Brave Ahead: Bimby Aquino Takes Charge of Family Care as iCare HMO Brand Ambassador

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Filipinos have watched Bimby Aquino grow up in the public eye. Now stepping into adulthood at 19, he is making a major milestone: choosing his first official brand endorsement as an adult - partnering with iCare, an HMO with one of the country’s widest healthcare provider networks.

For Bimby, choosing healthcare for his entry into adulthood is deeply personal. Raised in a household that navigated his mother Kris Aquino’s ongoing battle with autoimmune illnesses, he developed an early understanding of health protection and medical accessibility.

“But health should not be a privilege, nor should it be a struggle. It should be a given,” he says. “I’m partnering with iCare because every family deserves the care we fought so hard for.”

Having experienced firsthand what access to healthcare can mean for a family, Bimby believes it should not be limited to those who can easily afford it.

From Cared For to Provider

For years, Filipinos saw Bimby as the child being protected by those around him. Today, adulthood means having the agency to give that protection back.

As part of his new chapter, Bimby secured iCare HMO coverage not only for himself and his brother, but also for members of their household staff who helped raise him over the years

“Even if we’re not blood-related, they took care of us. They’re really part of my family and they deserve to have that right to be healthy. “I love having freedom to provide for my mom and brother. It feels nice to be a responsible member of the family,” he furthered.

The decision makes his first adult endorsement more than a career milestone. It reflects the kind of adult Bimby wants to become: a loving son and brother who remembers the people who helped raise him and, when given the opportunity, chooses to care for them in return.

Brave Ahead into the Future

The partnership anchors iCare’s “Brave Ahead” campaign, encouraging young Filipinos taking their first career steps - whether earning their first paycheck or assuming family responsibilities - to prioritize health security early.

“My mom always told me that if you don’t take care of your health at an early age, your health problems might catch up to you. So, I believe that as early as you can, make sure that your health is well taken care of,” he reflects.

iCare HMO Individual and Family Plans allow principal enrollment starting at age 18, offering coverage for outpatient check-ups, annual physical exams, inpatient hospitalization and accredited emergency care based on plan selection,

For Bimby, being Brave Ahead isn’t about having everything figured out, it's about having the foresight to protect the people who matter most.

Where Strength Meets Purpose: Century Tuna Crowns Its 20th Superbods Champions

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Century Tuna Superbods Grand Winners Austin Dizon and Vienne Luna with Runners-Up MJ Ordillano and Jas Paguio

Century Tuna has officially named Austin Dizon and Vienne Luna as the Grand Winners of the 20th Century Tuna Superbods this 2026, rising above a remarkable lineup of 40 inspiring finalists.

Century Tuna Male Superbod Grand Winner Austin Dizon is recognized for his advocacy for accessible quality nutrition. Meanwhile, Female Superbod Grand Winner Vienne Luna proudly celebrates Project H.E.R. - Health, Empowerment, and Resilience.

Austin and Vienne each took home the grand prize of ₱1,000,000. Securing the podium, MJ Ordillano and Jas Paguio were named the Century Tuna Superbods Runners-Up, receiving ₱250,000 each.

Celebrating its 20th milestone year, the premier fitness and wellness platform spotlighted authentic human stories, personal growth, and passion-driven advocacies—ranging from accessible nutrition to inclusive physical training and mental strength. Through this historic season, Century Tuna and its contenders proved that while physical conditioning earns a spot on stage, true purpose is what keeps them there.

Century Tuna Brand Ambassadors Alice Dixson, Anne Curtis, and Atasha Muhlach

Held at the grand stage of Solaire Resort Quezon City, the high-energy event brought together top industry icons and fitness advocates. Century Tuna brand ambassadors Anne Curtis, Alice Dixson, and Atasha Muhlach graced the occasion, championing the finalists as they shared their real-life wellness journeys on stage. The powerhouse trio commanded the stage with a show-stopping entrance, making a bold statement of beauty with strength, celebrating the confidence and empowerment of the Superbod Era.

Century Tuna Brand Ambassador Alice Dixson, guest celebrity judge Luis Manzano,

and Century Tuna Brand Ambassador Anne Curtis

Century Tuna Superbods 2014 Grand Winner Mauro Lumba and guest celebrity judge Marian Rivera

Evaluating the contenders on stage presence, authentic charisma, and their commitment to uplifting others through health were esteemed leaders and personalities across wellness, entertainment, and business. The powerhouse panel of judges included iconic actress Marian Rivera and multi-hyphenate actor-host Luis Manzano, Century Tuna ambassadors Anne Curtis and Alice Dixson, and Century Tuna Superbods 2014 Grand Winner, Muay Thai and HYROX athlete Mauro Lumba. They were joined by Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, alongside Vice President, General Manager, and Group Business Head Mr. Carlo Endaya.

Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya, PC&V Communications Inc. President and Chief Creative Officer Carol San Pedro, and Executive Vice President and Chief Operating Officer Greg Banzon

Guiding the momentous occasion as event hosts were radio DJ Sam YG and television host Bianca Gonzalez, keeping the energy high throughout the evening.

The Top 40 Superbod finalists commanded the spotlight through sequential runway presentations—showcasing their strength and versatility in activewear, lifestyle wear, and swimwear, before narrowing down to the Top 16 for the decisive Question and Answer round.

Prior to the main event, the contenders underwent comprehensive physical challenges, advocacy workshops, and community engagements designed to prepare them to serve as relatable motivators for the public.

Special awards were presented to standout candidates throughout the night:

● Century Tuna Super Bowl Game Changer

o Male: Ricardo de Jesus

o Female: Diane Querrer

● Century Tuna Nuggets Supermom

o Rov Mizuse

● Century Tuna Nuggets Superdad

o Jaco Benin

● Vita Coco Most Refreshingly Real Award

o Male: Nunoy van den Burgh

o Female: Jas Paguio

● Fitness Breakthrough Award

o Male: Ameer Ahid

o Female: Maan Marquez

● Jojo Bragais Power Walk Award

o Male: MJ Ordillano

o Female: Vienne Luna

● Superbod Ultimate Transformation

o Male: Rafael Tan

o Female: Janica Reloxe

● Fan Choice Award

o Male: Austin Dizon

o Female: Aleiah Torres

● Bench Active Lifestyle Icon

o Male: Austin Dizon

o Female: Anna Lakrini

● Kilos Superbod Synergy

o Jaco Benin, Anna Lakrini

o Josh Florendo, Cianne Dominguez

● Digital Champ Award

o Male: Lorenzo Isip

o Female: Vienne Luna

● Ageless Award

o Male: Jay Gonzaga

o Female: Gee Canlas

● Solaire Wellness Icon Award

o Male: Prince de Guzman

o Female: Cianne Dominguez

● Media Choice Award

o Male: Prince de Guzman

o Female: Cianne Dominguez

● Beyond the Bod (Advocacy Champion)

o Male: Ricardo de Jesus

o Female: Thalia Joaquin

Century Tuna Superbods 2026 Male Grand Winner Austin Dizon

Century Tuna Superbods 2026 Female Grand Winner Vienne Luna

Century Tuna Superbods 2026 Grand Winners with guest celebrity judges, Century Tuna brand ambassadors, and Century Pacific Food Inc. executives

Century Tuna Superbods 2026 Grand Winners and Runners-Up with guest celebrity judges, Century Tuna brand ambassadors, and Century Pacific Food Inc. executives

From left to right: Hosts Sam YG and Bianca Gonzalez

Top 40 Superbod Finalists

"For 20 years, Century Tuna Superbods has stood as a national platform where health meets real purpose," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "Tonight, our finalists showed the entire country that stepping into your Superbod Era isn't just about physical fitness—it's about leading with heart, lifting up others through your causes, and inspiring everyday Filipinos to pursue their own goals."

The curtains may have fallen on Finals Night, but the Superbod Era is only just beginning. Equipped with passion, purpose, and real-life advocacies, these Superbods stand ready to lead by example—proving that a healthier, more empowered life belongs to every body.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Your Everyday Routine Deserves Better Oral Care: Meet 5 usmile Solution

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In a country known for its warm smiles, love for coffee, and sweet merienda traditions, usmile believes that healthier oral habits should be part of everyday Filipino life. Guided by its "Prevention Over Treatment" philosophy, the global professional oral care brand introduces its science-backed solutions designed for modern lifestyles.

"Oral care should be proactive. By combining science-backed innovation with user-friendly products, we hope to make preventive oral care a lasting habit for Filipinos," said Dr. Jitao Liu, usmile Chief R&D Scientist.

Here are usmile’s specialized solutions designed to meet different oral care needs and lifestyles:

Optical White 2.0 “Purple Corrector”: Instant Whitening

Leading the lineup is the Optical White Toothpaste, usmile's flagship whitening toothpaste for Filipinos who enjoy weekend café hopping or are always ready for spontaneous selfies. Powered by advanced stain-dissolving technology, its purple color-correcting formula effectively whitens teeth and helps maintain a brighter smile for up to 16 hours, making it ideal for busy days that stretch from morning coffee to evening celebrations.

Designed for everyday comfort, Optical White 2.0 is also alcohol-free, bleach-free, and mineral oil-free, enhancing brightness in a gentler, daily-use whitening routine. Users may see possible results upon continuous usage

A proven favorite across Southeast Asia, Optical White Toothpaste has become the top-selling toothpaste brand on TikTok Shop in the Philippines and has received massive success in Malaysia, Thailand, and Indonesia.

Fresh White Toothpaste: All-Day Fresh Breath

The Fresh White Toothpaste, designed for Filipinos constantly on the go, acts as a perfume for the mouth, eliminating odor-causing bacteria for all-day freshness. It features zinc ions that target odor-causing bacteria, alongside 3D microcapsules with enzymes and apple polyphenols that help neutralize bad breath while leaving a fresh, fruity aftertaste.

Fresh White provides up to 12 hours of fresh breath for lasting confidence throughout the day. It is available in three variants: Frosted Camellia, Juicy Grape, and Jasmine Tea.

Repair White Toothpaste: Cavity Protection, Stain Removal, Enamel Repair

usmile’s Repair White Toothpaste offers a smarter approach to whitening. It uses a safe water-free whitening technology with fluor-calcium phosphate compatibility that protects tooth enamel and whitens teeth without harsh bleaching.

Its formula is powered by triple bio-enzymes that deliver up to 2.5 times stain enzymolysis, which break down stubborn stains more efficiently. By combining effective stain removal with enamel-friendly care, Repair White makes it easier for Filipinos to enjoy their favorite merienda treats while maintaining a healthier, more confident smile.

Strength White Toothpaste: Enamel Strength and Whitening

Completing the toothpaste lineup is the Strength White Toothpaste, clinically formulated with a 3-in-1 Pro Whitening System and 99% high-purity baking soda that gently restores the teeth's natural whiteness. It helps regulate oral pH balance and minimize enamel loss from acid erosion from daily food consumption. With Maximum Enamel Guard, it also helps strengthen enamel while protecting teeth against cavities, making it a reliable choice for long-term oral health.

Strength White offers everyday protection that keeps up with Filipinos’ packed schedules, snacking habits, and constant social interaction.

Sonic Electric Toothbrush Y1S: 

Efficient, Comfortable Brushing

Topping off usmile’s innovative dental lineup is the Y1S Electric Toothbrush, designed for Filipinos who want a deeper clean at home. It removes up to 99.99% of plaque, features an air-cushioning brush head for gentle gum protection, and comes in an ergonomic Roman Column design for a more comfortable grip. It also offers up to 365 days of battery life on a single charge.

The Y1S is also recognized with the American Dental Association (ADA) Seal of Acceptance and TÜV Rheinland, confirming that it is safe and effective for plaque removal. With more than 10 million units sold worldwide, it brings trusted, science-backed brushing technology to everyday oral care.

For more information, visit usmile's official stores on TikTok Shop and Shopee and follow its social media pages (TikTok | Facebook).

PascualLab Banners 80th Anniversary with the Launch of Alevia-B and My Colla C

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Pascual Laboratories, Inc. (PascualLab), one of the top pharmaceutical companies in the Philippines¹ continues to expand its health and wellness portfolio on its 80th year in the industry with the launch of two new health and wellness products plus new campaigns for its flagship brands. 

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One of the top pharmaceutical companies in the Philippines forays into the mobility market

 and expands its beauty & personal care portfolio 

as it celebrates 8 decades in the industry 

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As it celebrates 80 years of delivering quality, family-friendly health and wellness products to Filipino families since 1946, PascualLab proudly enters the mobility market. It also launches its newest product under one of its core categories, food supplementation. 

ALEVIA B For Triple Action Relief for Muscle, Joint or Nerve-related Mild to Moderate Pain 

Consistent with its history of purposeful health solutions, PascualLab now enters the mobility market with one of its newest offerings Alevia-B that combines Paracetamol with Vitamins B1 (Thiamine), B6 (Pyridoxine), & B12 (Cyanocobalamin) in one convenient tablet to help relieve mild to moderate pain while supporting normal nerve function. ²,³ 

ALEVIA B features a triple-action formula that addresses different types of pain in a single formulation. 

• an analgesic component (Paracetamol) with neurotropic vitamins (B1, B6, B12), providing a complementary, mechanism-based approach to support relief across multiple pain components. ⁴ ,⁵  Paracetamol (Acetaminophen) is a widely used first-line non-opioid analgesic for mild to moderate pain². 

• Vitamins B1, B6, and B12 are essential for normal nervous system function and contribute to neuronal metabolism and myelin maintenance. ³,⁵ 

MY COLLA C Premium Marine Collagen + Vitamin C 

For people approaching their mid-30s and 40s, the time when one needs to focus on the things that truly matter; look ahead into the future; and make choices that prepare them for the next chapter, PascualLab unveils MyColla C. At this time when certain realities appear – aging; skin rebuild; and need for nourishment from within – MyColla C offers a pairing that makes perfect sense: 

• Premium Hydrolyzed Marine Collagen – building blocks that help support skin health: elasticity, hydration, and firmness 

• Vitamin C - essential in producing and maintaining collagen Collagen and Vitamin C work together to help support normal collagen formation and structure to achieve skin nourishment and radiance from within when paired with proper diet and exercise. 

My Colla C comes in different formats for varying lifestyles so users can choose what works: easy-to drink Strawberry Milk powdered drink in sachets; versatile and easy-to- mix with favorite drinks Unflavored sachets; and compact and easy Chewable tablets for those always on the move. Begin your brightest chapter with MyColla C, #MyPremiumCollagenChoice at Mercury Drug, Southstar Drug, Rose Pharmacy, St. Joseph Drugstore, and Watsons. 

GALING THAT KEEPS GOING 

This year, flagship brand Ascorbic Acid (Poten-Cee) Vitamin C also launched its #CeeGe Lang campaign while its no. 1 Lagundi brand Ascof Forte also launched its campaign on natural cough relief for various cough (not caused by bacterial infection). Meanwhile top psyllium fiber brand C-Lium Fibre unveiled its #PowerTheSlay campaign earlier this year to get Filipinos going and not be weighed down by irregular bowel movement while Poten-Cee + C highlights the benefits of bovine and marine collagen in one campaign: My Glow To Choice. To celebrate its 80th-anniversary, PascualLab also gifted customers with Php 80 Mercury Drug GCs for every accumulated purchase of PascualLab products worth Php 400. More offerings are also in the pipeline. 

80 YEARS of PASCUALLAB 

Launched in 1946 by founders Isosceles and Leonora Pascual to address the post-war needs of their fellowmen, PascualLab has since been continuously evolving to help address the health needs of Filipinos while keeping quality and care front and center. Now on its 80th, the company behind other product innovations such as OraCare Mouthrinse, PelarGo, and Glutaphos, looks forward with a theme that best captures its foundation, its purpose, and the Filipino excellence that factors in all these: #GalingThatKeepsGoing 

For more information, follow us at linked tree. 

Sources: 

1. IQVIA CHAP MAT Q1 2026 

2. Freo U, Ruocco C, Valerio A, Scagnol I, Nisoli E. Paracetamol: A review of guideline recommendations. J Clin Med. 2021;10(15):3420. 

3. Ang CD, Alviar MJM, Dans AL, Bautista-Velez GGP, Villaruz-Sulit MVC, Tan JJ, et al. Vitamin B for treating peripheral neuropathy. Cochrane Database Syst Rev. 2008;(3):CD004573.  

4. Alorfi NM. Pharmacological methods of pain management: Narrative review of medication used. Int J Gen Med. 2023;16:3247–3256.  

5. Calderón-Ospina CA, Nava-Mesa MO. B vitamins in the nervous system: current knowledge of the biochemical modes of action and synergies of thiamine, pyridoxine, and cobalamin. CNS Neurosci Ther. 2020;26(1):5–13.

Beyond the Glow : Inoue Health and Wellness Clinic Where Clinical Precision Meets Spa Hospitality

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Inoue Health and Wellness Clinic celebrates its official grand opening on Sunday, August 2, 2026 as the clinic marks a seamless transition from its soft opening phase into full commercial operation, opening its doors to urban professionals, entertainment personalities, and health-conscious clients seeking personalized care.

Beyond the Glow: Inside Quezon City's Premier VIP Sanctuary for Cellular Longevity

Step off the bustling pavement of Timog Avenue in Quezon City—just opposite the GMA Network complex—and the high-stress hum of urban life melts into a calm, hospitality-driven sanctuary. This is the home of Inoue Health and Wellness Clinic, a new aesthetic and regenerative wellness center designed to bridge the gap between sterile medical procedures and luxury spa comfort.

Celebrating its official grand opening on Sunday, August 2, 2026, the clinic marks a seamless transition from its soft opening phase into full commercial operation, opening its doors to urban professionals, entertainment personalities, and health-conscious clients seeking personalized care.

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"The way care is delivered speaks beyond every treatment." 

— Guiding Philosophy of Inoue Health and Wellness Clinic

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Redefining Care: Where Clinical Precision Meets Spa Hospitality

Inoue Health and Wellness Clinic Founded by CEO Jiane Yu alongside Co-Founder 

and COO John Mark Calinao

Led by Co-Founder and Chief Operating Officer John Mark Calinao alongside a specialized clinical team featuring prominent practitioners like Dr. Joey Sinchioco, Inoue was founded to address a critical flaw in traditional aesthetics: the cold, intimidating atmosphere of standard medical clinics.

Rather than walking into a clinical, sterile room, patients enter a space built on warmth and attentiveness. By integrating physician-led medical rigor into a cozy, hospitality-first environment, the clinic lowers patient anxiety, promoting higher client retention and ongoing treatment compliance.

Exploring the Industry: A Multi-Faceted Venture

Critical Analysis: Profitability Trends & Market Potentials An observation of broader market dynamics reveals several critical trends that support the business model of Inoue Health and Wellness Clinic. Primarily, there is a notable shift toward cellular longevity. Consumer preference in Metro Manila is moving away from purely reactive and corrective cosmetic procedures. Instead, modern consumers increasingly seek proactive, inner-out longevity interventions, such as preventative maintenance, non-invasive stem cell therapies, and systemic nutrient infusions that target cellular health. Furthermore, the clinic possesses a strategic media corridor advantage. Located at the Caswynn Building along Timog Avenue, directly across from the GMA Network complex, the establishment sits prominently within Quezon City's broadcasting capital and media-dense entertainment corridor. This geographic proximity to media executives, broadcast talent, and political VIPs serves as a natural engine for generating organic celebrity endorsements, validating local integration, and establishing immediate brand prestige. Additionally, digital-first consumer education plays a vital role in their strategy. Because navigating complex medical treatments can often intimidate potential clients, the clinic actively integrates medical expertise with digital communications. By deploying practitioners like Dr. Joey Sinchioco to educate the public on social media platforms like TikTok, the clinic effectively explains concepts such as laser physics and stem cell delivery mechanisms. This educational approach demystifies regenerative medicine, making it more accessible and establishing crucial pre-consultation trust with prospective patients.

Sharp Forecasts & Best Practice Insights Synthesizing best practices from successful pioneers in the medical aesthetics space yields clear operational forecasts for Inoue’s launch strategy. The clinic has structured specific promotional incentives that align with targeted operational strategies to generate rapid market adoption and favorable industry success forecasts.

For instance, the single-day "Buy 1, Get 1 Free" promotion, exclusively available on Sunday, August 2, 2026, applies to all aesthetic and non-physician wellness treatments. The target operational strategy of this incentive is to lower the trial barrier for new clients while offering full-value secondary treatments to encourage multi-treatment adoption. The industry success forecast for this promotion predicts that it will drive immediate and high initial booking volumes, effectively converting single-visit trialists into recurring clients.

Another key incentive is the 20% discount on doctor procedures and medical interventions. Operationally, this strategy is designed to reduce the entry costs for complex, high-margin, physician-led interventions such as stem cell hair therapies and laser resurfacing. As a result, the industry success forecast indicates that this will establish an immediate baseline of high-value, physician-led regenerative consultations.

Finally, the grand launch features a hybrid onsite and online launch raffle. This promotional incentive is designed to connect physical event attendees present at the Caswynn Building with online participants engaging across social media channels. Operationally, it maximizes hybrid engagement and expands the brand's promotional reach beyond physical capacity limits. The industry forecast anticipates that this approach will successfully capture wide digital leads throughout Metro Manila, ultimately building a robust customer database and mailing list for future retargeting campaigns.

Confluence:

Historical data from leading aesthetic hubs demonstrates that pairing accessible entry-level promotions with high-margin, physician-guided treatments creates a highly resilient revenue model. As Inoue Health and Wellness Clinic opens its doors, its blend of medical innovation, strategic positioning, and guest-centric hospitality sets a promising benchmark for the next generation of Philippine wellness ventures.

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About Inoue Health and Wellness Clinic: 

Inoue Health and Wellness Clinic is a modern aesthetic and regenerative health center located in Quezon City, Philippines. Specializing in advanced skin health, stem cell therapies, customized IV nutritional drips, and longevity medicine, the clinic delivers individualized medical care within a luxury spa environment.

Inoue Health and Wellness Clinic

2/F Caswynn Building, 134 Timog Avenue Sacred Heart, 

Diliman, Quezon City

 Inoue Health and Wellness Clinic Facebook

https://www.facebook.com/theinoueclinic

Enter Your Brightest Chapter Feeling Nourished from Within

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A hopeful guide to feeling nourished, confident, and cared for from within 

with MyColla C

There is something about entering your 30s and 40s that brings life into sharper focus. These are the years when responsibilities grow, choices carry more weight, and you begin to ask deeper questions about what truly matters. You may be building a career, caring for family, making major financial decisions, or rethinking the future you want for yourself. Some days feel exciting, others feel heavy, and through it all, you keep moving forward.

But this chapter is not defined by pressure alone. It is also a time of greater clarity, confidence, and self-trust. In many ways, this may be your brightest chapter yet, one shaped not by who you are expected to be, but by who you choose to become.

And as you step into it, care matters — not as an afterthought, but as part of the momentum. From the habits that keep you grounded to the wellness support you choose each day, every small choice can help you feel more prepared for what is ahead. MyColla C can be part of that routine, with Premium Hydrolyzed Marine Collagen and Vitamin C made to support skin rebuild, collagen renewal, and nourishment from within as signs of aging begin to show.

Here is a simple guide for entering it with more care and confidence, and a brighter sense of what lies ahead:

1. See this chapter as growth, not a reset

This stage can feel like a turning point. You may wonder if you're behind, if you made the right choices, or if it's too late to start over. It isn't. A better question might be: What do I want to focus my energy on now? Life can feel brighter because you're living with more purpose. You have more experience, stronger boundaries, and a better understanding of what matters. You're learning that progress doesn't have to be dramatic, it can be finding peace, building steady habits, or choosing yourself without feeling guilty.

2. Define success on your own terms

People who are entering this season of life are carrying a lot from building careers, navigating relationships, making decisions about family, supporting loved ones, to balancing countless responsibilities. It's easy to compare yourself and feel like you're falling behind but life is not a race. Your journey can unfold in its own time so you’re allowed to redefine success, choose a new direction, and create a life that reflects who you are today. What matters most is not how your life looks to others, but how it feels to you.

3. Let your priorities evolve

What mattered deeply before may not carry the same weight now. Some goals may still excite you while others may feel like they belong to an older version of yourself. This does not mean you are inconsistent, it just means you are paying attention. Your brightest chapter can make room for new dreams, softer routines, and choices that better match the life you want now.

4. Make room for the care that keeps you moving

When life gets busy, self-care is often the first thing to go. But feeling your best starts with small daily habits — rest, movement, hydration, and moments to recharge. These simple choices can help you feel healthier, more energized, and more like yourself.

Life can get so full that you forget to check in with yourself. Creating space does not require a major change. It can be a quiet moment, a clear boundary, or time to slow down. And sometimes, that is all it takes to reconnect with what matters most.

Your Brightest Chapter Starts from Within

As you step into your brightest chapter, your wellness routine deserves support that fits into real life. MyColla C can be a simple addition to your day, made for individuals who want to nourish themselves while they keep showing up with energy, confidence, and care.

MyColla C combines Premium Hydrolyzed Marine Collagen with 100mg of Vitamin C, an important nutrient that supports the body's natural collagen formation. While collagen provides the building blocks that help support skin health, Vitamin C plays an essential role in helping the body produce and maintain collagen, making it a meaningful addition that complements your daily wellness routine. Together with a proper diet and regular exercise, Collagen and Vitamin C helps care for your skin from within, so your routine isn't just about looking radiant for the day but it's about feeling nourished and supported through the changes that come with time.

Designed to fit different lifestyles and preferences, MyColla C is available in two convenient formats: a powder variant containing 3000mg of Premium Hydrolyzed Marine Collagen and 100mg of Vitamin C, and a chewable tablet with 1000mg of Premium Hydrolyzed Marine Collagen and 100mg of Vitamin C. Flavors include Strawberry Milk Powder, Unflavored Powder, and Strawberry Milk Chewable tablet.

MyColla C is available at Mercury Drug, Southstar Drug, Rose Pharmacy, and St. Joseph Drugstore.

Century Tuna Superbods 2026 Announces "Superbod Era" Finalists During Highly Anticipated Callback

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Celebrating its 20th year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.

Out of hundreds of hopeful applicants from all over the country, the chosen semi-finalists stepped into the spotlight to completely redefine modern fitness. This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod. Audiences and judges alike were treated to a compelling showcase that went far beneath the surface—unpacking more of the real, raw personal transformations, unshakeable resilience, and a diverse range of life experiences that left everyone in awe as hosts 2018 Century Tuna Superbod Grand Winner Maureen Montagne and radio DJ KC Montero highlighted the candidates' unique presences both on-stage and off-stage.

In this new Superbod Era, healthy bodies are celebrated not just as an end goal, but as the visible reflection of one’s mental strength, lifestyle discipline, and dedication to a purposeful life built on wellness and identity.

At the heart of this historic evolution is Century Tuna’s unwavering commitment to championing and continuously inspiring Filipinos to become the best versions of themselves. Reflecting this vision of true inclusivity, the competition has opened its doors wider than ever, welcoming individuals of all body types and walks of life. This new era was vividly brought to life during the Callback by hopefuls whose journeys reflect the changing face of fitness in the Philippines.

The stage saw multiple returning contenders on their second, third, and even fourth attempts to finally claim the title, proving that true dedication never quits. The runway came alive with Supermoms from all backgrounds—including corporate professionals, former models restarting their careers, and mothers bravely finding themselves again through wellness—alongside handson Superdads redefining modern parenting.

Even families took on the fitness journey together, showcasing unconventional parent-child dynamics where generations deeply influence each other's health; this included a father-daughter duo and an inspiring family composed of a mother competing alongside her two sons. This incredible mix was further amplified by established celebrities and models who refuse to give up on chasing their ultimate Superbod dreams, as well as real-life fitness coaches who leave their gym floors to inspire a much grander audience. Together with trailblazing challengers shattering barriers of all kinds on the fitness stage—such as transgender men joining the competition for the first time and a powerful wave of "ageless" contenders proving that vitality has no expiration date—this historic batch proves that the Superbod life truly belongs to everyone.

"Every edition, the Superbods competition evolves, but our core mission remains unchanged—to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "As we stepped into the 'Superbod Era,' we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation."

The esteemed panel of judges—which included executives from Century Pacific Food Inc., actress and fitness advocate Jasmine Curtis-Smith, Century Tuna Superbods 2018 and 2022 Grand Winners Jules Aquino and Christelle Abello—evaluated the contenders. The hopefuls were put to the test through a high-energy walk-off and a crucial question-and-answer segment, showcasing their unique physiques, natural charisma, commanding stage presence, and deep advocacy for fitness and holistic wellness.

The inspiring Callback event culminated in the official announcement of the finalists who will move forward to the grand finale:

The Top 20 Male Finalists who advanced include: Aaron Maniego, Ameer Ahid, Herschel Verne Sanchez, MJ Ordillano, Arvin Corpuz, Jay Gonzaga, Austin Dizon Cabatana, Nunoy van den Burgh, Jaco Benin, Paul John Galang, Christopher lan El Jouni, Joselito Florendo, Prince De Guzman, Rafael Cruz Tan, Ken Batino, Dominic Camozzi, Kim Panique, RC Kashyap, Ricardo De Jesus, and Lorenzo Isip.

Meanwhile, the Top 20 Female Finalists who successfully made the cut are: Alana Maris Montemayor, Janica Reloxe, Maan Marquez, Aleiah Torres, Jarly Verceles, Jasmine Rovelle Paguio, Anna Valencia Lakrini, Ashley Cayuca, Chucel Njigha, Ronalyn Lalimo, Jilliane Robillos, Rovin Mizuse, Diane Querrer, Donnabelle Erno, Kristen Bea H. Chua, Thalia Joaquin, Vienne Luna, Gee Canlas, Lou Yanong, and Gia Gonzales.

What began as a premier fitness challenge has evolved into a powerful cultural movement. By redefining healthy living and elevating everyday heroes, Century Tuna Superbods continues to break boundaries and inspire a nation toward wellness, self-love, and active lifestyles. The countdown to the finals is on—witness the new era unfold.

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.