SM Group ramps up aid to families affected by monsoon rains, typhoons

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In the wake of continuous rains and widespread flooding brought by Severe Tropical Storms Crising, Dante, Typhoon Emong, and the southwest monsoon, SM Foundation rolled out its Operation Tulong Express (OPTE) to provide immediate relief to affected communities across the country.

An employee-volunteer from SM City Pampanga made their way to a flood-affected area to ensure the timely delivery of Kalinga Packs to families impacted by the recent flooding in the province.

In partnership with SM Supermalls and SM Markets, the Foundation distributed more than 18,800 Kalinga Packs, containing food and basic essentials. Relief operations covered several areas, including Metro Manila, Olongapo City, Bataan, Pampanga, Rizal, Pangasinan, Cavite, Tarlac City, La Union, Laguna, Cebu City.

These were distributed in coordination with local government units and barangay officials.

SM Foundation AVP for Livelihood and Outreach Programs Cristie Angeles that the collaboration across SM’s business units added value to the effort and allowing for a quick response to the needs of the communities. Volunteers from SM Supermalls, SM Markets, and SM Foundation worked together to pack and distribute Kalinga packs to communities and households affected by recent storms.

OPTE is activated in Quezon City. In photo: SM City Fairview volunteers as they hand over the Kalinga Pack

“Through OPTE, we make sure we are there for our communities not just in good times, but especially during crises,” Angeles said. “The dedication of our employees and partners allows us to respond quickly and compassionately when our fellow Filipinos need support the most.”

OPTE is a social good program of SM Foundation, implemented in partnership with SM Supermalls and SM Markets. It is aimed at delivering immediate relief to SM’s host communities during calamities and emergencies.

As of writing, relief operations are ongoing, with the SM Group preparing to continue the distribution in the coming days.

DigiPlus, BingoPlus Foundation deepen commitment to crisis relief, supports DSWD’s new satellite center

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DigiPlus Interactive Corp., through its social development arm BingoPlus Foundation, has once again extended support to the Department of Social Welfare and Development (DSWD) by helping expand its reach to individuals in urgent need. As the DSWD opened a new Crisis Intervention Unit (CIU) satellite office in Quezon City, BingoPlus Foundation contributed essential furniture and logistical support to enhance the agency’s capacity to deliver fast, inclusive, and compassionate services.

Located at Paragon Place along Commonwealth Avenue, the new satellite CIU office was established to better accommodate beneficiaries of DSWD’s Assistance to Individuals in Crisis Situations (AICS) and Ayuda para sa Kapos ang Kita Program (AKAP). These programs offer immediate financial relief to Filipinos affected by natural disasters, medical emergencies, displacement, and other life-altering events. The expanded facility allows for greater accessibility and a safer, more comfortable experience for clients.

Ahead of the center’s opening on June 26, 2025, the Foundation donated 1,034 chairs and 204 tables, which now serve as vital equipment for waiting areas, consultation rooms, and administrative functions. The donation was formally received by DSWD Assistant Secretary Paul Ledesma.

“At DigiPlus, we believe that support shouldn’t just be available, but should also feel accessible,” said Angela Camins-Wieneke, Executive Director of BingoPlus Foundation. “We’re glad to contribute to this expansion and help create a space that truly meets Filipinos where they are, especially during their most difficult moments.”

This is not the first time that DigiPlus has partnered with the DSWD. In 2024, BingoPlus Foundation supported the agency’s disaster response efforts through major rice donations and a ₱37-million emergency relief following Typhoon Kristine, one of the strongest storms to hit the country that year. The Foundation has also worked with regional DSWD units to serve vulnerable sectors through feeding programs, medical aid, and digital learning support.

The new CIU donation forms part of the Foundation’s ₱150 million commitment for 2025, which spans four core pillars: Technology Education, Accessible Healthcare, Community Resilience, and Responsible Digitalization. These initiatives are made possible by the continued success of DigiPlus’ leading digital entertainment brands, BingoPlus, ArenaPlus, and GameZone, which help fuel lasting social impact at scale.

“This isn’t just about providing tables and chairs. It’s about making sure people in crisis feel seen, served, and supported,” added Camins-Wieneke. “Every Filipino deserves a system that works for them. Through our work with the DSWD and other agencies, we’re doing our part to build that system.”

PascualLab Receives Its First Medal of Recognition at the League of Corporate Foundations’ 2025 CSR Expo

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Pascual Laboratories, Inc. (PascualLab), one of the well-loved Filipino-owned pharmaceutical companies,¹ inspired with a vision for Strong, Healthy families, recently received its first-ever Medal of Recognition from the prestigious League of Corporate Foundations (LCF) at the Dusit Thani in Makati. For helping pursue the triple bottom line of People, Planet, and Productivity for all through its own CSR program Sowing to Empower, Educate, and Develop (S.E.E.D.) - the LCF - the Filipino network of organizations supporting sectors in need, bestowed PascualLab a Medal of Recognition for excellence in CSR focus areas, including the environment and sustainable agriculture. Anchored on the theme, “Diversity, Equity, and Inclusivity for Shared Prosperity”, this year’s expo awarded member-organizations the Guild Award and non-member organizations the Medal of Recognition which PascualLab received alongside Fluor Daniels Foundation. 

From left to right: Ramon Derige, League of Corporate Foundations Treasurer & SEAOIL Foundation, Inc. Executive Director; Ana Carlos Chair, League of Corporate Foundations Environment Committee - Chair & TELUS International CSR Team Leader, TELUS International Philippines Foundation, Inc.; German Camigla Fluor Daniel Inc., Philippines Executive Director, Information Technology and Executive Sponsor, Philippines Community Affairs ; Marianne Johanna Ferrer de Vera, PascualLab Corporate Communications Manager; andNathaniel George Hipolito Manila Water Foundation, Inc. Environment Committee - Vice-Chair, League of Corporate Foundations & Program Operations Manager

While PascualLab has been pushing for Environmental, Social, and Environmental Goals (ESGs) long before the concept came to fore, this is the first external validation that PascualLab is on the right track in its health, education, and environment initiatives which include eco-friendly & inclusive agricultural practices. According to LCF Chairperson Shem Jose Garcia, the CSR Expo awards “creates space for collaboration and leveraging our collective strengths, especially in today’s society, where true success goes beyond efficiency and optimization to nurturing people and the communities we affect. That is how we achieve shared prosperity.” PascualLab is the home of family-friendly and quality products as

Poten-Cee, Ascof Lagundi, C-Lium Fibre, and OraCare Mouthrinse.

OPPO Philippines Brings Technology and Learning Tools to Dalipit Elementary School

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Driven by its ongoing commitment to education and community development, OPPO Philippines recently donated computers and school supplies to Dalipit Elementary School in Cuenca, Batangas.

The donation included 18 computer sets aimed at enhancing digital learning infrastructure, along with school supplies for 130 students from Grades 1 to 6.

This initiative underscores OPPO's mission to empower Filipino students by supporting holistic learning, creativity, and personal growth. With access to the right resources, children can unlock their full potential and become better equipped for the future.

Grateful for the support, the constituents of Barangay Dalipit West expressed heartfelt appreciation for the donation.

"Dalipit Elementary School is truly blessed. Many schools are in need of computer sets, and we are grateful that our school was chosen to receive this generous support. Thank you very much to OPPO," said Barangay Councilor Mary Ann Pascual.

Barangay Captain Felicisima Jumarang added, "We pray that OPPO continues to grow so that more communities like ours can benefit from your generosity."

During the turnover ceremony, OPPO Philippines' Operations, Human Resources, and Legal Director Edison Gaw encouraged students to value education and stay focused on their dreams.

"Make the most of every opportunity. Study hard, listen to your teachers and parents, and always strive to be kind. No matter your age, you can already be a role model in your community," Gaw said.

Through programs like this, OPPO remains committed to uplifting Filipino communities by supporting progress and driving meaningful change.

For more updates, visit www.oppo.com/ph, follow OPPO Philippines on Facebook and Instagram, or visit its official LinkedIn page.

SM cultivates livelihood opportunities for smallholder farmers

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SM Foundation’s Kabalikat sa Kabuhayan Farming Program equips farmers with practical backyard and small-scale farming techniques.

The SM Group continues to enable inclusive development by equipping smallholder farmers with practical, sustainable farming skills, empowering them to uplift their livelihoods and strengthen food security in their communities.

At the center of this initiative is SM Foundation’s Kabalikat sa Kabuhayan (KSK) Farming Program which has trained 32,359 farmers. On a groupwide level, SM Foundation and Philippine Geothermal Production Company, among others, have trained over 49,000 farmers nationwide to date.

In 2025, the KSK program will expand to more rural communities, including underserved areas in Northern Mindanao, Bicol, and parts of Visayas, bringing opportunities closer to where they are most needed.

“We believe inclusive growth starts at the community level,” said Cristie Angeles, SM Foundation’s Assistant Vice President for Livelihood and Outreach Programs. “By investing in smallholder farmers, we are not only helping secure local food supply chains but also creating pathways to improved quality of life in the rural sector.”

Through hands-on learning, KSK equips participants with practical backyard and small-scale farming techniques aimed at improving crop quality and productivity. More importantly, the program helps connect them to local markets and SM’s broader supplier network—fostering cooperative formation and enabling more stable, long-term income for farming families.

These efforts align with findings from the Asian Development Bank, which identify smallholder farmers as the backbone of food systems in developing nations, representing 84% of all farms and producing nearly a third of the world’s food. In the Philippines, where many are farming less than a hectare of land, access to knowledge, technology, and markets is critical.

To deepen market linkages, SM launched the SM Weekend Market, a platform that enables local farmers and agripreneurs to directly offer their produce in high traffic mall locations. The weekend market helps local farmers reach new customers, from everyday shoppers to mall employees and tenants.

SM’s commitment to community extends across its businesses. Through Philippine Geothermal Production Company (PGPC), SM supports urban agriculture initiatives in partnership with the Makiling Center for Mountain Ecosystems, promoting sustainable gardening and identifying farm sites for long-term use.

Together, these initiatives reflect the SM Group’s broader mission to serve as a partner for inclusive progress by creating meaningful, inclusive opportunities that support rural development, enable livelihood, and strengthen local economies.

Cebuana Lhuillier-Backed Search Crowns First Happiest Itogonian

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Itogon, Benguet — A local celebration of hope and resilience culminated in the naming of Kristine Joy Semillia, a 23-year-old psychology student and mental health advocate, as the First Happiest Itogonian during the awarding ceremony held at the Fianza Memorial Gymnasium.

The Cebuana Lhuillier Foundation, Inc. (CLFI), in partnership with the Municipality of Itogon and the Itogon Indigenous Peoples Organization (IIPO), launched the localized Search for the Happiest Pinoy earlier this year as one of its special initiatives to inspire communities and honor individuals who live with optimism and purpose despite adversity.

“Our goal has always been to shine a light on stories that uplift and inspire,” said Jean Henri Lhuillier, PJ Lhuillier Inc. President and CEO. “Efforts like these allow us to recognize the resilience of Filipinos like Kristine—individuals who prove that happiness is not the absence of hardship, but the triumph of spirit. Her story is exactly why we do what we do.”

Kristine was only eight years old when she survived the devastating 2009 landslide in Barangay Loacan caused by Typhoon Pepeng, which claimed the lives of her parents, sister, and nine other relatives. Now a Naval Reservist, youth leader, and motivational speaker, she shares her powerful journey to ignite hope, foster healing, and empower trauma survivors and young people across Itogon.

“I am not just a survivor—I am a testament to the power of resilience, faith, and community,” Kristine shared during her speech, attributing her strength to her unwavering faith in God.

Winners were chosen from five sectors: Women, PWD, LGBTQIA+, Public Servants, and Youth, with each honoree receiving Php 3,000 and a certificate of recognition. As the overall winner, Kristine received Php 20,000 and a commemorative plaque.

The other awardees included:

· Myra Gwyn Cornel Guilao (Women): A health officer and single mom who overcame serious health issues during college.

· Jenifer Elitan Sadey (PWD): A Stage 5 dialysis patient who provides spiritual and emotional support to fellow patients.

· Greg Landocan (LGBTQIA+): A Magna Cum Laude graduate and educator who advocates for inclusivity while caring for his ailing mother.

· Juna Ballasio-Tavara (Public Servant): A devoted teacher known for her compassionate support of students with disabilities and special needs.

CLFI Executive Director Jonathan Batangan added, “Beyond the gold mines Itogon is known for, its true treasures are its people—those who rise above adversity with a smile and a sense of purpose.”

Itogon Municipal Mayor Bernard Waclin described the event as “a tribute to everyday heroes who inspire happiness, kindness, and hope in our community.”

As Kristine stood before her community—strong, smiling, and deeply grounded—she embodied what the Search set out to celebrate: the undeniable light of someone who has been through the darkest storms and still chooses joy.

The Search for the Happiest Itogonian is among the special grassroots efforts launched by the Cebuana Lhuillier Foundation in collaboration with local government units and academic institutions. It serves to build momentum for the Global Search for the Happiest Pinoy, Cebuana Lhuillier’s nationwide campaign recognizing exceptional Filipinos from all walks of life.

The grand winner of the national search will receive a tax-free cash prize of ₱500,000, while finalists in each category will receive ₱35,000 tax-free.

This year’s search introduces a broader and more inclusive set of categories, recognizing inspiring individuals from all sectors of society. These include Masayahing Gen Z, honoring the optimism and energy of today’s youth; Happy at 60, celebrating seniors who embody joy and grace; No Way Kapansanan, recognizing persons with disabilities who inspire through perseverance; Inspiradong Champion, spotlighting manual laborers and professionals who uplift their peers; Bagong Bayani, Hatid Sigla, a tribute to overseas Filipino workers spreading joy across borders; Bibo sa Negosyo, for entrepreneurs making a difference in their communities; Proud as Pride, celebrating LGBTQIA+ individuals whose happiness inspires courage and inclusivity; and Creative Pinoy, honoring artists and digital creators who spread joy through their craft.

Special awards will also be conferred to outstanding individuals under the Katutubo category for members of indigenous communities, and the Happiest Ka-Cebuana award.

For more details, visit www.happiest-pinoy.com.

Verde Creatives Unveils Powerful 'Equality Champions' Photo Campaign, Igniting Support for SOGIESC Bill

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Verde Creatives Incorporated, leading public relations, talent management, and events production hub, June 17, 2025, proudly announced the public unveiling of its landmark Pride Month Photo Campaign, "EQUALITY CHAMPIONS: Magandang Laban." This powerful visual tribute to the lesbian, gay, bisexual, transgender, queer, intersex, and asexual (LGBTQIA+) community serves as a fervent call for the passage of the SOGIESC Bill.

Launched in celebration of Verde Creatives’ eighth (8th) year anniversary this year, it is also their way to express solidarity to the rainbow community in their epic, decades- long struggle for the passage of the Sexual Orientation, Gender Identity, and Gender Expression, and Sex Characteristics (SOGIESC) Bill, which continues to languish in the Philippine Congress. The strategic timing of this unveiling during Pride Month maximizes visibility and aligns with the heightened public discourse surrounding LGBTQIA+ rights, transforming the campaign into a critical, timely intervention for legislative action.

The "EQUALITY CHAMPIONS" campaign is spearheaded by Ms. Bemz Benedito, a trailblazing transgender woman who founded Verde Creatives and remains a steadfast figure in the LGBTQIA+ rights movement. 

Ms. Bemz Benedito holds the distinction of being the first transgender woman to be a congressional nominee and the first transwoman elected chairperson of Ladlad Partylist, the pioneer political party for LGBTQIA+ Filipinos. Her leadership imbues the campaign with authentic passion and deep understanding of the community's fight, lending undeniable credibility and genuine commitment to the cause.

"The unveiling of 'Equality Champions: Magandang Laban' is more than just anexhibition; it is a powerful declaration of our collective resolve. Each photograph tells a story of courage, resilience, and the unwavering demand for dignity. We believe that by making our lives visible, we can dismantle prejudice and finally galvanize the support needed to pass the SOGIESC Bill, ensuring that no Filipino is left behind due to their sexual orientation or gender identity," states Ms. Bemz Benedito.

Building on its successful "Queen of Baguio" campaign in 2024, which highlighted the rights and visibility of transgender Filipinas, Verde Creatives continues its unwavering support for Pride Month. This year, the campaign is bolstered by strategic partnerships with Ladlad Partylist and the Society of Transsexual Women of the Philippines (STRAP), a pioneering transsexual women support group. The "Equality Champions" collection features compelling images from Verde Creatives, Ladlad, STRAP, and crucially, their cisgender supporters and allies, underscoring the broad coalition advocating for change.

The campaign’s powerful narrative is further amplified by the active involvement of esteemed community leaders, including Mr. Dexter Macaldo, Chairperson of Ladlad; Ms. Santy Layno of STRAP; and admired beauty empress Ms. Maria Barbie Anne Arcache, National Leader of 1 LGBT Filipinas Incorporated and Adviser to the Philippine Financial and Inter-Industry Pride (PFIP) Council. Their collective voices and images illuminate the diverse spectrum of individuals championing equal rights, acceptance, and strong visibility.

It becomes more meaningful with the presence in the campaign of Transpinay of Antipolo Organization or TAO and the LGBTQIA+ Association of the Land Transportation Franchising and Regulatory Board or LTFRB under the Department of Transportation. "Ladlad Partylist is proud to stand shoulder-to-shoulder with Verde Creatives and STRAP in this vital campaign," says Mr. Dexter Macaldo.

For Ms. Maria Barbie Anne Arcache, she pronounced that "the images showcased are a testament to the diverse and vibrant LGBTQIA+ community and our allies. This campaign is a crucial step in bringing the SOGIESC Bill to fruition, transforming decades of struggle into tangible legal protection and acceptance."

Through these collective voices and images, "Equality Champions: Magandang Laban" aims to galvanize wider and stronger support for the LGBTQIA+ community’s vital cause. The campaign vividly portrays Filipinos from various sexual orientations and gender identities, alongside their dedicated supporters and allies, making a compelling visual argument for human rights and dignity. The title, "Magandang Laban" (Good Fight), resonates deeply within the Philippine context, framing the campaign as a righteous and enduring struggle for justice that demands perseverance and collective action.

The impactful campaign has garnered significant cross-sectoral support from influential figures and organizations, demonstrating a growing mainstream acceptance and political will for LGBTQIA+ rights. This diverse backing signals that the cause is gaining substantial momentum across various pillars of society.

Among the prominent political figures lending their support are Senator Loren Legarda, a Senator of the Republic, demonstrating high-level legislative backing; Representative Geraldine Roman, the first openly transgender congresswoman, adding significant symbolic and advocacy weight; Representative Marlyn "Len" Alonte, a Member of the House of Representatives, further showing legislative backing;

and Quezon City Councilor and Kababaihan Partylist Kate Galang-Coseteng, who provides local government support and indicates alignment with grassroots and women's advocacy. From the public service sector, PGeneral Rommel Francisco Marbil and Mrs. Mary Rose Marbil and Atty. Robert D. Peig offer their endorsement, broadening the campaign' appeal to mainstream and potentially conservative segments. Corporate partners such as Dark Roast Coffeehouse, P-IKAN, and Organic Nature also provide crucial support, signaling business community engagement and demonstrating diverse industry involvement. The strength of this coalition underscores that the "good fight" for equality is a shared societal responsibility, supported by influential voices from various

sectors.

"I commend Verde Creatives and its partners for launching 'Equality Champions: Magandang Laban'," shares Senator Loren Legarda. "This initiative beautifully illustrates the human faces behind the SOGIESC Bill, reminding us all of the fundamental rights and protections that every Filipino deserves. My commitment to seeing this vital legislation passed remains steadfast, and campaigns like this are instrumental in building the necessary public and political will."

The campaign invites everyone to engage with these powerful visuals and join the growing movement for equality.

Verde Creatives Incorporated

At the intersection of creativity and conscience stands Verde Creatives Incorporated. More than a hub for public relations, talent management, and events, it is an architect of change. Born from the pioneering vision of its founder, transgender leader Ms. Bemz Benedito, Verde Creatives wields the power of narrative to build bridges and champion human rights. Every initiative is a fusion of strategic design and raw creativity, dedicated to cultivating a world where every voice is heard and every story matters.

Behind the Wheel and Order: Meet the Drivers Living the Stories of Grab’s Viral Short Films

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Now in its second year, “Itatawid, Ihahatid” continues to spotlight the often-overlooked dedication of Grab’s driver- and delivery-partners — everyday heroes who go the extra mile not just for passengers and customers, but for the families who rely on them.

Grab’s wide-ranging programs, from financial aid to wellness and family support, transform the livelihoods of partners like Ronni and Mary Joy; and fuel shared prosperity across communities.

This year’s campaign features two viral short films inspired by real stories—those of a senior GrabCar driver and a determined female GrabFood cyclist. More than just testimonials of grit, these stories reveal a shared reality among drivers and riders: behind every booking is a mission, one that transforms individual journeys into opportunities for entire families.

In the heat of a Manila afternoon, 63-year-old Ronald “Ronni” Petterson grips the steering wheel of his GrabCar with precision. He is simply a dedicated transport professional and father still providing. Meanwhile, 22-year-old Mary Joy Flores leans over the handlebars of her bicycle, weaving through traffic with practice. A GrabFood delivery bag is strapped securely to her back, but the real weight she carries is more profound: the needs of five other lives that depend on her.

They come from different generations, but Ronni and Mary Joy are bound by the same road — one paved by Grab’s expanding ecosystem of support for its driver- and delivery-partners. Through financial programs, digital training, education assistance, and emergency aid, the platform is building more than livelihoods. It’s helping build futures.

Ronni Petterson, 63: A New Chapter Behind the Wheel

Ronni’s face may be familiar to some. The former corporate trainer and television extra has always been a man of many roles — but perhaps none as meaningful to him now as being a GrabCar driver-partner.

“I get to meet people, help them get where they need to be, and still provide for my family. At my age, that’s a gift,” he says.

More than a job, Grab has offered Ronni the tools to thrive. He is a regular user of GrabAcademy, the company’s in-app learning platform where he picks up tutorials on customer service, digital literacy, and financial management. “The videos are there anytime I need them. That’s important, especially for someone like me still catching up with the digital world,” he says.

Like many partners, Ronni also turned to GrabFinance’s GrabAsenso Loans during a period of financial need. “It’s deducted gradually from my daily earnings — you hardly notice it, but before you know it, you’re done paying. That kind of flexibility matters.”

In the first quarter of 2025, Ronni was among the thousands of partners who received Ka-Grab Rewards – Grab’s incentives scheme for its top performing driver-partners – entitling him to performance incentives, vouchers, and discounts at pharmacies like Generika. “They text me when I can claim my discount. I just show up, no hassle,” he smiles.

For Ronni, the road ahead isn’t just about driving — it’s about staying an active, productive, and proud senior citizen on the road.

Mary Joy Flores, 22: Delivering Hope with Every Order

Mary Joy has worn many hats: construction worker, computer shop attendant, and more. But none of those jobs gave her the consistency, flexibility, or empowerment she now finds as a GrabFood cyclist.

As the breadwinner for her baby and four younger brothers, every delivery is part of a larger mission: “After December, I was finally able to buy shoes, school bags, and uniforms for my siblings,” she shares.

Like Ronni, she tapped into GrabFinance’s GrabAsenso Loans during tough moments — micro-loans designed with partners like her in mind. Instead of a rigid credit check, the platform assesses her in-app performance and earnings. “I wouldn’t qualify for traditional loans. But Grab sees the work I do,” she says.

In a world where financial access often excludes the very people who need it most, this inclusion is a lifeline. It means her siblings stay in school, meals remain on the table, and hope is always within reach.

Programs Rooted in Malasakit and Mobility

Grab’s social impact ecosystem extends well beyond Mary Joy and Ronni. In 2024 alone, millions worth of emergency aid was distributed through GrabCare and MOVE IT Malasakit programs, providing immediate relief during medical emergencies and natural disasters.

Through the GrabScholar Program, the children of driver-, delivery-, and merchant-partners have been awarded over 900 educational grants and 18 full-ride scholarships — empowering the next generation with opportunities their parents once only dreamed of.

Stability, too, is in the company’s blueprint. The Grab Kaagapay Program now subsidizes Pag-IBIG contributions for thousands of partners in Metro Manila and Cebu, unlocking access to housing and calamity loans.

Each initiative echoes the company’s deeper commitment: to invest in partners not just as workers, but as people — providers, students, caretakers, and community members.

One Ride at a Time, One Family at a Time

As Grab’s viral short films under the “Itatawid, Ihahatid” campaign capture the quiet heroism of its driver-partners, real-life stories like Ronni’s and Mary Joy’s remind us that behind every journey is something more. A parent’s love. A child’s dream. A second chance. A lifeline when it’s needed most.

Ronni and Mary Joy represent the power of platform work coupled with support, mobility not just in transit, but in life.

And through Grab, they are not only getting there — they’re bringing others with them

Coca-Cola Philippines Expands PET Bottle Collection Program to Help Strengthen Recycling Efforts

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Coca-Cola Philippines builds on its ongoing sustainability efforts with the expanded rollout of its ‘Tapon to Ipon’ PET bottle collection program, marking an important step towards supporting local bottle collection infrastructure and helping accelerate PET bottle recovery efforts across communities.

The expanded Tapon to Ipon program consolidates Coca-Cola Philippines’ various bottle collection programs including the Tindahan Extra Mile (TEM) initiative into one program. With over 6,000 collection hubs now in operation nationwide, the initiative aims to make recycling drop off points more accessible to communities across the Philippines.

The initiative was officially relaunched with a community activation event on April 29, 2025, at Terra 28th in Bonifacio Global City (BGC), highlighting the importance of strong local engagement.

“Coca-Cola Philippines continues to innovate and improve our recycling systems to help address plastic waste,” said Tony del Rosario, President of Coca-Cola Philippines. “By expanding Tapon to Ipon, we are increasing collection and recycling access and reinforcing our commitment to partnerships that help deliver positive impact in local communities.”

Originally launched in 2021 by Coca-Cola Europacific Aboitiz Philippines (CCEAP), formerly Coca-Cola Beverages Philippines, Inc. (CCBPI), Tapon to Ipon has engaged sari-sari store owners, customers, government agencies, and local governments to recover post-consumer clear PET bottles.

“We are grateful to all our partners who continue to support collective environmental action,” said Gareth McGeown, CEO and President of CCEAP. “Strengthening collection and recycling infrastructure has always been a key goal of Tapon to Ipon, and its expansion underscores our shared mission to empower communities and create a more sustainable future for Filipinos.”

The program invites consumers to exchange used PET bottles—regardless of brand—for Coca-Cola product rewards at designated collection hubs, including sari-sari stores and special pop-up booths at major local events such as the Sinulog Festival in Cebu City and Dinagyang Festival in Iloilo City.

Coca-Cola’s expanded initiative officially kicked off with a Tapon to Ipon booth activation on April 29, 2025, at Terra 28th in BGC, showcasing the importance of strong community engagement.

At the Tapon to Ipon activation in BGC, attendees dropped off their empty PET bottles and joined the “Dunk, Not Junk” shooting hoops game for a chance to win Coca-Cola merchandise, refreshing products, and other exciting prizes.

The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines, a joint venture between CCEAP and Indorama Ventures, plays a critical role in turning post-consumer PET bottles into new food-grade recycled PET (rPET) packaging.

To date, CCEAP has reached over 170 cities and municipalities nationwide. The program has also been recognized at the FMCG Asia Awards, Quill Awards, and Asia-Pacific Stevie Awards, underscoring its significant contribution to promoting more sustainable practices and responsible waste management.

Incentivizing community recycling systems

As an expanded part of the program, which now incorporates the Tindahan Extra Mile program, sari-sari store and carinderia owners will also become empowered to be rewarded for their recycling efforts.

Implemented in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), participating micro-retailers collect PET plastic bottles and other recyclables from their communities and can earn points based on the volume of materials they gather. They can use these points to redeem cash or products through the bXTRA app.

Tapon to Ipon underscores the company’s ongoing commitment to sustainability. By partnering with micro, small, and medium enterprises (MSMEs), retailers, private organizations, and local government units, the company continues to build a strong network of collection hubs that make recycling more accessible and engaging for communities across the country.

Hundreds of collection points have been established across the Philippines to make recycling more accessible to communities. To find the nearest collection point, visit the interactive map at: https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability

Segunda Mana to hold to Support Youth Education and Environmental Sustainability

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Caritas Manila, the lead social service and development ministry of the Catholic Church in the Philippines, will host a Mega Bazaar through its donated goods program, Segunda Mana. The event encourages thrifty shoppers and sustainability advocates at the Segunda Mana Mega Bazaar 2025, happening from June 6 to 8, 2025, at Ayala Malls TriNoma, Level 4, Cinema Lobby.

The Segunda Mana Mega Bazaar 2025 offers shoppers a chance to explore a wide array of quality pre-owned and brand-new items—including apparel, accessories, home goods, and more—all generously donated by individuals, celebrities, and corporate partners. Every purchase supports Caritas Manila’s flagship program, the Youth Servant Leadership and Education Program (YSLEP), which helps send around 5,000 underprivileged Filipino youths to school.

In partnership with Caritas Margins, the event will also feature products from marginalized and micro-entrepreneurial communities. This collaboration transforms the Mega Bazaar into a celebration of both environmental sustainability and inclusive economic empowerment.

One of the event’s partners is PMG Philippines, a leading integrated marketing communications agency that supports the Mega Bazaar through event management and public relations efforts.

More than just a shopping event, the Segunda Mana Mega Bazaar promotes environmental responsibility by encouraging the reuse and repurposing of goods.

“Buying is the new way of giving,” said Rev. Fr. Anton CT Pascual, Executive Director of Caritas Manila.

The three-day event promises not only guilt-free shopping but also opportunities to learn more about the impactful work of Caritas Manila, a charitable organization operating since 1953.

Caritas Manila invites everyone to support this meaningful cause by shopping with a purpose. Donations of gently used items are also welcome and may be dropped off during the event.

For more information, follow Caritas Manila and Segunda Mana on Facebook and TikTok.

#CaritasManila   #SegundaMana   #SegundaManaMegaBazaar2025

“Save from Extinction: Save Them, Save Ourselves” Campaign

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The “Save From Extinction” campaign launched by the Department of Environment and Natural Resources (DENR) aims to protect the six critically endangered animal species endemic to the Philippines – the Philippine eagle, tamaraw, dugong, Philippine cockatoo, pawikan (marine turtles), and Philippine pangolin.

Committed to protecting these remarkable creatures and their habitats, SM with BDO through platforms, are taking concrete steps to raise awareness and drive action through posters, videos, and fundraising booths in its malls that ensure their survival for future generations.

(In the photo) TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and with the fashion show models, from the Girl Scouts of the Philippines among others.

SM with BDO Unibank is inviting everyone, from eco-conscious advocates to young animal enthusiasts, to support the cause in style.

There are exciting cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children’s apparel line from SM Fashion, merchandise lineup includes t-shirt designs for both adults and children in several colors, with each product highlighting one of the six endangered animals. Canvas tote bags featuring the animals are also available for purchase.

Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.

Turn compassion into action and join the fight to save endangered wildlife. Join the fight to save wildlife by purchasing your own “Save from Extinction” merchandise.

Shakira Yu FVP and head of Branch experience, BDO Unibank

A key partner in the campaign, Banco De Oro (BDO) Unibank, Inc., is leveraging its vast nationwide network to support the campaign, offering donation channels through its ATMs and branches nationwide as well as through the BDO Online app.

This integration makes it easier for the public to contribute, extending the reach of the campaign to thousands of communities.

DENR has also partnered with wildlife conservation groups to safeguard these animals, such as the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville Foundation, and the Zoological Society of London.

All collected funds will go to the partner NGOs dedicated to the conservation of these species.

For more information, visit www.smsupermalls.com/save-from-extinction

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Bell-Kenz Pharma and TV5 Alagang Kapatid Foundation seal partnership in making life better for Filipinos

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Bell-Kenz Pharma, Inc recently launched a multi-pronged collaboration with TV5 Alagang Kapatid Foundation aimed at augmenting the medical and healthcare initiatives for the vulnerable sectors of the society.

(L-R) Patrick Larraga, Corporate Branding + PR Head of Bell-Kenz Pharma, Dr. James Cayetano, Director of Bell-Kenz, Mr. Dino Laurena, Media5 Chief Operating Officer, and Ms. Menchie Silvestre, Executive Director of Alagang Kapatid Foundation, Inc.

Staying true to its mission of making Filipino lives better, Bell-Kenz Pharma also brings to the Alagang Kapatid program its health information segment, “Real Talk with Dok.” The health information online advocacy conceptualized and started by Barangay Bell-Kenz, Real Talk with Dok features timely and relevant health topics with trusted and reliable medical experts.

Dr. James Cayetano, Director of Bell-Kenz is optimistic about the results of the collaboration with TV5 Alagang Kapatid Foundation. “We at Bell-Kenz Pharma are grateful for the opportunity to extend our help to the underserved communities. It is through this partnership that we strive to make lives better for our kababayans,” he said.

“This partnership with TV5 Alagang Kapatid bolsters the initiatives of Bell-Kenz Pharma to bridge gaps in healthcare by providing medical information that are relevant in improving the lives of Filipinos,” says Patrick Larraga, Corporate Branding + PR Head of Bell-Kenz Pharma.

Together with Media5 Chief Operating Officer, Mr. Dino Laurena, Ms. Menchie Silvestre, Executive Director of Alagang Kapatid Foundation, Inc., expresses her gratitude for the support of Bell-Kenz Pharma.

“This is not a simple partnership, but a life saving partnership for the people who ask for medical help from Alagang Kapatid Foundation. Bell-Kenz Pharma and Alagang Kapatid Foundation bridge the resources for the people who need to be alive today. For that we are very grateful to Bell-Kenz Pharma.”

Bell-Kenz Pharma, Inc and Alagang Kapatid Foundation, stronger together in making lives better for the Filipinos. For more information about Bell-Kenz Pharma, visit https://www.bell-kenz.net, YouTube account @Bell-KenzPharma, and Tiktok bellkenzpharma.