April 21, 2018

Lazada Philippines Offers P100 Discount Vouchers to PERA SWIPE Users









It's always shopping through online is an enjoying experience! And now, top online shopping site Lazada Philippines teams up with PERA SWIPE – a patented lock screen rewards app exclusively available in the country. Through this partnership, PERA SWIPE app users can now redeem P100 Lazada discount vouchers (usable on any item and applicable for a total purchase of P1,000 and above). 


It’s the best time to have you own discount voucher as Lazada’s Birthday Festival begins on April 25, 2018. You can shop from an assortment of over 40M items including local and international brands without ever having to leave your home. Best of all, Lazada Philippines delivers their orders right to your doorstep, no matter where you are in the country.



PERA SWIPE

Unlock Rewards 

What makes PERA SWIPE a go-to app is that it’s easy to earn points. Since its launch in June 2017, the app now has over 1M users. The app is also user-friendly in nature. Users only need to unlock their PERA SWIPE screens, refer friends, and join in-app events to earn points. Getting rewarded for simply doing a daily habit such as unlocking your screen is definitely worth it. 

Through its patented technology, PERA SWIPE is the only app in the country that will be able to provide Lazada perks and rewards in as easy as a lock-screen swipe. As the partnership between the two tech-driven companies develops, digital-savvy Pinoys can only expect more and better to come. 


Not yet a PERA SWIPE USER? Download the free app now on Google Play http://bit.ly/PERASWIPE

Make sure you use “lazada” as your referral code to get instant 555 points and exclusive promos. 

Hurry! Don’t be the last to get your very own Lazada voucher. 

Visit  the website : www.peraswipe.com 
Google Play Store Link: http://bit.ly/PERASWIPE


April 20, 2018

Samsung launches Official Store on Shopee

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners with Samsung, a global leader in consumer electronics, to launch the Samsung Official Store on Shopee. Samsung fans can now access a variety of the brand’s best-selling products on the online shopping hub, including the new Galaxy S9 and Galaxy S9 Plus.



In collaboration with MemoXpress, one of Samsung’s official dealers in the Philippines, Samsung is giving away a free VR gear headset worth 5,990 PHP to the first 100 users to purchase the Samsung Galaxy S9 and Galaxy S9 Plus from April 19 to 21 via the Samsung official store in Shopee to celebrate the grand launch. Shopee users will also receive a 500 PHP discount with every minimum spend of 5,000 PHP for all items at the Samsung Official Store.


Additionally, users can purchase the following Samsung bundles at discounted prices exclusive on Shopee:

  • Samsung J2 Prime (PHP 6,990) + 16GB Carbon Memory Card (PHP 450) for PHP 5,890
  • Samsung J7 Prime (PHP 13,990) + Samsung B105 Basic Phone (PHP 1,110) for PHP 12,690
  • Samsung J7 Pro (PHP 15,990) + T110 JBL Headphone (PHP 899) for PHP 15,690

“Shopee is committed to enhancing the overall user experience by collaborating with leading brands like Samsung Electronics,” Shopee Chief Operating Officer Terence Pang said. “We believe this partnership will help provide users with more choices when shopping for mobile devices on our platform. Moving forward, we aim to initiate more of such strategic partnerships to drive the potential of our company’s e-commerce capabilities.”

Some of the products available on the Samsung Official Store include the highly sought-after Samsung Galaxy S Series, A Series, J Series, and Note Series. All these are covered by Shopee’s Mall Guarantee; which includes 100% Authenticity Guarantee, 7 Days Return, Free Shipping, and Cash on Delivery nationwide. Samsung also has plans to further expand their product offerings on Shopee to include not just mobile gadgets, but also other consumer electronics such as home appliances.

Also ongoing is the 5.5 Shopee Super Sale campaign, the biggest mid-year online sale in the Philippines from now until May 5; featuring massive promotions including 55-peso deals, daily in-app vouchers and surprises, as well as discounts up to 90 percent across a wide range of categories. For more information, visit https://shopee.ph/m/55shopeesupersale.

Download Shopee for free on the App Store or Google Play Store.
Visit the Samsung Official Store on Shopee: https://shopee.ph/samsungofficialstore
More about Samsung Philippines can be found via their official website: www.samsung.com/ph/

Globe calls for collaborations to create ripples of impact through volunteerism

Globe Telecom is calling on private organizations and non-government agencies to collaborate and join the company’s volunteerism program by providing opportunities to volunteer or fielding volunteers to create a Globe of Good.



Yoly Crisanto, Senior Vice President for Globe Corporate Communications,
divulged that the company aims to share its unique culture of volunteerism to more Filipinos by partnering with like-minded organizations who are open to engage volunteers within their operations. Crisanto added that GLobe will help connect interested volunteers to activities nationwide so that more people can spread and share acts of kindness to those in need.

“Globe recognizes the Filipino’s innate caring for others and rekindle the ‘bayanihan’ spirit. This partnership allows us to expand volunteer opportunities to as many organizations as possible while encouraging more Filipinos to participate, share their time, and be agents of positive societal change,” Crisanto said.

In 2017, the company registered over 52% participation rate for Globe employees as volunteers, benefitting 110 schools and 93 LGUs and NGOs nationwide. Globe also gives its employees the opportunity to volunteer internationally. In an effort to rebuild communities devastated by natural disasters, Globe supports the Singtel Group “Better Together” Overseas Volunteering Program (OVP). Since 2011, Globe has been bringing in volunteers from Singtel and Optus to support various local communities in the Philippines. Last year, other Singtel affiliates participated led by Advanced Info Service (AIS) in Thailand, Bharti Airtel and Bharti Foundation in India, expanding volunteering opportunities region-wide and making the volunteer experience richer.

The nationwide volunteering program intends to use the iVolunteer Philippines platform, which matches Filipinos to various civil-society organizations (CSO) with available volunteering opportunities. iVolunteer Philippines was one of the top five winners of the Global Future Makers (GFM), a social innovation program that seeks to address the various causes of poverty in the country through information and communications technology (ICT).


Interested parties who want to enroll their organization for volunteering opportunities may go to facebook.com/GlobeBridgeCom.

Amaia Skies Shaw nears its completion and will turnover units this 2018


True to its vision of providing quality yet affordable condo living, top-of-mind affordable real estate developer Amaia Land is set to turn over brand new units to their homeowners at Amaia Skies Shaw, its latest project in Mandaluyong City. 

Envisioned to make quality lifestyle and affordable leisure more accessible to hardworking Filipino families and professionals in the metro, Amaia Skies Shaw is already 95 percent completed, with the third quarter of 2018 being eyed as the turnover period. Amaia Skies Shaw will have 1,348 units in 34 residential floors and 4 floors allocated for parking and retail use. Unit sizes will range from 18.6 to 36.2 square meters.
    
Ideal for aspiring condo homeowners who want to live near their workplaces in Ortigas Center and the Makati CBD, Amaia Skies Shaw, now rising on Shaw Boulevard corner Samat Street in Barangay Highway Hills. The project is just a 15-minute ride away from the Makati CBD via the Metro Rail Transit (MRT). While Ortigas Center’s cluster of corporate and business establishments is a short drive or commute away.Amaia Skies Shaw is likewise along the route of various public transportation, which can take residents to Manila, Quezon City, Pasig, Makati, or Pasay within a reasonable period of time. 

Come weekends, residents of Amaia Skies Shaw will not fret for recreational activities and places to go to as a slew of commercial and retail establishments such as Starmall, Shangri-La Plaza, Robinsons Galleria, and SM Megamall are just a hop away as are churches, top schools, medical institutions, and parks.
On the other hand, Amaia Skies Shaw residents who choose to stay close to home may simply enjoy the condo’s amenities that include a retail area, a multi-function room, a play area where kids can stay active, and a swimming pool where residents can take a relaxing dip after a long day’s work or during weekend bonding with the family.

Raizel Matibag of Amaia Land says, “Condo living used to be a luxurious novelty reserved only for those who could afford. However, current lifestyles  make it  an ideal option for driven young professionals and many hardworking families because of the convenience it offers. Amaia Land acknowledges this and we are thus inspired to give them the quality life they work hard to achieve.” 

With aestheticfally designed units that offer ample space and first-rate facilities, Amaia Skies Shaw is perfect for those who seek the excitement of city life yet appreciate the serenity and security of condo living. 

Matibag affirms this, saying, “Everything about Amaia Skies Shaw is sleek and modern. Our features and amenities were thoughtfully conceived to resonate with the needs and expectations of the cosmopolitan homeowner, who will feel consistently recharged for another eventful day at work and at play.”

And to make all these affordable for Filipino families, Amaia Land offers flexible payment schemes such as cash, deferred cash, in-house and bank financing. 

For inquiries about Amaia Skies Shaw, check out www.amaialand.com or like  http://www.facebook.com/AmaiaLand www.facebook.com/AmaiaLand.


April 19, 2018

My 2 Mommies stars Paolo Ballesteros and Solenn Heussaff tackles about the true meaning of motherhood in these modern times


Regal Entertainment, Inc. is coming up with a Mother's Day offering this May, which honors all the mothers out there; whether they are biological mothers or mothers at heart.

My 2 Mommies, which mainly stars Paolo Ballesteros, Solenn Heussaff, and Maricel Soriano is a touching movie that celebrates motherhood and aims to show that more than the gender, being a mother is all about a parent's unconditional love for to the child.

My 2 Mommies tells the story of Manu, a discreet gay guy, with a successful career but is not out to his family.



Furthermore, he is in a same-sex relationship that he also keeps under the radar.

But his life takes a pivotal turn when Monique, a woman from Manu’s his past, shows up one day and admits to him that they have a seven-year-old son.

Is Manu prepared to reveal his kid that his dad is also a “mommy” and confess his true identity?

Is Manu ready for the responsibilities of parenthood and raise his son in an unconventional way?

Paolo describes his latest movie as “timely” because it tackles an issue that happens in real life.

“Ang gusto naming ipakita is a different kind of mother. Kasi ang alam natin pag Mother's Day, the usual na nasa card na puro mama.

“Tama naman ang nasa movie, hindi lang naman babae ang nanay, di ba?”

The actor pointed out that motherhood is not bound by biological attachment, and cited some women who assumed the “mother roles” to children even if they are not the ones who gave birth to them. 

“Merong ibang klaseng nanay, yung iba nawala yung nanay at ang naging nanay, yung kapatid, so it's a different kind of mother,” he explained.

Solenn described the movie as highly relatable to many people these days.

She explained that people's views on different things, such as sexual orientation, have changed in the last couple of years.



“In a way, people are accepting things more. Pati yung LGBT (Lesbian, Gay, Bisexual, Transgender) community is strong na also.

She continued, “Madaming bansa na ang nag-agree ng gay marriage, the world is opening up little by little, so relatable talaga ang movie.”

People are adapting to change, she explained.

Solenn further mentioned that the society nowadays is more accepting to unconventional situations of people, such as single moms, separated couples, and gay couples.

“Nowadays in the last five years, very open na ang mga tao, so it's really modern.”



Eric Quizon, who directed the film, said that the premise of the movie has been existing for a long time but it is only now that people are warming up to the idea.

“There are a lot of parents na ganyan. It's just that because of how Filipinos view it. Syempre, religion pa rin (may malakas na influence).

“But ang maganda kasi now, people have become more socially accepting, yung social awareness mas okay na,” he pointed out.

“They dont mind, they've been open about their sexuality as compared to before. Mas open na sila ngayon.

“Parents who come from LGBT groups mas relaxed na sila of handling situations like this, and kahit sa mga bata, mas open na ang understanding nila.” 



Paolo also admitted that he feels the pressure to do good in this movie, especially that his 2016 blockbuster hit movie, Die Beautiful, earned him acting awards here and abroad.

Paolo’s role as Trisha Echevarria, gave him the Best Actor award in the 2016 Tokyo International Film Festival and 42nd Metro Manila Film Festival. He also bagged the Film Ambassador Award by the Film Development Council of the Philippines.  

“Hanggang ngayon, two years ago, tumutuka pa sa mga awards giving bodies ang Die Beautiful. Iba rin kasi yung naging impact ng Die Beautiful. I guess pag may ganong klaseng story ng pelikula, tatatak talaga siya.”


Nevertheless, those recognitions also challenge Paolo to make equally compelling performances in his other projects, just like in My 2 Mommies.

“Lahat ng ginagawa ko gusto ko yung tsina-challenge ko yung sarili ko, so I make sure na 100 percent yung binibigay ko.”

As for his leading lady in his latest movie, Paolo has nothing but good words for Solenn.

This is their first collaboration in an movie, and Solenn is Paolo’s personal choice for the project. 

He says about Filipino-French actress, “Everybody look up to her. I really like her personality, at napakatalented nya. Maganda na, brainy pa, plus na yung fit and sexy! Gusto kong maging s'ya, at gusto ko din si Nico" he giggles.



He even recounted that Solenn would always come early to the studio of Eat Bulaga! every time she would have a production number.

“Laging nauuna sa [EatBulaga! sa studio kasi siya gagawa ng make up niya.”

He continued, “Kahit dito gano’n din siya, maaga. Although minsan galing sa iba pang shooting, pagdating dito, hindi papetiks-petiks. Diretso make-up na.

“Sa shoot pa namin dire-diretso, walang pahinga.

“Very nice, kahit ano’ng ipagawa sa kanya, okay!”



My 2 Mommies top-billed by Paolo Ballesteros, Solenn Heussaff and Maricel Soriano opens in cinemas on May 9. It also stars Joem Bascon, Diane Medina, Marcus Cabais, Debraliz,  Mich Liggayu, Billy Ray Gallion and more. 

This Regal Entertainment Inc.’s Mother’s Day Presentation is directed by Eric Quizon.

For more updates, follow Regal Entertainment Inc on Facebook, @RegalFilms on Twitter, @RegalFilms50 on IG and Regal Cinema channel on Youtube.

Your favorite kapitbahay, 7-Eleven, is now in Puerto Galera and Calapan

7-Eleven opens its first stores in MIMAROPA Region

Your favorite kapitbahay, 7-Eleven, has finally landed on the shores of Oriental Mindoro!



April 18 was a day full of celebration as 7-Eleven opened in Sabang, Puerto Galera and in the City of Calapan. With the unveiling of the two stores, lots of activities and an exciting promo were prepared especially for the locals of Oriental Mindoro. The event kicked off in Sabang, Puerto Galera with a ribbon cutting and a store blessing ceremony. Distinguished guests Mayor Rockey D. Ilagan of Sabang, Puerto Galera, and Philippine Seven Corporation (PSC) President and CEO, Jose Victor Paterno were in attendance, as well as other officials and partners of 7-Eleven.

The celebration continued in Calapan City later that afternoon, where Calapan City Mayor, Arnan C. Panaligan also graced the grand opening of the 7-Eleven Calapan store.

To make the celebration extra special for the locals of Mindoro, 7-Eleven prepared an exclusive promo,Slurpee Bring Your Own Cup, where local customers can bring their own cup of any size, as long as it fits the cut-out hole present at the store, fill their own cup with Slurpee and pay only P36.

“Opening our first two stores in Sabang, Puerto Galera and Calapan is a special achievement since 7-Eleven is the first convenience retailer to be present in the whole MIMAROPA region,” PSC President Jose Victor Paterno said. “The increasing rate of tourism and commercialization as well as the fast development of the province, especially Calapan, paved the way for our expansion in the Southern area. With this, we look forward to bringing world-class convenience and service not only for the locals of Mindoro but as well as to the tourists who visit this paradise.”

This year, 7-Eleven is looking at opening 10 more stores for the whole region of MIMAROPA. Other than Mindoro, 7-Eleven will also be expanding to other parts of Luzon such as Isabela, Tuguegarao, and Nueva Vizcaya this year. As of March 2018, the leading convenience chain store in the country, 7-Eleven, has a total store network of 2,331, more than 50% of which are franchise stores.

2nd Cream-O Flix Fest Unlock the Irresistible and gathered Cream-Oholics for a unique outdoor movie experience

Jack ‘n Jill Cream-O brought another memorable outdoor cinema experience in a colourful arcade-themed entertainment park with the second year of Cream-O Flix Fest: Unlock the Irresistible.

The chocolate cookie brand welcomed everyone to a cozy picnic-style area at Central Park, SM By the Bay, where visitors enjoyed an entertaining screening of Hollywood movies.



Creamoholics of all ages enjoyed the action-packed animation of Lego Batman Movie. They also watched futuristic quests in X-Men Days of Future Past, and reveled in the amazing adventure of young Peter Parker in Spider-Man Homecoming.


The day wasn’t just about movies as special activities were created for everyone to enjoy; Creamoholics had a blast showcasing their creativity at the Cream–Ofied Creations booth where they decorated their favorite Cream-O Vanilla, Choco Fudge, Deluxe, Crinkles, Chocolate Chip, Cookies ‘n Cream and Choco ‘n Berries cookies in four easy steps: choose, dip, sprinkle, and drizzle. This create-your-own-Cream-O activity was well received by guests. Consumers also took photos of their cookie creations and shared it online at the Cream-O Flatlay booth.


The crowd was also treated to engaging game booths where they brought out their playful sides and won prizes. Cream-O Warp Pipes and Claw the Cream-O challenged their competitive skills on getting treats using claw mechanism; while Cream-O Movie Combo Trivia Game tested their knowledge on popular movies.

Cream-O made the event more memorable as guests were serenaded with live music performances in between screenings. LuckyCreamoholics also took home Instax Mini Cameras and Kidzania Tickets from the raffle draws. 

The second Cream-O Flix Fest truly satisfied everyone’s sweet cravings and created an unforgettable experience for all Creamoholics. If you missed the fun, be sure to follow Jack ‘n Jill Cream-O on Facebook, Twitter and Instagram at “/creamoholicsph” for surprises and updates from the brand.

Petron Turbo Diesel Field Test Delivers Outstanding Results


As a fuel innovator, industry leader Petron Corporation is continuously looking for ways to provide Filipino motorists with the best possible products in the market. Having achieved recognition as the best gasoline in the country for its Petron Blaze 100 Euro 6, the company’s R&D team recently enhanced the formulation of its premium Petron Turbo Diesel to be the best diesel in the Philippines. Thus, last January, the Petron TriAction Performance Run – Diesel Edition took off from Manila to Baguio for a week-long series of tests on challenging mountain roads from Baguio to Ambuklao, and then from Baguio to Halsema, the highest elevation in the Philippine highway system, before finishing with a fuel economy run from Baguio back to Manila.

Outstanding Performance Across Vehicle Types

Faced with the challenge of measuring improvements in engine power, engine response, and acceleration, test drivers were asked to rate the performance of different diesel fuels in a stringent double blind procedure. Using a different diesel fuel each day for four days, the drivers drove the same winding, uphill-downhill route from Baguio City to Ambuklao Dam and back. All these while keenly observing whether there was an immediate engine response when going uphill after slowing down on a sharp curve, or if the engine does not feel strained when carrying a full load, or if the vehicle is able to accelerate smoothly even on long uphill climbs.

To ensure that Petron Turbo Diesel is able to deliver optimum performance across vehicle types, different vehicle categories and brands were included in the field test. The test vehicles consisted of a BMW X1, a European luxury subcompact crossover; a Toyota Innova, the market leading utility vehicle; a Honda CR-V Diesel, the 2017 Car of the Year-Philippines; a Nissan Urvan, a popular people-mover; a Ford Everest and Ford Ranger to represent the American brand; Isuzu mu-X and Isuzu D-MAX for the leader in commercial vehicles; and a Ssangyong Tivoli XLV, a Korean SUV model.

When asked to rank the test fuels—designated only by letter codes—in the daily runs, the consolidated results indicated that Petron Turbo Diesel was rated by the drivers as delivering the best performance in terms of power, engine response, and acceleration.


Improved Fuel Economy

Following the test protocol of the Department of Energy (DOE) Fuel Economy Run, the vehicles traversed some 230.7-kilometers from the Petron station on Kisad Road, Baguio City, going through the relatively busy Marcos Highway, then on to the Tarlac-Pangasian-La Union Expressway (TPLEX), the Subic-Clark-Tarlac Expressway (SCTEX), the North Luzon Expressway (NLEX), ending at Petron NLEX Southbound in Bocaue, Bulacan.

All vehicles delivered outstanding results, averaging 20% better than the official Fuel Efficiency Ratings (FER) posted in the 2017 DOE Fuel Economy Run. For example, the BMW X1 achieved 34.08km/L, which is 43% better than the 23.88km/L recorded in the DOE Run. The Honda CR-V’s fuel consumption improved by 19% to 28.52km/L from 23.96km/L. The fuel efficiency results were similarly impressive for the other vehicles, as follows: Ford Everest – 27.21km/L; Toyota Innova – 23.4km/L; Ssangyong Tivoli XLV – 22.6km/L; Isuzu mu-X – 19.97km/L; Isuzu D=MAX – 18.44km/L; Nissan Urvan – 17.22km/L; and Ford Ranger – 17.08km/L.

The Petron TriAction Performance Run – Diesel Edition was observed and certified by representatives from Department of Energy (DOE), Automobile Association of the Philippines (AAP), and the Car Awards Group Inc. (CAGI).


Enhanced Diesel Formulation

Petron Turbo Diesel has been further enhanced as a high-performance, technologically-advanced fuel. With robust multi-functional additives in its improved formulation, this superior diesel fuel has been designed to unleash the full power and optimum performance of the most advanced and sophisticated diesel engines. Petron Turbo Diesel has high ignition quality and combustibility that maximize fuel energy conversion for maximum engine power and efficiency. It has the ability to effectively clean up and keep clean the fuel injection system to deliver exceptional protection and sustained optimum performance. 

Like all other Petron fuels, the enhanced formulation of Petron Turbo Diesel allows motorists to enjoy greater benefits from Petron’s TriAction Advantage which are: (1) better engine protection for longer engine life; (2) better mileage for longer drives; and (3) better power. 

In real world driving conditions, through the most challenging uphill-downhill and winding terrains, Petron Turbo Diesel has proven that Filipino motorists can enjoy more savings on maintenance and fuel consumption while getting the best driving experience from their vehicle.

April 18, 2018

“We’re ready for you Avengers!” SM Cinema Assembles Marvel Fans for Avengers: Infinity War


“We’re ready for you Avengers!” 

Donned in their mightiest Avengers-inspired outfits, the lucky fans got to greet Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and director Joe Russo via live video conference straight from Singapore.
“All of you are fantastic, that reception, the noise, the energy in that room, we may be looking at a TV Screen which is a bit cold but it properly warms up when you guys are on it so thank you." – Doctor Strange (Benedict Cumberbatch)  
Expressing excitement and passion about the most ambitious superhero crossover film the dedicated comic book geeks and MCU buffs assemble at SM Cinema in SM Megamall for Marvel Studios Fan Event, the first and biggest gathering of Marvel Fans in the Philippines and enjoyed exclusive movie merchandise, games and prizes from SM Cinema, Walt Disney Co. Philippines and other partners.  

Everyone in the packed theatre were able to show how excited the Filipino fans are for the Avengers: Infinity War by sending a highly energized greeting, questions and even character impersonations in front of Cumberbatch, Gillan and Russo. 


"Marvel fans are the best fans in the world, thank you guys so much for such a warm welcome, get ready, get excited, if you’ve been invested in the Marvel Universe for the last 10 years, this is it, this is the big finish, and a big big excitement to watch because you'll get to see all your favorite characters together, so have fun with it." – Director Joe Russo

Continuing the ultimate Avengers: Infinity War experience, @SM_Cinema together with SM Cinema insider Richard Juan also brought the latest updates during the press conference at Marina Bay Sands in Singapore and exclusive one-on-one interviews with the Avengers: Infinity War actors Benedict Cumberbatch, Karen Gillan, director Joe Russo and producer Trinh Tran.  They share the blow-by-blow updates from the red carpet-style fan event with appearances from the cast on Facebook and Instagram.


Filmed entirely with IMAX cameras, Avengers: Infinity War is a guaranteed film indulgence with IMAX® screens. Audiences will experience the movie in its most immersive form with its expanded 1.9:1 aspect ratio and IMAX's customized theatre geometry and powerful digital audio.



Fans may also take the Avengers: Infinity War experience on their mobile phones with the new augmented reality feature of the SM Cinema App, where they may search and collect the coveted Infinity Stones around SM Cinema branches in exchange for a special Avengers: Infinity War prize. Just always update your SM Cinema app and stay tuned for the announcements. #AssembleAtSMCinema  #AvengersPH

Catch Marvel Studios’ Avengers: Infinity War in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, download the SM Cinema app now through the App Store and Google Play.  You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for more information!    



SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.  

April 17, 2018

Everyday Is PlayDay Kicks Off Summer At SM


Everyday is PlayDay is back at SM ! Last April 13, 2018 at SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family had a huge comeback. 

Making all SM Supermalls a venue for everything play.

Photo by Snapped and Scribbled

Photo by Snapped and Scribbled


During the next months, more than twenty global brands will be launching their latest toy collections in Sm City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

Photo by Snapped and Scribbled


This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment.




Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

The whole family will definitely love the Hasbro Gaming which will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.



Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

Also this year, with the help of SM Cares, Everyday Is Playday will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year.

Visit  the SM Supermalls official facebook page  https://www.facebook.com/smsupermalls/

Everyday is Playday at SM Supermalls!

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