Puregold receives global recognition at the prestigious Retail Asia Awards 2025

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Puregold Price Club Inc., a longtime industry leader in Philippine retail, ushered in the month of June with two prestigious wins at the recent 2025 Retail Asia Awards: Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines).

Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the crowd gathered for the 2025 Retail Asia Awards ceremony.

The Retail Asia Awards, which was launched in 2021, is a distinguished annual event that honors outstanding achievements, innovations, and excellence among key players in the region’s retail industry. Representatives of Puregold stood tall as they accepted the awards at last night’s ceremony held at the Marina Bay Sands Expo & Convention Centre in Singapore.

The twin recognition marks the culmination of a massive year of growth for Puregold Price Club Inc, which touted a record-breaking P10 billion plus in profits by 2024’s end. To date, the retail chain has over 700 stores nationwide, including S&R Clubs and quick service restaurants.

Left to right: Puregold senior marketing manager Ivy Hayagan-Piedad, Sonny Bautista, Lyle Gonzales and Jeng Galang from Republic Creative Creations, Inc., and Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice at Kearney at the 2025 Retail Asia Awards.

Puregold president Vincent Co extends his deep appreciation to the Retail Asia Awards for the esteemed Hypermarket of the Year (Philippines) recognition. “The award is an acknowledgement of the clear-headed vision and drive that brought Puregold to its most successful year in the face of shifting and challenging market conditions,” he affirms.

Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail Asia Awards.

On the other hand, the Integrated Campaign of the Year award comes off the back of Puregold’s successful “Nasa Atin ang Panalo” campaign. “Nasa Atin ang Panalo” was a concerted effort to appeal to a passionate, younger market by collaborating with major OPM artists including BINI, Flow G, SB19, and SunKissed Lola. The campaign culminated in a sold-out Nasa Atin ang Panalo thanksgiving concert held in Araneta Coliseum.

“These awards from Retail Asia spur us to carry on with the good work we’ve been doing,” Vincent Co says. “We hope to further enrich the shopping experience of our loyal members and customers who share in our triumphs.”

Left to right: Jeng Galang, Ivy Hayagan-Piedad, Lyle Gonzales, and Sonny Bautista representing Puregold on the red carpet for the annual 2025 Retail Asia Awards.

For 2025, Puregold is on track for further expansion. New locations are opening up all over the country, and business is showing robust growth. In the first quarter of the year alone, the company listed a profit of over P2.64 billion, up 6.5% from the previous year. Meanwhile, Puregold’s synergetic ties with local music are going strong, as well. OPM Con 2025, featuring an expanded lineup of talents, is slated at the Philippine Arena on July 5.

Home Credit and Puregold Team Up to Bring Financial Access Closer to Filipino

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Partnership enables easier credit access at Puregold stores, empowering everyday Filipinos with smart, inclusive financial tools.

Home Credit Philippines, in partnership with Puregold, has expanded the availability of the Home Credit Card to select Puregold stores nationwide. This move makes credit more accessible for everyday Filipinos while reinforcing both companies’ commitment to empowering communities through practical, inclusive financial services.

Smart Credit Made Simple

The Home Credit Card is a smart, accessible financial tool designed to help Filipinos manage expenses and build credit responsibly. Ideal for first-time cardholders, it offers a Php 20,000 credit limit and a 45-day-interest-free grace period. The membership fee is waived for the first three months—and cardholders can continue to have it waived when they spend at least PHP 15,000 per month thereafter. Cardholders enjoy up to PHP 500 rebates in the first month, unlimited 3% discount on load purchases, and zero fees when paying bills via the app. With secure, cashless payments anytime, anywhere via QR Ph, the Home Credit Card—now available at select Puregold stores—empowers everyday Filipinos, especially sari-sari store and karinderia owners, to take confident steps toward a stronger financial future.

Highlighted at TNAP Convention 2025

The rollout was spotlighted at the Tindahan ni Aling Puring (TNAP) Convention 2025, held May 15–17 at the World Trade Center, Pasay. With this year’s theme, “Puregold Piliin si Aling Puring! Kayang-kaya Umasenso!”, the event gathered over 50,000 MSME attendees, reinforcing Home Credit’s mission to empower Filipinos—especially micro-entrepreneurs and small business owners—with accessible, practical financial tools that help them grow and succeed.

“Together with Puregold, we’re making it easier for Filipinos to access credit that fits their needs,” said Zdenek Jankovsky, Chief Business Development Officer at Home Credit Philippines. “This partnership is more than about convenience—it’s about empowering people to take control of their finances and live better lives.”

Chief Business Development Officer Zdenek Jankovsky shares the benefits of the Home Credit Card at the Puregold Tindahan ni Aling Puring (TNAP) Convention 2025.

A Shared Commitment to the Filipino Consumer

This initiative underscores Home Credit’s evolution from a financing provider to a comprehensive financial partner. By teaming up with Puregold, the brand extends its reach and impact, helping more Filipinos build financial capability and achieve everyday goals.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also download the Home Credit App or follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

SM harnesses business ecosystem to support an evolving job market

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An applicant takes the first step in joining the country’s workforce at an SM job fair.

SM Investments Corporation (SM Investments), the parent company of the SM group, is harnessing the strength of its diverse business ecosystem to help bridge the country’s skills gap and prepare the workforce for the demands of a rapidly evolving, tech-driven economy.

With interests across retail, property, banking, and investments, SM is aligned with the implementation of the Enterprise-Based Education and Training (EBET) Framework—a newly enacted law aimed at strengthening public-private collaboration, especially in the industry and education sectors. The EBET Framework promotes industry-driven apprenticeships and training programs that equip Filipino workers with job-ready skills aligned to actual market needs.

“SM is able to function at its optimum because of the skills of our people. As our businesses continue to grow, so too is our need for more skilled and resilient professionals to add to our workforce. We shall continue to do our share to upskill and professionalize the Filipino workforce to make them competitive in the ever-evolving job market,” said Mr. Frederic C. DyBuncio, President and CEO of SM Investments.

He added that SM’s responsibility to contribute to a skilled, resilient workforce goes beyond employing them within the SM ecosystem.

“Whether they work for us or even in other companies, we are committed to equipping them with the right tools, as we have been doing so with our investments in education through institutions like the National University and Asia-Pacific College, both non-profits and of course the SM Foundation, which has been graduating scholars for more than 40 years,” Mr. DyBuncio said.

Right people, right jobs

As of 2024, SM has over 142,000 employees across its ecosystem of businesses operating in key areas nationwide, making it one of the country’s top job creators. A majority of job functions in SM are in sales, engineering, IT and other STEM-related positions.

SM Investments’ vice chairperson Teresita Sy-Coson is a member of the Private Sector Advisory Council (PSAC) Education and Jobs group, a public-private partnership formed in 2022 to help address employment gaps.

A key initiative resulting from this partnership are job fairs mounted in SM malls across the country as part of the group’s J.O.B.S. (Job Opportunities Building Skills) program.

Since 2024 until May 2025, SM has hosted 244 job fairs in its malls, with 8,095 employers and 149,626 job seekers participating and 20,616 hired on the spot.

Just recently, BDO Unibank launched an accelerated hiring process for IT and cybersecurity professionals. Among the positions offered were for project management, cloud technologies and operations, security analyst and security engineer, customer relationship management delivery, among other IT-related jobs.

Better education, better opportunities

In 2024, The SM Foundation welcomed more than 1,100 new college scholars, its largest batch to date. The program has nurtured over 4,600 graduates since its founding. In a recent alumni homecoming, 925 graduates across 27 batches shared their career journeys, with a majority now gainfully employed across various fields.

Additionally, 71% of the alumni have pursued further studies, including master’s degrees, PhDs, secondary degrees and other professional programs.

The SM Foundation Scholarship Program provides full tuition coverage, comprehensive enrichment activities, part-time jobs, internship placements and potential career opportunities within the SM Group.

National University, one of the oldest educational institutions in the country founded in 1900, was acquired by SM in 2008 and has since embarked on a long-term campus expansion strategy to make education within reach. With the expansion, NU is aiming to reach 100,000 students in 2027.

While some programs in NU, particularly in Allied Health and Engineering, are long-established, of note are the courses offered in their College of Computing and Information Technologies that lean towards the future of digitalization, among them: BS Computer Science with specialization in Digital Forensics and Machine Learning; BS Information Technology with specialization in Mobile and Web Applications and Multimedia Arts and Animation.

Asia Pacific College, founded in 1991 as a partnership between SM Foundation and IBM Philippines, has been championing an industry-based curriculum that combines traditional classroom learning and hands-on experience calibrated to produce competitive IT professionals.

APC’s Multimedia Arts program is notable for combining technology and creativity, merging current disciplines in the creative field and the relevant knowledge of the digital creative tools currently used in the industry.

APC recently announced that 97.28% of its graduates as of 2024 have successfully secured employment after graduation.

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About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com

Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

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Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Mr. Jun Lee, LG Philippines Product Director for Home Appliances

& Leo Estallo, President & CEO of One Rockford Enterprises

with the LG and One Rockford Teams

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes

Leo Estallo, President & CEO of One Rockford Enterprises

Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology

For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology

Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust

For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

From Freebies to Fierce Loyalty: The Impact of Promotional Products

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Promotional products have been a key part of marketing strategies for ages, but what’s the secret to their success?

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing strategies. Promotional products—ranging from custom apparel to eco-friendly gift boxes—serve not only as physical reminders of a brand but also as powerful tools that drive consumer engagement, loyalty, and purchasing behavior.

A Thriving Global Industry

The promotional products industry continues to experience strong growth, highlighting its vital role in the global marketing landscape. In 2024, the industry’s global market size was valued at over $26 billion, with the Asia-Pacific region accounting for approximately 23%—nearly $6 billion of the total.

Marketing and advertising expenditures on promotional products in countries such as the Philippines, Indonesia, India, and Vietnam are anticipated to grow by over 5.3% through 2025 . This surge reflects the region's dynamic economies and the increasing adoption of promotional merchandise as a key marketing tool.

Tangible Impact on Consumer Behavior

Promotional products wield a unique influence on consumer perceptions and actions. Studies reveal that 85% of consumers remember the brand who provided them with a promotional item, and 89% can recall that brand even after two years. These items often become integrated into daily life, with 81% of consumers keeping promotional products for more than a year .

Beyond recall, these products foster positive brand associations. Approximately 52% of consumers develop a more favorable impression of a company after receiving a promotional item . This goodwill translates into increased customer loyalty and a higher likelihood of repeat business, making promotional merchandise a cost-effective component of customer retention strategies.

One venue. Top suppliers. Unlimited gift ideas

As the industry continues to innovate, the 38th Corporate Giveaways Buyers' Show stands as a premier event for businesses looking to harness the power of promotional products. Scheduled on July 2-4, 2025 at the SMX Convention Center Manila, this annual trade show offers a comprehensive showcase of the latest trends and products in corporate gifting and branded merchandise. It is the preferred event for marketing & brand managers, procurement professionals, business owners, event planners and HR executives for finding new ideas for promotional gifts and discovering what gifts are trending every year.

In 2025, branded promotional products continue to be a vital element of successful marketing campaigns. Their ability to create lasting impressions, foster customer loyalty, and adapt to contemporary trends ensures their relevance in an ever-evolving marketplace. Attending industry events like the Corporate Giveaways Buyers' Show 2025 offers businesses the opportunity to stay ahead of the curve, connect with key players, and discover products that resonate with their target audiences.

Admission to the Corporate Giveaways Buyers’ Show 2025 is free of charge. Register at corporategiveawaysbuyershow.com.

Chill sa Bilis: J&T Express Philippines and TikTok Shop join hands to deliver orders swiftly

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J&T Express Philippines, the leading express delivery platform in the country, and TikTok Shop have premiered a new TV commercial advertisement, “Chill sa Bilis,” showcasing the convenience of ordering on TikTok as well as efficient deliveries through J&T Express.

The partnership between J&T Express Philippines and TikTok Shop offers users a nationwide shipping voucher with a ₱0 minimum spend. The collaborative project features the benefits of ordering on TikTok Shop’s easy-to-navigate app interface. It also spotlights the real-time tracking feature available on the J&T Philippines Mobile App, allowing users to place and track orders with ease.

“Many of our customers buy from TikTok Shop, and so it is an honor for us to be able to team up with them and show our users that, in every order they place on TikTok Shop, they can likewise track on the J&T app. As long as Filipinos continue to place online orders, we will continue to serve them efficiently,” said J&T Express Philippines Vice President Zoe Chi regarding the collaboration.

The TV commercial highlights the quick process of placing orders on TikTok Shop and having them delivered through J&T Express. It portrays next-day delivery (applies only in Metro Manila and Greater Manila Area) in the form of the instant arrival of orders, bringing a more relaxing summer experience to the typical Filipino family, hence “Chill sa Bilis.”

Coco Chen, TikTok Shop PH Co-branding Project Lead, added, “Collaborating with J&T on this TVC creation was a gratifying journey. The speed and professionalism made the entire process smooth, efficient, and truly enjoyable, which reflects the fast and reliable service that defines J&T Express Philippines.”

Through this collaboration, J&T Express Philippines and TikTok Shop remain steadfast in their commitment towards speedy and secure deliveries of online orders to their users. Likewise, the two companies promise continuous progress in ensuring each order placed is delivered swiftly and safely.

Download the J&T Philippines App today!

YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

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YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers.

Camille Co, Vincent Lee,Sapna Chadha,Tyron Syling,Mond Salem

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out!

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates.

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022[1]. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers[2].

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages[3].

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this.

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience.

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, “At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

Earn more with YouTube Shopping affiliate program for creators

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase.

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum.

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year.

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos.

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

Reach and engagement opportunities for brands and advertisers

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes.

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailand combined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, with a cost-per-visit twice as efficient as previous campaigns.

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

To learn more about enabling YouTube Shopping on your channel, click here.

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About YouTube

Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.  

[1] eConomy SEA Report 2024

[2] YouTube Internal Data

[3] Commissioned Kantar Context Lab Meta Analysis- 2018-2023.

Batangas Housewife Wins First Car in PlayTime’s 100 Cars, 1 Epic Giveaway First Raffle Draw

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Epic Wins Start Rolling in as First Live Draw Concludes with a Big Winner

PlayTime, one of the leading online entertainment platforms in the country, officially raffled off the first red, hot vehicle that players can win from its 100 Cars, 1 Epic Giveaway promotion.

Leslie Ann Villanueva, a housewife from Batangas City, was named the winner of the first 2025 Toyota Vios from PlayTime’s 100 Cars, 1 Epic Giveaway promotion. Streamed on PlayTime’s official Facebook page (@ph.playtime), Leslie said she never expected to win. She shared that she only plays on the platform casually and only when her budget allows it. “I only play when I have some extra money and only very small amounts. I wasn’t aiming to win anything—I just find it entertaining,” she shared during a fun post-draw interview.

https://www.instagram.com/ph.playtime/reel/DIxy7vFPNR-/

Although this is the case, luck landed squarely on her name. Out of over 1.9 million entries, Leslie’s name was drawn—transforming what she viewed as a simple form of entertainment into something life-changing. “I’ve never won anything in raffles before and this car from PlayTime is the first. This is truly a blessing,” she added, her voice full of gratitude.

When asked about her readiness to own a new car, Leslie couldn’t help but laugh. “We didn’t even have a parking space,” she admitted. “But the moment my husband and I found out we won the car, we had the front of our house cemented right away—parking space done in a day!”

Beyond the excitement and celebration, Leslie emphasized that while online games can be fun, players should always be responsible. “There’s nothing wrong with playing, but make sure your priorities are straight and attend to your and your family’s needs first. Only spend what you can afford and never expect anything in return—just enjoy it.”

PlayTime’s “100 Cars, 1 Epic Giveaway” is extended until April 30, 2025 with 99 more cars waiting to be given away so don’t miss out!

To enter, simply sign up for a PlayTime account by visiting www.playtime.ph, link your mobile number, make a deposit and play, and Like and Follow the official PlayTime PH page (@ph.playtime) on Facebook. The next live draw is just around the corner—and your story could be next.

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About PlayTime

PlayTime is an online entertainment platform licensed by the Philippine Amusement and Gaming Corporation (PAGCOR). It boasts over 2,500 games and more than 30 million subscribers. The platform offers the highest daily cashback of up to 2% and fastest withdrawals guaranteed within 10mins. Visit www.playtime.ph to access a revolutionary entertainment experience.

.com.ph

SM marks 20 years of growth and value creation

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SM Investments Corporation (SM Investments) marked two decades of transformative growth as a publicly-listed company on the Philippine Stock Exchange.

SM listed on March 22, 2005 with an adjusted price of PHP 123.27 per share. Compared to the March 21, 2025 closing price of PHP800 per share, shares of SM have grown by 549% in the last two decades. Over the course of 20 years, SM’s assets grew by 900 percent, delivering a compounded annual growth of 12 percent.

In his remarks during the anniversary ceremony, SM Investments President and Chief Executive Officer Frederic C. DyBuncio said the group’s remarkable growth is a testament to SM’s unwavering commitment to the Filipino people and the vision of its founder, Henry Sy, Sr.

“Over the past two decades, we’ve consistently created value, delivering steady returns to our investors while expanding opportunities for our people and communities. This legacy of growth and value creation continues to drive us forward,” Mr. DyBuncio said.

SM believes its growth is rooted in strong governance and responsible practices with its board composition predominantly composed of independent directors, providing strategic guidance to the direction of the company.

“We continue to invest in green infrastructure, embrace innovation, and support communities across the Philippines. At SM, we are focused on building a responsible, sustainable future for the generations to come,” Mr. DyBuncio said.

Creating Value for Philippine Investors for the Next 20 Years

Looking ahead, Mr. DyBuncio said SM is focused on creating long-term value for investors.

“The next 20 years will see SM continue to lead in retail, property, and banking, while expanding into new regions where growth is accelerating, especially in provincial areas,” he said.

SM Prime Holdings, Inc. is earmarking PHP100 billion this year for its malls, residences and hotels, driven by expectations of a sustained growth in consumer demand and corporate activity.

SM Investments announced a USD 1 billion buyback program, the largest and first in its corporate history.

“Our buyback program is a clear signal of our confidence in the future of both SM and the Philippine market. We believe in our country’s potential and in the enduring value SM will continue to create for its shareholders,” Mr. DyBuncio said.

Looking Ahead: SM for All

In 2024, SM expanded by an additional 619 retail stores, two malls and 73 bank branches, with over 85% of its footprint in the provinces. This brings SM’s total footprint to 87 malls, 4,470 retail stores and 2,441 bank branches by end 2024. As SM expands, it continues to broaden access to different markets and enhance synergies across its businesses.

“We will continue to expand opportunities for Filipinos, providing greater access to modern retail, banking and integrated property developments that will help foster community, innovation, and sustainability for the next generation,” Mr. DyBuncio said.

SM founder, Henry Sy believed that business growth and social progress go hand in hand. Guided by this principle, and through the SM Foundation, the group granted 6,619 college scholarships, built 110 school buildings, trained 32,359 farmers, served 1,314,118 patients through medical missions, and Improved 216 health and wellness centers to date.

“As we look to the future, we remain focused on inclusivity and empowerment. Our brand promise, “We’ve got it all for you,” has served us well for years. But as we move forward, we aim to build an SM for All, one that reaches and benefits every Filipino, ensuring that our growth is shared by all,” he said.

GCash supports the NPC to boost data privacy protection and consumer education

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GCash, the country’s leading finance super app, has signed an agreement with the National Privacy Commission (NPC) to enhance data privacy awareness and provide data privacy-related educational resources across the Philippines in support of the Commission’s mandates. In line with its mission to provide secure and accessible financial solutions, GCash aims to inform and educate its users on data privacy by utilizing the app’s features to effectively reach more Filipinos.

GCash president and CEO Oscar "Renren" Reyes Jr., and National Privacy Commission commissioner Atty. John Henry Naga

According to Ren-Ren Reyes, president and CEO of G-Xchange, Inc., “This MOA with NPC underscores our commitment to upholding the highest standards of data privacy and security, strengthening the trust and confidence of our users.”

“We look forward to implementing robust measures in increasing awareness on data privacy by providing the tools and knowledge that Filipinos need to make informed decisions in safeguarding their personal information. Through public-private collaborations, we aim to foster a secure digital environment for all,” said NPC commissioner Atty. John Henry Naga during the signing of the memorandum of agreement (MOA).

The MOA aims to elevate data privacy education and promote compliance with the Data Privacy Act (DPA). As part of the agreement, GCash will incorporate NPC-provided privacy awareness and educational materials into the app's Privacy Choices feature, allowing its users to learn about the DPA.

To further support the mandates of the NPC, the NPC’s Registration Portal (https://privacy.gov.ph/pips-and-pics/register/) will be integrated and linked to the GCash app. This will be a game-changing compliance feature, enabling seamless registration for entities processing personal data.

The agreement between the NPC and GCash reinforces GCash’s vision of creating a secure digital landscape and promoting financial inclusion. By equipping users with privacy tools and educational resources, the collaboration aims to empower individuals to navigate the digital economy securely and confidently.

Beyond its collaboration with the NPC, GCash is also working with key government agencies such as the Philippine National Police Anti-Cybercrime Group (PNP-ACG), the National Bureau of Investigation (NBI), and the Department of Information and Communications Technology’s Cybercrime Investigation and Coordinating Center (DICT-CICC) to fight online fraud and scams.

These collaborations further strengthen GCash's commitment to creating a secure digital landscape for its users.

Kicking off a daebak 2025: Bonchon Philippines celebrates 15 Years of Captivating Flavors, Innovation, and Growth

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Bonchon Philippines, the popular Korean Fried Chicken brand that has taken the Filipino fast-casual world by storm, is celebrating its incredible 15-year journey marked by delicious flavors and exciting milestones, including taking home InfluentialBrands® Top Brand 2024 in the Korean Restaurant Category.

As the brand celebrates its 15th anniversary, Bonchon Philippines is not only reflecting on its rich history and this remarkable recognition, but is also gearing up for an exciting 2025 with a refreshed look and ambiance in key locations, new store openings, and a host of exciting new menu items that are sure to keep customers coming back for more.

Named Top Brand 2024

Managing Director Scott Tan is proud to share that Bonchon has been recognized as Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon Philippines’ commitment to Korean flavors and innovation was recently recognized when it was awarded the prestigious title of Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.

Leveraging on more than 20 years of business knowledge, know-how and expertise in Asia, InfluentialBrands® is the premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia. This accolade highlights how Bonchon Philippines has helped popularize the now-beloved Korean fried chicken and other Korean-inspired dishes in the country.

Reaching Philippine shores in 2010, Bonchon Philippines quickly became a favorite among Filipinos by introducing founder Jinduk Seo's passion for Korean comfort food that led him to craft the ultimate crispy, tender, and flavorful Korean Fried Chicken.

Bonchon celebrates 15 years of flavors and milestones in the Philippines with new menu items such as boneless chicken, beef stew, Cafe Koreano, and more..

Bonchon Philippines stays true to its Korean flavors while innovating for the Filipino palate. In 2024, new offerings include Rosé Tteokbokki, a creamy, spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and spicy flavors. The Beef Stew, now served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless, flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky treat.

Bonless Chikin. Premium boneless chicken that is very tender and easy to eat. It comes with different glaze selections; the savory kick of Soy Garlic, the fiery heat of Spicy, the sweet and tangy notes of Honey Citrus, the bold crunch of Crunchy Garlic, or the rich, sweet-spicy balance of YangNyeom.

Sizzling Bibimbowl. A full-packed meal made with a mix of rice, bibimbap sauce, chewy glass noodles, mushrooms, corn, lettuce, and your choice of flavorful meat (beef, chicken, or seafood). Available in Original and Spicy.

Rosé Tteokbokki Pasta. Firm pasta noodles tossed in a creamy rosé sauce with a sweet and spicy kick. Topped with chewy rice cakes and fish cakes, then garnished with nori and sesame seeds.

Café Koreano. A creamy fusion of milky Korean snow ice and rich coffee, elevated with chewy coffee jelly and a drizzle of caramel syrup for the perfect balance of sweetness and depth. Available in Chocolate or Classic Caramel.

Bingsu – A creamy and refreshing Korean dessert made with finely shaved milky snow ice, layered and topped with sweet, indulgent flavors. Available in Honeydew Melon, Strawberry Oreo, Chocolate Brownie, and Mango Cheesecake.

Bonchon Philippines continues to grow, unveiling a refreshed look in 2025. Select revamped spaces enhance the dining experience, blending Korean flair with a relaxed vibe to welcome both loyal customers and new visitors, and as the brand celebrates 15 years in the country, Bonchon stans will be treated to more exciting new dishes that will keep them coming back. Fans can look forward to knowing more in the months ahead.

“Bonchon Philippines’s 15th anniversary isn’t just a celebration of the past; it’s a glimpse into an exciting year filled with even more flavor, growth, and unforgettable dining experiences brought to you by Scottland Food Group. We thank you all for being part of our journey and look forward to sharing more exciting news in the coming months,” said Scott Tan, Managing Director of Scottland Food Group Corp.

SFGC’s growing legacy

Scottland Food Group, founded by Scott Tan, has been a key player in bringing diverse international flavors to the Philippines. Bonchon was introduced to Philippine shores by Scott Tan in 2010, quickly becoming a household name for its signature Korean-style fried chicken. Scottland Food Group also operates other innovative dining concepts, including Japanese fast-casual chain Go Bento, the creative Korean-inspired pizza brand Eat Pizza, and the Singaporean chain of mass-market, retro-ambience cafés selling toast products Ya Kun Kaya Toast.

The group's commitment to introducing new flavors to the Philippines reflects a valuable support for the diversity of cultures and cuisines from around the world — a testament to the warm and welcoming nature of the Filipino palate. Through strategic innovation and a deep understanding of local tastes, Scottland Food Group continues to shape the evolving food scene in the country.

Scottland Food Group Corporation Managing Director Scott Tan, Chief Operating Officer Roel Sun, District Manager Christian Ramirez, and Marketing Director Diane Carcallas celebrate their win as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon chukahamnida! L-R: Scottland Food Group Corporation Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet during the ribbon cutting of the retrofitted Bonchon SM MOA branch

Scottland Food Group Corporation Marketing Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet as they take a ceremonial bite of Bonchon’s signature fried chicken.

Scottland Food Group Corporation managing Director Scott Tan talks about the company and its brands, including Korean fast casual restaurant Bonchon, Japanese fast-casual chain Go Bento, creative Korean-inspired pizza brand Eat Pizza, and Singaporean chain of retro-ambience cafés selling toast products Ya Kun Kaya Toast.

15 years of flavors and excellence. Bonchon is hailed as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.

Bonchon SM Mall of Asia branch serves an elevated look! Go and visit now!

With store openings on the horizon, award recognition, and exciting menu launches, the future is bright for this Korean Fast Casual Restaurant, and fans can’t wait to see what’s next! Satisfy your #KoreanCravings and visit the Bonchon brand near you! For more information about Bonchon, just go to www.bonchon.com.ph or visit their social media pages.