freenet brings Freeniversaya: A FREEnet Concert

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Are you ready for the most awesome free concert in the universe? Freenet, the top free lifestyle app in Google Play engaging online Filipinos nationwide through gamified rewards, celebrates its 3rd anniversary by giving freenetizens an exclusive access to the most requested artists of today with the Freeniversaya: A FREEnet concert. 

Freenetizens joining the saya on September 20, 2018, will be jamming and grooving to the beats and tunes of some of the hottest OPM acts of today, including Bamboo, KZ Tandingan, Moira Dela Torre, Shanti Dope, Gloc 9, Ben & Ben, and Hashtags at the SM MOA Arena in Pasay City. 

Scoring a concert ticket to this exclusive musical event is easy. All you have to do is download the freenet app, register, and complete missions inside the app to earn freenet points. The more freenet points you earn, the better seats you get at the concert, as you will use these points to redeem tickets in the in-app freenet shop.Check out http://frnt.ph/gettix to know more. 

With 100 freenet points, you can already fangirl over the hashtags with your besties all the way from the general admission area. Get in the feels with Ben&Ben and redeem upper box tickets with your 200 freenet points or lower box tickets with 500 freenet points. For 900 freenet points, you can already dance to the beats of Gloc 9 and Shanti Dope closer to the stage at the VIP 2 area. You’ll sure be singing with KZ and Moira all night especially if you get VIP 1 tickets with 1,000 freenet points, so be sure to memorize their songs. And with 10,000 freenet points, you can get the best seat and view at the house with your VVIP ticket and even get a chance to hang out backstage during the concert! 

Once you’ve redeemed your ticket, you will receive an SMS confirmation from freenet containing your reference number. All that’s left to do is to go to an SM Ticket outlet near you, present this SMS confirmation, and claim the print-out version of your ticket. You will need to present this along with your freenet app before you enter SM MOA Arena on the day of the concert. 

“We're definitely leveling up the fun and excitement as we celebrate our third year with the Freeniversaya concert! We're excited to bring this one-of-a-kind musical extravaganza to all the loyal freenetizens out there, because life has definitely become more rewarding with freenet. But that's not all, because Filipinos all around the country can definitely expect a more rewarding experience from freenet–within the app and out of it–in the coming months, so stay tuned!" said Heidi Garayblas, Associate Director for Marketing at Voyager Innovations.

More freebies? We got you, freenet fam!

Of course, this isn't a freenet event without amazing rewards! To bring the saya to the next level at the Freeniversaya: a Freenet concert, freenet will be giving away very special prizes exclusive to the concert goers. 

Freenetizens from other parts of the Philippines can also join in on the saya and get their hands on these rewards at this awesome concert. On September 19, freenet is flying in three lucky freenetizens and their plus 1, from Luzon, Visayas, and Mindanao, for the ultimate Freeniversaya experience complete with a roundtrip ticket, hotel accommodation, and VIP Freeniversaya concert ticket to boot. 

The Freeniversaya concert ticket is just one of the many rewards that you can redeem inside the freenet app. By completing in-app missions such as visiting selected sites on freenet, or downloading useful apps, you earn freenet points which you can use to redeem rewards like airtime load, data packages, gaming pins, and even vouchers such as the Freeniversaya concert ticket. 

By using the freenet app, you also get a chance to win prizes everyday for your daily dose of happiness with Dailygaya Raffle Promo. Every day, until September 29, a lucky freenetizen will take home awesome prizes from freenet - from PayMaya credits, Sodexo GCs, to brand new smartphones and motorcycles. 

But that’s not the only way you can get a rewarding experience in freenet. With this app in hand, shopping at Lazada or paying bills via PayMaya has just gotten more convenient as freenet allows Smart, TNT and Sun subscribers to access these go-to apps and sites without data charges. 

With freenet’s Netzee Hours, posting photos on Facebook in the morning (from 7AM to 8AM) reading tweets on Twitter at lunchtime (from 12NN to 1PM) or playing Mobile Legends in the evening (from 8PM to 10PM) without having to subscribe to a data package is now possible. How cool is that? 

Check out all the rewards and freebies you can access on freenet now by downloading the app for free at Google PlayStore for Android, and Apple AppStore for iOS. 

For more information, follow freenet on Facebook and Twitter or visit www.thefreenet.com. 

Take Juan step at a time, here are some simple steps to become a Juan Earth Hero

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Philippines is considered rich in natural resources for we have fertile arable lands, high diversity of plants and animals, extensive coastlines, and rich mineral deposits. We must help in keeping the environment to become more clean and green, preserves the generation as the inspiration of mother nature. 

It takes only a few simple steps, the involvement and commitment of the people concerned, and a few adjustments in existing working and management systems to make environmental awareness a habit. 

Be part of the solution not part of the pollution. Start with a single step and make a giant leap in saving Mother Earth. 

Here are the simple steps to become a Juan Earth  eco-warrior: 

Carry your own mug, straw, and spoon and fork everywhere 

Did you know that in the Philippines 6,237,653 kg of plastic are being wasted per day? If plastic production, use, and mismanagement continue, there is a huge possibility that there will be more plastics swimming in the ocean than fish by 2050. So, small actions like bringing your own eco bag, mug, cutlery, and straws can make a widespread global advocacy to reduce plastic waste and save our water resources. 

Be eco-friendly beautiful 

When buying your makeup, perfume, lotion, or other beauty essentials, always choose the products which ingredients are organic rather than those loaded with harmful chemicals. With that, you’ll be more confident that the creams you are applying to your skin are as friendly as to the environment. 

Bring out your DIY skills and get crafty 

Old magazines are stripped to make picture frames, tansan or crown cork are crafted into necklaces, juice tetrapacks are recycled into stylish wallets and bags you can sell, and pet bottles are transformed into ecobricks to build chairs, tables, stairs, or even a house. See? You have not just avoided throwing them in the garbage, but you have converted trash into cash. 

Think twice before buying or using animal products 

Those charming animal keychains from souvenir shops or that luxurious fur coat you wear may look fascinating but take note that these animals are being poached for their skin or being used for scientific research. Aside from the destruction of their natural habitat, killing them in large numbers for commercial use makes these species under the threat of extinction. The question is: would you really want to wear that glamorous couture or hang those mummified keychains behind its bloody and gruesome history? Think twice. 

Take Juan step to make an advocacy 

Philippines is not just rich in natural resources but with eco-warriors too. Non-government organizations are doing their Pinoy duties towards environment and animal protection. Some of these NGOs initiate projects such as seedling adoption for reforestation, pawikan and giant clam adoption to retrieve these species, and cats and dogs adoption to save these abused home pets. 

Good news is, volunteering to these environmental efforts is just one step at Juan Earth on September 29, 2018 at Bonifacio High Street Activity Center, 9th Avenue, Bonifacio Global City, Taguig City. Juan Earth is a grassroots effort produced by Write On Track and its dedicated team of community volunteers wanting to educate and empower people to create a healthier and more sustainable world. 

To take that Juan step,  visit Juan Earth’s website at http://www.juanearth.com; LIKE its Facebook page at www.facebook.com/JuanEarthPH; or check their updates on Instagram at www.instagram.com/juanearthph. 

It's a habit that is good for the soul, good for the community, good for Mother Nature.

How Mobile Disaster Alerts are Sent to the Public

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We wish to share with the public the process which guides how disaster alerts and notifications from concerned government agencies are sent to our customers.

Under the law, only government agencies such as the NDRRMC are authorized to issue alerts to prepare people for impending disasters. The role of mobile network operators such as Smart Communications is to deliver these alerts to our customers through our text messaging and emergency cell broadcast services. 

In the case of typhoon Ompong, we received this morning instructions from NDRRMC to send out three alerts to customers in specific areas identified by the disaster agencies. The first was sent out to mobile users in the provinces of Aurora, Cagayan, and Isabela. The second message added the provinces of Apayao, Abra, Kalinga, Mountain Province, Ifugao, Nueva Vizcaya, and Quirino, while the third message was sent to our customers in Batanes, Ilocos Norte, Ilocos Sur, La Union, Benguet, Pangasinan, Tarlac, Nueva Ecija, and Zambales. 

Please note that mobile messaging is one of several communication channels used by the government disaster authorities to deliver alerts to the public. These channels also include other media, such as TV, radio, print and also social media.

Emergency alerts are vital in helping people  prepare for disasters. We will continue to work closely with the government disaster agencies to make the process as effective as possible. 

Vivo unveiled the all-new Vivo V11 to the Ph

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Vivo V11 AI Smartphone Makes International Debut Promising Perfect Shots and Immersive Design

Taking perfect photos has never been easier with these ground-breaking features that remove many of the typical photography challenges and instantly turn mere amateurs into near-professional photographers.

Vivo  unveiled the all-new Vivo V11 to the Philippines during the Vivo V11 Grand Launch last September 12, 2018  held at Shangri-La at The Fort Manila, Bonifacio Global City, Taguig.

This new AI-powered addition to the popular V series comes with an AI camera that helps users capture the picture-perfect moment in any scenario, but also AI services to enable smarter and simpler living. 

Vivo’s V11 features key design breakthroughs, with the new Halo FullView™ Display paired with Starry Night and Nebula fusion colors, all enclosed within a curved 3D body to provide a seamless and immersive user experience. 

The V11 is the first in the V series to incorporate In-Display Fingerprint Scanning Technology, continuing Vivo’s technology leadership in biometric security, while maintaining a sleek and stylish design.

Annie Lim, Vice President for PR Strategy and Partnerships

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“Innovating with consumers in mind is our priority. We are excited to introduce the AI-powered V11 to create a more intuitive and personal mobile experience for our users. With that in mind, we have made the perfect shot much easier to take with our AI Camera, added smarter AI services, and introduced our industry-leading In-Display Fingerprint Scanning Technology to the V series for the first time. We will strive to bring trend-setting innovations and the best experience to more consumers around the world,” said Annie Lim, Vice President for PR Strategy and Partnerships.

V11’s AI Camera Creates Perfect Photos with Ease

The V11 continues Vivo’s pursuit of the perfect shot. Following the success of the V9 earlier this year, Vivo has stepped up its development of AI to answer the consumer demand for more powerful photography features which adapt to any scenario.

V11 features a 12MP + 5MP dual rear camera combination with a large f/1.8 aperture and 1.28μm pixels, as well as a 25MP front camera. The 12MP rear camera boasts Dual Pixel Sensors with 24 million photosensitive units for higher light sensitivity and DSLR-standard Dual-Pixel Autofocus technology that can lock focus in just 0.03 seconds.

Taking perfect photos has never been easier with these ground-breaking features that remove many of the typical photography challenges and instantly turn mere amateurs into near-professional photographers. V11’s AI Backlight HDR and AI Low Light Mode use AI algorithms to capture multiple frames for greater detail, and combine them to create perfectly exposed photos, even for difficult lighting environments such as sunsets. Adding to the list of AI photography features is AI Scene Recognition, which identifies different objects, elements and scenes, and applies specially customized enhancements to make your photos really “pop”.

For perfect selfies anywhere anytime, V11 introduces all-new AI Face Shaping technology, with an AI face-modelling algorithm that adds individual treatments to your facial features, creating beautiful yet natural selfies. The improved AI Selfie Lighting feature also offers more lighting effects with AI algorithms that understand how the user’s face interacts three-dimensionally with light. On top of that, AI Portrait Framing makes framing the perfect shot easier than ever, by using artificial intelligence to guide you. It prompts you on how to hold your phone in the optimal position, effortlessly producing perfectly framed portrait shots every time.

Smarter Experience, More Powerful Performance

Beyond photography, the V11 expands the AI mobile experience across the board with Vivo’s AI assistant Jovi, with features like Jovi Smart Scene, Google Lens and Google Assistant. Jovi Smart Scene makes everyday life easier by recognizing user scenarios and acting accordingly, including checking the weather and providing real time information. Google Assistant helps with everyday situations like map navigation, online shopping, travel arrangements, music, video and even social media, while Google Lens, backed by advanced deep-learning algorithms, lets users search for what they see.

Supporting these incredible AI features, V11 is powered by the Qualcomm Snapdragon 660AIE processor with 6GB RAM + 128 ROM, ensuring ultra-smooth performance. 

The latest Funtouch OS 4.5 (based on Android 8.1) and Vivo’s Jovi AI Engine also work together to allocate CPU and memory resources efficiently to handle multiple complex operations.

Futuristic Immersive Design with the V series’ first In-Display Fingerprint Scanning Technology

The V11 features a 19.5:9 aspect ratio, 6.41-inch Super AMOLED Halo FullView™ Display with a 91.27% screen-to-body ratio. The ultra-thin 1.76mm side bezels, paired with the 3D curved body design blends the edges of the phone into the display, creating an immersive viewing experience that fits perfectly in your hand.

V11 is the first model in the V series to incorporate In-Display Fingerprint Scanning Technology, which eliminates the visible fingerprint pad to create a seamless design from front to back. The technology first debuted in CES earlier this year and has effectively created bigger screens without compromising on security options. Incorporating this cutting-edge technology in V11 is the latest testament to Vivo’s efforts to solve consumer pain points.

The accuracy of Face Access has also been enhanced using infrared light, which now accurately scans 1,024 facial feature points to unlock instantly, even in the dark.

Vivo has created two trendsetting fusion colors inspired by the exciting mysteries of the universe - Starry Night and Nebula. Starry Night’s blend of black and blue and Nubula’s stunning blue and purple hues invoke glistening stars in distant galaxies that heightens the futuristic design of V11.

Availability

Vivo V11 with In-display Finger Scanning Technology in Starry and Nebula will be available in the Philippines on September 11, 2018 for Php 19,999.

Vivo V11 is now available in the Philippines for Php19,999

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Filipino tech enthusiasts nationwide can now enjoy a futuristic and functional beauty at the palm of their hands with the launch of the Vivo V11 retailed at Php19,999.

 The Vivo V11 gives tech enthusiasts a glimpse into the future.

At this price point, the all-new Vivo V11 features an In-Display Fingerprint Scanning Technology—a first for the smartphone’s popular V series—on its Super AMOLED Halo FullView™ Display housed in a curved 3D body. 

With the V11, Vivo continues to prove that high-tech smartphones need not be unreachable in terms of pricing. This is true to Vivo’s desire to make high quality smartphones that most discerning would approve available to all.    

The latest Vivo smartphone is available in two stylish colors of Starry Night and Nebula that show the beauty of the cosmos. 

The Vivo V11, moreover, already has an impressive 12MP + 5MP dual rear camera and a 25MP front camera. But these hardware specs are further enhanced with the Vivo V11’s AI photography that introduces AI Backlight HDR, AI Low Light Mode, AI Face Shaping technology, and AI Portrait. The Vivo V11 also strengthened its AI capabilities with AI assistant Jovi. Supporting these incredible AI features, V11 is powered by the Snapdragon 660AIE processor with 6GB RAM + 64GB ROM, ensuring ultra-smooth performance.

With these high-tech specs, Vivo V11 is surely the leading smartphone at its price point.

The Vivo V11 is now available for pre-order on ground and online beginning September 11 until 20. When pre-ordered at a participating Vivo concept store or a multi-brand store, every Vivo user will get a gift set that includes bluetooth speaker, bluetooth ear piece, and selfie stick plus additional six months warranty. 

For online pre-orders, each will get a 10,000 mAh Game Powerbank; a gift set of bluetooth speaker, bluetooth ear piece, and selfie stick; and additional six months warranty for Lazada, Shopee, Argomall, and Akulaku shops.

The Vivo V11 will be available for all starting September 21,2018.

Vivo surprises all with the launch of V11i

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Vivo surprised everyone with the launch of not just their latest phone, the V11, but with another powerful mid-range smartphone at a lower price point: the V11i. 

A closer look at the Vivo V11. 

The global smartphone brand gave two options for its consumers to ensure the consumers’ best mobile experience. The V11i is another midrange phone priced at just P15,999. It is the first smartphone with “Halo Notch” or Halo FullViewTM Screen 19:9 with a 90.4 % screen-to-body ratio in that price range. 

The Vivo V11i is also equipped with high-end specs including a 6.3-inch FHD+1080*2280 In-Plane Switching (IPS) display panel, a Helio-P60 2.0 Ghz processor, Mali-G72 MP3 800 mhz GPU, 16MP+5 MP rear camera, 4GB RAM + 128 GB ROM memory, rear fingerprint, 3315mAh battery, and 9V 2A fast charging, which makes it better at its price point. 

The Vivo V11 will feature a halo-like notch to for a more immersive screen experience. 

Vivo keeps on surprising us with innovative products. We can’t wait for what’s still in store for us in the future. 

About Vivo 

A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. We now have over two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. In the Philippines, Vivo is the top 3 smartphone brand in terms of market share with 1.5 million users nationwide. 

For inquiries about Vivo, visit the Vivo website at vivoglobal.ph or check out their Facebook (https://www.facebook.com/vivophil), Instagram (https://www.instagram.com/vivo_philippines/), and Twitter (https://twitter.com/vivo_phil) accounts.

Vivo goes beyond at the stellar V11 launch in PH

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Vivo is bringing its most stellar smartphone, the V11, to the Philippines.

Global smartphone brand Vivo has taken its guests to the worlds beyond at the launch of the much-awaited V11 at the Shangri-La at The Fort. 

Guests led by the brand’s pool of local endorsers arrive in their metallic and ethereal looks, taking cues from Vivo V11’s colors—Starry Night and Nebula—that highlight the show-stopping vivacity of the cosmos. Vivo goes beyond the usual hues of smartphones as it takes a big step to lead the world to the future.

The Vivo V11 also comes with a fresh look with its 6.41-inch Super AMOLED Halo FullView™ Display that provides a 19.5:9 aspect ratio with a 91.27% screen-to-body ratio. It also has an ultra-thin 1.76mm side bezels, paired with the 3D curved body design blends the edges of the phone into the display.

Tap the future with the In-Display Fingerprint Scanner of the Vivo V11.

But the Vivo V11 is not only perfection on the outside. It is also packed with features that prove its worth. The Vivo V11 is the first V series smartphone with the In-Display Fingerprint Scanning Technology.

To further enjoy the Vivo V11, users will have a 6GB RAM + 64GB ROM that ensure ultra-smooth performance. The smartphone is powered by the Snapdragon 660AIE processor to support its incredible AI capabilities.

The Vivo V11 has an AI-powered 12MP + 5MP dual rear camera.

The Vivo V11 already has an impressive 12MP + 5MP dual rear camera and a 25MP front camera. But these hardware specs are further enhanced with the Vivo V11’s AI photography. Vivo’s newest flagship smartphone has AI Backlight HDR and AI Low Light Mode using AI algorithms to capture multiple frames for greater detail in any kinds of lighting scenarios. It also has AI Scene Recognition that identifies different objects, elements and scenes, and applies specially customized enhancements to ensure photos stand out.

The new flagship smartphone introduces all-new AI Face Shaping technology, with an AI face-modelling algorithm that adds individual treatments to facial features for creating beautiful yet natural selfies. Even more, the Vivo V11 also has AI Portrait Framing that guides users on how to take the perfectly framed portrait shots.

The V11 also enhances every user’s mobile experience with Vivo’s AI assistant Jovi. This feature enables Jovi Smart Scene that can check the weather and provide real-time information, Google Lens that can allow users to search for what they see, and Google Assistant for map navigation, online shopping, and more. Vivo’s Jovi AI Engine also help allocate CPU and memory resources efficiently to handle multiple complex operations, working together with the latest Funtouch OS 4.5 (based on Android 8.1).  

The Vivo V11 with In-display Fingerprint Scanning Technology in Starry Night and Nebula as well as the Vivo V11i will be available in the Philippines for pre-order on September 11, 2018 for Php19,999 and Php15,999 respectively. The Vivo V11 and the Vivo V11i will be available at all participating Vivo concept stores and multi-brand stores as well as Lazada, Shopee, Argomall, and Akulaku online shops. 

Shanti Dope, the wildcard who will join IVOS for an exclusive Coke Studio Collab!

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“Shookt,” sums up Zild Benitez of IV Of Spades when he and his bandmates Blaster Silonga and Badjao de Castro when they were told of their Coke Studio collaboration. “Although, we have to admit that there was also some fear,” admits Badjao. “But even if there was that fear, we still had to do it. We’re just enjoying it.” ZILD then turns philosophical and says, “There’s a saying that you should grab opportunity, but sometimes you should also grab the fear.” Known for their distinctive and some would say, brave sartorial choices, fear is not exactly what we would associate with this groundbreaking band that makes not just music but also creates a super stylish and cool vibe for their fans. 

Just going into music, even though they are all from musical families was a big act of audacity for these three musicians. “People think that because our parents were musicians, they encouraged us, but it’s actually the opposite. They were always pointing out to us how hard it is to choose a life in music,” Zild begins. And Badjao and Blaster nod in agreement. “We still did it!” Blaster says . Of the collaboration itself, they come up with the words unusual, challenging and exciting to describe the whole process. Badjao adds, “Very challenging and exciting.” ZILD adds, “We are part of a generation that’s not boxed in by genre. We knew that Shanti Dope is edgy so we just wanted to enjoy the collaboration.” 

Teen prodigy Shanti Dope exploded onto the rap scene at age 16, but he himself says that even as a child, he wasn't like other children. He discovered rap at age 9, as he was sound tripping with his friends, and it created a space where he could be himself. His parents separated when he was young and he was shuttled among various relatives. Though adults expect teenagers to be obsessed with puppy love and such, Shanti Dope raises the big questions. His songs tackle such weighty topics as the futility of materialism and biting social commentary. “Bata pa ako, inuusisa ko na ang mga bagay na hindi pang-bata.” (Ever since childhood, I would be curious about matters that are not just for children.) Now mentored by rap legend Gloc 9, Shanti Dope just waves aside any fancy titles as the next big thing in rap, just happy to keep on experimenting on his music. “Lahat lahat puedeng i-adapt,” he muses, echoing the open and experimental attitude to music as the IV Of Spades guys. 

When asked how to describe their song, Shanti Dope, quips, “Parang vintage na classy barong.” Zild pipes in, “It’s like a big work of graffiti.” “That has been enhanced by photoshop,” adds Blaster. 

They all marveled at how effortless and seamless their chemistry emerged. Maybe it’s their shared openness to experimentation. Maybe it’s their youth. Or maybe it’s just that when you love creating and performing, your shared artistry just flows. 

Watch how Shanti Dope and IV Of Spades collaborate for a refreshing kind of music that celebrates their own genres in the first episode of Coke Studio Season 2. 

Catch them every Sunday at 11:15a.m. before ASAP on ABS-CBN or on www.youtube.com/CokeStudioPH.

Electrolux challenges women to change the way they do laundry at the FashionCare Season 2 Launch

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Electrolux Philippines hosted Timeless Style: The FashionCare Season 2 Launch Party last August 30, 2018, at Whitespace Manila, Chino Roces Ext., Makati.City.

At the FashionCare Season 2 Launch Party, Electrolux Ambassador Rajo Laurel and FashionCare Council Members Amina Aranaz-Alunan and Janice Villanueva challenge women to change their ideas about caring for their timeless pieces of clothing. 

The FashionCare Council and Electrolux representatives (from left: Electrolux Philippines General Manager Chad Sotelo, Electrolux Philippines Country Marketing Manager Andrea Soto-Pionilla, FashionCare Council Member Amina Aranaz-Alunan, FashionCare Ambassador Rajo Laurel, Electrolux Philippines Product Manager Erika Depositar, FashionCare Council Member Janice Villanueva and event host Patty Laurel-Filart)

Washing machines have become a reliable partner of many Filipino households in doing their laundry as it saves more time than washing by hand. Yet when it comes to caring for clothes, many women still have trust issues when it comes to their washing machines. That is the concern that Electrolux seeks to address as it launched the second season of its FashionCare Campaign, which seeks to change the way women do their laundry. 

Laundry Woes 

To find out more about women’s laundry woes, Electrolux Philippines conducted a research in partnership with Mommy Mundo, one of the country’s leading mom communities. When asked about what fabrics they were afraid to wash using their washing machine, 67% of the respondents say that they are afraid to machine wash their silk clothing, followed by delicate wear (52%), cashmere (40%), and wool (39%). 

Among the top reasons why women hesitate to put their clothes in washing machines are more than half of them (58%) think it might ruin the clothes, while some think that machine wash can cause fabric shrinkage (17%) or fading of colours (4%). 

When it comes to doing laundry, women worry about more than just cleaning. Fabric care remains one of the unfulfilled needs of women as 77% of them look for fabric care features when they buy washing machines, and among their top 3 laundry concerns are pilling of clothes or what we call himulmol, stubborn stains and misshaping of clothes – two of which are related to caring for the fabric. 

The FashionCare Challenge 

With women’s laundry concerns in mind, Electrolux created the UltimateCare™ range of washing machines, designed to help women care for their clothes. 

At the FashionCare Season 2 Premiere Party, Electrolux Philippines FashionCare Ambassador Rajo Laurel and FashionCare Council Members Amina Aranaz-Alunan and Janice Villanueva put the UltimateCare™ washer dryer to the test as they challenged Electrolux to wash their designer dress, silk scarf and wool jacket, respectively. 

The FashionCare Council themselves demonstrated how to use Electrolux UltimateCare washer-dryers, proving how easy and convenient they are to use, and how effective they are in keeping your clothes clean, fresh and vibrant. 

Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, was pleased to find that her silk scarf was just as colourful after washing as when she bought it.

“I could keep using this over and over again thanks to Electrolux’s UltimateCare™ washer dryer which has features that care for delicate pieces and keeps them looking new and vibrant,” shared Amina during the event. 

Meanwhile, Janice Villlanueva, successful mompreneur and founder of Mommy Mundo, was initially apprehensive about ruining her wool jacket, but found it undamaged and soft to the touch after the washing and drying was finished. 

“I used to hand wash wool sweaters like this one because I was afraid it would get stretched out of shape. So I’m excited that the Electrolux’s UltimateCare™ washer dryer can safely wash woollen items and make sure they look their best,” Janice said. 

Rajo Laurel, renowned fashion designer and Electrolux FashionCare Ambassador, was sure that his designer dress would come out of the wash unscathed.

“I know that Electrolux understands how important our clothes are to us, and I’m grateful for it. I feel safe knowing that my clothes are in good hands with Electrolux’s UltimateCare™ washing machines,” shared Rajo. 

Designed to care for clothes 

Electrolux is confident that its latest range of washing machines would rise to the challenge as its UltimateCare™ washing machines comes with UltraMix™ technology to help women not only get better stain removal but better fabric care, helping them retain the colour, shape, and softness of their clothes from delicate wear to designer pieces. 

The UltraMix™ technology gives women the results of a hot wash for better stain and dirt removal, yet uses a lower, gentler temperature. Detergent and water are pre-mixed in a special chamber before the beginning of the cycle to maximize cleaning power at a lower temperature. It delivers deeper clean and 31% better colour care, to ensure your favorites look newer for longer.

Besides the powerful yet gentle cleaning of UltraMix™, Electrolux UltimateCare™ washing machines extend the life of clothes with Vapour Action, designed to soften fabric while reducing allergens by up to 99.9% that’s gives women the assurance of better care for your clothes for years to come. The Woolmark certified cycle approved by the Woolmark Company, the global authority on wool, will safely launder these precious garments. 

Electrolux UltimateCare™ washing machines also has Eco Inverter technology that offers high energy efficiency that reduces energy consumption by 75% and save time by 44%. Women can also enjoy the flexibility and convenience to toss in forgotten items during the washing cycle with add clothes feature. 

“For today’s modern woman, clothes are a way of expressing herself, which is why she doesn’t trust washing machines with her priceless pieces of clothing. But we at Electrolux want to share that now, there is a washing machine that cares for your clothes as much as you do,” shared Andrea Soto-Pionilla, Country Marketing Manager of Electrolux. “With the FashionCare Campaign, Electrolux wants to introduce a better way of taking care of our machine wash-sensitive clothes. With the Electrolux UltimateCare™ washing machines, you not only get cleaning, but fabric care that makes clothes look newer for longer.” 

In line with its FashionCare campaign, Electrolux is offering several great deals on its washing machines, with offers up to 25% off on selected front load washing machines and washer- dryers. Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at PhP 3,049 with this fantastic bundle deal. Promo period runs from July 1 to September 30, 2018. 

To learn more how Electrolux can help keep favourites clothes looking new for longer, vist at bit.ly/ElectroluxFashionCare and follow @ElectroluxPhilippines on Facebook and Instagram. 

Per DTI-FTEB Permit No. 7072 Series of 2018 

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.ph