June 1, 2015

Epson's Projector Market Share Grows by 6 points to Capture Market Leadership

Epson Maintains Global Leadership for 14 Years 

FutureSource Consulting, the leading research and forecasting company in consumer electronics, entertainment, and education markets, recently confirmed Epson's 14th consecutive year of global leadership in the projector category.

In an independent 3rd party study in the US made by 
Radius Global Market Research of nearly 900 participants, 
9 out of 10 people prefer images from Epson projectors 
compared to other brands.

Here in the Philippines, a growth spurt of 6 percentage points enabled the Epson brand to capture market leadership in the country, leading the industry with a commanding 31 % Market Share.
Lyn Lizarondo, EPC Product Manager for Projectors

Lyn Lizarondo, Epson Philippines Corporation's (EPC) Product Manager for Projectors, explained :

"As the World's No.1 brand in projectors, Epson pioneered a campaign to inform customers about Color Brightness -  an important measurement of red, green and blue light projection measured in lumens. Prior to this, lumens only referred to white brightness. Because of our very own 3LCD technology, Epson delivers the same high level of Color Brightness and White Brightness to deliver vivid and realistic colors .. unlike 1·chip projectors that deliver a color brightness of only 1/3 of their white lumens.

For example 1· chip projectors with 2100 lumens usually only produce 700 lumens of color; Epson's 3LCD projectors, on the other hand, produce 2100 white and 2100 color lumens equally."

No comments:


Related Posts Plugin for WordPress, Blogger...