LBC Amps Up Digital Services for Filipino Businesses on the Move with LBC Online

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Logistics and delivery services have become the lifeline for many households and businesses especially with the stringent lockdown and those who have limited access to physical shopping spaces. The growing reliance of the general population on online delivery and services inspired LBC Express, Inc. to continue to fuel Filipino businesses by providing digital solutions to online sellers as a way to move their passions and dreams.

With the steady rise of online businesses over the last few months, LBC has launched a platform dedicated to sellers in the social sphere, LBC Online. The platform fast-tracks the business transactions by giving social sellers a tracking service for their packages and flexible collection options. LBC enables sellers through its services and with this new platform, aims to help them succeed as they continue to move their businesses forward. 

Miguel Angel A. Camahort, president of LBC, said, “LBC has always been the stronghold of generations of Filipinos when it comes to cargo and courier services and we are always ready to gear up for their changing needs. As we recover our normalcy and recuperate completely from the challenges that have forced us to rethink our normal, LBC will reinvent its way of moving, its service to bridge the distance between Filipino to Filipino. We start by introducing a safe, convenient way for Filipino online sellers to manage their business.”

By signing up for an LBC Online account, sellers get to pre-process transactions online and enjoy a number of benefits including their own dashboard that allows them to track and trace their deliveries, faster transaction for a smoother branch experience, and more flexibility in payment options that lets you collect your funds at your own convenience. 

Shipments can also be processed online to make your branch drop-off transactions easier and more convenient. Those who need transaction reports can rely on the platform’s dashboard — simply filter your transactions by date and download your reports to save time for more important matters. 

“We hope that through LBC Online, we are in a way, lifting up Filipino online sellers with a platform that helps them manage their business at the comforts of their own homes,” adds Camahort. 

To sign up for LBC Online, just visit https://lbconline.lbcexpress.com/signup. 

LBC introduces more digital services

As the demand for door-to-door delivery increases, the country’s leading courier is also cutting the steps of sending parcels to any point in the country with LBC Pickup, an online booking system that allows LBC staff to get the packages directly at the home of the sender.

To also minimize the need to go to-and-fro in their local branches, LBC is enabling sending remittances from home through Instant Peso Padala (IPP) Online. With IPP Online, anyone can send money through their phones and computers, and have it claimed through thousands of LBC’s physical stores or remittance partners: Cebuana Lhuillier, MLhuillier, and Palawan Pawnshop. This service is free of transaction charges until July 5, 2020.

In view of the current situation, LBC is firm in strengthening country’s collective effort to bring the local economy off the ground. Needless to say, LBC is pioneering the next wave of services needed by the modern Filipino retailer and consumer. 

For more information on LBC’s newest services, visit www.lbcexpress.com/ and https://www.facebook.com/LBCExpress/.

Stay home, send money online with LBC’s Instant Peso Padala LBC rolls out online remittance service, offers free transaction fee until July 5

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In its effort to make sending money safer, faster, and more convenient for every Filipino, LBC Express Inc. rolls out its Instant Peso Padala (IPP) online service, the company’s latest move in bringing digital solutions closer to everyone. 

As COVID-19 remains a threat, the leader in the remittance space sees the need for a service that will allow Filipinos to send money easily. “At a time when everyone’s move is limited and even sending your padala to your family members or relatives seems challenging, we recognize the need for an online remittance service that will allow you to send money without leaving your house. With just a click, you’re sure that you’re able to look after your loved ones wherever you may be,” says Mr. Oliver Valentin, Executive Vice President and Chief Operating Officer for Philippine Branch Operations of LBC.

LBC also announced that it is waiving the transaction fee for those using the service from June 5, 2020 to July 5, 2020.

To start sending money using IPP online, simply follow these steps:

1. Visit: https://www.lbcexpress.com/ippbanktransaction

2. Provide your details including the sender and the receiver’s name and the amount of money you’ll be sending

3. A Reference Number will be generated for you.

4. You will receive the Reference Number via email and SMS.

5. Use the Reference Number to deposit your transaction amount to any LBC express bank account.

6. Send the proof of credit by uploading your receipt to the link found in the confirmation.

7. You will receive a confirmation via SMS and email that transaction had been processed.

8. The recipient can now claim their money at any branch or partner remittance center.

LBC ensures that the process is easy enough to take away the hassle from both the sender and the receiver. To claim funds, recipients just need to go to the nearest LBC branch or partner remittance centers such as Cebuana Lhuillier, Palawan Express, and MLhuillier.

LBC has over 1,400 branches nationwide, all maintain stringent measures and protocols set by the government including social distancing and regular fumigation and sanitation. Employees are also well-equipped with safety and protection gear.

“This is just one of the several digital transformation initiatives that we are introducing at LBC as the needs of our customers evolve. We are committed to bringing the best and most meaningful solutions to LBC users as we continue to move with them, and for them, during this challenging time,” adds Mr. Valentin.

For the latest updates on LBC’s services, visit https://www.lbcexpress.com/ and https://www.facebook.com/LBCExpress/.

Join the Movement: Wear Masks In Public and Block COVID-19

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As the rest of the world works together in flattening the curve due to the global COVID-19 pandemic, several cities and countries have imposed precautionary measures to ensure public safety. These new guidelines will define what the new normal will be for the time being — and it includes wearing masks in public.

Over 13,000 LBC employees nationwide join the mask movement to block COVID-19. Photo Credit: LBC

Wearing masks is now increasingly becoming a global movement where everyone is called to act. Companies, known personalities, and governments all over the world are enjoining everyone to be responsible by wearing masks in public. Online campaigns rallying for people to wear masks have gone viral. What covers up most people’s faces is now an act of solidarity — for friends, families, and neighbors, essential workers, and frontliners. 

The Philippines, which currently holds the highest number of COVID-19 cases in Southeast Asia, has also followed suit when the government recently imposed wearing of masks in public.

Recent studies have shown that while masks may not totally prevent transmission of the virus, it aids in reducing it especially after asymptomatic cases have been confirmed in different parts of the world. Coupled with other acts like social distancing, frequent handwashing, and staying at home, wearing masks can help save lives.

People and organizations are doing it not just for themselves, but for others too.

Local conglomerates, like LBC Group of Companies for example, are helping advocate for wearing reusable masks in public. With most of its employees acting as frontliners by delivering essential goods to households, wearing masks is not just a mandatory — but also a welcome act of being one with the Filipinos in flattening the curve. Its employees nationwide join the new normal and wear masks. In just a sheer number of days, the company was able to mobilize its 13,000-strong workforce to help save not just themselves but also, other people.

Creativity is also in action. While personal protective equipment and surgical masks are reserved for medical frontliners, people found a way to create their own: from bra masks to homemade masks made from old fabrics. Online businesses, like swimwear shop Pearlypop Swimwear, have also found ways to be creative by reinventing its product line and starting to sell reusable masks for shipping

Celebrities are on the frontlines of the movement too using their influence to educate the public about the importance of wearing masks. Filipino personalities like Iza Calzado, Tweetie de Leon, and Tim Yap have challenged friends and families to support the movement while Hollywood actress Sophia Bush hit close to home by sharing who she’s masking for. 

These are just some of the examples of how wearing masks have now become more than just a call for safety, but a call for solidarity too.

Life tips to move forward in the time of COVID-19

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Self-quarantine and social distancing can bring down the iron wall for those who have families in far-flung areas. 

While public gatherings and celebrations are cancelled, the ties of the Filipino family are stronger than calamities and maladies. While there are restrictions set-in-place, who said we can’t make this experience fun and productive for you and your family? 

Photo Credit: LBC Express Inc.

Here are some tips to help you make the best out of this situation.

1. Take the quarantine seriously

Going home to provinces may actually be more dangerous than staying at home as you risk carrying the virus into an otherwise Ncov-free community. The first line of defense is discipline and presence of mind in trying times like this. Airports, bus terminals, and exit points of the city can easily be the petri dish for the virus. Trust us, your family would want you away and safe than close and endangering everyone! 

2. Maintain an open line

Nothing causes panic more than not knowing so keep your families updated on your situation. Take that video call to check in on how they are doing; allot your patience into repeating the same details to each of your titas. Appreciate your mother reminding you to wash your hands every thirty minutes; or Facetime with your bunso to ease your homesickness. Telcos are promising a speed bump on their services to ensure everyone stays connected and have a more seamless workflow.

3. Show your loved ones you care across borders

Malls are temporarily closed down and only the necessary establishments are in operation. This means that your family’s supplies might fall short–with a bigger household and everyone staying in– one of the ways to let them know you care is to surprise them with a nice care package. TNVS are still on the road but if your family is outside the metro, reliable courier services like LBC still offer their services. Another option that you may want to explore is LBC’s Instant Peso Padala, where one can drop by on their select operating stores and send money to the province. Staying at home should not equate to feeling paralyzed and helpless to reach your family.

(Our insider tip: Some of your friends might not have the kitchen skills to keep themselves afloat during this quarantine. You can send them groceries as well and they’ll thank you for it).

4. Plan Ahead

With workplace disruptions and work-from-home set-up made available by companies nationwide, probably this is also the time to wear your digital hat on and explore the possibilities of earning money while staying at home. Since everything is going digital nowadays, it might be the perfect time to declutter and set-up your own mini business. Organize your closet and find stuff you would want to sell online. Who knows? LBC is also ready for you to make someone’s day by delivering your pre-loved items. Maybe the money you earn can also be a fundraising activity to help an organization in this trying time.

We should do our best to take part in initiatives that will benefit our society as a whole. While movements are restricted, let’s find ways to continue moving forward as a community to fight COVID-19. Stay indoors! Don’t risk the safety of your loved ones.

Logistics play an important role in our daily lives. Filipinos all over the world deserve a reliable and trusted service to depend on at this most difficult times. LBC is your partner to help you move things forward with you, your family and business.

For the latest updates on LBC’s services, visit https://www.lbcexpress.com/ and https://www.facebook.com/LBCExpress/.

LBC Powers SMEs with Innovative Business Solutions

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Mercato Centrale wins SME of the Year at the 10thAsia CEO Awards

The Philippine entrepreneurial scene is growing, with many business-minded individuals seeking to sell their products and services through online tools or by participating in high touch-point events to reach a wider market. With its bigger portfolio of services, LBC is reaching out to the proprietors of these Small and Medium Enterprises (SMEs), powered by its innovative business solutions and its legacy of reliability within its nationwide network of services.

LBC has always been a partner for the Filipino enterprise, providing them scalable tools such as COP/COD, Warehousing, and other logistics solutions that are custom-fit for their needs as they grow their business and achieve their dreams. 

Since the company has always been about moving passions and businesses forward, it continuously seeks to promote excellence among the country’s SMEs. LBC Express recently sponsored the SME Company of the Year category of the Asia CEO Awards, which is open to any profit-making independent company employing between 10 to 500 employees that have achieved important success. 

This year, Mercato Centrale was chosen as the Asia CEO Awards SME Company of the Year from among other nominees that included Ask Lex PH Academy, BoteCentral, Go Virtual Assistants, Innoveterra Properties, Sante Barley, and Sprout Solutions. 

RJ Ledesma, Mercato Centrale co-founder says that they are honored with the recognition of their mission to help grow the Philippine food scene and empower more Filipino food entrepreneurs. The company has had to pivot within its nine years, to reach a higher goal, he shares. More than a food market, it has grown to become an incubator for food businesses. They have since started to engineer an ecosystem designed to help small food entrepreneurs grow their business with assistance in the more technical aspects such as microfinance, marketing, or logistics and e-commerce. “We are happy to grow with them through partners such as LBC that have personalized solutions for small vendors, and these are logistics solutions that are ideal for this scale.” 

Mercato Centrale, Ledesma says, is a business model that helps other businesses grow. “We hope that with this award, we can have more vendors come on board, so we can help more people to grow their business ideas and become the next big success story.” Their next big step is to set up food halls in malls and mixed-use properties as their way of offering more food businesses a place to sell their products. 

LBC’s Chief Marketing Officer, Javier C. Mantecon says that being a part of the Asia CEO Awards, through its SME Company of the Year is a way for the company to reach and inspire more Filipino entrepreneurs. The goal is to partner with them through the reliable and scalable services of the logistics company. 

“Our participation for this annual event is one of the many ways to stay in touch with entrepreneurs inside and outside of our country, no matter how big or small they are,” adds LBC’s President, Miguel Angel A. Camahort. “We would like to congratulate all of the winners and the nominees for this event. We believe that everyone who was part of the 10th Asia CEO Awards is moving the Philippine economy forward.”

With a growing network of over 6,400 locations, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world, and it has expanded, digitized, and scaled its services to support SMEs, as a partner that is present at every step of the way.

For those who are interested to become food entrepreneurs and be part of Mercato Centrale, send a private message at https://www.facebook.com/mercatocentrale

The First-ever SO SHOP! A Social Sellers Bazaar Empowered by LBC

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Leading logistics company LBC Express Inc. held Shopping and Learning in One: First-ever So Shop! Bazaar brings hundreds of online sellers together last October 5 at Function Room 4, SMX Convention Center, Mall of Asia, Pasay City. 

In its effort to empower online business owners, as the So Shop! Bazaar,  LBC highlights commitment to empowering MSME's.

More and more Filipinos are starting to venture into micro, small and medium enterprises nowadays. With technology, anyone can be an entrepreneur and it has served as one of the personal goals for a lot of us - from fresh grads to millennials to retirees. However, starting your own online business may be a daunting task but with the right support, succeeding in it is not a farfetched dream.

The bazaar brought together over 100 online business owners, thousands of shoppers, industry speakers, and influencers in one venue, making it both a shopping and learning experience in one. It also gave social sellers the opportunity to meet and connect with their customers in person, showcase their products, and transact using LBC's Cash on Pick-up (COP) and Cash on Delivery (COD) services.

"With more and more Filipinos setting up their businesses online, we at LBC, believe that it's high time to bring online businesses together, in one venue, and get to interact with their buyers live. "

"So Shop! is our commitment to empowering micro, small, and medium enterprises in the country," said Oliver C. Valentin, Executive Vice President and Chief Operating Officer for Philippine Branch Operations of LBC Express Inc.

LBC's COP and COD services are designed to make online purchasing easier and more convenient for shoppers. With COP, LBC's over 1,400 branches can serve as pick-up points for buyers to get the products they bought online while COD allows them to get it right at their doorstep.

So! Shop for all your lifestyle must-haves

Featuring diverse products from over a hundred booths, So Shop! became a haven for a weekend to shopping enthusiasts and people with various interests.

For techies and gadget lovers, online gadget stores such as Kimstore, Juan Gadget, Droud Hero, and JBL Store PH provided exclusive deals and discounts. Beauty and makeup fans went gaga over the vanous shops from Korean and Japanese beauty brands to sustainable beauty products.

Those who love customized lifestyle pieces were also able to see their favorite online shops making it a perfect venue to shop for personalized gifts including travel sets, accessories, and oven kitchen wares. Moms who were on the lookout for early Christmas gifts brought home items that are perfect for the whole family.

So Shop! also treated the shoppers to a host of surprises including Mystery Box gifts from participating social sellers and gadgets raffled off by LBC.

Growing one's online business

Aside from the shopping experience, business owners and aspiring entrepreneurs also learned from a lineup of industry speakers, business owners, and influencers who gave talks on topics relevant to growing their business

Facebook Philippines Head of Agency Liam Capati showcased the power of Facebook ads and how it can help businesses reach their customers especially at a time when cutting through the clutter in the online space is crucial. Canva Community Team Lead Gladys Lacorte emphasized the importance of  having visually appealing social media pages through designs that represent a business personality.

Creative Boss Founder Rachell Araja-De Luna knows very well why a website is a must-have to an online business, with it being a repository of one's products online. Through her talk "DIY Your Dream Website," Araja-De Luna discussed the simple ways a budding entrepreneur can create a website without breaking the bank. The power of online communities cannot be dismissed too-this is what PLDT Vice-President for Digital Strategy and Consumer Disruptive Business Carlo Ople highlighted in his talk. Ople shared why businesses should be present on the digital space and how to effectively tap online communities to reach a specific target market.

Not only was So Shop! a learning-filled experience, it was inspiring too with panel discussions and success stories that moved the audience.

Celebrity mom, wife, and entrepreneur Neri Miranda talked about her businesses and her role as a homemaker. Miranda, owning multiple businesses including Neri's Gourmet Tuyo, online bedding and accessories store. Very Neri, and an events place in Tagaytay called Neri's Not So Secret Garden, gave mompreneurs tips on how to juggle it all. 

Content creator Wil Dasovich, who owns online merch store MerchBy alongside other influencer friends, shared how he remained authentic throughout the years of being a known digital personality. Dasovich also sold products at his MerchBy booth at So Shop!

A panel discussion on the social impact of online businesses featured Jamico Jamlang, founder of sustainable businesses The Bamboo Company and Chesca De Mesa, co-founder and managing director of Refuse PH. Joining them was Havas Media Ortega Head of Data and Analytics Phil Tiongson who gave the audience a glimpse of Havas' global study centering around consumers mindful consumption.

Women entrepreneurs also took center stage with Kimstore Founder Kim Lato and Neon Island Founders Alyssa Gibbs and Aira Medina. They shared what it's like starting and growing a business, as women, and how they overcame the challenges that came with it.

Hosted by 101.1 Yes FM DJ Rico Panyero and Love Radio DJ Raqi Terra, So Shop! was not just a star-studded bazaar but one that has taught online business owners new techniques to move their businesses forward.

Javier Mantecon, Chief Marketing Officer of LBC Express-Global Marketing, reiterated the company's commitment to move lives, including those of the social sellers. "As the e-commerce community continues to grow, LBC remains your partner. We hope that this is just the beginning of our long partnership. We want to help you take that move, wherever that may be."

Free pizza upgrade from LBC and Shakey's

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LBC, the leading courier company in the Philippines, partners with Shakey's in offering free pizza upgrade to its loyal customers.

Customers who claim their international remittance from any LBC branch will receive a promo code through SMS. When ordering pizza from any Shakey's outlet, just present the promo code to upgrade your Manager's Choice Thin Crust from large to party size. Promo is available for dine-in, carry-out and delivery transactions. Customers must delete the code upon availing themselves of the promo.

Take note that the upgrade is only for the Manager's Choice Thin Crust Pizza variant.

Shakey's SuperCard holders cannot use their 10% discount along with the LBC promo. The free pizza upgrade cannot also be used in conjunction with any other promo offerings. Senior citizens can have a choice of using their mandatory discount or this promotional discount by LBC and Shakey's.

The promo code can be used once only before November 1, 2019 at any Shakey's Branch or via online at shakeyspizza.ph.

For more information, visit https://promo.lbcexpress.com/shakeys/ or any LBC branch near you.

*Per DTI-FTEB Permit No. 10244 Series of 2019. Promo runs from July 1 to August 31, 2019.

LBC empowers MSMEs with Php 80 Pasabog Promo for Cash on Pick-Up Transactions

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As its way of empowering micro, small, and medium enterprises, LBC, the leading logistics service company in the Philippines, recently launched its Cash on Pick-up (COP) Php 80 Pasabog Promo. The increasing number of deliveries initiated by the flourishing eCommerce prompted LBC to offer a fixed rate of Php 80, which it will offer until Aug. 31, 2019. 

LBC COP Php 80 Pasabog Promo is, so far, the courier service's most affordable offering to allow online sellers and buyers to do as many transactions as they can.

LBC has been the most reliable logistics company in the country and is synonymous with better service. People who want to assure that their parcels will arrive on time in its destination rely heavily on LBC's courier service. The rates have always been competitive, even the smallest businesses will be able to avail themselves of.

The flat rate of Php 80 is applicable to deliveries or shipments within the Philippines of up to 3 kilograms. Anything that exceeds the weight will have an additional fee, which is commensurate to the given fixed rate. 

The LBC COP Php 80 flat-rate offer is applicable for the following LBC parcels and boxes: N-Pack Small, N-Pack Large, KB Mini, KB Slim, and KB Small. A minimum charge of Php 15 will be added as a valuation fee and may increase depending on the declared value of the shipment. 

LBC continues to introduce innovations as its response to the changing business landscape in the country. Ecommerce has allowed individuals to operate businesses within the confines of their homes while buyers can purchase an item using the internet or through an app. 

These developments not only gives MSMEs the opportunity to expand their livelihood but it also contributes to the economy. 

LBC boasts 1,400 branches nationwide which also now serve as pick-up points especially in hard-to-reach areas where transportation is limited. With the introduction of "Kaliwaan System," buyers and sellers are assured of smooth and fast transactions. It eliminates the constant worry of whether the item was sent or received. This is one of the issues LBC's innovation is able to address.

LBC hopes to encourage more entrepreneurs to expand their business reach with COP Php 80 Pasabog Promo. 

For more information, visit https://lbcexpress.com/80-pesos-pasabog or any LBC branch near you.

*Per DTI-NCR Permit No. 10157 Series of 2019. Promo runs from June 1 to August 31, 2019.

About LBC

LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 6,400 branches, hubs & warehouses, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 60 years. Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: visit www.LBCexpress.com, or call telephone +632 8585 999(Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress(Facebook and Twitter).

LBC Passport Program Rewards Loyal Customers in U.S. and Canada

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LBC continues to find ways to care for their loyal customers and make certain that they are rewarded. Recently, LBC North America launched a passport program for customers in the U.S. and Canada.

U.S. customers (from July 15,2017) and Canada Customers (from August 15, 2017), who transacted whether through an LBC branch, an authorized partner or a sales representative, were given passports. These passports get to earn reward points until December 31, 2017. 

These points can be converted to a cash card or donation to the CSR project - Project Pearls - once a customer attains a certain number of points.

To get the points, transactions equate to a certain value -- for sea small boxes, the value is 2.5; for sea large or extra-large products’ value is 5.0; for air products is 2.5; VIP services have 2.5 value; while money product has a value of 1.0. One has to have at least 25 points to qualify. Discounted transactions, however, do not earn points. 

Each point earned is exclusive only to the customer and non-transferrable. If a customer opts to donate the points earned to Project Pearls, they will receive a tax deductible receipt within 60 days of point conversion.

To make it easy for customers to track their points, they can view it on their passport or on the LBC website. Redemption period of earned points is until January 31, 2018.

For more details on the promo, patrons can visit any LBC North America and Canada branches nearest to them. They can also call the Customer Service at 1-800-338-5424 in the USA or 1-888-652-2522 in Canada.

LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 6,400 branches, hubs & warehouses, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 60 years. Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: visit www.LBCexpress.com, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and Twitter).

A behind the scenes look at the latest LBC TV commercial - Aming Ligaya

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LBC Express comes out of their newest TVC entitled 'Aming Ligaya' endorses Kris Aquino. The Anthem for the Joy of Moving it for Filipinos all over the world. This anthem reassures everyone that with LBC’s pride and joy in moving.

Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be.

Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world.

A behind the scenes look at the latest LBC TV commercial - Aming Ligaya

To Filipinos all over the world, LBC is synonymous with dependability. It has after all, a 66-year history of delivering to the Filipino, literally and figuratively. After its “We like to move it” rebranding a few years back, LBC needed to evolve further to move itself even closer to its customers. They would come up with a new campaign, one that didn’t have to look far for inspiration––The Joy of Moving. It would talk about LBC’s team, the passionate, hardworking men and women who tirelessly served and touched people through their efforts. This led to the creation of the newest anthem and campaign material. 

Ito ang Aming Ligaya. 

You’ve seen it by now, the epic in scale LBC TV commercial that looks like it was shot across the entire archipelago. While there’s some truth to that (parts of it were actually shot in the far-flung reaches of Tanay, Rizal), one thing you can be sure of is that like many LBC deliveries, it was no easy feat. But just like all these deliveries, it was a labor of love––shot, sealed and delivered with joy. 

The production made use of very little CGI. Filmmaker Jessel Monteverde helmed 90% of the shots on location, with real talents and real people. The kids happily running behind the LBC truck were an active bunch of locals who were more than eager to be part of the shoot. Monteverde made sure that this authentic joy and excitement came out in each of the material’s major moments, from the mother and her child receiving a package from his OFW father, to the old man in the outer limits of a barrio, getting the money his daughter sent. 

Monteverde’s vision for the film was inspired by his own experience growing up with the brand. “I grew up with LBC. The happiness that you feel when that balikbayan box arrives and is opened––it’s like Christmas morning.”, he said. Veteran Director of Photography Rody Lacap utilized a lot of natural lighting to bring out these genuine reactions and also highlight the beautiful landscapes, many of which were captured through a series of long shots that contributed to the film’s bigness. 

“This is the first time that we are doing something of this scale. The idea is to highlight how LBC does the legwork so that we continue to bring happiness into people’s lives. We take pride in the joy of moving—whether it’s for our customers or our team members,” says Mr. Javy Mantecon 

Talented production designers made use of existing structures and dressed them up to transform them into authentic looking homes and even LBC branches. Familiar bright red LBC trucks maneuvered through tight city streets as they would normally do on a regular run. The hardiness of these vehicles (and its drivers) were also shown and tested on the backroads and makeshift bridges featured in the other scenes that they were shot. 

Uncontrolled elements during the production such as unforeseen rainfall were creatively included in the shots, making the scenes even more difficult for LBC’s delivery crew talents. It was a welcome development, as regular delivery crews would normally go through the same difficulties, if not worse. 

“What LBC employees do isn’t easy. But they do what they do with joy in their hearts and love for their job--people on the receiving end of this, the customer, feel this,” Monteverde added. 

The booming beats of an urban hip-hop influenced anthem (arraged by Tomas Vinoya and Digitrax) fleshed out the film’s voice, expressing the brand’s joy and enthusiasm through well-meaning lyrics and an arrangement that rouses the spirit of serving. 

Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world. 

A package arrives in the hands of the recipient because of the hard work and total dedication that LBC’s team members commit to each day.

LBC's newest TV commercial : The Anthem for the Joy of Moving it for Filipinos all over the world - Aming Ligaya

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Filipinos are known to do anything for their respective families’ sake. That’s why millions and millions of Filipinos choose to leave the comforts of their own homes to look for better paying jobs – whether in other cities or abroad – carrying with them the hope of giving their families a better and more comfortable life. 

Arranged by Tomas Vinoya of Digitrax, LBC’s new anthem, Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be. 

Through an inspirational melody heavily influenced by impassioned rhymes from local hip-hop artists, the song expounds on the great lengths LBC is willing to go through in order to deliver, because LBC understands the sacrifice one has to go through to just send money, package or balikbayan box home. LBC understands that the packages they send are not merely boxes of pasalubong, but boxes of stories, hope, care and longing meant to give a sense of comfort and being at home. 

Aming Ligaya encapsulates LBC’s willingness to go out of its route, explore unchartered territories, or brave adverse weather conditions for every delivery, reassuring its customers that no matter what happens, LBC will deliver happiness to every Filipino home anywhere in the country – from Laoag to Jolo.

This anthem reassures everyone that with LBC’s pride and joy in moving, 

"Aming ligaya ang mag hatid ng inyong saya, Lagyan ng Kulay ang Buhay at pag-ibig ang padala"

LBC Business Solutions: SPEED IS KEY

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LBC Express President Miguel Camahort, LBC Express CEO Santiago Araneta, and Bureau of Customs Commissioner Bert Lina address some of the concerns and comments of shipping and logistics practicioners at the Asia Logistics Summit 2015 held at the Makati Diamond Residences. Lina emphasizes on the need to align the processes of logistics companies and government to hasten the movement of goods and the Philippines.

LBC Business Solutions

LBC Express, Inc. is the Philippines' market leader in payments, remittance, courier products, mail, parcels and, cargo logistics. Through a global presence in over 30 countries in Asia-Pacific, North America, the Middle East and Europe, LBC Express' network of 4,400 locations, partners, and agents is growing steadily, and commits to moving lives, businesses, and communities in the Philippines and across the globe. LBC Business Solutions, the company’s corporate servicing arm, applies the same brand of service LBC is known for at a larger scale.

Using LBC’s vast network and dedicated use of over a hundred delivery hubs, over 60 full service teams, and over 2000 personnel, The group is focused on providing professional customized solutions that are able to meet the most challenging demands, while emphasizing on cost-effectiveness and reliable customer service.

LBC can move it for you: visit us at www.lbcexpress.com, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), and follow LBCExpress (Facebook and Twitter).