Master Chefs 2013: From Barangay Cooking Idols to Talented Master Chefs

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Chef Hasset Go - Master Chefs 2013 Ambassador 

Master Chefs 2013 Barangay Cooking Challenge’s launch last September 5, 2013 marked the start of cooking competitions to be held in all 37 SM Hypermarkets nationwide.

Pinoys appreciate a wide variety of cuisines. Though they are loyal to local cooking, they are still open to new and different flavors. Just take a look at traditional Filipino cuisine and the vastness of the menu proves it. The long list of delicious food is a product of Pinoy creativity and ingenuity when it comes to food. 

Firecracker Beef  by Chef Paulo Sia

They continuously modify and incorporate new techniques and recipes to further enrich traditional Filipino cooking. It just shows that Filipinos definitely know what they want to eat.

Chef Kris Alcedo

In this Master Chefs event held at SM Hypermart Cubao, Quezon City, Chef Kris Alcedo prepared Chicken Nuggets Cheezee and Barbecue Rumaki.

Chicken Nuggets Chezee and Barbecue Rumaki by Chef Kris Alcedo

Great Filipino cooking is not just found in restaurants and hotels but also in residences, carinderias, and eateries where people regularly eat.

On its 7^th year, Master Chefs pays tribute to the culinary prowess of the barangay, Master Chefs highlights the everyday excellence displayed by carinderias, canteens, food stalls, and home kitchens in making exquisite dishes. These places produce exactly what Pinoys crave for simply because these cooks desire to eat the same masterpieces they create.

And because they have truly captured Filipino taste, the barangay chefs are this year’s focus.

I was invited by friend Jonel Uy to witness Master Chefs 2013 Barangay Cooking Challenge’s launch last Saturday September 5, 2013 that marked the start of cooking competitions in all 37 SM Hypermarkets nationwide. The Barangay Cooking Idol introduces something new. It is a competition open not only to anyone who cook well, they should have other talents too. Those who aspire to become Master Chefs must incorporate a routine that wows the crowd. They could sing, dance, act, anything amazing is welcome. At the end of it all, Master Chefs 2013 will introduce a new breed of super chefs that are not only exemplary cooks but also talented individuals.

Master Chefs 2013 will also reinvent the Pinoy’s all-time favorites; adobo, sinigang, pochero, kare-kare, chopsuey, Caldereta, menudo, pinakbet, and in the process, discover new ways of cooking the Master Brands.

Master Chefs will creatively put new twists in the food products people have learned to enjoy like Nestle All-Purpose Cream, Maggi Magic Sarap and Maggi Savor, CDO Funtastyk, Idol Cheesedog, Bibbo Hotdog, and Ulamburger, Bounty Fresh Gourmet Chicken and Nuggets, Purefoods Tender Juicy Hotdogs, Stuffed Nuggets and Chicken Drummets, and Unilever Knorr Soups and ready mixes.

Chef Paulo Sia

Master Chefs 2013 was launched at SM Hypermarket Cubao and was hosted by none other than Papa Dan of 97.1 Barangay LS and Monica Verallo of Unang Hirit. The Master brands and their reputable chefs Chef Paolo Sia, Chef Kris Alcedo, and, Master Chefs 2013 ambassador, Chef Hasset Go were there and showed more exciting ways of mixing up their signature products.

And for a little more flavour for the crowd, games with cool prizes were played by the audience. Of course, the event would not be complete without great tasting food.

It was truly a culinary event highlighting the barangay’s cooking talents; a food fest no Filipino can ever say no to.

Celebrate a Weekend of Food and Shopping at the Electrolux Discover-E Food Market

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Celebrate a weekend of shopping and culinary enjoyment at the Electrolux Discover-E Food Market this weekend! 

The Electrolux Discover-E Food Market will be held on September 7 and 8 at the Cash & Carry Mall located along South Super Highway. Join Electrolux celebrity chefs Bruce Lim and Rosebud Benitez as they prepare easy-to-make Filipino dishes that you will certainly enjoy. Learn new cooking techniques from the winners of the Discover-E Student Cook-Off from Philippine Women’s University, Genting-Star Academy and the Center for Advanced Training in Food and Beverage Services Inc.

“Guests will definitely learn and discover new recipes and dishes that surely satisfy their cravings,” says Andrea Pionilla, Group Product Manager. “Our brand ambassadors and young culinary talents will teach you how to create delicious Filipino dishes with a twist using a wide range of Electrolux appliances.

The food market will feature over 20 food stalls offering a wide array of unique Filipino delicacies that will sure get your appetite going. Anson’s Appliance Center will also give discounts of up to 50% on selected Electrolux appliances.

“The Electrolux Discover-E Food Market will be a perfect place to enjoy and appreciate distinct Filipino flavours in one delectable weekend of food, food, and more food,” adds Pionilla.

Electrolux gives you five easy ways to redeem a free VIP passport: (1) purchase of two Cash & Carry cinema tickets; (2) P500 single receipt purchase from Cash & Carry Department Store; (3) P2,000 single receipt purchase from Cash & Carry Supermarket; (4) purchase of any Electrolux product from Anson’s Appliance Center; or (5) P3,000 single receipt purchase of any product from Anson’s Appliance Center.

Bring your friends and family together and let's all enjoy the wonderful world of  Electrolux Discover-E Food Market.

For more information on the Electrolux Discover-E Food Market, 

visitwww.facebook.com/thelittlewhitebook 

or follow @ElectroluxPH on Twitter and Instagram.

A Filipino Feast for all senses to be held by at Mercato Centrale

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This September 7, everyone is up for an overwhelming festival held by FOOD magazine to celebrate the unique culinary culture of the Philippines in “The Best of Filipino Food Fair”, featuring the “Adobo Cook-off” at Mercato Centrale, Bonifacio Global City.

This year, FOOD magazine will be gathering families around to present a collection of the best of the best selections that the country has to offer. FOOD Magazines’ experts have personally hand-picked the best in casual Filipino cuisine—and in the local tradition of sharing, these dishes will be presented to the public in a highly-curated, one-stop food fiesta of the most delectable delights.

Booths of the finest in Filipino food will be set up to deliver a wide range of flavors for everyone—including food samples!

Aside from all that, FOOD’s “Adobo Cook-off” will be taking place—a live exhibition of a battle among both amateurs and professionals to produce one of the Philippines’ most recognizable and beloved signature dishes.

To up local flavor, FOOD will also be bringing in performances by Ukulele Manila, making “The Best of Filipino Food Fair” a treat for all the senses.

Don’t miss out on FOOD magazine’s “The Best of Filipino Food Fair”, featuring the “Adobo Cook-off” as it happens on September 7 at Mercato Centrale, Bonifacio Global City.

FOOD magazine, the largest-selling culinary magazine in the country, is published by ABS-CBN Publishing, Inc. and is available at all major bookstores and newsstands nationwide.

Weekday Buffet Bonanza at Market Cafe

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Hyatt Hotel and Casino Manila’s interactive restaurant, the Market Cafe offers its most exciting buffet price offer until June 30, 2013.

Treat your family and friends with a spectacular spread of epicurean delights from Monday to Thursday, feast on a wide selection of freshly cooked Western, Chinese, Korean, Japanese and Filipino cuisines and enjoy a special price of PHP990 net per person for lunch and P1099 net per person for dinner inclusive of free-flowing soft drinks and local beer.

Featured dishes include an abundant choice of appetizers, hearty salads, premium cuts of lamb and beef, fresh or baked oysters, salmon, oven-baked pizzas, pastas, sushi and sashimi, freshly made tempura and a sinful selection of homemade ice cream and desserts.

Take advantage availing this offer and satisfy your family and friends cravings with this buffet extravaganza that assures a memorable indulgence.

For more information, please call the Food and Beverage Reservations Centre on +63 2 247 8666 or make your booking online by visiting manila.casino.hyatt.com. 

Alternatively, e-mail cath.mn@hyatt.com.

Free Carinderia Makeover with SM Hypermarket Master Chefs

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Do you have a food business? Do you have a Carinderia ? Here’s your chance to give your business a Makeover with SM Hypermarket MASTER CHEFS free CARINDERIA MAKEOVER!

Entrepreneurs who run a carinderia, catering or small restaurant business can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover – one of the three components of this year’s run.

Aside from the Free Makeover for food business owners, SM Master Chefs 2012 is made more exciting with back-to-back Cooking Demos of notable chefs and a Master Recipe contest for those who love to eat, cook and experiment with their food.

Sustaining food business operations

Food service business is close to the heart of SM Hypermarket. In fact, an entire section of the store is solely dedicated to products and services essential in running a food business. Owners of food businesses can buy their ingredients in big packs or bulk and other essentials for their operations – plates, cups, utensils, tables and chairs, pots and pans and even chef’s uniforms at SM Hypermarket’s Food Service Center. The Center delivers and takes orders via a phone call.

And as a tribute to food service owners, SM Hypermarket is giving away a free makeover of their kitchen and dining area to five lucky and deserving food business operators in order to help them sustain their operations. A minimum P500 worth of groceries inclusive of two sponsor brands or a fully stamped loyalty card give food business owners a chance to win a makeover.

Here's how to join: 

Secure first a registration form at the Customer Service Counters at any SM Hypermarket Branches and submit at least 3 clear printed photos of your carinderia business.

Submit the form and the fully stamped loyalty card or a single receipt purchase worth P500 including at least 2 sponsor items during the following schedules

Draw Date: August 31 (Submission Period: Aug 16 – 26)

Draw Date: September 21 (Submission Period: Aug 27 – Sept 16)

Draw Date: October 5 (Submission Period: Sept 17 – 30)

Draw Date: October 19 (Submission Period: Oct 1 – 14)

Draw Date: November 9 (Submission Period: Oct 15 – 31)

Cooking marathon with the “master chefs”

Last year’s SM Master Chef’s cooking marathon was a big hit to SM Hypermarket shoppers, that’s why it brings it back this year with new recipes prepared by the respective master chefs of the different master brands.

This year’s run is sponsored by master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food Solutions Knorr. Each will have a featured chef who will go around the 34 branches of SM Hypermarket every week in three months for cooking demonstrations and a delectable shopping experience open to all shoppers for free.

Whip up your own master recipe and be hailed as Master Chef!

Quality ingredients at affordable prices make a good recipe and SM Hypermarket brings you these so you and your family may enjoy good food. And when you buy your ingredients at SM Hypermarket and whip up a great tasting, unique and reasonably priced recipe using any of our master brands, you will get the chance to win in SM Master Chefs recipe contest.

Check the following schedule:

Just bring your finished product to any SM Hypermarket store on judging day and you could be hailed one of the thirty three SM Master Chefs 2012.

SM Megamall Ultimate Yummy Mega Sale!

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SM Megamall brings you the amazing food trip,  August 17 to 19, 2012!

Last night I was in SM Megamall to experience the super ultimate food trip and of course, enjoy the worthy food shop.

The first thing, I walk around the Megamall because the mega food sale is with more than a hundred dining establishments on sale, nonstop dining discounts and promos, huge price offs & delicious offers – Buy 1 Take 1 s, Eat all you cans, free appetizers, free desserts, free drinks, and many more!

I cannot deny that I want to dine before going shop, so I go to one of my family’s favorite pizza restaurant – Pizza Hut!

My family love pizza, and honestly I love Pizza Hut as ever. Even when I was working in an office,   I can relieve my stressful day when I stay and eat at a Pizza Hut restaurant. There are lots of people who have their pastime eating pizza. It is really up to you or in the group in which you prefer to eat the pizza. Pizza Hut have their yummy offer this weekend food trip - now are having their buy one take one promo as one of the SM Mega Food Sale offer.

I had the super supreme pizza – a feast of pepperoni, ham, beef, pork sausage, Italian sausage, red onions, mushrooms, green peppers and black olives.

One thing that surprised me  about this pizza is it was a chicken and cheese pizza  and found I liked the chicken pizza because the spices gave it a bit more bite. Normally, pizzas like this don't fill me up. But, this is definitely an exception. I had more than 2 pizza slice of pizza.

This was a amazing yummy dinner last night at Pizza Hut Bistro. And also my enjoyable food shop I bring home for my kids. Thanks so much to SM Marketing Head Ms Sean Luarca,  SM Megamall and Azrael Coladilla of Azrael's Merryland  for inviting me to witness and experience the  SM Megamall Food Sale.  And thanks to Pizza Hut Bistro’s Sir Mark and Jhin who really give me time and chat with me when I was there. Thanks guys!

This is what more can I say? I CAME, I SAW , I EAT ! I HAD ONE AND TAKE ONE ! 

Pizza Hut Bistro (3F Mega Atrium) – Buy 1 Take 1 pizza at P499.

Check out the other stores with great food promos.

 

Papa John's Pizza (3/F, SM Megamall A)

Enjoy 50% off on the following pizzas: 9" Pepperoni, Hawaiian, Simply Cheese, Margherita

Pepper Lunch (Upper G/F, SM Megamall A)

Get their special Garlic Beef Pepper Rice for only Php 168.00

Chewy Junior (Lower G/F, SM Megamall A)

For every purchase of one (1) box of six (6) pieces, get FREE one (1) box of eight (8) minis.

Sumo Sam (Lower G/F, SM Megamall A)

Sushi All You Can with bottomless soft drinks for only Php 355.00

And Check Out more in SM Megamall's Mega Sale!

And here are some food items to shop at the Event Center.

Catch a Foodie Fest by SM Supermarket at the Event Center! Get a chance to win 1 of 4 food trips to Singapore, Vietnam, Thailand & Hongkong!

IT'S ONE EPIC FOOD TRIP THAT YOU CAN'T MISS!

Visit SM Megamall Mega Sale. Check SM Megamall’s Facebook page and Twitter account for updates and to win delicious free treats! Enjoy a wonderful world everyone! 

Check Out SM Megamall’s Mega Food Sale: August 17 to 19, 2012

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SM Megamall’s Mega Food Sale is back! Now bigger and better, we bring you the ULTIMATE FOOD TRIP on August 17 to 19, 2012! With over 100 dining establishments on sale, get ready for nonstop dining discounts and promos, huge price offs & delicious offers – Buy 1 Take 1s, Eat-all-you-cans, free appetizers, free desserts, free drinks, and many more! 

And here’s the icing on the cake: Get a chance to win an all-expense paid food trip to exciting destinations like Hongkong, Singapore, Thailand, and Vietnam! 

We will also be having a Foodie Fair with SM Supermarket & the Lifestyle Network at the Event Center. This is One Mega Food Trip that can’t be missed!

Here are just some of the many offers you can enjoy, available only at the SM Megamall Mega Food Sale:

Sumo Sam (Lower G/F, SM Megamall A)

Sushi All You Can with bottomless soft drinks for only Php 355.00

Dulcinea (4/F, SM Megamall Bridgeway)

Get Unlimited Churos con Chocolate for only P 108.00 only from 2:00pm – 5:00pm

Gotti’s Ristorante (4/F, Mega Atrium at SM Megamall)

Enjoy 50% off on all to-share pastas.

J.Co Donuts and Coffee (SM Megamall Mega Strip, B)

Free (1) J.COOL single with one (1) topping of his/her choice for a minimum purchase of (1) dozen donuts in a single receipt

The Coffee Bean and Tea Leaf (3/F, SM Megamall Bridgeway)

Free upsize on any drink (Small to Regular / Regular to Large)

Gumbo (2/F Mega Atrium at SM Megamall)

Free Seafood  Jambalaya for a minimum receipt of P500 (that's P395 in savings!).

Masuki (Lower G/F, SM Megamall B)

Mami and Siopao all you can for only Php 250.00

Papa John's Pizza (3/F, SM Megamall A)

Enjoy 50% off on the following pizzas: 9" Pepperoni, Hawaiian, Simply Cheese, Margherita

Chewy Junior (Lower G/F, SM Megamall A)

For every purchase of one (1) box of six (6) pieces, get FREE one (1) box of eight (8) minis.

Pepper Lunch (Upper G/F, SM Megamall A)

Get their special Garlic Beef Pepper Rice for only Php 168.00

Yabu: House of Katsu (2/F Mega Atrium at SM Megamall)

Free appetizer set & (2) bottomless lemonades for every order of (2) Katsu sets and All-day bottomless Miso soup for every Katsu set.

Per DTI NCR Permit No. A3 – 0842 Series of 2012.

Check SM Megamall’s Facebook page and Twitter account for updates and to win delicious free treats!