June 29, 2012

CANDICE ADEA Wins International Ballet Tilt


Candice Adea, Ballet Philippines’ principal dancer, won First Prize, Senior Women’s Division at the recently concluded Helsinki International Ballet Competition, one of the most prestigious ballet competitions in the world. The competition drew 69 dancers from 28 countries, including USA, China, Japan, Finland, Canada, Italy and Cuba, among others.

Her partner, Jean Marc Cordero, also a principal dancer of Ballet Philippines, was a semi-finalist in the Male Seniors Division. He won a Special Jury Award for Best in Pas de Deux Technique (partnering).

Adea’s win caps her illustrious career—in 2010 she won the Silver Medal at the USA International Ballet Competition in Jackson, MI, touted as the Olympics of ballet. In 2011, she won special awards at the Boston International Ballet Competition (the Maris Liepa Award for Artistry) and the Third Prize at the Seoul International Dance Competition. With Cordero, she also won the Lead Role in a Russian Ballet Performance in Boston.
 Adea is the first Filipino to be awarded First Prize in a top tier international ballet competition (composed of competitions in Varna, Bulgaria; Jackson, MI, USA; and Moscow, Russia), and joins the list of Filipino ballet dancers who have received international recognition.

As in all their previous competitions, Victor Ursabia, Ballet Philippines’ ballet master and CCP Dance School Director, stood as the pair’s coach and mentor. Adea and Cordero are completely Philippine trained. Both Adea and Cordero studied at the Philippine High School for the Arts (Adea was a Ballet major, while Cordero was in Theater Arts) and they both graduated with a Bachelor of Performing Arts Major in Dance from De La Salle-College of Saint Benilde.

Adea and Cordero has performed Ballet Philippines’ Crisostomo Ibarra, where they reprised their critically acclaimed roles at the last performance with live music, last June 24, 2 pm at the CCP Little Theater. They will also perform in Songs on July 6-8 at the CCP Main Theater, where they will premiere a pas de deux by Augustus Damian III.

Visit  www.ballet.ph

Conquering the Challenge of Changing Business Landscapes


In a constantly changing marketing landscape subject to unpredictable interactions between market forces, it is necessary to be updated on emerging trends and practices in the field of Marketing. According to a Philippine Marketing Association (PMA) official, it is crucial to be always a step ahead and to always ask “what’s next” in order to maintain competitiveness.
Hermawan Kartajaya


“It’s every marketing professional’s responsibility to be aware of new developments and trends in marketing to be able to grow and sustain the business and even become globally competitive,” explains Gwenn Albarracin, PMA President, adding that practices aren’t always timeless and professionals may be employing strategies that are no longer applicable or may need certain tweaks to be effective.

She shares that there are a lot of promising new theories in the field that may change or re-define marketing practices. Among which are ‘Marketing 3.0’ and ‘New Wave Marketing’ espoused by the Founder and CEO of MarkPlus Inc. – a leading marketing professional service firm (Consulting, Education, Research, Media) based in Indonesia and Malaysia – Hermawan Kartajaya.

“Kartajaya perceives changes in the business landscape as an indication that marketing has turned from vertical to horizontal; that it should no longer be viewed from a top-down perspective but should be seen as a level playing field instead,” adds Albaraccin. 

Described as a unique combination of practitioner and theorist, Kartajaya has written several international books and has even co-authored some with the Father of Modern Marketing, Philip Kotler.

His co-authored book, Marketing 3.0: from Products to Customers to the Human Spirit, explains that there are three forces that set forth the birth of Marketing 3.0: The Age of Participation and Collaborative Marketing, The Age of Globalization Paradox and Cultural Marketing, and The Age of Creative Society and Human Spirit Marketing. It also describes Marketing 3.0 as the period by which practices are very much influenced by changes in consumer behavior and attitude.

He will be among the speakers in the upcoming Asian Marketing Conference to be held on July 19-20 at the Makati Shangri-La Hotel. Albaraccin says that Kartajaya’s insights will be helpful in understanding how practitioners and business owners can adjust strategies and practices in response to political, technological, socio-cultural, economic changes in the business scene.

As one of the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing United Kingdom, sharing theories and experiences has been a fact of life for Kartajaya, “I have been speaking in several marketing conferences since 1995 in US, Asia, Europe, and Australia. In fact, I have been in the Philippines several times already for various speaking engagements.”

He claims that global marketing practice has a lot of shortcomings. “There are generally a lot of bad practices that we should slowly do the correction. I hope that the attendees of the upcoming Asian Marketing Conference will be part of correcting these bad practices and become aware that Marketing is shifting from ‘vertical’ to ‘horizontal.’”

Albarracin encourages marketing practitioners and key decision-makers to take part in this opportunity to learn from globally-renowned experts and interact with fellow practitioners. “As marketing professionals, we need to play an active role in advancing our knowledge of the craft and be able to better conquer its challenges,” she concludes.

For more information about the Asian Marketing Conference, kindly visit www.asianmarketingconference.com or call +632 634-5722.

First Laguna Blogging Summit (1LaBS) August 3-4, 2012


The First Laguna Blogging Summit is an open event for the Pinoy Social Media/Blogging community and will be held on August 3, 2012 and August 4, 2012 from 8:00 a.m. to 5:00 p.m., at the Trace College,  Los Banos Campus, Laguna.
For the past years, events like this has become a highly-anticipated interaction venue where famous and upcoming Pinoy bloggers give informative talks. More than 300 bloggers from all over the country make time to attend events like this and with 26 municipalities and 4 cities from the province of LAGUNA, we're expecting more.

According to COMELEC Spokesman James Jimenez "A historical event."

For this event, we already have FAMOUS and notable confirmed speakers who are making a difference in their own way.

Keynote Speaker:

Tony Ahn

Tony Ahn’s unique blend of education and experience makes him one of the most highly sought after digital marketing consultants in Asia.
Tony’s baccalaureate degree focused on ethnography, a branch of anthropology that studies and describes contemporary human cultures. Ethnographers capture and communicate “webs of meaning,” defining the interworking of cultures from an inside perspective. This equips Tony with a deep understanding of the culture of social media networks and communities.
Tony holds a master’s degree in counseling from The Pennylvania State University, giving him rich insights into human motivation and behavior. Simply put, Tony knows what consumers want and why. He has used these insights to reshape online customer service practices on two continents. In 2010, Tony opened the first reputation management firm in the Philippines, which was bought out by GeiserMaclang Marketing Communications the following year.
While heading the digital team there, he designed a line of signature social media marketing products that has been used by Ayala Land Corporation, Krispy Kreme, Alaxan, and PSBank, among others. In May of this year he opened Tony Ahn & Co., as part of a new emerging class of agencies: hybrid traditional/digital marketing/PR firms. He’ll be drawing back the curtain and giving an insider view of the business of blogger relations, from an agency perspective.
1. Randell Tiongson, RFP® is an advocate of Life & Personal Finance

- Director of the Registered Financial Planner Institute Philippines
- Columnist, Philippine Daily Inquirer
- Columnist for Moneysense Magazine
- Columnist for E-Life
- Adviser, Blas F. Ople Policy Center; in-charge of financial literacy advocacy for OFW’s
- 20+ years of experience in the Financial Service Industries – Banking, Mutual Funds & Insurance.
- Moneysense 12 Most Influential People in Personal Finance
- Former Columnist for the Business Mirror
- Host of the Cable TV Show Money Talks (Cebu)
- Management Consultant
- Featured speaker for educational institutions like the Asian Institute of Management, Ateneo, De La Salle, Mapua University, University of Santo Tomas, De La Salle, University of the Philippines, Polytechnic University, Miriam College etc. and various conferences, companies and organizations.
Appears as a resource person for various TV shows like TV Patrol, Bandila, 700 Club Asia, Mornings at ANC, Shoptalk, Business Nightly, Light Talk, Sis, Umagang Kay Ganda, Unang Hirit, Aksyon TV, News to Go, GNN, Talk Back, Chink+, Magbago Tayo, Oplan Asenso, Radyo 5, TV 5, etc.
- Speaker/Trainer – Go Negosyo (Angelpreneur)
- Entrepreneur

2. Charles P. “Carlos” Celdran is a Manila tour guide, cultural activist, and performing artist.
Growing up in Dasmariñas Village, Makati, Philippines, he began his art career at age 14 as a cartoonist for a local Manila newspaper, enrolling at the Rhode Island School of Design in 1991, where he began working in performance art. After university, he moved to New York City, where he lived an openly bisexual lifestyle. It was there that he first witnessed the effect of HIV on the queer community, which eventually led to his reproductive health activism in the Philippines. He continued his career in the performing arts, interning as a production assistant with the Blue Man Group and later working for other performing arts groups as a set designer and/or director. By 2000, Celdran was working as an assistant directors of the Heritage Conservation Society, a non-profit organization working towards preserving historical architecture. There he gained experience in directing historical tours, which set the stage for the launch of his own tour company “Walk This Way” in 2002. In 2005 he became the owner/director of an art exhibition space called The Living Room.
3. Elizabeth Angsioco is an advocate, feminist, activist, heritage conservation enthusiast, writer, restaurateur, unschooled interior designer, mother, and grandmother rolled into one. Beth heads the Democratic Socialist Women of the Philippines (DSWP) and holds leadership positions in other NGOs.
4. Noemi Lardizabal Dado is a prominent blogger, a new media publisher, and internet entrepreneur.
Dado obtained her secondary schooling at St. Theresa’s College, Cebu City, and her undergraduate degree at the University of the Philippines, Diliman, where she became a college council head of the College of Home Economics in 1977. In 1983 she graduated with a Master’s degree in Business Administration from the Ateneo de Manila Graduate School of Business.
She started her career at Melleco Foods Corporation as the production and quality control food supervisor for the Van Melle candy line. She worked as a research associate for the UP Institute for Small Scale Industries before becoming an independent real estate broker as president of Lardizabal Development Corporation. In December 2002 she established Globalized Ecommerce Online Solutions which specializes in affordable webhosting services for small and medium-scale businesses.

5. Chuckie Dreyfus  is a Philippine movie actor whose movie-acting career started in 1984 at the early age of 9.
He has already won acting awards from Famas, Metro Manila Film Festival and Film Academy of the Philippines. After roughly 15 years of being away from the limelight and behind the camera, Chuckie has finally made a serious comeback – joining GMA-7′s hit reality show, “Survivor Philippines: Celebrity Doubles Showdown” as a castaway which aired from 2011 till early 2012.

6. Janette Toral is the book author, publisher and social media expert and the woman behind the the success of all eight IBlog Philippine Blogging Summit that’s yearly held at University of the Philippines, Diliman, Quezon City.
7. James Jimenez – COMELEC Spokesperson
8. Juned Sonido- President, Philippine Blog Awards
9. Wenchie Flores Sabban- Congress Chief of Staff and writer
10. Jaypee David- Travel and Food blogger and named by Meet Manila “Empowered traveller
11. Jinkee Umali- Founder and Digital Publisher of Calamba Online – www.calamba-online.com and Live Life Fullest – www.livelifefullest.com.
She is an I.T. practitioner by profession for almost a decade that runs and owns a family business, VirtualBIZ – www.virtualbizph.com which focus in developing e-commerce, business websites and blogs.
12. Noel De Guia- BPO Industry advocate and Twitter Personality
13. King Del Rosario – Social Media Specialist, Marketing & business development professional; incoming MBA student at Globis University in Tokyo.
14. Enzo Luna- Publisher of Juan Manila Express
Editor-in-Chief for Social Plus Magazine (digital magazine); A Blogger, Photographer, Traveler and Social Media/Events Specialist.
15. James Betia – 2012 Globe Tatt Awards Finalist and a travel blogger
16. Azrael Coladilla - Social Media Specialist
17. Jonel Uy is the blogger behind BloggerManila.com, GaadgetGambit.com, and NomNomClub.com, among others.
He is a freelance social media consultant and has handled projects for Magnolia Ice Cream and SM Hypermarket, to name a few. Three of his blogs were recognized as Top 10 Emerging & Influential Blogs, one for each year of 2009, 2010, & 2011. Three more of his Blogger Manila Network blogs namely Cosmo Manila, Good News Manila, and Digital Manila were all finalists in the national categories of the Philippine Blog Awards recently. Deeply involved in social media, he has also pioneered a mini-project called ‘Search for the Blogger Apprentice’ which has given spotlight to new and upcoming bloggers with great potential. When not online, he is a part-time I.T.  instructor at Grace Christian College on the subjects of programming, web development, social media, and technopreneurship. He was a College Scholar and graduated with the degree of Bachelor of Science in Computer Science in 2001 at University of the Philippines in Diliman.
18. Acee Vitangcol is Digital Strategist under ABS-CBN
19. Alvin Cloyd Dakis- National President & Chief Executive Officer Alliance of Young Nurse Leaders & Advocates International Inc., Health Committee Chairperson National Anti-Poverty Commission, Youth & Students Sector, Office of the President and NCR Health Council Chairperson of the EDSA People Power Commission under the Office of the President.
20. Fitz Villafuerte is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship.
Currently, he owns and manages several small and medium enterprises, but mostly enjoys his time trading forex and investing in the stock market while travelling around the country. His blog called Ready To Be Rich, which has already won award. An international finance publication, Wise Bread, has likewise ranked his website as among the Top 100 Personal Finance
blogs in the world.

21. Dean Jorge Bocobo  is  a Publisher and Blogger under the Rizalist Press.
The newly ordained Knights of Rizal is also the grandson of the first Dean of College of Law from The University of the Philippines at Diliman with the same namesake and who translated Dr. Jose P. Rizal Noli Me Tangere from Tagalog to English. Dean was a co host of now USEC Manolo Quezon Political TV Show “The Explainer.
22.  Sonnie Santos wrote “W.A.V.E. Your Way To The Top!” a guidebook to keep a growth conducive work attitude, values and ethics, in the midst of corporate politics, misconduct and other issues.
As a resource person, he has been to different corporations, and academe-giving lectures on technology matters such as (1) Responsible use of social media and crafting of online policy (2) Cyber wellness and (3) Cyber Bullying. On people development, Sonnie gave seminars on (1) Leadership Development, (2) Work Attitude, Values and Ethics with Spiritual Intelligence as framework (3) Digital HR or HR 2.0 (4) Organizational and Personal Branding (5) HR for Non HR among many others.
Emcees: Rod Magaru, Florencio Jusay Jr., Ivan Salandeja and Shekinah Armenta

Media Partners: WhenInManila.com  Blogwatch.tv. Kliping Times, Mulat Pinoy

In cooperation with: Municipality of Los Banos, Andrew Grace Home Builders, Do it right advocacy, Melba's Farm, OneA events center, Cafe Lupe, Hidden Hills Farm, Mac Graphic Carranz International Corp., TaG Media and Public Relations.

Thanks to Tony Ahn & Co. for sponsoring this event. This event is still looking for sponsors.  Call or text 09213191471 or email to gracenicolas@yahoo.com.
Laguna is a province of the Philippines found in the CALABARZON region in Luzon. Its capital is Santa Cruz which is under now by Governor ER Ejercito and the province is located southeast of Metro Manila, south of the province of Rizal, west of Quezon, north of Batangas and east of Cavite. Laguna almost completely surrounds Laguna de Bay, the largest lake in the country. The province acquired its name from the Spanish word lago, which means lake or lagoon. The city with the highest population (based on 2010 census) is Calamba City, while the least population is the Municipality of Famy.

Laguna is notable for being the birthplace of Dr. Jose P. Rizal, the country's national hero. Laguna is also famous among tourists for the Pagsanjan Falls under Mayor Maita Gomez, the University of the Philippines campus and the hot spring resorts in Los Baños under Mayor Ton Genuino and Calamba City under Mayor Joaquin Chipeco Jr. on the slopes of Mount Makiling, Pila Town Plaza, Taytay Falls, Majayjay, the wood carvings and papier mache created by the people of Paeté, the turumba of Pakil,The Tsinelas footwears in Liliw, the Pandan Festival of Luisiana, the Seven Lakes of San Pablo City (San Pablo City is the first city in the province) and Hidden Valley Springs in Calauan.

For years, Blogging Conference or Summit were held in different parts of the country but not in Laguna. The objective of this event is to bring to the south the best speakers in the Philippines to make Laguna aware about the advantages and benefits of Social Media. This is also one way to PROMOTE TOURISM and that it's really more fun in the Philippines and Laguna is one place to spend the fun due to its relaxing weather, hot spring resorts and sweetest tropical fruits.



About the organizer: 
GRACE BONDAD NICOLAS took his Masters in Management Major in Engineering Management (MMEM) at Colegio De San Juan De Letran with only two minor subjects left to graduate. She works at Andrew Grace Home Builders as a project engineer for multiple construction at CALABARZON area since 2006 and an eligible building Contractor under the University of the Philippines at Los Banos, Laguna. 

Philippine Information Agency (PIA) Regional Media Coordinator for CALABARZON which is under The Presidential Communications Operations Office (PCOO) that is in charge of disseminating the government’s message to private media entities. PCOO exercises supervision and control over state-owned media entities, to ensure the proper and effective dissemination of the official messages in accordance with the Communications Plan. It is responsible for the accreditation and authentication of the credentials of foreign media correspondents, in line with its primary task to cultivate relations and provide the necessary assistance to private media entities. 

She is a columnist under Kliping Times in which her blog (http://www.empoweredgrace.blogspot.com/) is featured every week and was the finalist under two caregories at the Philippine Blog Awards last year.

She is a Writer under Blogwatch and Mulat Pinoy, two of the best online magazines that seeks to give transparent news and commentaries. 

An advocate of Human Rights and organizer of "RH Bill through the eyes of the youth," A conference with different speakers explaining different topics from Health to LGBT rights that was held on March 2011 at Conspiracy Bar at Quezon City with the help of the International Organization. 

She's the founder of DO IT RIGHT (DIR) advocacy that's spreading information around the Philippines about Environment, RH Bill and Good Governance and now is the new consultant under Tag Media and Public Relations. 





June 28, 2012

Binalot + Multiply.com = Online Fiesta Convenience

Binalot Fiesta Foods Inc. (BFFI), the home of the Ultimate Filipino Food Experience, now offers the best alternative in ordering the products online via Multiply.
Multiply.com website as the best alternative in ordering the products online. Multiply.com previously was known as a social networking site. Binalot has set up a Multiply.com site since the height of its popularity in the social networking. BFFI continues to make its All Time Pinoyvorite meals accessible to every Juan with the launch of its very own Online Delivery System through Multiply.

Launched last June 21, 2012 at the Binalot Jupiter St. branch, Binalot Fiesta Foods Inc. (BFFI), the home of the Ultimate Filipino Food Experience, joined forces with Multiply.com to provide a more convenient way of having their loved Binalot flavors at the comfort of their homes.

 Mr. Raffy Maramag
Multiply’s Senior Manager for  Merchant Relations
This new innovation, powered by online retail platform Multiply Philippines, aims to give further exposure, increase deliveries and online delivery sales. It also aspires to boost orders by providing convenience in choosing the food they prefer online which they can access anytime. It presents the ease of ordering online versus calling the hotline. This way a Binalot Delivery officer will be the one to call them in cases of clarification. Payment is also very easy since customers can pay online. They can pay either with credit card, debit card or Paypal.

Clients can now order their favorite eco-friendly banana wrapped dishes, have it delivered through the Bulk Orders Service and Delivery (BOSD) scheme. This option is perfect for bulk orders like meetings, seminars and corporate parties. With this innovation, Binalot can effectively service more customers, utilizing the unequaled reach of cyberspace to accept food orders, answer inquiries and provide quality customer service.

The online Multiply store, is currently recognized as the first fast food store and Filipino quick serve restaurant to offer products in their website. The online store is expected to expand the market reach of true Filipino Food wrapped in eco-friendly banana leaves. Known for being a hub of online sellers and buyers, Multiply boasts an impressive array of consumer goods, apparel and gadgets.

Binalot CEO Rommel Juan positively shares, “We are excited about this new innovation for Binalot. Binalot is the first fast food delivery service to partner with Multiply and take advantage of their advanced ordering systems and vast online reach. We believe that with this partnership Binalot’s customers may enjoy a faster and more convenient way of ordering their favorite Binalot meals.”
Rommel Juan, Binalot CEO
Delivery is available from Monday to Saturday from 8 am to 8 pm, within Metro Manila only, from Valenzuela to Muntinlupa with provincial deliveries subject for approval by the head office. A minimum purchase of Php1,000 is required and for orders exceeding Php5,000 customers are advised to order 2-3 days in advance.

The customer shall be responsible for the product(s) delivered once received and accepted. Food profile is subjective and food quality determination shall be solely under the discretion of BINALOT. Note that changes in the weather temperature and humidity may affect the quality and profile of the delivered product(s) to some degree.
Congratulations to Binalot for a successful launch of their new-look site on multiply.com. You can now order online and take the advantage of the convenience through Binalot.Multiply.com!





June 26, 2012

“Just Like Rizal” Advocacy Goes Online


“Just Like Rizal” has been launched through the “Asalto kay Pepe” celebration at the Manila Yacht Club June 16 at 6 p.m. the eve of his 151st birthday.

This online advocacy dubbed “Just Like Rizal” forms part of the Knights of Rizal’s program for 2012-2014 under the theme “Buhayin si Rizal sa Bawat Filipino.”

The Order of the Knights of Rizal is tapping the social media to intensify its efforts to propagate the national hero’s teachings, especially among the youth.
Order of the Knights of Rizal supreme commander Reghis Romero II believes that if the country’s national hero were living among today’s Filipinos, he would have been an active blogger writing his poetry and sentiments about today’s society and posting these in cyberspace.


Commander Reghis Romero II said, “Do you know that if Rizal were alive today, I am 100 percent sure that he would have been the number 1 blogger. Just look at the volumes of his letters to his friends, his family and his articles in La Solidaridad. He almost had something to write every day.”

“You have taken to the electronic media as a source of your social interactive life, giving a new dimension to our quest. You represent the young, energetic, ever curious, and dynamic generation whose interest and hopefully love of our country and admiration of Dr. Jose Rizal would bring our quest to a new level of accomplishment”, Romero said to the guests - media, bloggers and young students.

“You have taken to the electronic media as a source of your social interactive life, giving a new dimension to our quest. You represent the young, energetic, ever curious, and dynamic generation whose interest and hopefully love of our country and admiration of Dr. Jose Rizal would bring our quest to a new level of accomplishment”, Romero said to the guests - media, bloggers and young students.



As Rizal once said, the youth is “bella esperanza de la Patria mia” or “fair hope of my fatherland.” He has a firm conviction that the youth can do great things in molding the country’s future. And he is right, the Filipino youth are the partners of the society, their idealism, their burning passion and their commitment in serving their fellow men are the armors that they will going to employ in order to realize the nation’s aspirations that would truly effect change in the lives of every people living in the society.

Happy Birthday cake for Jose Rizal
The new members of The Order of the Knights of Jose Rizal
 Sen. Joey Lina
Order of the Knights of Rizal supreme commander Reghis Romero II with the bloggers 
Also guests are the young students, "the youth are the hope of the country"
To mark Rizal’s 151st birth anniversary, the Knights of Rizal launched two topics on Rizal on Twitter – #asaltoparakaypepe and #buhayinsiRizalsabawatPilipino.


The topics on Twitter, according to Romero, are in tune with the values espoused by Rizal such as love of country, being industrious, and honesty.

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