Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

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LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter

Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household

For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces

Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost

LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter

5. Power in Style and Care

When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

GCash Summer x Heart Evangelista : How To Live Your Best Summer Ever, According To Heart Evangelista

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Summer is in full swing, ushering a season of relaxing vacations and exciting getaways. While we all have our dream summer bucket lists, we could all use a tip or two to make it the best season yet. Count on no less than international fashion and lifestyle icon Heart Evangelista on how to make it your best summer ever. 

Heart, who was just launched as the face of the summer campaign of GCash, shares stories and snippets of how she plans to live out her dream summer. From the perfect day in one of her favorite cities, her tried and tested travel hacks, and even her newest discovery on the best way to pay when traveling, Heart spills it all.

“Summers are always so special to me. Ever since I was a kid, it’s the season I look forward to the most because summer basically meant traveling and making new memories,” she shares.

The actress, who recently dominated Paris and Milan Fashion Weeks, reveals that her dream summer destination this year is not that far from home: “Japan—I love it this season. It’s also a special place that I love visiting with my husband and our kids. My sisters and I also have a lot of great memories there.”

Heart fondly recalls all the trips she’s had in Tokyo, and she has already created the perfect itinerary in the city that she wants everyone to experience: “I’ll start with sushi in Omotesando, then coffee in a quaint cafe in the area, followed by hours of vintage designer shopping. I’ve found so many treasures at great prices over the years—from bags, shoes, jackets, and jewelry. I’ll end the day getting lost in Don Quijote buying anik-anik, then eat snacks at a convenience store before calling it a day. I’m getting excited just thinking about it!”

Heart Evangelista on a night out in Paris during Fashion Week 2025

Photo taken by: Nikko Mendoza

As someone who travels so often, jet-setting between Manila and wherever the world calls her, we can already assume Heart already has her pre-travel preps down pat. And, of course, she does. Weeks prior to a trip, she has the important things—we’re talking outfits and shopping—planned out in her head. Depending on her mood for the season, she’ll put together looks ahead of time and spend at least a day packing and planning, shopping budget included, of course. “I’m better at budgeting now! I’ll set a budget for the trip, transfer it to my GCash account, and use my GCash Card for the trip. That way, I have better control of my spending. It’s so convenient,” she shares.

In the recently launched GCash film starring the actress, Heart dreams up a summer trip that feels like a montage of her travels in real life. One minute, she’s shopping for a bag in Japan, and the next thing, she was ordering a meyngo shake in sunny Boracay, all with her trusty travel companion, her GCash Card.

Heart recalls a time when GCash proved its convenience even more during one of her trips: “I was shopping in an airport abroad when I found a lipstick that I knew a dear friend had been looking for. It was so late already in Manila but I called her and she got so excited and asked me to buy all the stocks they had, nag-GCash na lang siya on the spot, and that was it! I tapped my GCash Card na, and the exchange rate was also really good.” She also added that she and her team rely heavily on their GCash Card when abroad to be stress-free: “Cabs, booking cars, snacks, shopping, everything!”

For a fuss-free trip, Heart encourages GCash users to maximize the features and services on the app they could be missing out on. While most users are only familiar with the convenience of sending money and paying basic bills on the app, GCash actually has a wealth of services that can save you precious time and money, especially when traveling. For one, you don’t have to worry about finding money changers abroad, as your GCash Card can be used to withdraw money from ATMs at competitive exchange rates and functions as a debit card for ease of transactions. “The GCash Card is the best way to pay abroad for me. Low forex and service fees plus no hidden charges—life-changing, really,” Heart says.

TheGlobalPay feature of GCash also provides another perk, allowing users to easily pay via QR in selected merchants and unlocking rewards and discounts abroad. (Tip: You can score 10% off in Japan when you use Scan To Pay in select stores until April 30, 2025.)

One other feature Heart strongly recommends is GInsure: “Travel insurance is truly important—you never know what’s going to happen. A lot of people forget about this, but this is a tip I always give for a stress-free trip. Once you have insurance, you can have the best summer,” she says. With GInsure, users can seamlessly purchase travel insurance for international trips on the spot – covering trip cancellations, lost baggage, flight delays, medical emergencies, and more – for as low as P350 and with coverage of up to P2.5 million.

When asked how she thinks summer trips can be both memorable and rewarding, Heart says not to forget to live in the moment. “Enjoy the moment when you’re finally on the trip you planned and saved up for. Remember, it’s a summer trip to make memories and milestones—take lots of photos and yes, reward yourself with good food and indulge in a bit of shopping with GCash, I’m serious!”

The world is truly Heart’s runway, and she’s ready to make her dream summer a reality. “Elevated basics, understated elegance is my mood board for this summer trip. I’ll pair my neutral outfits with an interesting bag in tow—with my GCash Card inside, of course,” she quips.

Heart Evangelista in Paris during Fashion Week 2025

Photo taken by: Nikko Mendoza

Just like Heart, we can all make our dream summers happen with a little help from GCash. Whether you’re traveling locally, abroad or just cozying up in hotels for staycations, GCash can be your reliable companion. Enjoy cashless transactions with your GCash Card, unlock perks with Global Pay, and stay safe and secure with GInsure. Indulging in some summer shopping? Make payments lighter with GGives. The possibilities are endless.

Check out Heart’s dream summer film on GCash’s social media pages here, and download the GCash app to discover how you can make it a summer to remember.

Jed Madela, Eleven11 join PLDT Home’s Fiber Fest in Batangas

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PH’s top balladeer Jed Madela and rising P-pop group Eleven11 are set to headline PLDT Home’s exclusive Fiber Fest 2025.This highly anticipated event is happening this Saturday, April 5, at Tanauan City in Batangas, offering a unique experience for all attendees.

Fiber Fest, the pioneering broadband festival by PLDT Home, is now in its second year. This year, it’s bigger, better, and more exciting,bringing the best broadband deals and exclusive digital experiences to Filipinos nationwide.

“I’m thrilled to be part of PLDT Home’s biggest Fiber Fest again. This year will be bigger and better, and we promise to make the experience memorable, rewarding, and exciting for everyone,” says Jed Madela.

“It’s exciting to celebrate all the great things that fiber connection brings to barangays and individual households,” headds.

The all-female P-pop group Eleven11 also joined in the fun at this year’s Fiber Fest. Eleven11’s members Swaggy, Audrey, Barbie, CJ, Ivy, and Jadedebuted recently and were part of the Fiber Fest’s kick-off at Pasig City last March.

The group was formed through a former noontime segment, “TahanangPinakamasaya”, and has been making rounds in the entertainment industry for two (2) years. The group’s name has a meaningful story from the lucky number 11:11 which was believed to be a magical time to “make a wish.” Fiber Fest goers will surely enjoy Eleven11’s charm and enchanting performances.

Fiber Fest also launched the first-everSearch for the next TikTok star to showcase the best local talents and connect them with wider online audiences in partnership with TikTok.

PLDT Home brings the best broadband deals and rewards available exclusively at Fiber Fest. Apply or upgrade to PLDT Home Fiber Netflix plan 1599 and get unli entertainment and unli mobile calls. Also,existing Netflix subscribers save P249 per month when logging in using their current Netflix account. You’ll also enjoy same-day installation, free installation and activation fees worth P3,600, and a free Speedboost up to 300 Mbps for six (6) months. For subscribers who switch to PLDT Home Fiber plans from other brands, enjoy a 50% discount on monthly service fees for the first six (6) months. Now that’s a sweet deal!

PLDT Home Fiber Fest 2025 aims to provide communitiesnationwide with reliable fiber connectivity. By bringing world-class fiber technology and unforgettable experiences to local neighborhoods, the Fiber Fest enables families by making the internet more accessible so they can enjoy opportunities to work, learn, and entertain seamlessly at home.

Check out PLDT Home’s official pages for the full schedule of Fiber Fest 2025.

0917 Lifestyle’s new Sanrio Collection merges style, fun, and function

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Get ready to add a splash of cuteness to your wardrobe and tech accessories!

0917 Lifestyle, known for bringing passion and creativity to everyday essentials, is rolling out the 0917 Sanrio Collection, the latest must-have collaboration that blends nostalgia, fashion, and function.

As Globe’s premier online shop for apparel and tech accessories, 0917 Lifestyle has partnered with global icons such as Disney, Marvel, Star Wars, Spongebob, SM Entertainment, and more to bring fans high-quality, collectible items.

Expanding its legacy of successful collaborations, 0917 Lifestyle teams up with Sanrio, the renowned Japanese company behind Hello Kitty, the beloved little girl with a red bow that has been capturing hearts since 1974.

Sanrio is also home to many other beloved characters such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi, making it a natural fit for 0917’s ever-expanding selection of exclusive partnerships.

The excitement kicks off with a wave of adorable fashion, as the first drop of the 0917 Sanrio Collection brings Hello Kitty-themed apparel to the spotlight in early March.

As the collection grows, fans can look forward to even more unique finds, including gadget accessories designed to add a pop of personality to everyday tech.

“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”

With 12 delightful designs, this collection is a treat for Hello Kitty lovers of all generations, offering something fun and fresh for every fan. Alongside stylish adult apparel, the collection will also feature two exclusive shirt designs for kids.

To complement the lifestyle selection, the second drop will introduce gadget accessories, including a power bank, speaker, and true wireless earbuds— all inspired by Hello Kitty’s timeless charm.

0917 Lifestyle keeps the pop culture magic alive with this latest launch, proving once again that fashion and fandom go hand in hand. Whether fans are looking to upgrade their wardrobe or add a playful touch to their gadgets, the new collection promises something for everyone.

The 0917 Sanrio Collection will be available online at 0917lifestyle.com, as well as through LazMall, ShopeeMall, and Globe Stores nationwide. Fans can explore the collection and get their hands on limited-edition items while supplies last.

LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

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Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG’s Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media representatives during the meet and greet with Dimples Romana

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Art Meets Tech: New Globe AT HOME 5G WiFi comes with limited-edition skins by National Artists

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Bringing together technology and art, Globe AT HOME introduces limited-edition router skins for its new 5G WiFi device featuring works of National Artists, turning everyday connectivity into a canvas for creative expression.

Pageant of Commerce; Carlos “Botong” Francisco

Unveiled at the “Art of Connection” launch at a:museum, the country’s largest digital museum, the latest iteration of Globe’s industry-leading 5G WiFi transforms the humble router into a collector's piece. The device now comes in two sleek base designs—Stone (White) and Blueberry—as well as exclusive skins with the renowned Philippine National Artists’ works.

This unique collection pays homage to the richness of Philippine art, featuring the following iconic works from the country’s best-known artists:

●       Vicente Manansala- “Birdman”

●       Botong Francisco- “Pageant of Commerce”

●       Larry Alcala- “Barangay”

●       Imao x Imao- “Marahuyo”

With these skins, Globe AT HOME elevates the way Filipinos experience internet connectivity—not just as a tool, but as a meaningful part of their personal space.

 Sunday in Tanay, Larry Alcala

Marahuyo, Imao x Imao

Birdman, Vicente Manansala

Next-Level Design, Next-Level Connectivity

Globe CCO Darius Delgado excites audience during the launch with the idea of Plug, Play, 

and Power Up

Globe AT HOME is rolling out its next-generation router in partnership with rainx, a global technology company that offers a range of 5G routers and an end-to-end integrated ecosystem that optimizes the experience for networks and customers.

The new 5G WiFi device called the101 is more than just aesthetically pleasing—it delivers a seamless and powerful connectivity experience. Designed for modern homes and fast-paced lifestyles, the plug-and-play device offers fiber-like speeds without the hassle of installation. Its cutting-edge 5G Fixed Wireless Access (FWA) technology ensures reduced latency for smooth video calls, gaming, and streaming, all while bypassing issues like fiber cuts and downtimes common with wired connections.

Other standout features include:

●       Scan-to-Connect: No more typing in long passwords—simply scan the QR code on the device’s LCD screen for instant access.

●       One-Tap Support and Easy Sim Registration: Manage connectivity needs with ease through the built-in display, which allows quick SIM registration and customer support access.

●       Geolocked for Stability: Consistent, high-quality internet performance, ensuring reliable service wherever it's set up.

●       Money-Back Guarantee: Customers can experience the device risk-free with a no-questions-asked refund policy within seven days.

Abigail Cardino, Globe’s VP and Head of Brand Management for Globe’s Broadband Business

“At Globe, we believe that technology should complement and enhance our everyday lives—not just functionally, but also aesthetically,” said Abigail Cardino, Globe AT HOME’s Head of Brand Management. “By showcasing the works of National Artists, we are making connectivity not just seamless, but also inspiring. These limited-edition designs turn our 5G WiFi device into a work of art that our customers can proudly showcase in their homes.”

Globe CCO Darius Delgado talks about Globe AT HOME 5G WiFi—a game-changing solution that brings fiber-fast speeds, stronger reliability, and a seamless experience to Filipinos

Abigail Cardino, Globe’s VP and Head of Brand Management for Globe’s Broadband Business, talks about the newest innovation Globe now offers

rainx Executive Director and Founder Brandon Leigh shares how the partnership with Globe came about

Filipino visual artist Toym Imao shares how he completed his dad_s unfinished work, which is one of the router skins of GAH 5G WiFi

With Globe continuously expanding its 5G footprint—now covering 98.51% of Metro Manila and key cities in Visayas and Mindanao—the 5G WiFi device is poised to bring fast, reliable, and stylish connectivity to more Filipinos than ever before.

The limited-edition artist skins will be available starting May 2025. Don’t miss the chance to own a piece of Filipino artistry while enjoying the best-in-class internet experience.

Follow the Globe AT HOME facebook page https://www.facebook.com/globeathome/ for more details and updates.

TNT's SIM Registration video wins back-to-back golds at ADFEST 2025

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TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.

This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.

Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.

True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.

ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.

Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.

A string of local and international awards

As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.

“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.

TNT's back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign's creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.

Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.

The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.

For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com.

Running for a Greener Future: The GCash Eco Run plants over 76,000 trees through the support of Green Heroes and Partners

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First ever GCash Eco Run gathers 12,000 Eco Runners and sustainability partners to take collective action for mangrove reforestation in the Negros region

 

Runners gather at the starting line of the first-ever GCash Eco Run, taking strides for sustainability and mangrove restoration–planting over 76,000 trees in the Negros region

The time, effort, and dedication needed to train for a race or marathon make crossing the finish line so rewarding for many runners. In the same way, creating a greener, more sustainable future requires the same level of collective commitment.

(Left to right) Content Creators Reyn Bautista, Reuel Morales and Baileys Acot join the first-ever GCash Eco Run

Nuvali Run Club members joined the 10KM race of the GCash Eco Run

More than just a race, the first-ever GCash Eco Run turned the streets of Ayala Avenue, Makati, into an eco-movement. Over 12,000 eco-runners laced up their shoes—not just to set personal records but to make a lasting impact on the environment. With the support of its event sponsors and sustainability partners, this milestone initiative has already planted 76,000 trees across 11 hectares in the Negros region.

GCash Eco Run’s interactive booths by advocacy and sustainability partners, promoting sustainable practices and adopting an eco-conscious lifestyle

A Race That Goes Beyond the Finish Line

In support of the South Negros Reforestation Initiative, a long-standing partnership between Silliman University and GCash, each sign-up to the GCash Eco Run contributed to the planting of a grey stilted mangrove tree in Negros Occidental. GCash doubled their commitment by pledging an additional tree for every participant. This means that the runners alone contributed 24,000 new trees.

Grey stilted mangroves play a vital role in environmental conservation as they mitigate the impacts of extreme weather and sequester carbon while providing habitats for marine life. As a result, mangrove forests are some of the most effective natural ecosystems for carbon storage today, making them a crucial asset in the fight against climate change.

In line with its commitment to using tech for good, the GCash Eco Run served as a platform to raise awareness on sustainable living, bringing together partner organizations and eco-conscious brands to share their advocacies and inspire collective action.

Organizations championing various sustainability advocacies joined, such as Berdeng Kalaw, which collects paper and metal for recycling; Caritas Manila, which turns clothing donations into funds for scholars; Zolo, which resells and recycles e-waste; and Aling Tindera, which gathers plastic waste for recycling.

Attendees also explored products from the partner eco-merchants such as Cut the Craft, Bukid ni Bogs, Wonderhome Naturals, Eco Shift, and Commune. They also got their GCash VISA cards from 100% recycled plastic.

GCash makes it easy for partners to drive positive change by bridging them to Silliman University, turning commitments into real action. With the support of 8 companies working together for a greener future, a total of 52,000 trees will be planted in Negros on top of the 24,000 trees from the eco runners.

Continue Taking Steps for the Environment with GForest

GCash continues to make sustainable living easier and more accessible for every Filipino. Through GForest, every transaction on the GCash app, such as cashing in, sending money, paying bills, buying load, or even taking 20,000 steps a day, earns green energy points, which users can redeem to plant virtual trees and contribute to a greener future.

Together with various partner organizations, GCash transforms these into actual trees, planted in key areas around the country, demonstrating how GForest serves as a Tech for Good platform.

“Much like how GForest turns virtual trees into actual ones, the GCash Eco Run brings together our community of Green Heroes, driven by a shared purpose to create real-world impact—one step, one tree, and one action at a time," said CJ Alegre, GCash Head of Sustainability.

The biggest digital eco-movement is now even bigger. Every step, every action, and every tree planted brings us closer to a greener future. Be a green hero today and sign up by tapping GForest on your GCash app dashboard.

The GCash Eco Run is supported by corporate partners who also pledged trees, such as IKEA Philippines, Globe AT HOME, Pay & Go, and eTap Solutions. This effort strengthens Silliman University mangrove reforestation efforts.