airasia Digital announces next MOVE, unveiling new era of travel innovation

Tweet

In a strategic move to emphasise its commitment towards travel, the digital arm of Capital A, airasia Digital announces its transformation into MOVE Digital (MOVE). This rebranding marks an exciting chapter in its next phase of growth through both its businesses, airasia Superapp and BigPay.

Capital A CEO and MOVE Executive Chairman Tony Fernandes (center) together with new airasia Move CEO Nadia Omer (left) and BigPay CEO Subin Rada Krishnan (right) during the big announcement in Kuala Lumpur, Malaysia.

MOVE’s travel platform business, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.

The visionary co-founder of AirAsia and CEO of Capital A, Tony Fernandes will assume the role of Executive Chairman of MOVE. He will play a pivotal role in driving the close collaboration between both airasia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.

“The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice. My role as the Executive Chairman of MOVE will be to enhance synergy between both businesses. With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp (now airasia move) very soon” said Tony Fernandes, Executive Chairman of MOVE.

In this new era of travel innovation for MOVE, we are happy to welcome Nadia Omer into the organisation as the new Chief Executive Officer of airasia move effective 26 October. Her key priority will be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan. Mohamad Hafidz, who is currently the acting CEO will continue leading the business in the interim and I would like to thank him for his contributions throughout the past few months.” 

The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.

Both of Capital A’s digital businesses have been making significant strides, with airasia Superapp (now airasia move) reaching its highest recorded MAU (monthly active users) of 15 million at the end of the second quarter, while BigPay saw its carded users grow by 16% YoY for the same period.

MOVE Digital Sdn Bhd (formerly known as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay. MOVE is dedicated to revolutionising the travel and financial services sectors by offering innovative, user-centric solutions at the best value.

Explore the World with the new airasia Superapp!

Tweet

With the hustle and bustle of everyday life, everybody deserves to have the best travel experience possible and to live life in super style.

From being an airline, Capital A, formerly AirAsia Group, has ventured out towards becoming one of the leading online travel agencies (OTAs) in Southeast Asia with the all-in-one travel superapp we all need -- the airasia Superapp!

From booking your flights and finding the most comfortable accommodation to discovering the fastest route to your destination and getting the best online shopping deals, the airasia Superapp makes this all super easy - all while being rewarded. In just a few taps, you'll have access to tickets and flights with over 700 airlines, hotels, and transportation options globally.

airasia Superapp Chief Commercial Officer Mai Yin Tan shared, “We are very grateful for the warm reception of Filipinos towards airasia Superapp. As our way of showing our gratitude, we continue to improve our services and provide more affordable flights, hotels and travel essentials. Our vision remains clear, we want to make traveling more accessible so you can explore your way. This is why we wish to invite everyone to take part in our upcoming campaign launch as we try to reach more people and share the many things they can do with airasia Superapp.”

Designed to provide a seamless and enjoyable travel experience, its user-friendly interface and comprehensive features ensure that every aspect of your journey is taken care of.

Booking Flights

With the airasia Superapp, you can quickly search for available flights, compare prices, and select the best options that suit your travel needs. Ensuring that you have access to a diverse selection of flights from over 700 airlines, the app also provides you with a wide range of destinations. Once booked, you can review your itinerary any time you want and easily access your travel documents, including e-tickets, boarding passes, and the latest flight updates, all in one application. No more digging through emails or searching for confirmation numbers – everything is conveniently organized in the airasia Superapp.

Hotel Deals

The airasia Superapp goes the extra mile to ensure that you find the most comfortable accommodation for your stay. With a wide range of hotel options available, you can easily browse and compare prices, amenities, and check customer reviews. But what sets the airasia Superapp apart is its SNAP feature – a stroke of genius that combines flights and hotels into one unbeatable package. 

With SNAP, you can unlock incredible deals and save big on your travel expenses. Imagine finding the ideal flight and seamlessly bundling it with a hotel that suits your taste, all with just a few clicks. It's a winning combination that leaves you with more savings in your pocket to splurge on unforgettable experiences.

Rewards, Rewards, Rewards

To add to the excitement, reap what you sow as airasia Rewards Program proves that loyalty has its perks. Within the Superapp, you can earn points with every booking and transaction. airasia points are good as cash which can be redeemed for various travel perks, such as discounted flights, hotel upgrades, other airline privileges and even freebies. The points you earn can be exchanged for loyalty programs which you can give as a gift to your family and friends.

Easier Transport

The airasia Superapp doesn't just stop at basic travel necessities. It goes above and beyond to elevate your travel experience with a whole new level of convenience. You can book ferry and bus tickets to your destination. The apps' updated detailed maps and directions guarantee that you have the fastest and most efficient routes possible. It also provides notifications and alerts for delays, service disruptions, and alternative routes to help you navigate the local transportation network efficiently.

Shop and Splurge

Understanding that shopping is an integral part of the travel experience, airasia Superapp offers a seamless online shopping platform where you can discover exclusive deals and discounts from a wide range of partner merchants and duty free items. Whether you're looking for fashion, electronics, or local souvenirs, the app ensures that you conveniently find the best deals, allowing you to indulge in a little retail therapy while on the go.

“airasia Superapp is committed to making sure that travelers would make the most out of their hard-earned money as we offer affordable flight and hotel bundles. We are transforming the way we travel with this powerful platform,” said airasia Superapp Philippines Managing Director Ray Berja.

Get ready to Explore your way! Catch airasia Superapp’s biggest sale at SM Mall of Asia, Central Atrium on July 8, 2023. Admission is free.

For more information, download the airasia Superapp via Apple App Store or Google Play Store now and follow the @airasiasuperapp.ph on Facebook and Instagram.