- NEW: 1-pc. Burger Steak with Double Rice and Drink
- 1-pc. Chickenjoy with Rice and Drink
- Jolly Spaghetti with Fries and Drink
July 10, 2025
Jollibee Launches New Jolly Meal Savers Line-Up
June 27, 2025
Back-to-School and Beyond: Why Mr. Hat Gulaman Deserves a Spot in Your Everyday Kitchen (and Lunchbox)
June 24, 2025
2GO Receives Mega Gold Legacy Award During Mega Prime Foods’ 50th Anniversary
May 18, 2025
PonteFino Hotel & Estates: 20 Years of Glorious Legacy in Batangas City
March 24, 2025
Kicking off a daebak 2025: Bonchon Philippines celebrates 15 Years of Captivating Flavors, Innovation, and Growth
Bonchon Philippines, the popular Korean
Fried Chicken brand that has taken the Filipino fast-casual world by storm, is celebrating
its incredible 15-year journey marked by delicious flavors and exciting
milestones, including taking home InfluentialBrands® Top Brand 2024 in the
Korean Restaurant Category.
As the brand celebrates its 15th
anniversary, Bonchon Philippines is not only reflecting on its rich history and
this remarkable recognition, but is also gearing up for an exciting 2025 with a
refreshed look and ambiance in key locations, new store openings, and a host of
exciting new menu items that are sure to keep customers coming back for more.
Named Top Brand 2024
Managing Director Scott Tan is proud to share that Bonchon has been recognized as Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.
Bonchon Philippines’ commitment to Korean flavors and innovation was recently recognized when it was awarded the prestigious title of Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.Leveraging on more than 20 years of
business knowledge, know-how and expertise in Asia, InfluentialBrands® is the
premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia.
This accolade highlights how Bonchon Philippines has helped popularize the
now-beloved Korean fried chicken and other Korean-inspired dishes in the
country.
Reaching Philippine shores in 2010,
Bonchon Philippines quickly became a favorite among Filipinos by introducing
founder Jinduk Seo's passion for Korean comfort food that led him to craft the
ultimate crispy, tender, and flavorful Korean Fried Chicken.
Bonchon celebrates 15 years of flavors and milestones in the Philippines with new menu items such as boneless chicken, beef stew, Cafe Koreano, and more.. |
Bonchon Philippines stays true to its
Korean flavors while innovating for the Filipino palate. In 2024, new offerings
include Rosé Tteokbokki, a creamy,
spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and
spicy flavors. The Beef Stew, now
served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless,
flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky
treat.
Bonchon Philippines continues to grow,
unveiling a refreshed look in 2025. Select revamped spaces enhance the dining
experience, blending Korean flair with a relaxed vibe to welcome both loyal
customers and new visitors, and as the brand celebrates 15 years in the
country, Bonchon stans will be treated to more exciting new dishes that will
keep them coming back. Fans can look forward to knowing more in the months
ahead.
“Bonchon Philippines’s 15th anniversary
isn’t just a celebration of the past; it’s a glimpse into an exciting year
filled with even more flavor, growth, and unforgettable dining experiences
brought to you by Scottland Food Group. We thank you all for being part of our
journey and look forward to sharing more exciting news in the coming months,”
said Scott Tan, Managing Director of Scottland Food Group Corp.
SFGC’s
growing legacy
Scottland Food Group, founded by Scott
Tan, has been a key player in bringing diverse international flavors to the
Philippines. Bonchon was introduced
to Philippine shores by Scott Tan in 2010, quickly becoming a household name
for its signature Korean-style fried chicken. Scottland Food Group also
operates other innovative dining concepts, including Japanese fast-casual chain
Go Bento, the creative
Korean-inspired pizza brand Eat Pizza,
and the Singaporean chain of mass-market, retro-ambience cafés selling toast
products Ya Kun Kaya Toast.
The group's commitment to introducing new
flavors to the Philippines reflects a valuable support for the diversity of
cultures and cuisines from around the world — a testament to the warm and
welcoming nature of the Filipino palate. Through strategic innovation and a
deep understanding of local tastes, Scottland Food Group continues to shape the
evolving food scene in the country.
15 years of flavors and excellence. Bonchon is hailed as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®. |
Bonchon SM Mall of Asia branch serves an elevated look! Go and visit now! |
March 19, 2025
Noodle lovers are in for another treat as Nissin Seafood Dreamland returns this year
February 19, 2025
The MICHELIN Guide’s Journey into the Philippines Begins
• The quality of the ingredients• The mastery of cooking techniques• The harmony of flavours• The personality of the cuisine• The consistency both over time and through the menu as a whole
February 18, 2025
From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards
1. Jollibee JoyZonePR Tools – Multimedia category, Silver AnvilThe Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit.2. Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024PR Programs – Best Use of Social Media, Silver AnvilFeaturing real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.3. Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024PR Programs – Best User of Social Media, Silver Anvil
Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.4. Jollibee’s Generation Joy Fixed Creators ProgramPR Programs – Best User of Influencer Marketing, Silver Anvil
This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.
February 15, 2025
Acai Always Introduces World Renown Acai Bowl and Acai Soft Serve to the Philippines, Elevating Healthy Indulgence
The wait is over. Acai Always, the brainchild of
Manila-based chef consultant Justin
David and Guam-born entrepreneur Errol
“Dynamix” Alegre, Jr., has officially arrived in the Philippines. Now open
at SM Megamall Fashion Hall, Level 2,
the brand is making history as the country’s first to bring Acai Sorbet Bowls and Soft Serve, offering a
delicious, nutrient-rich alternative to traditional frozen desserts.
“It’s finally here in
Manila! The acai craze we’ve been enjoying in Guam—something people have only
seen on social media—is now something they can experience firsthand,” says
Alegre, Founder and CEO of Acai Always. “We are beyond excited to
share this with everyone.”
More than just a trend, Acai Always is redefining indulgence by bringing the power of açaí (ah-sigh-EE) to the Philippines. This antioxidant-rich superfood is at the heart of our dairy-free, nutrient-packed offerings, carefully crafted to deliver both flavor and nourishment. We prioritize fresh, high-quality ingredients, working closely with local farmers whenever possible while maintaining our signature standard of excellence. Acai Always is making premium, health-conscious treats more accessible than ever—because eating well should never be a compromise.
“I’ve long been
obsessed with finding ways to make micronutrient intake easier, more
convenient, and enjoyable for people—without compromising on quality,” says
David, Co-founder and COO, a Le
Cordon Bleu Sydney-trained chef with decades of culinary innovation under his
belt. “With Acai Always, we’re proving that healthy choices can be both
exciting and indulgent.”
With its first store
now open, Acai Always is already
gearing up for expansion, with more branches set to launch across Metro Manila
in the coming months. As it introduces a
new way to enjoy healthy indulgence, the brand is poised to become a go-to
destination for those looking for a refreshing, guilt-free treat.
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About Acai Always
Founded in 2024 by Errol “Dynamix” Alegre Jr. and Justin David, Acai Always was born from a passion for introducing the incredible acai berry to the Philippines and redefining the local dessert experience. As the first in the country to offer Acai Sorbet Bowls and Soft Serve, the brand brings a globally loved superfood closer to home, catering to the growing demand for healthier, delicious treats. Proudly homegrown, Acai Always prioritizes high-quality ingredients and continuously seeks opportunities to support local farmers whenever possible, ensuring every bowl and soft serve meets its signature standard of taste and nutrition.