Enjoying Wonderful World: 2013-09-29

October 5, 2013

WD®’s My Book® and My Book for Mac lines of external desktop drives

Here's the new line of external desktop drives that offer extreme capacities and data protection featres. My Book® Family of Drives which offers up to 4 TB for Rich Content Collectors and Protects that Data with Automatic, Cloud and Complete System Backup.

WD®, a Western Digital (NASDAQ: WDC) company, has redesigned its popular My Book® and My Book for Mac lines of external desktop drives to provide as much as 4 TB storage capacity and enhanced data protection for those who create and collect large volumes of data, video, music and photos.

With USB 3.0 for speed, the new My Book lines are available in 2 TB, 3 TB and 4 TB capacities for the largest content collections.

At any point in time, anything can happen to one’s data. Whether it’s a lost notebook or destructive virus, it’s critical to keep data safe and maintain a backup of important documents and valued content.

The new drives’ data protection features are perfect for backing up content collections. WD SmartWare™ Pro automatic back-up software with Dropbox™ integration offers cloud backup capabilities, and the WD Edition of Acronis® True Image™ enables users to execute a full system backup and securely delete digital files and programs.

Scott Steffens, general manager of WD’s consumer storage products group said that “the new generation of My Book external hard drives provides greater speed, flexibility, content safety, and system security for our customers.”

He explains “Consumers are creating, downloading, and storing more digital content than ever before and our line of desktop drives are equipped with capacities and security measures to keep it all backed-up and protected against system disaster, damage or theft.”

Security measures against unauthorized access to the drive are handled through WD SmartWare Pro automatic backup software with hardware encryption and password protection. To protect files against theft, fire, flood or other natural disaster, My Book integrates Dropbox[1] to store files in the cloud. For full system backup and secure deletion of files, My Book includes Acronis True Image (ATI) WD Edition. ATI WD Edition is an integrated software suite that ensures security of all information on the PC and can be used to securely delete any confidential data no longer needed. ATI WD is also used for disaster recovery in case of a fatal system crash, recovering the entire PC including files, software and preferences.

The My Book for Mac will also incorporate SuperSpeed USB 3.0 and UAS connectivity for increased speed and flexibility. Available in 2TB / 3TB capacities, My Book for Mac is compatible with Apple’s Time Machine™ for safe and effective backup of files. The drive is equipped with WD Security software for password protection and hardware encryption to protect files from unauthorized access, and comes with WD Utilities, which allows users to register drives, run diagnostics, and more.

For pricing and availability, My Book and My Book for Mac hard drives are protected by a 3-year limited warranty and is available at selected retailers and distributed by EA Global Supply Chain Solutions, Inc. and Iontech. Manufacturer’s Suggested Retail Price (MSRP) on My Book 4 TB will be PHP 9,990, and the Manufacturer’s Suggested Retail Price (MSRP) on My Book for Mac 2TB will be PHP 6,090 and PHP 7,590 for the 3 TB.

One Direction '1D DAY' on 23rd November

Global superstars One Direction announce an unprecedented worldwide event, ‘1D Day’, which will give people from every corner of the world a unique opportunity to enter into One Direction’s world through a seven-hour live broadcast with the band.

1D Day will be broadcast live on the 23^rd November.

The 1D Day campaign launches today with competitions and fan events around the world which will make sure the fans are as big a part of the broadcast as the special guests and band themselves. Fans should check the band’s social media (Google+, Facebook, YouTube, Twitter) and official site regularly for updates on how to get involved.

1D Day is the first live event of its kind, giving people from different countries and time-zones the chance to interact with the band throughout the broadcast. With the quality of a high-end HD production and the intimacy of a webchat the event will provide unparalleled access to One Direction’s world, helping the band reach fans in every country. It will feature special guest appearances, sketches with the band, live broadcasts with different countries and fan-generated videos.

Talking about 1D Day, Liam says ‘1D Day is all about giving back to our amazing fans for supporting us for the past three years.

When we suggested it we never thought anyone would let us loose LIVE all day – we cannot wait!' Stay tuned to http://www.1dday.com/ for updates!

One Direction are currently on a worldwide tour, having recently announced their third studio album ‘Midnight Memories’ which is due for release on the 25^th November. The band have also announced the first few legs of a worldwide stadium tour for 2014 – including eight sold out dates in the UK and Ireland.

With their two albums to date – ‘Up All Night’ and ‘Take Me Home’ - One Direction have sold over 30 million records worldwide. They’ve won two BRIT awards, three MTV Europe Music awards, three Billboard Music awards, and this year achieved their third UK number one with the official Red Nose Day 2013 single ‘One Way Or Another (Teenage Kicks). This Summer One Direction made their cinema debut with their massive hit 3D concert movie ‘One Direction: This Is Us.' The film has been a phenomenal success, topping box offices around the world and grossing an incredible $60 million worldwide. ‘

Be updated with your favorite local and international artists! Visit Ivory Music & Video’s Facebook page at http://www.facebook.com/ivorymusicandvideophilippines

Emirates daily, non-stop flights to Clark International Airport

Visitors travelling to Clark will discover a blend of growing industry, natural beauty and local history.

Emirates, one of the world’s fastest growing airlines, announced last Monday that from October 1, 2013, it will begin daily, non-stop flights to Clark International Airport, the airline’s second destination in the Philippines.

Emirates has been operating flights to Manila, the capital of the Philippines, since 1990 and, due to the demand, has continued to increase its flight frequency on the route to its current triple daily, non-stop service.

Clark International Airport is located in the province of Pampanga in Central Luzon, which is 80 kilometers to the north of Manila. Its strategic location means it has a catchment area of 17 million people.

“There has always been a growing demand for Emirates’ services since we connected Manila with Dubai and our constantly expanding network on six continents. The launch of flights between Clark International Airport and Dubai will offer our passengers the flexibility of choosing from two destinations in the Philippines, said Tim Clark, President Emirates Airline.

“I would like to extend Emirates’ thanks to the Government of the Philippines and the Civil Aviation and Clark Authority that have made the start of this service possible, we look forward to building on our relationship with the country and the enhancement of key tourism and trade links between the Philippines and the UAE, and beyond to our global network,” added Clark.

Operated by a two-class Boeing 777-300ER, EK338 will depart Dubai at 0400hrs and arrive at Clark International Airport at 1640hrs. The return flight, EK339 will depart at 1835hrs and arrive at Dubai International Airport at 2305hrs.

With the new daily flight to Clark International Airport, Emirates SkyCargo will be able to provide more than 160 tonnes of additional cargo hold capacity each way per week, further supporting Philippines exports of perishables, such as dairy products, fruit and vegetables, meat, seafood and electrical and electronic equipment, and its imports of textiles, apparel, plants, flowers and chemical products.

A government study estimated that there are 10 million Filipinos living outside the Philippines – about 10 per cent of the countrys home population. The largest number of overseas Filipinos reside mainly in the United States. The region with the largest temporary overseas Filipino population is the Middle East with approximately 2.9 million Filipinos, with 680,000 living in the UAE.

For his part, Mr. Anand Lakshminarayanan, Divisional Vice President for Route Planning & Economics, expressed his thanks to the Department of Tourism – Region III led by Regional Director Ronaldo Tiotuico for providing the airlines substantial guidance and feedback on the market potential of the said route while they were conducting research last year. He likewise thanked CEO Chichos Luciano of Clark International Airport Corp. for his influence and support in the decision-making process.

2LaBS Laguna Blogging Summit :The new digital revolution will happen on November 14-15, 2013 at the Cultural Center of Laguna

2LaBS Updates :

Meet the Social Revolutionists as they share their strategies on how to win it in the blogoshere. The weapons are not the bolos, spear and sword! Learn how to use their new weapons - Blogs, Facebook, Twitter.

Discover new tools they use to penetrate their market and promote their brands to gain following and build tribes in effecting positive change!

The new digital revolution will happen on November 14-15, 2013 at the Cultural Center of Laguna.

Here are the SPEAKERS.

Carlos Celdran

- 2013 Manila Bureau of Tourism Chief

- Manila tour guide

- Cultural activist

- Performing artist

Growing up in Dasmariñas Village, Makati, Philippines, he began his art career at age 14 as a cartoonist for a local Manila newspaper, enrolling at the Rhode Island School of Design in 1991, where he began working in performance art. After university, he moved to New York City, where he lived an openly bisexual lifestyle. He continued his career in the performing arts, interning as a production assistant with the Blue Man Group and later working for other performing arts groups as a set designer and/or director.

James Jimenez

Spokesman of Commission on Election

Columnist under Business Mirror

Grace Bondad Nicolas

- Grace is the author of Empowered Grace

- Founder of Laguna Blogging Summit

Pocholo De Leon Gonzales

Pocholo THE VOICEMASTER Gonzales is a veteran in the art of Filipino voice acting.

Voice behind a thousand characters in anime, hundreds of local commercials in radio and television, and various children’s programs, films, foreign telenovelas, drama, and other TV shows. As a voice director of HERO TV

Janette Toral

Book author, publisher and social media expert and the woman behind the the success of all nine IBlog Philippine Blogging Summit that's yearly held at University of the Philippines, Diliman, Quezon City.

Ben Francia

- Internet Marketing Consultant, I help companies design and execute effective Digital Marketing Campaigns for their Brand that helps them increase their bottom-line. Being an Entrepreneur myself, I have a soft spot for SME’s and Start-Ups so I make it a point to regularly conduct affordable public trainings and seminars on Digital Marketing to help equip my fellow entrepreneurs with the skills and tools of Internet Marketing and Social Media. Through my site,www.benfrancia.com, I share and teach my passion for Internet Marketing, Social Media, SEO, Blogging, Web Design and Development, Outsourcing and lots more.

Alvin Cloyd Dakis

- Registered Nurse

- Writer under Philippine Star

- Presidential Awardee

- Social Media Activist

- 2013 Globe Tatt Awards Nominee

Lloyd Luna

ilipino motivational speaker and inspirational author in Asia has been inspiring tens of thousands of people who have heard and seen him speak on personal motivation, work inspiration, and business success—from the islands of the Philippines to the wonderful cities of Bangkok in Thailand, Seoul in South Korea, Ho Chi Minh in Vietnam, Bandar Seri Begawan in Brunei, Singapore, Kuala Lumpur and Kota Kinabalu in Malaysia, and Dubai, United Arab Emirates. Go ahead and check us out!

Eyriche Cortez

Eyriche Cortez loves to write and speak. It is not just his profession. It is his passion.He worked for seven years as a writer-segment producer for Magandang Gabi… Bayan, an investigative TV program aired over ABS-CBN. More than fourteen years ago, he resigned to pursue his calling in life. For almost a decade, he has been blogging about social, political and faith issues (Straight From Pastor). He is also a regular contributor for the tech blog, Digital Spidey, and Pinoy Travel Blog. He facilitates leadership workshops for companies, churches and other organizations. He also volunteers as a pastor.

Rhodora Espiritu

- Rhodora Espiritu - Valdez is a Professional and Licensed Librarian

- She works at Learning Resource Center at De La Salle Zobel

- She is the adviser of DLSZ Green Bloggers Club

- An advocate for Reading, Literacy and Pinoy Parenting

- She is also a storyteller, puppeteer and backpacker

- The blog author behind Deliberately Mom Blog

Art Samaniego Jr -

Manila Bulletin Tech News Editor

Roberto B. Guevara

Interest in the environment began during his student days in the University of the Philippines, Diliman, where he finishedBachelor of Landscape Architecture in 1979.

- His direct involvement in solid waste management began when he was elected Punong Barangay (Barangay Captain) of Barangay Sun Valley, Paranaque City, in 1994, which lasted until 2007. During those 13 years, his barangay became a model in recycling and composting on the community level.

- As an active environmental NGO member, he became president of the Zero Waste Recycling Movement of the Philippines in 1999. At present, he is the President-elect.

- In 2011 until the present, he is the President and Chairman and Country Coordinator of Earth Day Network Philippines.

- When R.A. 9003 (Ecological Solid Waste Management Act) became a law in 2001, he became a member of the Technical Committee which drafted the I.R.R. and later became a member of the National Solid Waste Management Commissionfrom 2002 until 2007

Chinkee Tan

Motivational speaker, wealth coach and book author. - "Finding your passion."

Anton Diaz

Award winning entrepreneur and successful food blogger- "Earning while Blogging."

Atty. Christopher Lao

Summa Cum Laude from UP Diliman & an advocate of Cyberbullying.

- "Cyberbullying & Cybercrime Law"

Venzer Crisostomo -

Anakbayan Chairperson- "Social Revolution"

John Remir Cueto

Industrial Engineer, Formerly worked at COSMOCON International Ltd in China as QC-QA Supervisor / Business Owner of SysTech / Photographer / Blogger / Traveler and Sports Minded.

Nurturing a Child’s Talent to Excellence

"With its proven heritage of nurturing a child's gift, Promil Pre-School’s “Nutrissentials” help nourish your child’s crucial years of talent development."

Among the many delights of a parent is discovering and nurturing the inherent talents of their children. Simply having talent however, will not automatically translate to success; It has to be developed—something the parents of Promil Pre-School’s Top i-Shiners know about.

Singing Towards Success

For Nathan John Bautista, who became the Top i-Shiner for singing at Promil pre-School’s recently concluded i-Shine Talent Camp 2, standing out was a matter of having the confidence to share his natural talents.

“As a mother to Nathan, my vital role is to be a supportive, loving and caring mother. It’s important to nurture him physically, mentally and spiritually so we can bring the best out of him,” says Ednorlyn Bautista, mother of Nathan.

Thankfully, programs like Promil Pre-School’s i-Shine Talent Camp 2 gave parents the opportunity to hone a child’s talent to excellence.

“This experience helped not only in nurturing Nathan’s singing skills, but contributed a lot in developing a closer relationship between me and my son,” she ends.

Dancing to the Top

The same sentiments ring true for the parents of i-Shiner, Jan Michael Andres, or JM for short, who was recognized for his dancing skills at the young age of 7, and became the Top i-Shiner for dancing.

“Bilang isang magulang, importante ang gabayan ang pagpapalaki sa mga bata ng may disiplina, takot sa Diyos at mabigyan sila ng wastong edukasyon,” shares Lola Margie Patricio.

In JM’s quest to become a talented dancer, his parents wholeheartedly gave their support when he expressed interest in joining Promil Pre-School’s i-Shine Talent Camp 2. As parents, it was important for them to be behind JM’s goal, empower his talent and believe that he can be the best.

Acting to Reach Triumph

“An exceptionally talented child is one that exceeds others by virtue of what they can do. In Yesha’s case, it was her talent to recite the Desiderata before she learned how to read,” the mother of our top i-Shiner for acting and grand i-Shiner, Yesha Camile, fondly recalls.

As a single mom, Carmela Camile works very hard to be with her daughter every step of the way as she works to develop her skills. This includes providing support for Yesha when she became part of Promil Pre-School’s i-Shine Talent Camp 2.

“This experience boosted her confidence and gave her an opportunity to work with individuals who could do a lot towards her growth,” she adds.

Truly, the right nutrition and the guidance of these children’s mothers played an important role in their talent development; proving that a mother’s support goes a long way in nurturing a child’s gift to excellence.

October 4, 2013

Converse Get Loud Band Competition

Converse, home of the Originals for more than a century, local counterpart Converse Philippines has been supplying athletes, musicians, artists, celebrities, and everyday citizens of the Philippine archipelago for over 25 years.

Converse, especially its iconic sneaker the Chuck Taylor All Star, has always been the sneaker of choice for many musicians as it is a badge of self-expression.

Here's the latest happenings and events nationwide, Converse Get Loud campaign is a celebration of music, creativity and the talented Pinoy artists. Converse and music are inseparable.

After an exhaustive nationwide search that involved scouring hundreds of performance venues, visiting thousands of band sites and YouTube channels and immersing into the alternative music scene, five bands have been chosen from key regions of the country to battle it out for Converse Philippines’ “Get Loud.”

The five bands vying for the chance to be hailed as the first-ever “Get Loud” champ were presented to the media and bloggers during the Converse Get Loud Band Competition press launch, held at the Flare Bar, Metrowalk, Ortigas last October 1, 2013.

The five bands are Even from North Luzon, Brisom from the National Capital Region, Kissbone from South Luzon, Bethany from Visayas and Jad Montenegro from Mindanao.

“These bands represent the best of the alternative scene,” says Eli Bonsol, Converse Philippines Advertising and Marketing Manager.

“Based on the strength of their original song submissions and performance, these semi-pro bands represent the best values of musicians in the industry”

Even

Composed of Dyanne Licudine (vocals), Jam Bumanlag (guitars), Coco Saupan (bass) and Dan Allan Acosta (drums), Even from North Luzon is a Baguio-based band that describes their music as “dark and melancholic.” They take pride for their songs for their “well thought-out lyrics woven into heavy chugs and bass, unisoned into drumlines.” Even will perform their original song “Luminary.”

Brisom

Brisom, from NCR, is composed of Brian Sombero (vocals and guitar), Jeffrey Castro (drums and beats), Jason Rondero (bass), Tim Abbott (synthesizer and keys) and Terence Teves (guitar). Most of Brisom’s songs are based on Brian’s “soul-changing travels and life-changing realizations,” capturing the sound of soulful indie rock with “straightforward clarity” and “lyrics from the heart.” They will perform “Waking Lives.”

Kissbone

Representing South Luzon, Kissbone is composed of Armin Joseph Pepito (guitar and vocals), Justine Sioson (guitar and vocals), Renz Jerome Villanueva (drums), Parker Cataquian (bass) and Allan Paulo Luching (rhythm guitar). Beginning with punk rock to emo-screamo genre during their days at Sienna College Taytay, Kissbone now regularly unleashes hardcore and rock metal music. The band will perform “Distance and Motion.”

Bethany

From the Visayas, particularly Cebu, Bethany is composed of Luis Quibranza III (lead vocals and guitar), Angelo Quibranza (lead guitar and vocals), Paolo Miguel Quibranza (drums and vocals) and Kevin Borromeo (bass). The Quibranza siblings immersed themselves into songwriting in 2008 and began performing soon after Kevin’s addition. The band takes pride in their delivery of alternative rock music that has “a lot of curve balls, intense guitar work, smart lyrics and infectious melodies.” Bethany will perform “Keep Moving On.”

Jad Montenegro

Jad Montenegro, from Mindanao, takes its name from its lead vocalist. Completing the band are Dave Ibao (guitar and backing vocals), Eric Luzada (lead guitar), Pjoe Sabanpan (bass) and Carlo Garcia (drums, backing vocals). After performing as a solo acoustic act in Davao, Jad felt the need to expand her musical horizons by forming a band with friends. Their song entry for the competition is “The Escapist.”

Starting October 7, supporters of these 5 bands can start voting for them by liking www.facebook./ConversePhilippines and clicking on the “Get Loud” tab. The bands will be recording theirs songs with one of the music industry’s finest producers, Angee Rozul. Fan votes shall comprise 20 percent of the band’s final score. Fans can also increase the band’s chances of winning by uploading a video or photo featuring their favorite Chucks and their favorite band. Each photo or video entry earns the band 2 points per entry. As an added treat, the most creative video and photo also will win limited edition Converse items. Voting and uploading of entries will end on November 4 and 5, respectively.

The “Get Loud” Finals will happen on November 9. The grand prize winner will walk away with P150,000 worth of cash and Converse products. The first and second runner ups and the two finalists will be awarded with P100,000 P60,000 and P40,000 worth of cash and Converse products respectively.

For more info, visit Converse Philippines’ Facebook page at www.facebook./ConversePhilippines.

Rob Schneider's first stand up comedy show in Manila

Hollywood comedian Rob Schneider is coming to Manila for one night only to perform a stand-up comedy act at Solaire Resorts onOctober 28 at 8 PM.

This is Rob Schneider's first stand up omcedy show in the Philippines presented by Solaire Resort & Casino and Travelife. Brought to you by Establish Events in association with Rockstar Touring, LAMC, LA Comedy Live & Mas presents. Sponsored by: ABS CBN, Philippine Daily Inquirer, Philippine Star, Business World, Herword.com, WheninManila.com, Odyssey Music & Video.

Tickets are available at:

TicketWorld web site www.ticketworld.com.ph

Solaire Resort & Casino Box Office

TicketWorld Head Office – Ayala Avenue

Selected major National Book Store branches in Metro Manila

Selected major Robinsons Department Stores in Metro Manila & in major Cities

Ayala Malls - Greenbelt 1 and Trinoma Cinema Box Office

For inquiries and reservations, call 891-9999 and

Hotlines: GLOBE +63-916-340-3919 SMART +63-921-564-2108

DepEd, private sector, celebrate World Teachers' Day - “My Teacher, My Hero”

“As prime instruments of education and molders of young minds, teachers hold a special place in society. This celebration honors the remarkable deeds of the members of the noblest profession. We are where we are because of the teachers that have touched our lives. We hope our teachers can sit back, relax and enjoy their special day.” - - - Education Secretary Br. Armin A. Luistro, FSC.

To recognize the unique role, service and commitment that teachers play in strengthening communities and building the nation, the Department of Education (DepEd) hosted a celebration honoring teachers, educators,professors, education officials, and other education stakeholders on October 5, 2013 at the Phil Sports Arena (formerly ULTRA). With the theme “My Teacher, My Hero,” the event is in line with the international celebration of World Teachers' Day

From the #ThankYouTeacher Twitter greetings, to the inspiring stories of our teachers posted every day on the DepEd Facebook wall during National Teachers’ Month, the event aims to culminate the month-long celebration with festivities to express the education agency’s sincere gratitude for teachers’ positive influences on learners across the nation.

The occasion will be highlighted by two simultaneous events happening at the DepED Complex grounds and the Phil Sports Arena. The former will feature exhibits, cultural performances, games, beauty and wellness services, medical outreach, concessionaires, festival merchandise, and lots of freebies from our corporate partners. The party at the DepED grounds is expected to finish by 5:00 PM.

The latter will feature a concert and other live production numbers prepared by ABS-CBN Star Magic talents, GMA7, and TV 5 Talent Center artists starting at 7:30 AM until noon. Lunch will be provided for all the attendees of the event. Teachers participating in the event at the Phil Sports Arena should also look forward to the cash prizes, electronic gadgets, and appliances in store for the raffle draw.

DepEd gates and registration at the Phil Sports Arena will open at 5:30 AM. Over 7,000 guests are expected to join in the celebration, so it is advised to register on time to avoid delays. To meet the minimum security requirements of the event, guests are required to present at least one valid ID.

October 3, 2013

Book Signing with Nicole Hyala and Chris Tsuper

Visit book signing of Nicole Hyala and Chris Tsuper, the Philippines' well known Radio DJs !

Teen sensation/ online heartthrob Kimpoy Feliciano is the newest brand Ambassador of Mossimo

Online Heartthrob Kimpoy Feliciano invades the entertainment world and there's no stopping with him as he continous to inspire lots of people with his Pinoy Banats Youtube video, blog posts and witty poosts on Twitter and Tumbler! He is now a household name as he endeared himself with today's generation.

And here's the latest achievement of this online heartttrob, Kimpoy is now the newest brand ambassador of Mossimo. Mossimo is a well-known international apparel brand that has been on the Philippines for 15 years now.

Kimpoy's fans and followers taggged him as "Superman" and Online Heartthrob." He has amassed a solid following in cyberspace (more than 500,000 followers on Twitter and hundreds of thousands on various social media platforms) paved the way for him to be a recording artist, TV actors and product endorser. He lends his boy-next-door charm in the song "Sana Pinatay Mo Na lang Ako", which has now gained over I million views on YouTube from Philpop 2013 album.

Last year when he return to Philippines, Kimpoy released his self-titled debut album from Universal Records and now making showbiz splash by bagging his first role on television via nerdy-romance in GMA network's kiligserye "With a smile", He was recently named Trending Twitter Phenom at the 2013 Global Tatt Awards, which also gave him the Thought Mover Award last year.

He was adjudged number one on YouTube Leader in the 4th Annual Shortly Awards, besting other local and international celebrities. The awarding was held in New York USA. He was also Peace Ambassador earlier last year by the office of the Presidential Adviser on the Peace process.

Kimpoy was proclaimed on the #6th spot as the Pinaka: Sikat na Cyber Celebrities on GMA7 Channel 11's Ang Pinaka and recently one of his followers made a romantic novel "Fan Girl Meets Superman," published by Lifebooks (the publisher of the national best -selling book "Para sa Hopeless Romantic."

This October, this New Zealand based online sensation, in partnership with premier urban, street breand Mossimo, will be having a meet and greet tour at the following Mossimo branches:

Oct. 12 - Mossimo SM San lazaro

Oct. 19 - Mossimo Trinoma

For a minimum purhase of Php500 (single receipt), see him perform live and have photo opportunity with him and get a chance to win an autographed personalized life-size photo poster (20" x 30" - one winner per store).

Mossimo is an American apparel brand which has been in the Philippines for 15 years. This year, Mossimo launches "Mossimo is California Cool!" a new store format with California cool ambiance that reflect a street - style combined with beach lifestyle culture which matches their latest fashion that are more hip, young and urban styles.