May 14, 2014

“Sneakers Clash” unleashes the power of color

“With the Spring/Summer collection featuring the most brilliant, eye-popping colors, it’s time to smear, spray and jazz-up the flat, the monochromatic, the boring.”

“We will not only paint the town red but in a multitude and dazzling array of colors,” says Kate Oliva, marketing and advertising manager of Converse Philippines.

Converse—the number one sneakers brand that lets you live out loud—unleashes the power of color in a series of simultaneous activities to herald its Spring Summer collection for the year, which is led by the re-issue of the Chuck Taylor All Star 70’s.

Dubbed the “Sneakers Clash,” the event invites the public to step into a kaleidoscope world where squeaky clean white totes, shirts and sneakers been spun in a Clash Box and came out with a swirl of colors, customers leave vibrant sole prints on an immaculate floor, models in painted tattoos will magically blend into dazzling background and photographs be transformed into unique works of art held at the Fairview Ayala Terraces last May 10. 
Social media followers also participated in the great fun event beforehand by posting photos of their fun summer activities in Facebook, hashtagging it with #PHOTOCLASHPH and tagging Converse Philippines (Facebook) last May 10, 2014.

The most creative photos jazzed up during the event by CJ de Silva and posted back to the users' respective accounts.

Capping the “Sneakers Clash” were performances from some of the most in-demand bands in the country that include Gracenote, Peso Movement, Paranoid City and Stereodeal.
CEO of Converse Philippines Ms. Margie Go and Michael Carandang, newest brand ambassador of Converse
“Sneakers Clash” also launch of the bands as the newest brand ambassadors of Converse, alongside media personality Michael Carandang.

Called as the All Star Core Creative, Peso Movement reflects the iconoclastic streak of the All Star sneakers but at the same time remain in tune with the urban pulse of the mainstream.

Composed of Japs Sergio on guitars and vocals, Francis “Brew” Reyes on guitars, Macky Macaventa on bass and Kurt Floreska on drums, Peso Movement has proven to be one of the more in-demands acts in the alternative scene with their high-octane rendition of what they call as “dirty rock and roll.”

A relative newcomer Gracenote, hailed as Converse Creative Connector, is composed of Chen Pangan on lead guitars and back up, Jazz Jorge on bass, Eunice Jorge on vocals, keyboards, violin and guitars and EJ Pichay on drums. They seek to make their every performance “a distinct and remarkable experience for our audience.”

Dubbed as Cons Creative Active is Stereodeal for navigating the musical terrain with lightning-fast beats and catchy lyrics. Composed of Adrian Arcega on vocals and guitar, Dax Gonzaga on bass, Marie de Guzman on drums and Dax Balmeo on guitars, the band features “emotional resonance and dance-floor nihilism.”

Paranoid City, composed of AX on vocals and guitars, 8-BIT on bass, lead synthesizers and back-up vocals, Eric Strange on drums and CD R.O.M. on support synthesizers, loops and back-up vocals, is Jack Purcell Creative Curators. Their music, which is a blend of different genres, is at once subtle and hypnotic.

Joining these brand ambassadors is Michael Carandang, also Jack Purcell Creative Curator. Now based in the Philippines, Carandang has served as a producer of popular TV shows in the States: The Tyra Banks Show and America’s Next Top Model.

Also making an appearance is Jeff Gonzales, one of the Converse's regional skate ambassadors. Known for his daredevil moves on the deck, Jeff has been skating since the age of 14. Having competed in various skating events in the world, including the Converse Asia Pacific City Carnage Regional Finals in Shanghai China where he represented the Philippines, he is now conducting skateboarding workshops throughout Asia.

“We have carefully chosen our brand ambassadors to reflect the spirit of Converse: rebellious in a creative way,”says Kate.

“They are trailblazer and influencers in their respective fields—from the alternative scene to pop culture, from tri-media to social media.

We are certain that they will make Converse as their stomping ground for their creative expressions.”

No comments:


Related Posts Plugin for WordPress, Blogger...