopee continues to provide convenience and greater cost savings for its consumers with its yearly anticipated double-digit campaigns. The recent Shopee 9.9 Super Shopping Day and 11.11 - 12.12 Big Christmas Sale achieved multiple milestones, including 9.5 million items sold in the first hour of 9.9 in Metro Manila alone, over 270 million plays on Shopee Prize last 11.11, and a 14x surge in Shopee Mall orders during 12.12. More and more consumers also made Shopee’s integrated mobile wallet ShopeePay their preferred payment method with over 1.5 million top-ups for 12.12 alone.

With its continuous efforts to tailor and adapt to users’ shopping needs, Shopee now also ranks 3rd on YouGov’s Global Best Brand 2021 list in the Philippines, the only e-commerce platform to make it to the list.

“Mahal Ka Namin DITO”: DITO declares its love for Filipino subscribers with this heart-warming holiday video

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In celebration of Filipinos’ favorite time of the year, DITO Telecommunity is dedicating a special Christmas video to its millions of subscribers all over the country.

The video features inspiring stories of three DITO employees across different fields, each narrating how every effort they put into what they do at DITO is a labor of love not just for their loved ones but also to provide the telco service that Filipinos truly deserve. In “Mahal Ka Namin DITO,” the newest telco player reinforces their commitment to serve its subscribers fully recognizing the role that connectivity plays in their day-to-day lives.

“The best gift we can give our subscribers this Christmas is our exceptional service. While there may be some changes in the way we celebrate the holidays this year, we aim to bridge the gap by allowing Filipinos to remain connected with their families, friends, and loved ones.” said DITO’s Chief Administrative Officer Atty. Adel Tamano.

“We in DITO want to express our heartfelt gratitude to Filipinos who have given us a lot of reasons to celebrate during our launch year. We hope that through the video, our subscribers can see the passion and dedication of the entire DITO team to make sure that they made the right choice in supporting DITO,” added Atty. Tamano.

Aside from the video, DITO has a lot of exciting activities in store for everyone this holiday season. Topping the list is the DITO Loaded ang Pasko month-long promo with thousands of daily prizes for lucky participants. From December 6, 2021 to January 15, 2022, you can earn raffle entries simply by activating your DITO SIM, subscribing to DITO promos, logging in the DITO APP, or subscribing to DITO’s streaming platform partners. DITO will also have collaborations with various influencers on TikTok, YouTube, Facebook, and Instagram through live streams and fun challenges.

Throughout the Mahal Ka Namin DITO Christmas campaign, subscribers and non-subscribers alike will experience love in different ways online and offline. You can check out @DITOPhOfficial on social media and visit DITO Experience Stores nationwide for more details!

Find out more about DITO Telecommunity’s Christmas campaign and watch the Mahal Ka Namin DITO video on @DITOPhOfficial:

YouTube: https://www.youtube.com/watch?v=ewzEyzhqEGU

Facebook: https://www.facebook.com/DITOphofficial/videos/283155313753008/

Twitter: https://twitter.com/DITOphofficial/status/1466325543742177280

Wish 107.5 Ultimate Fandom Challenge Top Contenders Gear Up for Final Round

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Wish 107.5 fm station offers a whole new kind of fm radio broadcasting that is sure to entertain and enthuse the listeners. Granting not only song requests but also the listeners’ own personal wishes, as the station intends to inspire and prove that wishes do come true.

And more excitingly nowadays, Wish 107.5 is not just your ordinary fm station. A custom-built mobile radio bus roving around the busy streets of Metro Manila, showcasing live performances of your favorite artists is also something to look forward to from Wish 107.5.

Recently, Wish 107.5 presents of what the station has prepared for the final round of the friendly fandom competition. The media conference was held at Vagabonds Artisan Comfort Food in Timog, Quezon City.

After over two weeks of intense battle, the recently named top contenders of the first Wish 107.5 Ultimate Fandom Challenge are now gearing up for the competition’s final round.

Here are the top challengers vying for the championship tilt :

Darrenatics (Darren Espanto)

Juanistas (The Juans)

Dyfenders (Jason Dy) 

Mowienatics (Morissette Amon)

Also competing to be hailed as the 4th, 5th and 6th runners-up are the Wish Fandom Survivors :

Juan Karlos United Families Club (JK Labajo)

Francisnatics (Francis Lim)

Darylnatics (Daryl Ong)

At the series of the challenge , during the elimination round, the fandoms’ final score was computed through their performances in online voting (50%) and Twitter trending battles (50%). 

The faculty of the Ateneo De Manila University’s Department of Mathematics served as the official tabulating partner. 

Darren Espanto topped the online voting and also emerged victorious during the Twitter trending battle held on May 15. The group made it to the number one and eight spots of the Philippines and worldwide trends lists, respectively.

Apart from another round of online voting and Twitter trending battles, the remaining fandoms will go through a set of more intense challenges for the competition’s final stage. This includes an adventure race and a special collaboration with their favorite artist to be judged by prominent figures in the industry.

The Juans, Daryl Ong and Francis Lim -- three of the artists of the top seven fandoms  graced the media conference.

The Juans

Francis Lim

Daryl Ong

The finals night will be held on June 20 at the SMART-Araneta Coliseum where a total of Php 2.3 million will be given away to the winning fandoms, their artists and chosen beneficiaries.

Other fandoms who participated in the Wish 107.5 Ultimate Fandom Challenge include Callalista United (Callalily), Esang’s Angels (Esang De Torres), JBKlisters (JBK), Paollowers (Paolo Onesa) and SweetBryterNatics (Bryan Termulo).

For more updates, visit Wish FM 107.5 Facebook.

Twitter and NESCAFE blend together for real-time coffee experience via Periscope & Vine

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Twitter today announced a partnership with NESCAFÉ to unveil a whole new drinking experience with the NESCAFÉ RED MUG Machine live via Periscope this weekend, the best way to share and watch live video broadcasts from your mobile phone. This is part of a larger digital video campaign, which includes the debut of Niche creators Marc Morgan and Gwri Panner in Asia to develop original Vine content for NESCAFÉ Philippines that will launch on @NESCAFEPH.

This is the first time a brand in Asia Pacific is using Niche, a network of over 20,000 social media creators. As part of Twitter's Brand Strategy team, Niche executes marketing campaigns across the creator network alongside hundreds of leading brands and advertisers. For this campaign, the creative duo will create a series of Vines in the NESCAFÉ theme of #StartCreating that will launch this December. 

The multifaceted video campaign from NESCAFÉ Philippines is geared towards the launch of the new NESCAFÉ RED MUG Machine, a convenient and easy-to-use appliance that prepares café-like concoctions for coffee aficionados in the comfort of their own homes.

With Periscope, people can participate in the live broadcast of coffee moments with local celebrity and newly appointed NESCAFÉ RED MUG brand ambassador, Raymond Gutierrez, leaving him comments and hearts as he introduces the new machine. Using the state-of-the-art coffee maker, Periscope viewers can learn a new coffee recipe from Raymond in real-time as he prepares his own version of the Vanilla Chilled Coffee at the event, as well as join Raymond and his friends in their holiday season games and celebrations.

"Digital video engagement is growing exponentially in the region and live video is a huge draw for today's mobile consumers," Steve Kalifowitz, Head of Brand Strategy, Asia Pacific, Middle East and North Africa, said. "It's great that NESCAFÉ is willing to innovate and provide a differentiated customer experience through videos with the launch of the RED MUG Machine."

"We are pleased to partner with Twitter for the launch of the new NESCAFÉ RED MUG machine to drive innovative experience,” said Donald Howat, Business Executive Manager for Coffee and Creamer Creations at NESTLE Philippines. “The NESCAFÉ RED MUG Machine is a key innovation to level up the coffee experience at home using NESCAFÉ CLASSIC and NESTLÉ COFFEE-MATE. 

Twitter is an excellent partner to bring to life exciting moments to consumers. Periscope’s real-time broadcast amplified via Twitter will bring coffee enthusiasts much closer to experiencing the new NESCAFÉ RED MUG Machine so that, just like Raymond, they too can #StartCreating.”

For updates on the launch of the NESCAFÉ RED MUG Machine on Periscope and Vine, as well as more details about the product, follow @NESCAFEPH on Twitter and search for the hashtag #StartCreating. 

ABS-CBN announces Angel Locsin will no longer do the DARNA Movie Due to Health Reasons

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Angel Locsin will no longer be doing Star Cinema’s DARNA movie as ABS-CBN’s Public Relations team officially made an announcement tonight that due to health reasons.

PRESS STATEMENT ON THE “DARNA” MOVIE WITH ANGEL LOCSIN 

It is with deep regret that we announce that ABS-CBN, Star Cinema, and Angel Locsin have mutually agreed that Angel will no longer do the “Darna” movie due to health reasons. Because of her passion, dedication, and commitment to the project, she underwent various rigorous training regimens for two years. Unfortunately, this led her to developing a disc bulge in her spine. This then limits her from doing strenuous activities such as stunts, liftings, and the usage of harness, all of which will be required of her for the action scenes in the film. Aside from that, she will need to undergo rehabilitationand treatment.

And so while we have envisioned her to do the iconic Filipino heroine, Angel’s health and safety are both our primary concern. Hence, the decision.

Fans need not worry. They can still look forward to seeing her in a movie that she is currently shooting with Vilma Santos. Angel’s physical condition does not prevent her from finishing the said project.

Again, we sincerely thank Angel for her hard work and pray for her recovery.

— Kane Errol Choa

Head, Corporate Communications

Angel also made an Instagram post: 

therealangellocsinIt was a painful and hard decision to make, but we had to prioritize my health and welfare. Because of that, despite the two year preparations and rigorous training, I regret to inform everyone that I can no longer play Darna :( Production has to start filming already, and my body is not in the right condition to do anything too physically strenuous. It is only fair for production as I don't want to be the cause of delay or problems because of my recurring back injury. Rest assured that I am still undergoing treatment so I can come back stronger and hopefully, be your superhero again :) Thank you ABS CBN for looking after what's best for me and my health, especially to Tita Malou Santos. Thank you Tito Boy Abunda, Roxy Liquigan, & the rest of the Tonight with Boy Abunda team for giving me the chance to explain my situation in your show. To all Darna fans, I want to thank you for all the love and support you've given me. I will forever treasure that. And I hope and pray that you will give the same amount of love and support to the new Darna. Rest assured that ABS CBN has already chosen the perfect person to fill in Darna's boots. :) Again, thank you😘

(photo taken April 2012)

https://instagram.com/p/9TLGSNRSmo/?taken-by=therealangellocsin

https://twitter.com/ABSCBNpr/status/658610747388223490

RT ericjohnsalut: Angel Locsin explains why she is no longer doing Darna! Exclusive with Boy Abunda tonight!

TNT launches 2-Peso Unli Twitter promo to celebrate Aldub fever with 26 million tweets

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Filipinos and people worldwide flock to Twitter to get the latest news, connect with others and share their passion for the phenomenal Aldub love team every day. Last weekend, the Twitter conversation for #ALDubEBForLove reached 26 million Tweets – close to the current Super Bowl Twitter record of 28.4 million Tweets set on February 1, 2015.

First Tweeted at 10:34 p.m. on September 25, the fan-made official #ALDubEBForLove hashtag reached its peak at1:26 pm the following day with 43,000 Tweets per minute during the much anticipated visit of Alden Richards (https://twitter.com/aldenrichards02) at the mansion to see Maine Mendoza aka Yaya Dub (https://twitter.com/mainedcm).

Other top Tweets for #ALDubEBForLove last weekend included Alden’s message to #ALDubNation, Eat Bulaga’s (https://twitter.com/eatbulaga) first official photo of ALDub together, and what #ALDubNation means to people all over the world (See Top #ALDubEBForLove Tweets below).

TNT-powered Twitter Party

The next Twitter party is brewing this weekend with another milestone in the Aldub story as Maine is headed to the Eat Bulaga studio to visit Alden – an announcement that immediately sent netizens abuzz on October 1, Thursday.

To allow more Filipinos to join the live, public conversations on Twitter, TNT, the value brand of Philippine mobile services leader Smart Communications, has launched an Unli Twitter promo, which gives its 28 million subscribers and Aldub fans nationwide unlimited Twitter access valid for one whole day for just 2 pesos.

TNT subscribers with an active subscription to either the Alden15 or the Maine30 load can register to the Unli Twitter promo starting October 3, Saturday, by simply texting T2 to 4545. 

Upon successful registration, subscribers may sign in to their Twitter account to get live updates and chime in with their own reactions instantly using the fan-made official hashtag for one whole day.

“Aldub is a global phenomenon on Twitter and shows how our platform as the social soundtrack to TV has really connected Filipinos who love a good love story,” said Rishi Jaitly, vice president of Media, Asia Pacific and Middle East, Twitter. “We can’t wait to see if the live, public Aldub conversation can set global records by uniting their passionate fans, the nation and the world on Twitter.”

“It is amazing how the Aldub story on TV has become a shared experience that spills over to Twitter on a daily basis, where passionate fans converge and express their sentiments in real time,” said Evelyn Jimenez, Prepaid Marketing Head of Smart Communications.

“With this special promo, TNT and Twitter will enable more fans to join the social TV conversation and show their support for TNT endorsers Alden and Maine – in another big Twitter celebration this weekend."

Important Things to Think About: PH Social Media Directory

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Public service announcements and advisories are a vital tool in generating awareness for critical issues like weather situations and distubances. Important announcements in all media need to contain messages that provide information that is intrinsically useful to their respective audiences. 

Living in digital technology lifetyle, just want to share this Social Media Directory from The Philippne Government Official Gazette.

GOVERNMENT-MANAGED FACEBOOK AND TWITTER ACCOUNTS TO FOLLOW DURING NATURAL DISASTERS

The Official Gazette collates and amplifies announcements from agencies of the national government. We likewise release advisories on weather disturbances, as well as reports on government action and response to emergencies. The website, through its social media, also publishes consolidated crisis response information, as well as supplemental material to agency releases (like briefers on storm surges and flooding, guides to agency advisories, and public safety warnings). Follow us on Facebook and on Twitter.

For announcements on class suspensions, follow the Department of Education: Facebook | Twitter

For updates on relief operations—from the prepositioning of goods to their distribution, and to post-emergency care like situationers regarding evacuation centers—follow the Department of Social Welfare and Development: Facebook | Twitter

For updates and announcements on weather disturbances, including typhoon forecasts and storm signals, follow PAGASA: Facebook | Twitter

For information on volcanic activities, earthquakes, and tsunamis, follow PHIVOLCS: Facebook | Twitter

To get detailed reports on the national government’s disaster risk reduction efforts, including directives to and coordination with local government units, follow the National Disaster Risk Reduction and Management Council: Facebook | Twitter

For Metro Manila residents who would like to receive flood and traffic updates, follow the Metropolitan Manila Development Authority: Facebook| Twitter

For updates on health care provision during emergencies, as well as relevant public health advisories, follow the Department of Health: Facebook |Twitter

For announcements on transportation-related concerns such as flight cancellations, follow the Department of Transportation and Communications: Facebook | Twitter

For announcements on flight cancellations at the Ninoy Aquino International Airport (NAIA) and other airport service concerns, follow the Manila International Airport Authority: Twitter

For updates on the country’s sea transportation, and maritime search and rescue operations, follow the Philippine Coast Guard: Facebook |Twitter

For updates on the Humanitarian Assistance and Disaster Response movements of the military, follow the Armed Forces of the Philippines:Facebook | Twitter

For announcements regarding power distribution lines, follow the National Grid Corporation of the Philippines: Facebook | Twitter

For updates on airport status such as airport closures, and resumption of operations, follow the Civil Aviation Authority of the Philippines: Twitter

For emergency requests, and for updates from your respective localities (e.g., class suspension announcements and flood updates), follow:

Local governments in Metro Manila

Caloocan City — @PIOCaloocan | Facebook

Makati City — @MakatiInfo | Facebook

Malabon City — @Malabon_City | Facebook

Mandaluyong City — @MandaluyongPIO | Facebook

Marikina City — @MarikinaPIO | Facebook

Muntinlupa City — @OFFICIALMUNTI | Facebook

Navotas City — @Navotas_City | Facebook

Pasay City — @PasayPIO | Facebook

Pasig City — @PasigInfo | Facebook

Pateros — @MasnaMasPateros | Facebook

Quezon City — @qclocalgovt | Facebook

San Juan City — @sanjuancityncr | Facebook

Taguig City — @IloveTaguig1 | Facebook

Valenzuela City — @valenzuelacity | Facebook

Local governments outside Metro Manila

Apayao Province — Facebook

Aurora Province — Facebook

Autonomous Region in Muslim Mindanao — @BPIARMM | Facebook

Bacoor City, Cavite — @CityofBacoor | Facebook

Baler, Aurora — @LGU_Baler | Facebook

Bacolod City — Facebook

Batangas Province — @batspiocapitol | Facebook

Biliran Province — @biliranisland | Facebook

Cagayan de Oro City — Facebook

Cainta, Rizal — @onecainta

Camarines Sur Province — @camsurofficial | Facebook

Candon City, Ilocos Sur — Facebook

Cavite Province — @CAVITEProvGov

Cebu Province — @cebugovph | Facebook

Cebu City — @cebucityPIO | Facebook

Compostela Valley Province — Facebook

Cotabato Province — @cotabatoprov | Facebook

Dagupan City, Pangasinan — Facebook

Davao City — @DavaoCityGov | Facebook

General Santos City — Facebook

Iligan City — @LGUIliganCity | Facebook

Ilocos Norte Province — @Ilocos_Norte

Iloilo Province — Facebook

Lanao del Norte Province — Facebook

Lapu-Lapu City, Cebu — @lapulapucity | Facebook

Lingayen, Pangasinan — Facebook

Malolos City, Bulacan — @CityofMalolos

Mandaue City, Cebu — @PIOmandaue | Facebook

Masbate City — @LGUMasbateCity | Facebook

Mountain Province — Facebook

Naga City, Camarines Sur — Facebook

Negros Occidental Province — Facebook

Negros Oriental Province — Facebook

Northern Samar Province — Facebook

Nueva Ecija Province — Facebook

Nueva Vizcaya Province — Facebook

Pangasinan Province — Facebook

Puerto Galera, Oriental Mindoro — Facebook

Quezon Province — @quezonPIO | Facebook

Rizal Province — @RizalGov | Facebook

Romblon Province — @SulongRomblon

San Fernando City, Pampanga — @InfoCSFP | Facebook

Surigao City — Facebook

Surigao del Norte Province — Facebook

Tabuk City, Kalinga — Facebook

Tagum City, Davao del Norte — @tagumcity | Facebook

Vigan City, Ilocos Sur — @ViganPH

Zamboanga City — @zambocitygovt

Local government officials

Albay Governor Joey Salceda — @jssalceda | Facebook

Aurora Governor Gerardo Noveras — Facebook

Bataan Governor Albert Garcia — @abetsgarcia | Facebook

Calamba City, Laguna Mayor Justin Marc Chipeco — @mayortimmy | Facebook

Camarines Sur Governor Miguel Luis Villafuerte — @MigzVillafuerte | Facebook

Cavite Governor Juanito Victor Remilla — @jonvicremulla | Facebook

Laguna Governor Ramil Hernandez — @GovRamil | Facebook

Manila City Mayor Joseph Ejercito Estrada — @PresidentErap | Facebook

Olongapo City Mayor Rolen Paulino — @mayorrolen | Facebook

Parañaque City Mayor Edwin Olivarez — @BagongParanaque | Facebook

Santa Rosa City, Laguna Mayor Arlene Arcillas — @ArleneBArcillas | Facebook

Philippine Information Agency (PIA) regional accounts

National Capital Region (Metro Manila) — @PIA_NCR | Facebook

Region I (Ilocos Region) — @PIAregion1 | Facebook

Cordillera Administrative Region — @PIA_Cordillera | Facebook

Region III (Central Luzon) — @PIA_RIII | Facebook

Zambales — @piazambales

Region IV-A (CALABARZON) @piacalabarzon | Facebook

Rizal — @PIARizal | Facebook

Region IV-B (MIMAROPA) — @pia_mimaropa | Facebook

Palawan — @PiaPalawan

Region V (Bicol Region)

Camarines Norte — @piacamnorte | Facebook

Region VI (Western Visayas) — @PIARegion6 | Facebook

Iloilo — @iloiloinfocen | Facebook

Capiz — @PIACapiz | Facebook

Negros Occidental — @PIANegOcc | Facebook

Central Visayas (Region VII) — @PIACentralViz

Bohol — @PIABOHOL | Facebook

Cebu — @CebuInfocen | Facebook

Negros Oriental — @PIA7NegOr | Facebook

Siquijor — @PiaSiquijor

Region VIII (Eastern Visayas) — @pia_ev

Samar — @SamarPia

Region IX (Zamboanga Peninsula) — @PIAIX | Facebook

Region XIII (Caraga) — @PIACaraga | Facebook

Surigao del Sur — @piasurigaosur

A note on the unified system of hashtags employed during weather disturbances:

During storms, the name of the storm with the PH suffix (e.g. #YolandaPH) is used; #walangpasok to announce and track class and work suspensions; #floodPH to report or warn against flooding; #reliefPH to track information on relief efforts; #rescuePH and #safenow for rescue operations.

* For local government units who would like to have their active social media accounts added to the list above, please email us atfeedback@pcdspo.gov.ph

Stay informed, be safe and enjoy the wornderful world! 

Join Epson's #BrightenUp and win Home 3D Gaming System

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Epson Philippines Corporation (EPC) is inviting the public to enhance their gaming experience by winning a full HD, Epson 3D home projector. 

Twitter users will have a chance to win an Epson EH-TW550 3D home projector and a Sony Playstation 4 game console by following Epson’s Twitter account (@EpsonPH), and tweeting their answer to the question, “What do you do to add color to your life when life gets a little dull?” Entries must use the #BrightenUp hashtag and must be publicly visible to be valid.

“Epson is all about pushing the boundaries of technology and exceeding the vision of our customers – not just from the business sector or the academe, but also for entertainment enthusiasts. Customers will enjoy larger than life images and leap-from-the-screen excitement through the clear, crisp colors of our full-HD 3D home projectors,” said Lyn Lizarondo, Product Manager for Visual Instruments of Epson Philippines. 

“By answering just one simple question, our Twitter followers have the chance to experience next-level gaming and movies through our 3D home projectors that are perfect for home entertainment,” added Lizarondo. The contest runs from June 23 to August 25, 2015. 

Through Epson’s proprietary 3LCD technology, Epson projectors are able to project colors three times brighter than the 1-chip projectors of competing brands. Epson advises that aside from knowing the usual lumens specification of projectors (it usually just refers to ‘white lumens’), discerning customers should ask for the color lumens (or color brightness) to determine the real color brightness that their projectors are able to provide. 

The full terms and conditions of the sweepstakes can be found at www.epson.com.ph/brightenup.

Ruffles Bags’ grand fans day for Kathryn Bernardo trends worldwide

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Kathryn Bernardo, the young Kapamilya actress has proven her star power all over again! 

Kathryn's grand fans day held last November 23 at SM North EDSA Sky Dome, was the 4th worldwide trending topic and ranked 3rd in the Philippine setting, with 41 thousand tweets.

What makes it even more amazing is that at least 1,400 people flocked to the venue at the same time viewers were glued to their TV sets for the Pacquiao-Algieri boxing match.

“To dance is to be out of yourself. Larger, more beautiful, more powerful like our Queen!” Kathryn’s fans, the KathAsianiatics, tweeted.

Another fan, Margarette (@bernxarxokathhh) said, “Super saya kahapon! Sulit talaga!”

Kathryn was all smiles, greeting her fans, performing two songs and even giving away trendy Ruffles bags to lucky recipients.

The event ended the Ruffles Bags promo – where shoppers get three free admission tickets to the Grand Fans’ Day for every minimum P600 purchase of the product -- with a big bang. Its success has inspired Ruffles Bags to plan more activities for their idol Kathryn and her fans.

#TattAwards 2K14 Finalists

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Tatt Awards is a groundbreaking avenue that recognizes individuals who share Tattoo’s fiery position for greatness, founded on individuality and a sincere interest to lead by sharing with others

Tatt Awards 2014 now trims the list down to the top five online mavericks per category as they announce the finalists! 

The brave, the witty and the bold have made it to the top, and it is now time to pass it on to the rest of the online community as the voting begins. 

The power to choose the best is in your hands.

Vote for your favorite finalists at TattAwards.com until August 3, 2014. The remaining fifty percent (50%) of the Tatt awards criteria will be coming from the general public’s votes. The additional half of the criteria is based on content quality, social media impact and relevance to the specific category that were already determined by the Tatt Council during the deliberation phase. 

On August 8, 2014, Tatt Awards winners will be revealed.

Winners of the major categories of Tatt Awards 2014 will receive a cash prize of Php 100,000.00 and special awards will receive Php 50,000.00. 

Here are the Tatt Awards 2014 Finalists:

The One - This recognizes the masters of reinvention who not only adapted to new media, but succeeded in it as well. These are people whose creativity, unique voice and understanding of their medium enabled them to reinvent themselves yet remain bastions of their unique POV, subsequently becoming arbiters of online cool and enabling them to stand tall amidst the clutter and ever changing social media tide allowing them to crossover between mainstream and digital platforms and vice versa.

Vice Ganda

Kimpoy Feliciano

Abra

Bamboo

Katha Magazine

Trending Twitter Phenom of the Year - The most influential trendsetter on Twitter that moved people either with humor, opinion, or witty one-liners - all in 140 characters. This person is ahead of the pack in terms of Twitter popularity and content.

Kimpoy Feliciano

Vice Ganda

Senyora Santibañez

Gandang Gabi Vice

Professional Heckler

YouTube Phenom of the Year - This award is for the most influential video maker (individual or group) who shook the Pinoy Youtube space with creations, ignited thoughts, and entertained people online.

Jamich

Psy

Mikey Bustos

Lloyd Cadena

Super Selfie (Gab Valenciano)

Instagram Phenom of the Year - This award is for that person or group that harnessed a community of Instagram followers and likers to appreciate his very own art gallery of images online. Filtered or not, his images have inspired and influenced many to share more of their lives - in pictures, real-time.

Jelito De Leon

Patrick Dee

DearAteCharo

Gianimated

Googly Gooeys

Supreme Trendsetter of the Year – The Philippine Star’s Supreme section covers the best in social media, pop culture, and trends. This award goes to the person who has used social media to make a supreme impact on the pop culture landscape.

Baby Zion

KathNiel (Kathryn Bernardo and Daniel Padilla)

Vice Ganda

Flyart Productions

Ang Diary ng Panget

Ellen Adarna

Miriam Defensor-Santiago

Best Social Media Movement Award - This award goes to a social media account owner or group who launched an online movement working to improve the state of a societal cause in the Philippines. This person or group invested time and effort for the betterment of other people’s lives.

Youth Act Now

Change.org

Gawad Kalinga

BloggerforReliefPH

MovePH

Best Digital Artist, presented by Spotify - This is for musical bands and indie artists who fought hard to claim their space in the hearts of the Filipino audience who accept that web time is better than airtime. They created, shared, and now they lead people’s hearts through music online.

Bamboo

Sarah Geronimo

Mayday Parade

Parokya ni Edgar

Abra

Best Style Blog/MicroBlog Award - This is for that one person that not only reviewed fashion on his blog and/or microblog but also set trends that everyone followed and loved. This covers all Philippine fashion niches like clothes, events, and personalities.

DG Manila -David Guison

Liz Uy

Kim Jones 

Tricia Gosingtian

Style Bible

Best Fitness Blog /MicroBlog Award - As long as you talk mostly about sports, health, and fitness in any blog or microblog you have. The channel can be about any sport or all of them! It can even be an instructional blog about the activity or just a commentary about games.

PinoyFitness.com

David Guison

Run Rio

Fat Kid Inside

Whatsyourgameplan.tv

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Sofitel Manila’s Official Statement on the UNTV Boycott Campaign

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The UNTV boycott campaign rooted from the removal of their local tv network from the channel listings of Sofitel Manila Hotel. The #NoToSofitel and #BoycottSofitelPH trending continues.

In line with the ongoing campaign to boycott Sofitel Manila, we would like to share with you all the official statement of the management:

Sofitel Manila’s Official Statement on the UNTV Boycott Campaign

“We do not discriminate against any local or international broadcasting television channel. While we supply several television channels for our guests, the channels we air in the hotel are system-limited, and regularly changed based on several factors, including guest feedback and demand.

We are happy to hear the public’s concerns, and will consider to re-instate the UNTV Channel if this is a request from our hotel guests”.

*The official statement was posted 15th of July 2014 via the official Facebook Page of Sofitel Philippine Plaza Manila https://www.facebook.com/SofitelManila/posts/10152131396431568

About Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan.

Sofitel So hotels are new « boutique hotels » characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).

SOFITEL LUXURY HOTELS Philippine Plaza Manila

CCP Complex, Roxas Boulevard Pasay City 1300 Metro Manila, Philippines

Official Website: www.SofitelManila.com

Sofitel's Facebook: Sofitel Philippine Plaza Manila

Twitter: @SofitelManila

YouTube: Sofitel Philippine Plaza Manila

Email: FBReservations@SofitelManila.com

#NoToSofitel and #BoycottSofitelPH trending continues, UNTV37 Boycotts Sofitel Manila for Discrimination

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Now on its second week, the campaign #NoToSofitel and #BoycottSofitelPH have been enjoying the top trending in twitter worldwide, and have created a louder buzz on facebook and instagram.

UNTV has launched a campaign that challenges its supporters to take part in.

At appoximately 9:17 PM (PHT) on July 19, 2014, #NoToSofitelDay7 and #BoycottSofitelPHDay7 start to fill the 3rd and 4th spots on Twitter’s Worldwide Trends.

The campaign stemmed from the report received by UNTV37 Chief Executive Office, Kuya Daniel Razon, that Hotel Sofitel Manila dropped the station from its channel listings. 

This, for no apparent reason.

This prompted Razon to call on UNTV37 supporters to launch a boycott against the hotel for clear discrimination of the station – a free channel that should be enjoying any and all channel listings in local and cable TV providers.

Soon after the launching of the campaign, issues after issues against said hotel were brought to the public’s attention. 

Age discrimination

Earlier in June, distinguished Election lawyer, Atty. Romulo Macalintal, filed a case against Sofitel when it refused to grant him 20% senior citizens discount on February 8, 2014, while he was dining with a friend at the Sofitel Le Bar Restaurant.

Macalintal claims that this is a violation of his rights as a senior citizen and that such move by said hotel is a clear case of age discrimination.

Social Status discrimination

Another issue that was brought to public attention is about the two nannies who were denied entry to the hotel’s buffet area just because they were wearing “scrub suits.” 

This apparently happened in December 2012, when said nannies of one of the guests in a wedding reception held in Sofitel were not allowed to enter the buffet area where they were about to dine because they were in their nanny uniforms. 

Said guest, who is also an Accor Advantage Plus member, cried social status discrimination pertaining to the incident.

Accor Advantage Plus is a program that offers Accor hotel customers advantages and rewards, wherein one of its member-hotels is Sofitel. 

Racial discrimination

Another incident was the refusal of Sofitel for a Filipino teenager, who was a hotel guest, to enter because the security said that “food bought from outside is not allowed.”

This happened in November 2013. The young man who didn’t really enjoy the food in the hotel bought food from a fastfood chain; but upon entering the hotel, the security guard didn’t allow him entry and told him to just eat the food in his car.

The following day, one of the young man’s companion saw a number of foreigners entering the hotel with “food bought from outside” right in front of the hotel security. 

Good thing this companion brought his smart phone and was able to video the whole thing. But when he showed the video to the Duty Manager, all that was said was “pagsasabihan ko na lang po ang guard” [I will just tell about this to the guard].

No sooner than he said it, another group of foreigners came in with “food bought from outside”. A glaring case of racial discrimination.

Media discrimination

And just recently, this action by Sofitel against UNTV37 happened. Razon and UNTV supporters cried media discrimination.

In its official statement, Sofitel reasoned “system-limited” facility as the basis of them removing the station in its channel listing.

Netizens who support UNTV37, on the other hand, stressed that a 5-star hotel with a limited system to carry a local free-tv channel is beyond any sane man’s comprehension.

They claimed that a small eatery with a rundown TV set is able to receive transmission of UNTV37, so why can’t a 5-star hotel, with supposed high technology and state-of-the-art facilities?

For them, this is simply absurd. And very unacceptable.

Sofitel also stated that it will consider re-instating the UNTV Channel if this is a request from their guests.

From UNTV37 side, however, the fact that the station formally requested Sofitel to include it in the channel list is already a guest request and feedback. 

The event conducted by the station in Sofitel costs more than a hundred guests. Therefore, Sofitel’s lack of action to reinstate UNTV37 is evidently unjustified.

For UNTV, this is what the campaign is all about. It is about the station’s indignation of the absurd, its refusal to accept the unacceptable, and its rejection to excuse such unjustifiable act.

The station maintained that discrimination in any shape or form does not, and should not, have room in a society that upholds democracy.

And the #NoToSofitel and #BoycottSofitelPH trending continues.

Within just 30 minutes of its first mention, #NoToSofitelDay12 and #BoycottSofitelPHDay12 climb up the 4th and 5th spots of Twitter's Philippines Trends.