Cellprime Distribution Corporation (Cellprime), makers of homegrown mobile technology brand CloudFone™, today announced game-changing collaborations and partnerships that are set to disrupt the market in 2016. Responding to the rapid growth of the Philippine mobile market, Cellprime will be rolling out a broad spectrum of smartphones, tablets and accessories from global and local brands such as Gionee®, Hyundai®, NBA™, PBA™, Windows 10|Xbox™ and Spotify™, in addition to new offerings from its flagship brand, CloudFone. Cellprime is also collaborating with Disney®, Marvel™ and Star Wars™ to produce a range of mobile accessories for phones and tablets.
Comprised of a predominantly young mobile population, the Philippines scored the highest percentage of social web usage in the region, earning its recognition as the ‘most social’ nation according to a 2014 study by WeAreSocial. The Philippines continues to eclipse its Southeast Asian neighbors in smartphone adoption. Based on a 2014 OnDevice study, smartphone penetration will reach 50% in 2015.
“Cellprime’s mission was to give more Filipinos greater access to mobile technologies that are not just affordable but also equipped with the latest and most compelling innovations from leading technology providers,” said Eric Yu, CEO of Cellprime. “Our partnership with these lifestyle, sports, entertainment, gaming and technology giants solidifies our position as a key player in the mobile market and enables us to be ready for the future.”
Building the CloudFone Brand
Cellprime will continue to strengthen its CloudFone brand through the CloudFone Collabs, which include content partnership, co-design and co-marketing strategy. Given that over 60% of the country’s mobile population is aged between 13 and 30, Cellprime believes that a vast opportunity lies in working with the lifestyle brands that resonate strongly with this demographic. The company thus forged agreements with the biggest names in the music, entertainment, sports and gaming industries to produce CloudFone Special Edition smartphones and tablets.
Beginning with its partnership with Spotify in end-2015, the CloudFone Special Edition phones came with free data to enjoy the use of the Spotify app, earphones, headphones and casing in one upbeat bundle for the music-loving smartphone user.
CloudFone Special Edition smartphones and tablets were also developed, and are currently bundled with Disney, Marvel and Star Wars accessories in 2016. More than just eye-catching, the CloudFone Special Edition boasts the distinction as the world’s first smartphones and tablets powered by the Intel Atom x3 quadcore mobile processor (codenamed SoFIA 3GR), and will be available through official dealers and retailers by February 2016 with prices starting from Php4,999.
Filipinos’ strong interest in gaming has also driven CloudFone to expand its collaboration with Microsoft, resulting in a Special Edition CloudFone Epic 8.0 tablet co-branded with Windows 10|Xbox. The device comes pre-loaded with Windows 10, award-winning Xbox game HALO and keyboard.
CloudFone Special Edition phones will also cater to Filipinos’ passion for sports as CloudFone becomes the official mobile phone of the NBA and PBA.
CloudFone remains committed to affordability as it releases a strong line-up of best-value devices this year. The CloudFone Excite Prime is the industry’s best performing Android Lollipop smartphone for its price range. At just Php3,999, it packs an octacore mobile processor, 13MP and 5MP camera, 16GB and 2GB memory, and HD screen. CloudFone also introduces the Metal Series of the CloudFone Thrill Lite at Php1,999 and CloudFone Thrill HD at Php2,999 to deliver smartphones with a sleek and edgier feel.
“As heavy users of social networking sites, Filipinos are constantly looking for better experiences on their smartphone -- not just in terms of performance and price -- but also on design preferences that reflect their interests and personalities,” said Jaime Alcantara, COO of Cellprime. “2016 will be a banner year for Cellprime because we have succeeded in making some of the world’s biggest lifestyle and technology brands part of our growing family, giving Filipinos the widest range of smartphone and tablet options to choose from.”
Growing Cellprime’s stable of power brands
Korean automotive titan Hyundai selected Cellprime to be its partner in the Philippines, enabling Cellprime to benefit from Hyundai’s expertise in design and innovation. Cellprime and Hyundai will jointly develop a line of mobile devices for mid-to-high-end smartphone users.
Technology transfer has been a prime rationale for its collaboration with global brands. Cellprime also scored a strategic alliance with Gionee, one of China’s largest mobile phone manufacturers, and will engage in sales and marketing activities for Gionee’s high-end smartphone products in the first quarter of the year. Gionee has been feted as the maker of the world’s slimmest smartphone as well as introducing a smartphone with longest battery life.
The company’s partnerships with Hyundai, Gionee and Disney, will also give Cellprime an opportunity to penetrate other markets domestically and abroad.
Cellprime has also acquired rights to develop and market an exclusive line of mobile accessories for Disney, Marvel and Star Wars, set to be rolled out in the course of the year. These accessories will be available through Globe Telecom as well as unique concept stores that are designed to elevate the retail environment nationwide.
“This marks the beginning of more opportunities for Cellprime, as our partners enrich our capabilities and knowledge of the mobile market,” said Yu. “These partnerships will build on Cellprime’s strengths, and bring us to the forefront of design, marketing, manufacturing and global distribution.”
Cellprime will embark on more exciting partnerships moving forward as it expands its roster of brands and product portfolio.