Beko PH urges Filipinos to go green when doing their laundry

Tweet

The call to conserve water and energy has never been more imperative than today. With the effects of global warming and climate change now more pronounced than ever before, there is a need to be mindful of the way we spend our resources. This not only extends to the way we use our water resources but also the way we consume electricity.

Be wise energy users.

As part of Beko’s green initiatives, Beko Philippines encourages Filipinos to become wise energy users by contemplating on their laundry routine. Beko understands that doing the laundry also requires a significant amount of electricity.

According to the Department of Energy (DOE), the household sector is the second major user of electricity. In fact, laundry accounts 29 percent of other household electricity usage based on the latest available Household Energy Consumption Survey (HECS) by the Philippine Statistics Authority (PSA).

“Beko believes that we must take into account how much energy is consumed even on our laundry. As we envision a greener laundry routine, the company has been initiating outstanding contributions toward the protection of the environment through energy efficiency and innovating eco-friendly washing machines,” said Dyeun Zapanta, Beko Philippines Sales and Marketing Head.

Beko suggests that households follow regular laundry days and avoid running the washing machine for only a few pieces of items.

Invest on energy-efficient washing machines.

Beko Philippines underlines that by taking steps to reduce energy consumption, one could contribute to a cleaner and greener world. For instance, investing on energy-efficient washers and dryers significantly cuts your electric bills.

Recently, the Manila Electric Company (Meralco) tested the energy efficiency of certain Beko washing machines in line with its Orange Tags campaign. The Meralco Orange Tags are easy-to-understand labels that indicate estimated energy consumption in kilowatt-hours (kWh) and estimated cost per hour to inform consumers on how much electricity a household product consumes.

Meralco tested some Beko’s washing machines in three trials. Items tested ranged from front loaders, top loaders and dryers in different sizes and capacities. The said survey revealed that the washing machines are all energy efficient. The results of the test are as follows:

Beko Top Load Fully Automatic Washing Machine

Meralco estimated that the average cost per wash of Beko’s three top-loads amounts to only a peso per hour of washing cycle.

Specifically, for a 7-kg capacity washing machine, every wash amounts to only PhP0.96 per hour of washing with 0.09 energy consumption and 94 watts for power usage.

Meanwhile, for 9-kg capacity top load, Meralco calculated that the cost per wash cycle amounts to PhP1.14 for almost an hour of washing with 0.11 energy consumption and 97 watts. On the other hand, for 12kg top load, they assessed that the cost per wash amounts to PhP1.37 again for almost an hour with 0.13 energy consumption and 109 watts.

Beko Frontload Fully Automatic Washing Machine

For a 7-kg and 9-kg capacity, the estimated cost per wash both costs 9 pesos per almost four hours of washing with 0.88 and 0.84 energy consumption, respectively.

On the other hand, for 10.5-kg frontload, they measured that every wash costs 15 pesos for a full load, full cycle with duration of nearly four hours with 1.47 energy consumption and 380 watts for power usage.

Beko Dryers 

For Beko’s 7-kg dryer, the estimated cost per drying cycle amounts to six pesos per half an hour with 0.63 energy consumption and 1,217 watts.

“Our products are meant to not only improve how people live but also improve how we impact our environment. “Choosing an energy efficient washing machine can do more for the environment and at the same time, reduce the cost of their water and electricity bills. That is why we are bringing the efficiency of our washing machines as the Official Partner of the Everyday to help Filipino consumer save energy,” added Zapanta.

Beko Ph on its second year

Beko Philippines continues to innovate products that can make a difference in the lives of Filipinos. With their strong emphasis and commitment toward raising awareness on energy consumption and innovating energy-efficient washing machines, they encourage Filipinos to take part towards preserving their environment by taking into consideration their energy consumption.

Strengthening its local presence as it approaches its third year in the Philippines, leading European home appliance brand Beko further penetrates the Filipino market. Since 2015, Beko Philippines already doubled its distribution in the country. The company has also tripled its sales through its enhanced and domineering product line that continuously meets the need of the Filipino market.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph

Search for outstanding Filipino families who advocate positive change continues in 7th JFVA

Tweet

A family of six in Daet, Camarines Norte espouses education among the youth by running a library that has served the needs of pupils in four villages, improving the quality of learning in their area. In Saudi Arabia, another family is providing much-needed help to fellow OFW families in the Philippines and overseas, conducting medical missions, and providing education and livelihood seminars, among other projects.

Exemplary role models. The Jollibee Family Values Award is back on its seventh year, strengthening its global search for Filipino families whose noteworthy advocacies make a positive impact in the lives of their fellowmen.

These are some of the admirable families recognized in last year’s Jollibee Family Values Awards (JFVA). They joined the ranks of more than 45 families who have been recognized by Jollibee over the years for helping others with their advocacies and serving as an inspiration to others.

Now on its 7th year, the JFVA continues its search for families here and abroad who best exemplify positive Filipino family values such as generosity, compassion, creativity, resourcefulness, love for the community and environment, and strong ties.

“Now, more than ever, we need to highlight that despite the overwhelming challenges Filipinos face, there are still families who go out of their way to uplift the lives of other people and communities,” said Jollibee Global Chief Marketing Officer Francis Flores. “This is what the Jollibee Family Values Awards celebrates, families who have become beacons for others to follow.”

Interested parties who wish to nominate model families—including their own—must accomplish a nomination form which can be downloaded at www.jollibee.com.ph/familyvalu esawards/, and answer a questionnaire that will establish the nominees’ suitability and eligibility. 

Entries may be sent via mail to the 7th Jollibee Family Values Awards, Stratworks, Inc., 2/F Zaragoza Building, 102 Gamboa St., Legaspi Village, Makati City. Completed nomination forms may also be submitted at www.jollibee.com.ph/familyvalu esawards/ or emailed at jollibee.fva@gmail.com. The deadline for submission of nomination forms is on August 15, 2017.

Exemplary Filipino families may be nominated based on: relevance and impact of their advocacy in addressing the community’s pressing needs, long-term sustainability, magnitude of the advocacy’s contribution to the community, family members’ degree of involvement and participation, and ability to surpass challenges and special circumstances.

Five outstanding Filipino families will be recognized as grand winners of the Jollibee Family Values Award. Each family will receive a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. 

An OFW family from across the globe will receive the OFW Family of the Year award from Coca-Cola. The winner will also get a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, P5,000 worth of Jollibee gift certificates, and a special prize from The Coca-Cola Corporation.

Jollibee will also present equally exceptional families with special citation awards for education (co-presented with National Book Store), environment, children, persons with disabilities, minority groups, and youth empowerment for their advocacies. Each awardee will get a P50,000 cash prize, a plaque of recognition, and Jollibee gift certificates.

To know more about the 7th Jollibee Family Values Awards and its different activities, visit www.jollibee.com.ph/familyvalu esawards or like the JFVA Facebook page at https://www.facebook.com/Jolli bee-Family-Values-Awards-Commu nity-1645602058997253/.

Lifewear: Uniqlo's 2017 Fall / Winter Collection Unveiled, Runway fashion with Pia Wurtzbach

Tweet

LifeWear: UNIQLO Celebrates everyday life and presents the 2017 FALL/WINTER Collections 

Miss Universe 2015 Pia Wurtzbach gives surprise appearance at the runway during the unveiling of Uniqlo's 2017 Fall / Winter Collection held at the One Canvass Events Place on Thursday, July 27, 2017.

Miss Universe 2015 Pia Wurtzbach 

UNIQLO believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

UNIQLO is LifeWear. 

LifeWear is made up of thoughtfully created clothing designed to make everyday life better and more comfortable. Apparel that comes from the Japanese values of simplicity, quality, and longevity, LifeWear reflects the brand’s commitment to perfection in design, fabric selection, cut, even color.

The new season caters to diverse personalities and lifestyles, embodying the brand’s belief that individuality comes not from clothes but from the people wearing them. 

LifeWear is constantly evolving to cater to the needs of an ever-changing world through technological innovations.

LifeWear aspires to make excellence affordable. 

LifeWear exemplifies UNIQLO’s mission of enabling people all over the world to experience the joy of wearing great clothes with the release of its Fall/Winter 2017 collection. 

JAPANESE TECHNOLOGY

UNIQLO LifeWear incorporates advanced technologies from Japan to produce clothing that is lighter and more functional for customers.

HEATTECH

HEATTECH is innerwear that features heat retaining properties to keep you warm and a soft texture to keep you comfortable all day. Designed with Toray Industries, Inc.—one of Japan’s top fibers and textiles manufacturers, the HEATTECH line comes in three styles: HEATTECH, HEATTECH Extra Warm, and HEATTECH Ultra Warm, each one offering different levels of warmth to keep people comfortable anywhere around the world. 

ULTRA LIGHT DOWN 

UNIQLO’s Ultra Light Down jackets bring new life to outerwear by combining warmth and lightness. The jackets are made of ultra-fine fiber, resulting in incredibly light and compact pieces that and can replace traditional sweaters worn under coats. It can easily be folded into a pouch, making it convenient to be carried around. 

AIRism 

AIRism is functional innerwear that keeps people incredibly dry and comfortable in any kind of weather. The result of a joint project with Toray and Asahi Kasei, a Japanese manufacturer of fibers and textiles, AIRism employs specially engineered fibers to breathe and wick away trapped moisture. The pieces in the collection accommodate specific requirements of men, women, children, and babies to ensure comfort for all.

ESSENTIALS MADE BETTER

Well-loved all over the world, UNIQLO’s essential pieces transcend cultural boundaries. At UNIQLO, we combine tradition with modern innovations when creating our clothing to ensure that our essential pieces meet contemporary needs.

JEANS

Evolving from its utilitarian workwear origins, denim has embedded itself into the cultural landscape, including the fields of music, art, and film. An important element of the LifeWear collection, UNIQLO established its JEANS INNOVATION CENTER in Los Angeles in 2016, where UNIQLO creates the best jeans for everyone, everywhere. The LA-inspired pieces on show look exceptional and are very comfortable to wear. 

UNIQLO U 

UNIQLO U represents the future of LifeWear, designed in our visionary Paris R&D Center by a small and focused team, led by artistic director Christophe Lemaire. The center draws on the proud fashion traditions of Paris, while incorporating new fabrics and cutting edge technology, in a relentless drive to revolutionize clothing basics. 

COLLABORATIONS

UNIQLO continues to pursue new potential for clothing by collaborating with fashion designers, top models, and other notable personalities that complement the LifeWear concept of 'simple made better.’

JW ANDERSON 

British heritage meets LifeWear through the newest collaboration with designer JW Anderson. 

The new collection includes men's and women's items for the Fall/Winter 2017 season. The range will bring together the British heritage of JW Anderson and the everyday comfort and perfection that UNIQLO pursues in terms of fit, fabric, and functionality through its LifeWear concept. 

INES DE LA FRESSANGE 

Debuting the long-anticipated men’s line and showcasing urban essentials with Parisian flair. 

UNIQLO releases the eighth edition of its collaboration with French fashion icon Inès de la Fressange, with the latest installment to include menswear. The men’s pieces feature design elements like classic stand-up collars, tweed jackets, and cashmere knits. The women’s line on the other hand is a celebration of the enduring elegance of a monochrome palette. New to the range are sports knits in vintage styles and classic Nordic sweaters. Other items include military style mod coats, duffle coats, and fleece blousons. 

SEASONAL HIGHLIGHTS

UNIQLO’s LifeWear encourages people to mix and match clothes to suit their individual personalities and lifestyles. Seasonal Highlights showcase items from the Fall/Winter 2017 collection that embody the thoughtfulness of UNIQLO’s design and its commitment to clothes that change the way we live.

Outdoor Travel 

More than just providing everyday essentials, UNIQLO takes functional clothing to another level with LifeWear pieces such as Ultra-Light Down, flannel, and denim, which are made for activities such as trekking, hiking, camping, and other outdoor activities. Highlights for Fall/Winter 2017 include a striking plaid pattern as well as vivid colors for outerwear and jackets. 

Leisure Travel 

Catering to a wide selection of travelers, UNIQLO offers LifeWear pieces that can be used for traveling. These items include the compact Ultra-Light Down and wool outerwear that come in a stylish monochromatic pallet of black, whites, dark olives, and beiges, designed with slim and sharp silhouettes for a polished look. 

City Sports 

A multi-functional collection, UNIQLO SPORT items can be mixed and matched with everyday essentials for a chic look. Featured items for Fall/Winter 2017 include reversible parkas and pocketable parkas.

Sports Casual 

The UNIQLO SPORT collection is designed not only for use in sport settings, but also for daily activities. The collection is highlighted by chic and vivid colors for Fall/Winter 2017 that lets you stay fit and athletic without compromising style. 

#LifeWear

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

WATTPAD Season Ender Presents: Just the Strings

Tweet

After a brief hiatus, former PBB sweethearts Cora Waddell and Luis Hontiveros will team up, once again, for the season ender of WATTPAD PRESENTS entitled, Just The Strings.

Based on the Wattpad novel by Beeyoch, this is the second book of the author’s “Just” series that has captured millions of Wattpad readers and is, in fact, the most-awaited TV adaptation this year. 

Just The Strings is the story of Imo (Cora Wadell), a quintessential “emo” girl whose life evolves around books and underground music. 

Her so-called miniscule world becomes large in all proportions when she accidentally rode on the wrong car, thinking it was her UBER ride, which is being driven by the school heartthrob and basketball star, Saint (Luis Hontiveros). This chance meet-up leads to a blossoming romance despite Imo’s eternal infatuation with her childhood best friend Parker, who is played by Starstruck finalist, James Teng. Imo is also ruptured by the fact that both Saint and Parker are linked with other girls but in some such way, also baited by Imo’s kindness and whimsical character. 

KILIG PA MORE? 

Whose string will Imo be attached with? Who is “the one”? Her long-time best friend Parker or Saint, who gave her worth and romance? Or will there be . . . just the strings? This episode will surely bring a lot of kilig for everyone, both young and old.

Also starring Chris Leonardo, Jefferlyn Serrano, Ruth Lopez-Dee and Sophia Reyes. Written by Mark Ghosn and Fyodor Macanda, under Firestarters Productions, INC. and directed by award-winning director Isabel Quesada. Catch WATTPAD Presents Just The Strings #JTSonTV5 on Saturday, 9PM on TV5.

Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

Tweet

(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

New Gold Seas Tuna Chunks for healthier and tastier mealtime, Gold Seas reveal new endorsers Toni Gonzales and Paul Soriano

Tweet

Healthier and tastier food is a must on the table for the family and all. Easy-to-eat, easy-to-find foods to keep eating healthy. 

The new Gold Seas Tuna Chunks, launched recently held at the Blue Leaf Pavilion at McKinley Hill in Bonifacio Global City,  These savory variants include Tuna Chunks in Olive Oil, Olive Oil with Chili, Springwater, Tuna Chunks in Herb and Garlic, Lemon and Pepper and Mild Indian Curry, and premium Yellowfin tuna in oil and water-based variants.

All in the family will surely enjoy Gold Seas Tuna Chunks’ pure, wholesome, healthy, chunky goodness because it is made from meatier tuna loin or chunks. It is rich in Omega 3, packed with lean protein and has lesser oil content and more meat compared to other canned tuna brands. 

Unlike other products in the market, Gold Seas Tuna Chunks offers gourmet flavors that appeal to even the pickiest of eaters. 

A product of General Nutrifoods Philippines, Inc., Gold Seas Tuna Chunks undergo a strict canning process and is packed in lithograph cans to ensure that it is as tasty as it looks. The world-class tuna product only uses responsibly caught tuna to help preserve marine life for future generations. 

Toni Gonzaga and Director Paul Soriano

Celebrity Toni Gonzaga and Director Paul Soriano, now are the new ambassadors / endorsers, epitomizes the wholesome goodness of Gold Seas Tuna Chunks. 

Akin to its celebrity endorsers Toni and Paul, Gold Seas Tuna Chunks believes in the importance of extending as much love and care to family by not compromising when it comes to the family’s overall health and well-being. 

The event was highlighted with a cooking segment by renowned Chef Rosebud Benitez who demonstrated the versatility of tuna as the primary ingredient in gourmet cooking. 

Japanese-certified bento box maker Kat Maderazo taught participants how to make kid-friendly bento lunches using Gold Seas Tuna Chunks. 

TV hosts Paolo Abrera and Suzi Entrata-Abrera served as event hosts. 

Gold Seas Tuna Chunks is available in all leading supermarkets, groceries and convenience stores and are offered in 90g (solo) and 185g (sharing) variants.

Photos: @myrns.roman

Rich classic flavors, real value: the Jollibee Burger Steak

Tweet

Combination of unbeatable taste and local flavor behind timeless fast-food offering

For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns.

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth.

In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarapgoodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal.

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

Traveloka Announces Upcoming Flash Sale this July , Exclusive travel deals with no booking fee

Tweet

Traveloka, Southeast Asia's leading travel booking app for accommodation and flights, will be having another major sale this July 28. This one day flash sale promises huge deals on hotels and airfare and should not be missed.

“We’re always looking to give our travelers the very best packages on hotels and flights,” said Poch Ceballos, Traveloka’s Country Manager. “And the Traveloka one day flash sales are usually where they can get the very best deals.”

Traveloka follows up its hugely successful June Independence Day Pop Up Sale with the upcoming July sale.

Travelers will be able to get P1,206 off for hotel bookings in the Philippines, Japan, Taiwan, Singapore, Macau, Hong Kong, and South Korea. The same discount also applies to domestic and international flights booked that day! Bookings for the July flash sale apply to all travel dates. These deals are available for the first 1500 transactions only. 

With the upcoming deals, travelers get the opportunity to travel more for less when they book at Traveloka.

“Travel can get expensive, and hotels and airfare adds up quickly. Through huge deals in Traveloka, we want to make travel more accessible. This gives people the freedom to travel to their favorite destinations.” added Ceballos. 

Unlike other booking apps, you can book both your flight and hotel on Traveloka. It’s a one-stop shop app that helps you find the best price for flights, hotels, and budget rooms where you can enjoy exclusive discounts and deals with no booking fee. All prices shown in the app include applicable taxes and surcharges. So travelers need not worry about hidden charges.

Payment is also flexible for budget and leisure travelers as they can opt for offline and online methods using Visa, MasterCard, or via DragonPay, which accepts major banks like BPI, BDO, Metrobank, Chinabank, RCBC, UCPB, and Landbank. They can also pay via Coins.ph wallet or over-the-counter at 7-Eleven, M. Lhuillier, and Cebuana Lhuillier. 

With over 85+ airline partners and over 300,000 hotels across the world, Traveloka ensures travelers can choose the combination that’s right for them. 

Traveloka is available on both iOS and Android.

For full promo mechanics and to get the latest travel deals, please visit traveloka.com/x/pop-up-sale. Like Traveloka Philippines on Facebook. www.facebook.com/TravelokaPH. 

About Traveloka

Traveloka is a fast growing tech company in Southeast Asia that provides a travel booking app for domestic and international destinations. Traveloka can be accessed through desktop, mobile web, and mobile application (Android and iOS) anytime and anywhere. Currently, Traveloka mobile application has been downloaded over 15 million times. Traveloka has established partnerships with more than 85 domestic and international airlines, serving more than 100,000 different routes throughout Asia Pacific and Europe. Traveloka has listed more than 300,000 of hotels in 28 countries. A secure payment system, various payment methods, an easy user experience, a 24-hour call center service, also the everyday low and transparent price without booking fees are the key services that Traveloka offers to customers, enabling a mobility lifestyle.

For more information, please visit https://www.traveloka.com/en-ph/

Epson Launches a New Force in Enterprise printing

Tweet

New business inkjet printers powered by Epson’s PrecisionCore Printhead Technology

Epson Philippines is poised to reform business printing protocols for the medium to large enterprise segment with the introduction of the company’s latest printing innovations, the new Replaceable Ink Pack System (RIPS) Business Inkjet printers, the WorkForce Pro WF-C869R and Epson’s first high-speed linehead Multi-Function inkjet printer for enterprise printing, the WorkForce Enterprise series, WF-C20590 and WF-C17590. 

(L-R) Jester Cruz, Product Management Department Head, Epson Philippines; Cherry Suarez, Product Manager for Business Inkjets, Epson Philippines; Cris Sanchez, Sales Division Head, Epson Philippines; Ed Bonoan, Senior General Manager for Marketing Division, Epson Philippines; Siew Jin Kiat, General Manager (Southeast Asia), Printers, Visual Instruments and Wearable Product Division, Epson Singapore.

The new products, unveiled recently at Shangri-La at the Fort in Bonifacio Global City, Taguig, promises to provide more options on duplex printing, A3 color printing, as well as high-speed printing in the category where laser copiers remain as traditional tools.

The event, “A New Force in Enterprise Printing has Arrived”, brings into focus Epson’s drive to provide better enterprise printing using its flexible technology that can keep up with today’s business demands on durability, reliability, cost savings and lowered environmental impacts.

(L-R) Jester Cruz, Product Management Department Head, Epson Philippines; Roy Catana, Pre-Sales Engineer, Epson Philippines; Ed Bonoan, Senior General Manager for Marketing Division, Epson Philippines; Cris Sanchez, Sales Division Head, Epson Philippines.

The new Epson printers were revealed during the program via a lights and movement show, treating the audience to a visual experience. Side-by-side panels in the venue showcased the printing superiority of the new products. The launch featured two sessions with a lunch unveiling for media and a primer for corporate partners, dealers, distributors in the evening. 

“The development of this new category of printers was initiated after a thorough study of the needs and concerns of the medium to large enterprise segment. Major factors that enterprises always consider are speed, quality and running cost. In addition to that, Epson has looked into how to significantly reduce power consumption, use fewer parts for less maintenance and enhance document security. That is why Epson made precise innovations to ensure that each detail of the product really makes a difference in addressing these concerns,” explains Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The two Epson Business Inkjet Printer models, WF-C20590 and WF-C17590 feature Epson’s most advanced inkjet technology, the proprietary PrecisionCore Linehead that makes high speed printing possible, while ensuring premium quality with its dot precision, sharp text & fine lines, as well as media flexibility. Another product unveiled at the event, the enhanced RIPS WorkForce Pro WF-C869R, is also made with Epson’s PrecisionCore technology while consistently producing quality prints with low running costs, allowing up to 86,000 pages in black or 84,000 pages in color prints. 

The introduction of these Epson Inkjet Multi-Function Printers is projected to contribute an increase in Epson Philippines’s market share which is currently at 51%. It is also another step in Epson’s continuing innovation to improve the customer experience and expand end-user benefits.

“Epson’s long-term goal is to introduce a brand new product category that can compete with the copier and high volume business printers. Epson’s Micro Piezo inkjet technology has proven its vast superiority over laser printing, as what we have already seen in the earlier L-series printers especially suited for SME’s. This time around, we have our most advanced PrecisionCore technology to create a much better alternative to conventional business printing. This development is aligned with Epson’s vision to create a new connected age of people, things and information with efficient, compact and precision technologies,” added Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The WorkForce Pro WF-C869R is now available in all authorized Epson corporate resellers nationwide with a suggested retail price (SRP) of PHP152, 500.00 while the prices for the WorkForce Enterprise series, the WF-C20590 and WF-C17590 are still to be announced. The WorkForce Enterprise series will also be sold through authorized Epson corporate resellers nationwide within this year.

For more details, please visit the website (www.epson.com.ph) or Facebook page (http://www.facebook.com/EpsonPhilippines).