Vivo X21 Is An Eyecatcher At The Mobile Fest 2018

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Global smartphone brand Vivo has made a good impression on tech enthusiasts at the SM Cyberzone’s Mobile Fest 2018.

To explain all the goods on Vivo’s latest flagship smartphone—the X21, the brand tapped respected tech experts Mark Macanas of TechPinas and Alora Uy Guerrero of Revu.

Alora Uy Guerrero of Revu and Mark Macanas of TechPinas had nothing but praises for Vivo X21.

The experts discussed Vivo X21’s unlocking technologies, dual rear camera, AI Selfie Camera, AI Game Mode, Hi-Fi, performance, and design.

Macanas and Guerrero mentioned that there are two ways to unlock the Vivo X21, through the Face ID Access with Infrared that accurately identifies a user’s facial features even in nighttime and the In-Display Fingerprint Scanning Technology that replaces the rear fingerprint sensor. 

Vivo is the industry pioneer of In-Display Fingerprint Scanning Technology.

Aside from pioneering features, the pair also talked about Vivo X21’s photography-related specs. The 12 megapixel+5MP dual rear camera and the 12MP front camera with Dual Pixel Sensor. These impressive hardware specs are even boosted by the X21’s AI features like the AI Face Beauty and AI HDR.

In terms of performance, the Vivo X21 proved to be a hard worker, said Macanas and Guerrero. After all, the X21 is powered by the Qualcomm Snapdragon 660AIE chip that can process complex AI and neural computing. It has a 6GB RAM + 128GB ROM to improve the speed of launching, loading, and switching including large and complex mobile games.

To complement all these, Vivo X21 has a 6.28-inch 19:9 FHD+ FullView™ Display with a 90.3% screen-to-body ratio for every user’s viewing pleasure.

The Vivo booth at the Mobile Fest 2018

Moreover, Guerrero, a music-lover, even praised Vivo for continuing its Hi-Fi legacy in the X21. The smartphone is equipped with Deep Field technology, which was developed by Vivo to provide panoramic surround, mega bass, clear voice effects and various environmental audio effects, allowing users to customize their audio experience.

The Vivo booth will be at the Mobile Fest until July 29 in SM City North EDSA.

Robbie Williams, Ayda Williams and Louis Tomlinson join Simon Cowell as judges on the X Factor UK

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The X Factor UK is thrilled to announce Robbie Williams, Ayda Williams and Louis Tomlinson will join Simon Cowell on the new-look judging panel for the hit singing talent show.

The three new judges appeared with Simon at a press conference at Somerset House in central London where they were officially revealed.

Robbie is a global superstar who has sold more than 75 million albums over his career and won 18 BRIT Awards - more than any other artist in history. Robbie has been playing to sold out stadiums across the world over the past year on his 'The Heavy Entertainment Show Tour’ - which has seen him perform to more than 1.25 million fans across the UK, Europe and Australasia. Robbie released the platinum-selling ‘The Heavy Entertainment Show’ album in November 2016 - it debuted at Number 1 on the UK album chart, giving Williams his 12th Number 1 solo album. 

Ayda Williams - actress, presenter and wife to Robbie for eight years - will be competing with her husband to claim the winning spot on this year’s show. Ayda has an invaluable inside take on how the music industry works and knows first-hand what it takes to forge a successful career. It is the first time on The X Factor UK that a husband and wife have been judges.

Louis is the first judge to have also been a contestant on the show. As a member of One Direction he has sold more than 150 million records worldwide and achieved more than 100 global No1s. One Direction were the biggest selling UK act globally for three consecutive years and in 2013 they were overall the biggest selling act in the world.

As a solo artist, Louis’ single Back to You hit No.1 in 37 countries and has been streamed more than 220 million times. He recently won the 2018 iHeartRadio award for Best Solo Breakout and is currently recording his debut solo album.

Music mogul and show creator Simon has been the mastermind behind some of the music industry’s biggest acts from Leona Lewis and One Direction to Little Mix and James Arthur. Acts from The X Factor UK have sold more than 250 million records globally to date.

Simon told the gathered media at the press conference: “This new panel is all about optimism, everyone has a real passion for finding a new star. The three new judges bring a whole new energy and I’m excited.” 

Robbie said: “For nearly 30 years I’ve been touring. I’ve been wanting to branch out and The X Factor felt like the perfect vehicle. Ayda is my rock, she’s looked after me through thick and thin. I’m looking forward to getting started as a judge!” 

Ayda said: “On a professional level I’ve auditioned for years so I know the highs and lows. I know what it takes to help people achieve their dreams. It’s all about the auditionees, it’s an organic process. The fact I get to work with Rob and against him is fantastic!”

Louis said: “The X Factor for me made a lot of sense. Development of artists is something I’ve been interested in for a long time. Having been on the show myself I know first-hand that the live shows are like nothing else you would experience. I’m looking forward to guiding auditionees through the process.”

Sharon Osbourne will also return as a judge for The X Factor UK’s live shows while Dermot O’Leary is back as presenter.

The X Factor UK S15 will air same day as the U.K. on Blue Ant Entertainment this September. Blue Ant Entertainment is available on Blue Ant Entertainment is available on SKYcable channels 53 (SD) and 196 (HD), SKYdirect channel 35, Destiny Cable channel 53, and Cablelink channels 37 (SD) and 313 (HD).

Persons with Autism Learn Life Skills at the Supermarket

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It was already three o’clock in the afternoon, and 18-year old Brad was supposed to be home by 12 noon. His worried mom began to think if teaching him to commute was the right decision. Brad Gutierrez is a person with autism (PWA), and that was his first time to travel by public transportation.

As it turned out, it was one of those days when UV Express shuttles get delayed by traffic congestion. Brad waited patiently for three hours, fighting hunger and sweat along with other passengers in line. But unlike most people, he got home with pride that he was able to come home by himself.

Commuting to and from Savemore Market is just one of the many life skills Brad and 60 other participants are learning from AutiSM at Work – an immersion program designed by SM Markets, the SM food retail brand comprised of SM Supermarket, Savemore Market, and SM Hypermarket, and Autism Society of the Philippines (ASP) to promote workplace inclusion for PWAs. Now on its 2nd year, the program continues to expand from the pilot run at Savemore Market Light Residences to the current 17 SM Markets branches nationwide. 

ASP President Mona Veluz affirms that by exposing PWAs in a work environment through AutiSM at Work, the participants get to learn the necessary skills they need in life.

“PWAs need to transition into adulthood in a significant way beyond what they learn in school. They need to know how to be independent, socialize, interact, be responsible. This immersion program with SM Markets teaches them just that,” says Mona. Soft skills like engaging customers and co-workers, taking directions from supervisors, coming to work on time, and even taking a bath before going to work, are important for PWAs to be truly included in society. 

Being a mother of a PWA herself, Mona gets emotional when talking about the overall development that program participants are showing during their three-month internship. She remembers how one of the participants, 20-year old Rhav Lomboy, turned from a struggling beginner to a confident mentee. 

According to Mona, Rhav was uncomfortable when he first tried to put grocery items in a bag. Now, he has transitioned from that task to putting back unwanted items in the shelves, giving shopping carts to customers, and greeting everyone he encounters. “It makes me so happy and proud seeing them improve, the difference in personality, the confidence. As a parent, that’s what you want to see,” Mona shares.

Seeing PWAs thrive in a place like Savemore Market where people from all walks of life come and go every day is indeed promising. It builds possibilities for PWAs like Brad, who dreams of being a chef in his own restaurant someday. For Rhav, his future is where he is a successful graphic designer. And for 24-year old JD Sagala, a graduate of computer electronics, his vision includes working in big companies like Samsung electronics.

The possibilities that SM Markets and ASP’s immersion program opens up are indeed infinite not just for PWAs, but for SM employees and its customers as well. “It’s enriching, meaningful, and inspirational for our employees and customers. Seeing them (PWAs) do what they do motivates us to be even better so we can help create a truly inclusive society,” says Dorothy Sobrevega, AVP for Human Resources of SM Markets. 

“Learning life skills is really more important especially when you’re learning how to survive. We’d like to think that we are showing them the right path as they begin to dream of becoming somebody someday,” Dorothy concludes.

Renee Tamara Yadao wins P30,000 in the Barlico Make A Change Online Jingle Cover Contest

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Making A Change as grand winner Renee Tamara Yadao wins P30,000 in the Grand Finals of Barlico Make A Change Online Jingle Cover Contest held at Upperhouse, the Brewery at the Palace, Bonifacio Global City on July 12, 2018.

The Grand Finals of the Barlico Make A Change Online Jingle Cover Contest where six (6) of the best and the finest musicians battled it out for P30,000.00 in CASH, Barlico products and other surprise giveaways from MTV PH and Jack TV.

The contest was open to all amateur and professional singers, songwriters, musicians, music enthusiasts aged 16 to 60, who would like to "Make a Change" in the Philippine Music Scene. Joining was as easy as 1, 2 3! After weeks of careful and very tedious screening, the Top 6 finalists were asked to sing five (5) songs each, their jingle cover entry and four (4) other songs which may be their very own original, or a cover song about Making A Change.

The Judges of the #BarlicoMakeAChangeOnlineJingleCoverContest John Hendrix Zach Lucero May Manuel Joniver Robles and Champ Lui Pio

The judges added more spice to the contest with their witty comments alongside their technical feedback on each of the finalists. They were talented musician and frontman of Imago, the voice of Jack TV and a VJ from MTV PH - Zach Lucero; DJ, Voice Over Talent, Host and Creative Director - John Hendrix; Finalist from the Voice Season 2, John Mayer of the Philippines – Joniver Robles; Musician, Producer, Artist Manage and frontman of the band Hale – Champ Lui Pio; And finally the only rose among the thorns, the Marketing Head of Barlico Philippines, Ms. May Manuel. 

The finalists were judged based on the following criteria:

Creativity of Product Presentation           30%

Style / Personalization / Improv               35%

Visual Impact + Online Shares                 25%

and Stage Presence & Audience Impact  10%. 

Awarding Ceremonies: Grand Prize Winner Renee Yadao with Barlico Marketing Manager May Manuel , Barlico CEO Mark Sayarot and Host Jamie Fournier

The Grand Prize of PHP30,000 CASH + Barlico Products + a Golden Barlico Mug was awarded to 19 year old singer, song writer Renee Tamara Yadao. 

The 2nd Place, with PHP20,000 CASH + Barlico Products + a Silver Barlico Mug was awarded to the Alternative Rock Band, One Fourth Apart. 

And, the 3rd Place, with PHP10,000 CASH + Barlico Products + a Bronze Barlico Mug went to the band Write Turn. 

Other participants received Certificates of Participation and Barlico products. The winners were awarded by Barlico CEO Mark Sayarot and the brand’s Marketing Manager, Ms. May Manuel.

2nd Place Winner - One Fourth Apart Drake Abugan wth Barlico CEO Mark Sayarot, Barlico Maketing Manager Ms. May Manuel and Host Jamie Fournier

3rd Place Winner Write Turn together with Lan Ce Barlico CEO Mark Sayarot, Marketing Manager May Manuel and Host Ms. Jamie Fournier

We would like to acknowledge the participation of MTV PH and Jack TV, our official Media Partners, WhenInManila.com as our Official Digital Media Partner, the Upperhouse at the Brewery at the Fort, BGC as our Venue Partner, Home Radio 97.9, our Official Radio Partner and Official Contest and Event Partner Purple Ink PH.

Barlico, known as the coffee substitute raved for its natural health benefits from the world’s healthiest food plants barley and chicory.

Barlico Bagged the Asian Consumers’ Wellness Drink Gold Seal Award from NCAF 

March 17, 2018, Manila- Barlico, has recently received the golden seal from National Consumers Affairs Foundation. The golden seal has recognized Barlico as Asian Consumers’ Choice for Best Wellness Drink in its recently held 38th People’s Choice Global Peace Prize by Consumers Award Ceremony.

#MakeAChange  #BarlicoSupportsOPM  #BarlicoPH 

#BarlicoMakeAChangeOnlineJingleCoverContest 

Barlico is wellness in a cup that empowers

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Barlico may have been popularly known as a coffee substitute, but this healthy drink is more than just that. 

Barlico is made of barley grass from barley plant, which is among the earliest grown sweet grass in the world that traces its history even before 5000 BC, popular among ancient Greeks and Romans. It’s been dubbed as “nature’s best fast food” attributing to its multidimensional health benefits.

Barley is a superfood loaded with vitamins A, B1 (thiamine), B2 (riboflavin), B3 (niacin), B6 folate, as well as vitamin C (ascorbic acid), vitamin E (alpha tocopherol) and vitamin K (phylloquinone). 

It also boasts of electrolytes such as phosphorous, magnesium and potassium, along with other essential minerals such as calcium, zinc and iron. Barley is also a provider of powerful antioxidants, essential amino acids, and beneficial enzymes. It also supplies valuable fiber to the body and does not offer any harmful cholesterol. 

Barley is one of the most widely consumed cereal grains in the world, with powers to help neutralize the effects of oxygen free radicals produced during energy metabolism. The protective action in barley against these radicals prevents the development of a wide array of diseases caused by oxidative stress, making Barlico an amazing antioxidant and detoxifying drink. 

Aside from barley, one cup of Barlico contains healthy superpowers from chicory. Chicory is a woody, herbaceous plant close to lettuce and cabbage that originated in Europe. It has always been regarded for its wealth of health benefits with similar flavors and aroma of coffee. The chicory in Barlico makes a perfect treat in replacement of coffee, without actually getting the bad effects of coffee such as palpitation, stomach upset and acidity. Chicory in Barlico also helps ease digestive problems, as well as significantly improves the balance of blood and plasma in the body, which reduces the chances of cardiovascular diseases.

In the recently held 38th People's Choice Global Peace Prize by Consumers Award Ceremony, Barlico Bagged the Asian Consumers’ Wellness Drink Gold Seal Award from the (NCAF) National Consumers Affairs Foundation.The Golden Seal has recognizes Barlico as the Asian Consumers’ Choice for Best Wellness Drink. 

Barlico is available in different variants that can surely satisfy your taste preference. Barlico Cappuccino tastes like your favorite mildly sweetened designer coffee, while Barlico NonDairy Creamer and Sugar has the perfect desirable brew taste. Barlico Hot Chocolate is a good offering for the kids, only it is a lot healthier than your regular choco drink as it is sweet veggies in a cup.

Barlico is wellness in a cup that empowers. It’s for mothers who takes care of everyone in the house, the kids who need to grow, athletes who would want to improve their game, dads to be better providers fro their family, workers needing the extra energy to be able to drive and deliver, students that need a little more push while burning the midnight oil.

Barlico Instant Coffee Substitutes Granules are priced at Php 85.00m 3-in-1 at Php 80.00, Chocolate is at Php 120.00 and Cappucino at Php 110.00.

Barlico is available in select stores and supermarkets nationwide. For store locations and more information on how you can buy Barlico, visit and like its official Facebook page at https://www.facebook.com/barlicophilippines/.

#MakeAChange

#BarlicoHealthyBrew

#BarlicoPH

PhilPop Announces Top 30 Semifinalists

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PhilPop Foundation announce the Top 30 Semifinalists to this year’s music festival. A non-profit organization led by Chairman Manny V. Pangilinan, PhilPop Foundation reinvents itself this 2018. With the theme “Music. Powered by Pinoys,” and coming from a year-long and nationwide songwriting boot camps in 2017, the foundation adopted a grassroots approach to discover and develop the most talented songwriters in the country, and prepared them for the 2018 songwriting festival. 

Numerous aspiring composers across the country submitted song entries to join PhilPop. Over 100 judges – established figures in the music industry, music educators, youth groups, college students, religious communities and advertising executives – screened the songs, narrowing them from a thousand down to 30 entries.

This year’s semifinalists are as diverse as their origins and music genres. PhilPop strongly advocates for song entries written in the vernacular. Some of the entries in the Top 30 were written in Hiligaynon, Bisaya, and other local language. According to PhilPop Executive Director Dinah Remolacio, the “foundation’s pivot to change the format and competition timing was imperative to encourage more songwriters outside Luzon and the greater Metro Manila to join the festival. Embracing the biennial campaign by starting with the songwriting boot camps and then the festival proper was implemented to arm songwriters with knowledge and songwriting essentials that will push them to be confident to showcase their masterpieces, even those written in local language.”

All semifinalists’ entries will be produced by Viva Records, PhilPop 2018’s official record label-partner. 

They are also required to undergo an intensive coaching camp on July 23- 24 in Tagaytay City, spearheaded by Maestro Ryan Cayabyab, PhilPop Coaching Camp Master and foundation board member.  He firmly believes that education is the key for the country’s music industry to move forward. According to Mr. C., “The next generation should be better than us hence, the best way to do this is to teach them everything we know at every instance possible.” Having been involved with PhilPop since its inception due to his desire to develop songwriters, he now works together with other music industry stalwarts such as Jazz Nicolas, Ebe Dancel, Trina Belamide, Jonathan Manalo, Wally Acolola, Thyro Alfaro, Yumi Lacsamana and Jungee Marcelo to guide the semifinalists in refining their creations.

From the Top 30 compositions, only ten will make it to the final round. These ten entries will be showcased to the public on November 30 in the PhilPop Festival Finals Night that will be held at Capitol Commons in Pasig City.

The 30 Semifinalists are:

• AEIOU - Kenneth John Pores (General Trias, Cavite)
• Ako, Ako - Jeriko Buenafe (Taguig, NCR)
• Away Wa’y Buwagay - Eamarie Gilayo and Jovit Leonerio (Davao City, Davao Del Sur)
• Bumbero - Michael Llave (Quezon City, NCR)
• Di Ko Man - Ferdinand Aragon (Cebu City, Cebu)
• Ikaw Ang Aking Pag-ibig - Mark Jay Felipe (Guimba, Nueva Ecija)
• Isang Gabing Pagibig - Carlo Angelo David (Quezon City, NCR)
• Kariton - Philip Arvin Jarilla (Antipolo, Rizal)
• Kelan Kaya? - Sarah Bulahan (Mandaluyong City, NCR)
• KilabI - Karlo Frederico Zabala (Valenzuela City, NCR)
• Korde Kodigo - Jeremy Sarmiento (Davao City, Davao Del Sur)
• Laon Ako - Elmar Jan Bolano and Donel Transporto (Tigbauan, Iloilo)
• LDR (Layong ‘Di Ramdam) - Russ Narcies Cabico (Quezon City, NCR)
• LGBT (Laging Ganito Ba Tayo?) - Kyle Pulido (Davao City, Davao Del Sur)
• Lilipad - Agatha Morallos and Melvin Joseph Morallos (Baguio City, Benguet)
• Loco De Amor! - Edgardo Miraflor, Jr. (Bacolod City, Negros Occidental)
• Mahirap Magselos - Paul Hildawa (Makati City, NCR)
• Makisabay - Carlo Angelo David (Quezon City, NCR)
• Malilimutan Din Kita - Marvin Blue Corpuz (Koronadal, South Cotabato)
• MMRA - Oliver Narag (Valenzuela City, NCR)
• Nanay Tatay - Teodoro Festejo III (Davao City, Davao Del Sur)
• Oka - Michael Angelo Aplacador (Pateros, NCR)
• Perfectly Imperfect Human - Barry Villacarillo (Lapu-Lapu City, Cebu)
• Pilipit (Paano Sasabihing Mahal Kita) - Sean Gabriel Cedro and John Ray Reodique (Antipolo City, Rizal)
• Promise Sorry Note - Michael Angelo Aplacador (Pateros, NCR)
• Pwede - Agatha Morallos and Melvin Joseph Morallos (Baguio City, Benguet)
• Tama Na - Michael Rodriguez and Jeanne Columbine Rodriguez (Makati City, NCR)
• Unang Adlaw Nga Wala Ka - Therese Marie Villarante and Henrick James Pestano (Talisay City, Cebu)
• Utang - Ignacio Dennis Roxas (Malolos, Bulacan)
• Yun Tayo - Donnalyn Onilongo (Angono, Rizal)

The reveal is just in time as the local music industry is celebrating the Linggo ng Musikang Pilipino (LMP). As a kickoff event of LMP2018, PhilPop stays true to its mission—to discover original songs and foster appreciation for these original compositions that truly reflect Filipino culture and identity.

PhilPop is an initiative of the MVP Group of Companies, Mid Atlantic foundation for Asian Artists, Inc. (MAFFAA, Inc.), and NYXSYS Philippines. PhilPop’s President, Ricky Vargas believes in the significance of strengthening our culture thru music. And as the foundation continues to expand and respond to today’s music scene challenges, Maynilad’s SVP and PhilPop VP Patrick Gregorio says, “Maynilad champions Filipino creativity, that’s why we invest in them. This is more than a corporate social responsibility. This is calling and we are honored to be in the position to help shape our future thru music.”

        

“The Greatest Marketing Man” - Marketing All-Stars, All on one Stage on August 9 - 10

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“The Greatest Marketing Man”, the 49th National Marketing Conference of Philippine Marketing Association (PMA) on August 9 and 10, 2018  at Harbor Tent, Hotel Sofitel Manila. 

Learn from the successes and failures of the biggest names in marketing industry. Get in-depth, up-to-date knowledge on key applicable topics. Witness the spectable of the first musical marketing conference in the country.

Donald Lim, Digital Marketing Guru and Chairman of Philippine Marketing Association (PMA) 2018.

Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1st Musical Conference in the country to attend “The Greatest Marketing Man.”

PMA heads,officers and guest speakers explained and shared what we can expect at the“The Greatest Marketing Man” during the media conference held at the Green Sun, Chino Roces, Makati City, July 18, 2018.

Conference Rationale 

This year’s Marketing Conference revolves around elevating the practice of marketing to a higher level. For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, what is being forgotten is the fundamentals of marketing itself. 

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally and locally have gathered together to share their marketing success framework, their learning and failures, and how they eventually brought their passion, values and beliefs to solve a consumer need and make the world a better place, while being in business in the process. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the breakout sessions. 

 Arlene Palad Padua, President of Philippine Marketing Association (PMA) 2018.

Conference Objective

Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making. They are also expected to go deep dive into specialized marketing fields of interest and learn from experts. It will be a perfect opportunity to network with various stakeholder groups in the marketing ecosystem. Finally, participants are expected to feel refreshed and motivated to do their job after the conference, as the musical execution in nature will ensure that each participant will be highly engaged and involved in the entire conference. 

Conference Format 

Morning Sessions will be plenary sessions where we get top caliber regional speakers talking about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low cost airline. Filipino mix martial artist champion Brandon Vera will share his journey from being an injured army man to become an MMA champion, and how he is now one of the marketing faces of One Fighting Championship. Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level. George Yang on the other side, will provide how he started McDonalds in the Philippines, and how he grew a global brand in the local setting. 

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and Research Sales and Distribution, and Entrepreneurship. This allows participants to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the experts.

Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1st Musical Conference in the country to attend “The Greatest Marketing Man”, the National Marketing Conference of Philippine Marketing Conference on August 9 and 10 at Sofitel Tent, Manila. 

To register to “The Greatest Marketing Man” the 49th National Marketing Conference of Philippine Marketing Conference, you may contact PMA Secretariat at nationalmarketingconference@philippinemarketing.net.ph / 0935-9100873 / 6387700 / 6345722 

For Media and PR related concerns, you may contact Migs De La Rosa of Mplify at migs.mplify@gmail.com or 0977-3597602 / 0998-8876063