YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

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YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers.

Camille Co, Vincent Lee,Sapna Chadha,Tyron Syling,Mond Salem

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out!

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates.

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022[1]. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers[2].

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages[3].

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this.

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience.

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, “At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

Earn more with YouTube Shopping affiliate program for creators

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase.

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum.

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year.

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos.

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

Reach and engagement opportunities for brands and advertisers

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes.

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailand combined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, with a cost-per-visit twice as efficient as previous campaigns.

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

To learn more about enabling YouTube Shopping on your channel, click here.

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About YouTube

Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.  

[1] eConomy SEA Report 2024

[2] YouTube Internal Data

[3] Commissioned Kantar Context Lab Meta Analysis- 2018-2023.

Batangas Housewife Wins First Car in PlayTime’s 100 Cars, 1 Epic Giveaway First Raffle Draw

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Epic Wins Start Rolling in as First Live Draw Concludes with a Big Winner

PlayTime, one of the leading online entertainment platforms in the country, officially raffled off the first red, hot vehicle that players can win from its 100 Cars, 1 Epic Giveaway promotion.

Leslie Ann Villanueva, a housewife from Batangas City, was named the winner of the first 2025 Toyota Vios from PlayTime’s 100 Cars, 1 Epic Giveaway promotion. Streamed on PlayTime’s official Facebook page (@ph.playtime), Leslie said she never expected to win. She shared that she only plays on the platform casually and only when her budget allows it. “I only play when I have some extra money and only very small amounts. I wasn’t aiming to win anything—I just find it entertaining,” she shared during a fun post-draw interview.

https://www.instagram.com/ph.playtime/reel/DIxy7vFPNR-/

Although this is the case, luck landed squarely on her name. Out of over 1.9 million entries, Leslie’s name was drawn—transforming what she viewed as a simple form of entertainment into something life-changing. “I’ve never won anything in raffles before and this car from PlayTime is the first. This is truly a blessing,” she added, her voice full of gratitude.

When asked about her readiness to own a new car, Leslie couldn’t help but laugh. “We didn’t even have a parking space,” she admitted. “But the moment my husband and I found out we won the car, we had the front of our house cemented right away—parking space done in a day!”

Beyond the excitement and celebration, Leslie emphasized that while online games can be fun, players should always be responsible. “There’s nothing wrong with playing, but make sure your priorities are straight and attend to your and your family’s needs first. Only spend what you can afford and never expect anything in return—just enjoy it.”

PlayTime’s “100 Cars, 1 Epic Giveaway” is extended until April 30, 2025 with 99 more cars waiting to be given away so don’t miss out!

To enter, simply sign up for a PlayTime account by visiting www.playtime.ph, link your mobile number, make a deposit and play, and Like and Follow the official PlayTime PH page (@ph.playtime) on Facebook. The next live draw is just around the corner—and your story could be next.

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About PlayTime

PlayTime is an online entertainment platform licensed by the Philippine Amusement and Gaming Corporation (PAGCOR). It boasts over 2,500 games and more than 30 million subscribers. The platform offers the highest daily cashback of up to 2% and fastest withdrawals guaranteed within 10mins. Visit www.playtime.ph to access a revolutionary entertainment experience.

.com.ph

SM marks 20 years of growth and value creation

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SM Investments Corporation (SM Investments) marked two decades of transformative growth as a publicly-listed company on the Philippine Stock Exchange.

SM listed on March 22, 2005 with an adjusted price of PHP 123.27 per share. Compared to the March 21, 2025 closing price of PHP800 per share, shares of SM have grown by 549% in the last two decades. Over the course of 20 years, SM’s assets grew by 900 percent, delivering a compounded annual growth of 12 percent.

In his remarks during the anniversary ceremony, SM Investments President and Chief Executive Officer Frederic C. DyBuncio said the group’s remarkable growth is a testament to SM’s unwavering commitment to the Filipino people and the vision of its founder, Henry Sy, Sr.

“Over the past two decades, we’ve consistently created value, delivering steady returns to our investors while expanding opportunities for our people and communities. This legacy of growth and value creation continues to drive us forward,” Mr. DyBuncio said.

SM believes its growth is rooted in strong governance and responsible practices with its board composition predominantly composed of independent directors, providing strategic guidance to the direction of the company.

“We continue to invest in green infrastructure, embrace innovation, and support communities across the Philippines. At SM, we are focused on building a responsible, sustainable future for the generations to come,” Mr. DyBuncio said.

Creating Value for Philippine Investors for the Next 20 Years

Looking ahead, Mr. DyBuncio said SM is focused on creating long-term value for investors.

“The next 20 years will see SM continue to lead in retail, property, and banking, while expanding into new regions where growth is accelerating, especially in provincial areas,” he said.

SM Prime Holdings, Inc. is earmarking PHP100 billion this year for its malls, residences and hotels, driven by expectations of a sustained growth in consumer demand and corporate activity.

SM Investments announced a USD 1 billion buyback program, the largest and first in its corporate history.

“Our buyback program is a clear signal of our confidence in the future of both SM and the Philippine market. We believe in our country’s potential and in the enduring value SM will continue to create for its shareholders,” Mr. DyBuncio said.

Looking Ahead: SM for All

In 2024, SM expanded by an additional 619 retail stores, two malls and 73 bank branches, with over 85% of its footprint in the provinces. This brings SM’s total footprint to 87 malls, 4,470 retail stores and 2,441 bank branches by end 2024. As SM expands, it continues to broaden access to different markets and enhance synergies across its businesses.

“We will continue to expand opportunities for Filipinos, providing greater access to modern retail, banking and integrated property developments that will help foster community, innovation, and sustainability for the next generation,” Mr. DyBuncio said.

SM founder, Henry Sy believed that business growth and social progress go hand in hand. Guided by this principle, and through the SM Foundation, the group granted 6,619 college scholarships, built 110 school buildings, trained 32,359 farmers, served 1,314,118 patients through medical missions, and Improved 216 health and wellness centers to date.

“As we look to the future, we remain focused on inclusivity and empowerment. Our brand promise, “We’ve got it all for you,” has served us well for years. But as we move forward, we aim to build an SM for All, one that reaches and benefits every Filipino, ensuring that our growth is shared by all,” he said.

GCash supports the NPC to boost data privacy protection and consumer education

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GCash, the country’s leading finance super app, has signed an agreement with the National Privacy Commission (NPC) to enhance data privacy awareness and provide data privacy-related educational resources across the Philippines in support of the Commission’s mandates. In line with its mission to provide secure and accessible financial solutions, GCash aims to inform and educate its users on data privacy by utilizing the app’s features to effectively reach more Filipinos.

GCash president and CEO Oscar "Renren" Reyes Jr., and National Privacy Commission commissioner Atty. John Henry Naga

According to Ren-Ren Reyes, president and CEO of G-Xchange, Inc., “This MOA with NPC underscores our commitment to upholding the highest standards of data privacy and security, strengthening the trust and confidence of our users.”

“We look forward to implementing robust measures in increasing awareness on data privacy by providing the tools and knowledge that Filipinos need to make informed decisions in safeguarding their personal information. Through public-private collaborations, we aim to foster a secure digital environment for all,” said NPC commissioner Atty. John Henry Naga during the signing of the memorandum of agreement (MOA).

The MOA aims to elevate data privacy education and promote compliance with the Data Privacy Act (DPA). As part of the agreement, GCash will incorporate NPC-provided privacy awareness and educational materials into the app's Privacy Choices feature, allowing its users to learn about the DPA.

To further support the mandates of the NPC, the NPC’s Registration Portal (https://privacy.gov.ph/pips-and-pics/register/) will be integrated and linked to the GCash app. This will be a game-changing compliance feature, enabling seamless registration for entities processing personal data.

The agreement between the NPC and GCash reinforces GCash’s vision of creating a secure digital landscape and promoting financial inclusion. By equipping users with privacy tools and educational resources, the collaboration aims to empower individuals to navigate the digital economy securely and confidently.

Beyond its collaboration with the NPC, GCash is also working with key government agencies such as the Philippine National Police Anti-Cybercrime Group (PNP-ACG), the National Bureau of Investigation (NBI), and the Department of Information and Communications Technology’s Cybercrime Investigation and Coordinating Center (DICT-CICC) to fight online fraud and scams.

These collaborations further strengthen GCash's commitment to creating a secure digital landscape for its users.

Kicking off a daebak 2025: Bonchon Philippines celebrates 15 Years of Captivating Flavors, Innovation, and Growth

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Bonchon Philippines, the popular Korean Fried Chicken brand that has taken the Filipino fast-casual world by storm, is celebrating its incredible 15-year journey marked by delicious flavors and exciting milestones, including taking home InfluentialBrands® Top Brand 2024 in the Korean Restaurant Category.

As the brand celebrates its 15th anniversary, Bonchon Philippines is not only reflecting on its rich history and this remarkable recognition, but is also gearing up for an exciting 2025 with a refreshed look and ambiance in key locations, new store openings, and a host of exciting new menu items that are sure to keep customers coming back for more.

Named Top Brand 2024

Managing Director Scott Tan is proud to share that Bonchon has been recognized as Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon Philippines’ commitment to Korean flavors and innovation was recently recognized when it was awarded the prestigious title of Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.

Leveraging on more than 20 years of business knowledge, know-how and expertise in Asia, InfluentialBrands® is the premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia. This accolade highlights how Bonchon Philippines has helped popularize the now-beloved Korean fried chicken and other Korean-inspired dishes in the country.

Reaching Philippine shores in 2010, Bonchon Philippines quickly became a favorite among Filipinos by introducing founder Jinduk Seo's passion for Korean comfort food that led him to craft the ultimate crispy, tender, and flavorful Korean Fried Chicken.

Bonchon celebrates 15 years of flavors and milestones in the Philippines with new menu items such as boneless chicken, beef stew, Cafe Koreano, and more..

Bonchon Philippines stays true to its Korean flavors while innovating for the Filipino palate. In 2024, new offerings include Rosé Tteokbokki, a creamy, spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and spicy flavors. The Beef Stew, now served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless, flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky treat.

Bonless Chikin. Premium boneless chicken that is very tender and easy to eat. It comes with different glaze selections; the savory kick of Soy Garlic, the fiery heat of Spicy, the sweet and tangy notes of Honey Citrus, the bold crunch of Crunchy Garlic, or the rich, sweet-spicy balance of YangNyeom.

Sizzling Bibimbowl. A full-packed meal made with a mix of rice, bibimbap sauce, chewy glass noodles, mushrooms, corn, lettuce, and your choice of flavorful meat (beef, chicken, or seafood). Available in Original and Spicy.

Rosé Tteokbokki Pasta. Firm pasta noodles tossed in a creamy rosé sauce with a sweet and spicy kick. Topped with chewy rice cakes and fish cakes, then garnished with nori and sesame seeds.

Café Koreano. A creamy fusion of milky Korean snow ice and rich coffee, elevated with chewy coffee jelly and a drizzle of caramel syrup for the perfect balance of sweetness and depth. Available in Chocolate or Classic Caramel.

Bingsu – A creamy and refreshing Korean dessert made with finely shaved milky snow ice, layered and topped with sweet, indulgent flavors. Available in Honeydew Melon, Strawberry Oreo, Chocolate Brownie, and Mango Cheesecake.

Bonchon Philippines continues to grow, unveiling a refreshed look in 2025. Select revamped spaces enhance the dining experience, blending Korean flair with a relaxed vibe to welcome both loyal customers and new visitors, and as the brand celebrates 15 years in the country, Bonchon stans will be treated to more exciting new dishes that will keep them coming back. Fans can look forward to knowing more in the months ahead.

“Bonchon Philippines’s 15th anniversary isn’t just a celebration of the past; it’s a glimpse into an exciting year filled with even more flavor, growth, and unforgettable dining experiences brought to you by Scottland Food Group. We thank you all for being part of our journey and look forward to sharing more exciting news in the coming months,” said Scott Tan, Managing Director of Scottland Food Group Corp.

SFGC’s growing legacy

Scottland Food Group, founded by Scott Tan, has been a key player in bringing diverse international flavors to the Philippines. Bonchon was introduced to Philippine shores by Scott Tan in 2010, quickly becoming a household name for its signature Korean-style fried chicken. Scottland Food Group also operates other innovative dining concepts, including Japanese fast-casual chain Go Bento, the creative Korean-inspired pizza brand Eat Pizza, and the Singaporean chain of mass-market, retro-ambience cafés selling toast products Ya Kun Kaya Toast.

The group's commitment to introducing new flavors to the Philippines reflects a valuable support for the diversity of cultures and cuisines from around the world — a testament to the warm and welcoming nature of the Filipino palate. Through strategic innovation and a deep understanding of local tastes, Scottland Food Group continues to shape the evolving food scene in the country.

Scottland Food Group Corporation Managing Director Scott Tan, Chief Operating Officer Roel Sun, District Manager Christian Ramirez, and Marketing Director Diane Carcallas celebrate their win as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon chukahamnida! L-R: Scottland Food Group Corporation Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet during the ribbon cutting of the retrofitted Bonchon SM MOA branch

Scottland Food Group Corporation Marketing Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet as they take a ceremonial bite of Bonchon’s signature fried chicken.

Scottland Food Group Corporation managing Director Scott Tan talks about the company and its brands, including Korean fast casual restaurant Bonchon, Japanese fast-casual chain Go Bento, creative Korean-inspired pizza brand Eat Pizza, and Singaporean chain of retro-ambience cafés selling toast products Ya Kun Kaya Toast.

15 years of flavors and excellence. Bonchon is hailed as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon SM Mall of Asia branch serves an elevated look! Go and visit now!

With store openings on the horizon, award recognition, and exciting menu launches, the future is bright for this Korean Fast Casual Restaurant, and fans can’t wait to see what’s next! Satisfy your #KoreanCravings and visit the Bonchon brand near you! For more information about Bonchon, just go to www.bonchon.com.ph or visit their social media pages. 

Sakto at abot-kaya: Stay cool this summer with Home Credit’s Swakto summer deals

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Beat the summer heat with 0% interest Swak sa Tag-Init deals on must-have cooling appliances!

With temperatures soaring and electricity costs rising, staying cool and comfortable this summer has become both a necessity and a challenge for many Filipino households. According to PAGASA, the northeast monsoon (amihan) is coming to an end, bringing even hotter days ahead. In fact, as early as March 3, some areas have already recorded heat indexes reaching 49 degrees Celsius, prompting local governments to suspend face-to-face classes due to the extreme heat.

As temperatures are expected to continue to climb, so does the demand for energy-efficient cooling appliances. However, the rising cost of electricity and the high upfront prices of essential home upgrades remain major concerns. More and more consumers are searching for budget-friendly, practical solutions that will help them stay cool without overspending—making affordability and flexible payment options more important than ever this season.

Summer of Swakto deals

Recognizing these challenges, Home Credit Philippines (HCPH), the country's leading consumer finance company, provides a solution by offering installment plans that allow consumers to purchase the appliances they need without the burden of hefty upfront costs. This summer, Home Credit launches its Swakto Summer Deals, offering flexible installment plans with as low as 0% interest and zero downpayment on select essential cooling appliances, gadgets, and many more.

From air conditioners, air coolers, refrigerators, and water dispensers to washing machines, mobile phones, computers, TVs and electronics, and furniture, Home Credit makes it easier and more accessible for Filipinos to upgrade their homes with these summer essentials. With flexible payment options available from March 15 until May 14, 2025, families can stay comfortable while managing their household budgets effectively.

“Home Credit’s Swakto Summer Deals is designed to ensure that every Filipino can enjoy a cool and comfortable summer by making essential cooling appliances accessible and affordable through as low as zero downpayment and 0% interest installment plans. With budget-friendly payment terms, we offer flexibility to fit different household needs while maintaining our reputation as a trusted financial partner that provides transparent and secure financing options. Ultimately, our goal is to empower families to create a comfortable and enjoyable home environment for their loved ones,” said Sheila Paul, Chief Marketing Officer of HCPH.

This incredible offer is available at over 15,000 Home Credit partner stores across more than 75 provinces nationwide.

Don’t sweat–Shop smart with Swakto Summer Deals

Summer shouldn’t be a struggle—make the season enjoyable, comfortable, and stress-free with Home Credit’s Swakto Summer Deals. Getting your cooling appliances and summer essentials is now easier than ever. Apply for a product installment with just one valid ID, and if eligible, receive approval in as fast as one minute.

For added convenience, download the Home Credit App today from Google Play or the App Store to get quick and easy pre-approval on product installments. Need assistance? Our friendly Home Credit sales representatives are ready to help at any partner store.

To discover the latest deals and find your desired appliances, gadgets, and furniture at nearby partner stores, you can also visit Shoppingmall.ph. This platform provides a comprehensive overview of Home Credit's Swakto offers, ensuring you find the perfect appliances or gadgets.

To learn more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

Personal Collection Champions Women’s Entrepreneurship this Women’s Month Majority of PC dealers are women, with access to low startup costs and quality products

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Micro, small, and medium-sized enterprises (MSMEs) make up 99.5% of business establishments in the Philippines, driving employment, innovation, and economic growth. But did you know that more than half of them are owned by women?

A report by the Asian Development Bank states that a remarkable 55.8% of MSMEs in the country are owned or led by women. Of which, women entirely own 79%, while 19% are majority-owned by women.

Yet, the same report says that despite their strong presence, women-led businesses face barriers in financing, gender bias, balancing responsibilities, and digital adoption. Despite these challenges, women entrepreneurs continue to thrive and contribute immensely to the economy.

Personal Collection’s commitment to women’s entrepreneurship

Leading Filipino-owned direct selling company Personal Collection (PC) has long been a champion of women’s empowerment through business ownership. Majority of its million-strong dealers being women, PC built a community that uplifts and supports Filipinas in their journey toward financial independence. Their direct selling model provides an accessible, low-risk opportunity for women to start and scale their businesses without the financial and operational barriers of traditional enterprises.

By keeping startup costs low, PC ensures that women can access high-quality, in-demand products, making it easier for them to begin on their entrepreneurial journey.

Aside from providing the opportunity to start a business with minimal capital, PC also empowers women to achieve financial independence by allowing them to earn based on their efforts and strategies. This financial freedom boosts their confidence, enabling them to break through gender biases, pursue personal goals, support their families, and create a better future for themselves and their loved ones.

Moreover, PC offers comprehensive training and mentorship in sales, leadership, and business management, equipping women with essential skills to thrive in a competitive market even in online selling platforms to help them grow and expand their businesses.

Why women’s success is everyone’s success

The success of women is not just about individual achievement—it has a profound impact on families and the society as a whole. When women succeed, their families prosper, their communities thrive, and they inspire younger women to dream bigger and strive for more.

Personal Collection recognizes that women are not just entrepreneurs—they have lives beyond their work. PC promotes flexibility, understanding that women juggle multiple roles, from being mothers to pursuing their passions. By empowering women in all aspects of life, PC drives their success in business and strengthens their roles in the community and the economy.

“At Personal Collection, women are the heart and soul of our business—majority of our dealers are women, and their success is our success. We’ve built more than just a business, we’ve created a movement that empowers women to lead, earn, and achieve their dreams on their own terms. When we uplift women, we uplift families, communities, and ultimately, the entire nation," Personal Collection Chairman, Jun Evangelista said.

To start your entrepreneurial journey with Personal Collection, visit https://www.personalcollection.com.ph/.

Michelin expands its presence in the Philippines, opens new office to enhance customer engagement and support

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Michelin, world-leading manufacturer of life-changing composites and experiences, proudly announces the opening of its new official office in the Philippines. This milestone reinforces Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its brand presence in the Filipino market.

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• Michelin has opened its new official office in Manila, Philippines to strengthen its brand presence, improve customer and partner experiences, and develop local talents.

• The new office will provide better resources and expertise to local partners, elevate sales and after-sales services, and ensure high-quality products for Filipino customers.

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The new office in the Polaris Building, Filinvest Corporate City, Alabang, will serve as a hub for enhanced customer engagement and support, reflecting Michelin’s dedication to the growing Filipino market. This strategic move aims to strengthen the Michelin brand’s presence and elevate the overall customer and partner experience.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.

The opening of the new office will enable Michelin to:

· Enhance Support for Local Partners: By establishing a physical presence, Michelin will strengthen collaboration with local partners, providing them with better resources, tools, and expertise to enhance their business operations.

· A Stronger Michelin Brand in the Philippines: The new office will bolster the Michelin brand, ensuring greater accessibility, visibility, and engagement in the local market.

· Commitment to the Filipino Market: This move reflects Michelin’s continued dedication to the Philippines, recognizing its growing market potential and its importance in the region.

· Elevate Customer Experience Through Improved Services: The new office will strengthen sales and after-sales services by providing enhanced support to partners, ensuring Filipino customers receive the highest-quality Michelin products and services.

· Develop Filipino Talents: Michelin is committed to investing in developing local talents, fostering growth and expertise within the Filipino workforce.

Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines.” Mr. Khong added.

SM and AirAsia partner to enhance customer value and drive business growth

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SM’s retail loyalty program SMAC has recently partnered with AirAsia rewards to enhance the shopping and travel experiences of its members. In photo are (from left to right): John Patrick Cua, Chief Operating Officer, SMAC; Jonathan Ng, Chief Finance Officer, SM Retail; Herson Sy, Executive Director, SM Group; Nicole Tan, Chief Business Officer, AirAsia rewards; Ricky Isla, Chief Executive Officer, AirAsia Philippines, Leong Diyao, Regional Head of Rewards Partnerships, AirAsia rewards.

The SM group’s retail loyalty program, SMAC, has entered a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences. This collaboration expands the value for both SMAC and AirAsia rewards members while strengthening SM’s presence across retail and travel sectors.

As part of the “My SMAC, My MOVE” lifestyle campaign, SMAC members can convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, integrating the benefits of travel rewards into the SMAC ecosystem. This partnership builds on SMAC’s extensive network and introduces new rewards for frequent travelers and shoppers alike.

“We are excited to launch this collaboration with AirAsia rewards,” said Patrick Cua, Chief Operating Officer of SMAC. “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”

SMAC Points earned through this partnership can be redeemed across a wide array of SM Retail Stores including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other popular brands like ACE Hardware, Our Home, Surplus, and Watsons.

Additionally, members can convert 200 SMAC Points into 300 AirAsia points via the SMAC website (smac.ph), providing more travel benefits and increasing the value for both shoppers and travelers.

“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers,” said Nicole Tan, Chief Business Officer at AirAsia rewards. “Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors.”

The partnership brings business benefits to both parties. SM increases engagement and foot traffic across its retail stores while deepening customer loyalty. For AirAsia rewards, the collaboration taps into a new base of active shoppers, further strengthening its position in the Philippine travel market. Together, they create an expansive rewards ecosystem that combines shopping, travel, and lifestyle benefits.

This strategic tie-up aligns with both companies’ goals to drive customer loyalty, expand their reach, and enhance brand visibility. As SM continues to expand its service ecosystem, the partnership with a regional brand like AirAsia rewards marks a significant milestone in delivering lasting value for customers, investors, and both brands.