Kawasaki Philippines Holds Annual Dealers Convention, Launches new Fury

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Kawasaki Motors Philippines Corporation (KPMC), one of the country’s leading brands in the motorcycle industry recently held its 2014 Dealers Convention and served as a platform for the launching of several powerful machines. 

Held at the Grand Ballroom of the Manila Hotel last November 21, 2014, the great celebration was made more colorful with the presence of actress Daiana Menezes who hosted the event with Kawasaki Motors Philippines’ Dan Darang. 

The evening was capped off with musical entertainment and sing-along sessions led by comedienne Rufa Mi and Kawasaki Motors’ own Cesar Co.

About 400 Kawasaki dealers from all over the archipelago, as well as international guests from Japan and India donned on their mad max attire for the morning session and mob bosses and sexy vixen outfits to adapt to “Gotham,” theme of the evening session. 

Teench Layosa - Doval Santos, Kawasaki Motors Philippines’ General Manager for Sales and Marketing, said “the past years had been very challenging to the country’s motorcycle industry. Kawasaki Philippines’ 2014 Dealers Convention is our means to bolster the morale of our dealers to remind them that we can rise above this so-called ‘apocalyptic’ milieu by fighting head-on and launching more powerful ‘machines’ in the market.”

“It has been a while since the Fury was introduced in the market and we feel that it is high time that we excite the market once again,” adds Santos. “By adapting ‘Gotham’ as this year’s theme, we would like to drive a point that as ‘Gotham’ is the prequel to ‘Batman’, then the Fury is the prequel to the Ninja--- and that the only way to the Ninja is through the Fury,” concludes Santos. 

Bigwigs Vicente Quimbo, Founder and President of Bel Mondo Italia Corporation, makers of Novellino Wines and luxury car tycoon Mr. Wellington Soong, President of AutostradaMatore, Inc., the biggest luxury car distributor in the Philippines graced the occasion to impart their entrepreneurial advices to the attendees.

Kawasaki Dealers Convention served as a platform for the launching of several powerful machines: Avenger 220; the Rouser bloodlines --Rouser 135, Rouser 180 and Rouser 200NS and the two singles: Ninja 250SL and Z250SL. 

The highlight of the event, however was the showcase of the new Fury: Fury 125 and Fury 125RR. 

Fury 125 is still molded with its signature cross breed design concept, but with improved styling, engine and performance, while the more sporty Fury 125RR in alloy wheels is equipped with a manual clutch. The styling of the Fury is like a hybrid of a big bike, with sharper and enhanced aesthetics that can be attributed to the Ninja- styling. 

ATAT Motorcycle Club turns 12! 1st official long ride of ATAT on September 26-28

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Highly passionate individuals who loves to ride motorcycles on the street and on the race track and aims on promoting Philippine Motorsports through racing and having organized riding events throughout the country - ATAT, Any Time All The Time.

ATAT Motorcycle Club (ATAT, as formally registered in the SEC, stands for Any Time All the Time) will have its 1st official long ride for 2014 to Baguio as it commemorates the new set of officers for the year 2014-2015 with President Charlie Carlos Ride.

The 1st official long ride of ATAT (2014-2015) to Baguio, will be on this weekend, September 26-28, 2014.

ATAT was founded on friendship in 2002 when three long-time friends Kiko Bernardo, Teddy Lim and Elton Ong decided to get together after realizing their passion for motorbikes. From there, the group of three started to grow and had many impromptu rides —at any given time, at a moment’s notice, with a “drop what you are doing and let’s ride!” kind of attitude.

Together with another long time friend Alberto Matias the group decided to name the group ATAT — which, in the vernacular, describes someone all too eager and impatient to do something. Together with Benjie Ladra, Myke Torres, Kevin Chua, and Jimmy Chan pioneers in ATAT, the group started to grow in numbers. Reaching a high of 45 members at its peak. 

Now on to its 12th year, ATAT Motorcycle Club has established itself as one of the premier motorcycle clubs in the country. At present, the club has 24 members and despite their busy schedules, their friendship has evolved into a deep sense of camaraderie and a brotherhood of passionate riders.

The members consists of : Elton Ong, Benjie Ladra, Abet Matias, Marc de Joya, Charlie Carlos, Raymond Hallare, Vince Mercado, Felix Luakian, Mervin Pullon,Francis Varela, Paolo Vialu, Rei Lagamia, Mayie Capinpin , Oliver Jimeno, JC Villanueva, AJ Maralit, Aaron Macalinao, Jevis Aguila Marketing Manager at Granstar Motors, the local distributor of Aprilia and Lawrence Macalinao “We have been riding for a long time, and unlike other sport-bike riders, ATAT members really push and ride hard. We have made it our advocacy to ride hard on the track, not on the streets, to promote safe riding,” said Marc de Joya, General Manager at Ducati Phils.

Follow their ride schedule and adventures by liking https://www.facebook.com/groups/atatmc/?ref=ts&fref=ts on Facebook as ATAT Racing Team heads on to Clark International Speedway this October 4 & 5 and witness the much awaited 4th leg of the Ducati Cup 2014 and Any Time All the Time Motorcycle Club (ATAT MC).