September 23, 2021

DOT and TikTok launch #GandaMoPinas Campaign as local borders reopen


The Department of Tourism has partnered with video-sharing social media app TikTok for the
#GandaMoPinas campaign, which will feature live video sessions with content creators
from Luzon, Visayas, and Mindanao. Photo from the Department of Tourism

With the easing of restrictions for leisure travel, the Department of Tourism (DOT) and video-making and sharing app TikTok have collaborated once again for a campaign that celebrates the beauty of the country’s islands through #GandaMoPinas.

“The DOT is using all channels to promote our reopened tourist destinations and this collaboration with TikTok is one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling,” said Tourism Secretary Berna Romulo-Puyat.

The joint DOT and TikTok campaign will feature the beauty of the Philippines through live video sessions with nine content creators from Luzon, Visayas, and Mindanao.

The campaign will feature one content creator every day, from September 22 to 30, in a live TikTok session that highlights the beauty of his/her region or province through various tourism products like natural landscapes, tourist spots, local cuisine, activities, and local products. The content creators will showcase why #ItsMoreFunInThePhilippines and how visitors can appreciate #GandaMoPinas through their province or region.

The following are the nine content creators and their schedule of Live TikTok sessions that will be streamed via their respective TikTok accounts:

 

LUZON


September 23 (Thursday) - Phoennella Tabamo (@phoennellapipay)
September 24 (Friday) - Maika Rivera (@riveramaika)      
September 30 (Thursday) - Queenee Pearl Mercado (@queeneemercado)                     

VISAYAS

September 25 (Saturday) - Bo Labra (@bo.labra)
September 26 (Sunday) - Christine Cuenco (@christinecuenco)   
September 27 (Monday) - Lynnell Jasper Lomosad (@chockieaviation)


MINDANAO


 

September 22 (Wednesday) - Sweet Manrique (@sweetmnrique)
September 28 (Tuesday) - Jazreel Villapaz (@jazvil.md)
September 29 (Wednesday) - JS Espejon Sanchez (@aja_js_sanchez)

 

The three content creators with the highest number of views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on October 4, 2021.

DOT’s previous collaboration with TikTok, the #SarapMagingPinoy challenge in-app garnered over 700 video entries with over 70M video views, and its main video on Facebook has garnered over 13M views.

For more updates on the campaign, please follow the DOT’s official TikTok page @TourismPhilippines and visit: https://bit.ly/3nzwqnj.

 


Zanjoe Marudo celebrates 15th year in showbiz with a new leaf in his artistry


Zanjoe Marudo, well known as Dependable actor. Fine leading man. Stellar body of work. Understated talent.

He turns a new leaf in his artistry as he embraces 15th year in showbiz.  He’s not one to shy away from roles that challenge his experience and reveal his depth as an actor and as a person.

Now, as he celebrates his 15th year in the business, Zanjoe Marudo pushes the envelope further as the reliable leading man of his time.

He began his career after finishing as the 4th Big Placer of Pinoy Big Brother: Celebrity Edition 1[ in 2006. Zanjoe, also called as the hunky actor/model,  immediately showcased his promising acting skills through some appearances before finally landing his first leading man soap “Dyosa” in 2008. But one of his landmark projects in local TV was his title soap “Dream Dad” in 2014, which had him tugging on the heartstrings of many while revealing his softer side.

Gone were the days when he’s equated to just another good-looking actor in a network swimming with loads of those as Zanjoe managed to tick off feats after feats silently, year in, year out.

But one of his most important recognitions happened in 2017 when he was nominated under the Best Performance by Actor category in the 45th IEMMY’s (International Emmy) Awards for his performance in “Maalaala Mo Kaya: Anino.”

To celebrate all his achievements and to look back at his vivid years in the business comes an especially crafted documentary titled “Hanep, Kinse na pala! Zanjoe’s 15 years in showbiz.”

Not only will he be fondly remembering his journey, Zanjoe would also be celebrated by his dear family, seasoned co-actors, longtime friends, and esteemed mentors in the business such as Piolo Pascual, Angelica Panganiban, Jodi Sta. Maria, Angel Locsin, Bela Padilla, Toni Gonzaga and directors Ruel Bayani, Cathay Garcia-Molina, FM Reyes, Connie Macatuno, and Lauren Dyogi, among others.

Get to know more about Zanjoe on and off cam by catching the three-part documentary on Star Magic’s Official YouTube Channel on the following dates: “Hanep, Kinse na pala! Zanjoe’s 15 years in showbiz.” will premiere on Sept 26, Sunday 12nn , October 2 (ep2), and October 9 (ep3).

Meanwhile, this year alone has been and is bound to be an exhilarating one for Zanjoe as he continually adds more leaves to his flourishing laurel. His recent Best Actor nomination at the 2021 Gawad Urian for his stellar performance in the 2020 iWant Original Film “Malaya” is something distinctly special for him as it his first time to earn the nod of the country’s most prestigious award-giving body.

But, while he has long excelled in dramatic and comedic acting in the big and small screen, Zanjoe also let his guard down recently by showing another side of himself--one that taps on his interest in nature, laidback living, big bikes and good times with his dear friends. Hence, the birth of his vlog D’ LaZY Road Trip together with comedian Hyubs Azarcon and basketball player LA Tenorio some six months ago.

Proving that he is unstoppable, those who want to see more of his acting skills can expect to see him also delving into the big screen this year as he stars in “366,” the directorial debut of Bela Padilla.

However, the upcoming premier of the much-awaited, local adaptation of the American psychological drama “Doctor Foster” will definitely showcase the peak of Zanjoe’s artistry. Set to be one of the highlights of his 2021, the “The Broken Marriage Vow” by Direk Connie would have Zanjoe breathing life to the character of David Ilustre, an infidel husband to Jodi Sta. Maria’s character Dr. Jill. His weakness would eventually lead him to be lured by the mistress Lexy Lucero to be played by Sue Ramirez.

Now, as Zanjoe ushers in another year, he looks forward to uncovering his other potentials, digging deeper into his artistry, checking off more local and international award-giving bodies on top of the iEmmys, and fulfilling roles that matter--not just as a leading man--but as an actor who sends a powerful message through honest and unadulterated performances.





Keep Up with the Latest TikTok and Fashion Trends for Less with #ShopeeFinds


These days, trends constantly change, and it can be difficult to keep up. If you’re unsure about which home decor trend to take inspiration from, or which sartorial trend to try, we’ve got a quick, easy solution for you⁠—Shopee Finds, your one-stop shop for trending items!

To check it out, just type #ShopeeFinds using Shopee’s search bar. Aside from in-demand items at the best prices across different categories, you can score free shipping and cashback vouchers on the page. For the TikTok-obsessed, don’t miss out on all the amazing finds on the TikTok Made Me Buy It section on the page. You can also check out the Takeover Calendar to discover upcoming trends across different categories.

From September 23 to October 6, discover a fresh roundup of trendy finds you shouldn’t miss out on:

Tiktok Made Me Buy It


TikTok skincare favorite Sakura Soap helps remove scars and even out the complexion. For maximum results, work it up to a lather onto your face and body, leave on for five to ten minutes, then rinse off. This bar also comes with a refreshing candy scent. 


If you love TikTok bedroom makeover videos, you need this cool and magical Levitating Moon Lamp. Using magnetic levitation technology, this lamp spins freely in mid-air without any support. Tap lightly to change the color to warm white, white, or yellow.



Feeling tense? This soft silicone Pop It Phone Case doubles as a phone protector and fidget toy. Its pop bubble design both effectively serves as a buffer for your phone and allows you to relieve some stress. Dress up in bright pastel colors to match the case and snap some cute mirror selfies!



For those who lurk fitspiration TikTok videos, get this handy Siedodo Mini Juicer. With a speed of up to 18000 rpm, you can quickly concoct a variety of fruit juice and milk shake. You can also use it as a bottle if you’re constantly on the go. 


Trendy fashion finds



Glam up your basic tee-and-jeans outfit with a Gold Plated Chain Necklace. This jewelry is made of gold-plated hypoallergenic stainless steel, so you won’t need to worry about an allergic reaction if you have sensitive skin.



Stuck in a fashion rut? Show off your shoulders and throw on this Halter Cropped Top for a quick style upgrade. The buttons and collar lend a classier feel to this casual top. It’s also made of comfy ribbed material.



Set aside your skinny jeans for now, because loose-fitting bottoms are currently all the rage! This pair of denim jeans features a slightly flared, baggy fit and a flattering high-waisted silhouette.


Discover more trending TikTok and fashion items at shopee.ph/m/shopee-finds. Keep an eye out for the Y2K Style Takeover this October 7 to 20. 


Want to get in on another trend? For safe and convenient payments, go cashless with ShopeePay, your all-in-one e-wallet which you can use to Buy Load, Pay Bills, and Scan to Pay at multiple merchants nationwide. Activate and top up your ShopeePay wallet this September 30 to avail of these ShopeePay-exclusive offers: up to 50% bills cashback from over 60 billers, up to 50% off on mobile load, and 1 Deals from Puregold, Potato Corner, Seaoil, and more. 


Download the Shopee app for free via the App Store or Google Play.

XTREME Appliances continues to soar with 148% increase in 2021 sales

 

XTREME Appliances, the country’s leading one-stop-shop appliance brand, continues to strengthen its standing in the local appliance market. Despite the economic challenges brought by the COVID-19 pandemic, the brand managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, aircons, washing machines, and refrigerators.

According to XTREME Appliances Vice President for Marketing, Stephen Cheng, the exponential growth of sales was fueled by the increasing demand of home improvement and the desire for household upgrades.

XTREME Appliance Vice President for Marketing, Stephen Cheng

“Some Filipinos are looking for ways to make their quarantine bearable and worthwhile. The surge in home improvements including appliances upgrade has been really impactful to the local appliance market, most especially to our brand. The fact of the matter is, these home projects and lifestyle upgrades cater to the lifestyle changes in this new normal world.”

Since the first quarter of 2021, the growth of sales in XTREME televisions, most specifically Android TVs, has reached 52% growth in sales compared to 2020 and it is expected to continue in the last quarter to support the overall sales at the end of the year. Meanwhile, XTREME Cool products including air conditioning units, refrigerators, and washing machines showed a high demand with an average of 30% increase. The brand also noted that a good number of Filipino households have been investing in premium quality kitchen products hence the rapid increase of sales of gas range, and other kitchen appliances in both offline and online platforms. This year’s impressive sales performance of hero products solidified XTREME Appliances’ growing market share in the local appliance landscape.



True to its commitment in bringing premium quality yet affordable appliances to the Filipino market, XTREME Appliances launched new products that are designed to help every Filipino adapt to the new normal setting. These products include portable aircon, electric oven, large-capacity air fryer, twin tub washing machines, inverter double-door refrigerator, deep fryer, and a variety of gas stoves. Collectively, these new additions to the ever-growing product lines have contributed an immense increase in sales — a clear evidence that the brand’s effective product pipeline has been focused on adapting to lifestyle and economic changes.

On the other hand, XTREME Appliances continues to expand its reach across the country through its 40 concept stores as of September 2021. A total of concept stores are expected to be launched by the end of the year. Aside from Lazada and Shopee, the brand has been partnering with various online platforms including Ayala Malls Zing, Linkshop, MetroMart, Nest Genie, and GLife-Gcash. Earlier this year, the brand established partnerships with most trusted retail stores like Abenson, Ansons, SNR, All Homes, and Puregold.

As part of the brand’s efforts in maintaining its standing as the leading one-stop shop appliance brand, XTREME Appliances just launched its newest endorser, actress and fashion icon Heart Evangelista-Escudero. According to Mr. Cheng, the brand is gearing up for a new chapter as it is now ready to leverage their brand visibility through aggressive marketing efforts.

“XTREME Appliances is a brand for Filipinos. We always make sure to cater every Filipino’s needs and preferences. That's why we are continuously developing new product lines, and building better relationships with our customers, dealers, media, and everyone in between. We are 101% ready!”

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam

For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

 

6 success tips for women entrepreneurs

Although starting a business can be a difficult undertaking, it may be even more challenging for women. Often, unequal access to funding limits the best business concepts from women to be actualized, despite their skillset and potential for increased revenue.

GCash President and CEO Martha Sazon

In a webinar entitled, “Is VC Funding for Women Founders Getting Any Better?” organized by DealStreetAsia, a Singapore-based financial news website, women founders of startups shared their insights on addressing the gender disparity in venture capital (VC) funding. Among the panelists was Martha Sazon, president and CEO of GCash, the Philippines’ leading mobile wallet which saw exponential customer growth during the pandemic and now has 46 million users.

During the event, Sazon shared nuggets of wisdom gained through years of experience in overcoming business challenges and achieving entrepreneurial success. Read on as the woman who helped propel GCash to become the county’s number 1 e-wallet shares 6 success tips for aspiring women entrepreneurs.

1. Build your network. “Everything starts off with connection,” said Sazon. Finding a community of fellow women entrepreneurs can offer you connection, networking and support while going through the ups and downs of starting your business. She explained that it’s important to have someone who holds you accountable while having your back. The GCash leader also acknowledged her network which includes other GCash executives who saw her potential beyond her gender.

2. Build your business' track record. Sazon said that although connections matter in gaining access to capital funding, your business track record should tell a good story on how well you can sustain your business. “Your investors should be aware of what you do, what you know and what you stand for,” she added.

3. Substance and credibility make a huge difference. In order for investors to take notice of your startup, Sazon said it’s important to be thoroughly prepared during business pitches and negotiations. Although some people might try to be confident and just “wing it,” Sazon advises aspiring entrepreneurs to do their homework, be prepared, and make sure to always have substance and credibility when speaking.

4. Find a mentor. Mentorship helps women entrepreneurs make better decisions. Sazon said it’s vital to educate women in high school so they take the right course in college, arming them with the tools to eventually start a business. “Young girls should be given more right visual cues that women can succeed wherever they set their mind to,” she said.

5. Support other women. There are easy ways for women-led startups to thrive, such as creating chat groups or building organizations to support fellow women entrepreneurs. “We need to be more conscious of supporting women and amplify diversity more.”

6. Communicate and believe in your purpose. Credibility also shows when a woman entrepreneur is rooted in something deeper. “Articulate your purpose and believe in it. It will make you more bulletproof on the hurdles that may come along the way,” said Sazon. She added, “Be unfazed. Trust your capability. Trust your talent and you'll get there.”

Sazon revealed that her purpose is to help Filipinos’ everyday life become better. She is leading GCash with the “Finance for All” vision by providing convenient and affordable digital products for Pinoys such as “Send Money,” “Bank Transfer,” “Pay Bills’ and more on the GCash app.

For more information, visit www.gcash.com.

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