Gardenia has opened the Bread Town last Monday, October 28 at Glorietta Activity Center, Makati City.
Happy Bread Day with the bread makers and bread lovers advocate the philosophy of “sharing” and “breaking” of bread as a significant and symbolic humanitarian act.
Gardenia opened the gates of Bread Town, a wondrous place where lots of fun activities, prizes, games, surprises and overflowing breads shared to those who join the celebration. This event is made even bigger with the culmination of Gardenia’s search for the Next Big Sandwich Hit; a sandwich-making and business idea generation competition among 10 universities in Manila with HRM or Culinary course.
Gardenia Bakeries Philippines, Inc. (GBPI), the company that makes the household favorite Gardenia breads famous for its good taste, freshness, softness, oven-baked aroma and nutritive-value, celebrates yet another exciting “Happy Bread Day,” at the Glorietta Activity Center in Makati City, invited all families, friends and anyone who just love to eat bread to celebrate with them during this special day.
“Gardenia Happy Bread Day”, on its third straight year, commemorates the role of bread as a vital part of everyone’s daily nutritional and sustenance.
“Happy Bread Day” is also Gardenia’s own way of reminding Filipinos to have fun and show their love for bread in line with the “World Bread Day” celebration which is held every October 16, where all bread lovers from all over the world share the goodness of bread.
Visitors of Gardenia Bread Town experience exciting activities from different booths starting with the Wheat Bread Boulevard where health buffs get to sample Gardenia’s healthy-licious breads. “Kids and adults alike had ga-ga for muffins while having their photos taken at the Muffin Studio. While those who love cream rolls and fun buns were happy to play at the Cream Roll Nook and Fun Bun Playground.
For curious minds who want to know more about Gardenia’s rich history, the Gardenia Museum provides all the answers to their questions. Then after having a long and tiring stroll around the Gardenia Bread Town, visitors come, chill and relax in the “Pandesal Café” or savor sweet treats from the Gardenia “Flavored Bread Station.”
Meanwhile, the G-Lock Wall held thousands of G-locks; a color coded tag which guarantees the freshness of Gardenia breads. Each G-lock donated by visitors corresponded to two loaves donated to Gardenia’s chosen charities. Happy visitors write their memorable Bread Town experience in the Toast Wall and taken home tokens which they pick from the Bread Tree.
The teams from different schools went through grueling qualifying rounds before they were able to earn the right to represent their schools.But it did not stop there, teams got to test the saleability of their sandwiches and experience real life business challenges at the Midnight Mercato leg at Bonifacio Global City. Teams competed among other schools for the most peso sales which is part of their final scores.And the finale of “The Next Big Sandwich Hit” is by no means a pushover when it comes to grandeur, for the winners stand the chance of bringing home more than P200,000 worth of prizes!
This is the ultimate bread experience for all. Here are some of the pictures I shot during the Gappy Bread Day.