DTC Introduces Pioneer Brand Ambassadors in Contract Signing Event

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DTC Mobile, a top-selling manufacturer of high-quality and low-cost mobile devices introduce pioneer brand Ambassadors during the Contract Signing  yesterday, May 6, 2014 held in an exclusive media event at the Diamond Hotel, Roxas Blvd. Manila.

The market-leading economy mobile device innovator DTC further solidifies its position in the local mobile industry as it unveils five key local professional basketball athletes as its first brand ambassadors.

All renowned icons of their own league, DTC chose the quintet for their dedication, revolutionary style and powerful performance – similar traits shared by DTC. Today officially marks the beginning of an exciting partnership between DTC and the five ballers as they formally enter an exclusive ambassadorship contract with the mobile device giant. 

The all-star ambassador roster showcases one player each from five outstanding teams, including Rain or Shine shooting guard Ryan Araña, Air 21 point guard Simon Atkins, Talk ‘N Text power forward Rommel Niño “KG” Canaleta, 3-time PBA All-Star Meralco Bolts shooting guard Gary David, and 11-time PBA All-Star Redbull point guard Willie Miller. 

This is the first time that DTC has launched its own ambassadors since the company’s founding in 2011, making the said athletes the company’s pioneer advocates. Their addition is expected to bring the brand closer to its consumers. As five of the most exceptional players in the league, they symbolize active but practical living, which DTC consumers also exemplify. 

“DTC is a brand that capitalizes on a strong commitment to customer satisfaction through the power of innovative technology and human ingenuity. We consider our people as one of our best assets,” Ferdinand Buensalida Jr., General Manager for DTC, elaborates on the partnership.

“Picking our pioneer ambassadors came as a no-brainer. They are all the crème de la crème of their field and we are honoured to welcome more people into our team who share our mission of putting dedication, skills, performance, style and creativity at the heart of everything. These fine gentlemen are an epitome of what DTC is all about, and we’re glad that more than affiliates, they are now friends of the brand,” he adds.

Only a few months shy of its third anniversary in the industry, DTC anticipates a more power-packed year with the addition of their first brand ambassadors, plus new smart gadgets in the pipeline, which are expected for release before the third quarter of 2014 ends. 

About DTC 

Established in 2011 in Manila, DTC Mobile is a top-selling manufacturer of high-quality and low-cost mobile devices including classic bar phones, Android-based smartphones and phablets. Operations are Manila-based and much of the trade is conducted locally but product distribution also extends to the Southeast Asia. 

With its dedication to innovative technology and ever-evolving customer needs, DTC became an honoree of the Best Innovative Brand of Mobile Phones National Awards in 2011 and the National Product Quality Excellence Awards in 2013. Today, it continues to be the leading mobile device provider of choice for discerning users across the Philippines. 

To learn more about DTC, visit their official website at www.dtcmobile.com.ph.

Be Iconic. #WranglerSunChaser's 4th week challenge

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The thrill of seeing something for the first time – it’s in our DNA and in the spirit of any adventurer. This week, rise to the morning sun and venture somewhere you’ve never been before, make a “first time” memory.

Simply post a photo on your Instagram account that best fit this week’s theme – “Be Iconic.” In the caption, don’t forget to include these two hashtags to qualify: #WranglerSunChaser and #Philippines. This is important! Using one hashtag may disqualify your entry so keep in mind to use both hashtags. And the more entries you post, it’s safe to say that your chance of winning becomes big!

Show us what you found and tell us what you felt for a chance to win big!

By posting your summer adventure on Instagram with the hashtags #WranglerSunChaser and #Philippines, you could win P8,000.00 worth of gift certificates and the ultimate prize: round trip ticket and accommodations to the country of your choice!

See what’s up for grabs here:www.WranglerSunChaser.com

The #WranglerSunChaser Challenge for this week has the theme: BE ICONIC.

Fore more details, visit www.WranglerSunChaser.com and like their Facebook page: www.facebook.com/WranglerPH.

#WranglerSunchaser #Philippines

Ideal Vision is all about options, it lets you see the ideal you

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Ideal Vision lets you see the ideal you. Ideal Vision offers a wide variety of eyewear options to help you find the best one for your needs.

It’s all about options. This catchphrase holds true to a lot of aspects, from the most mundane of things like where to go for dinner on a Friday night to the big ones like a career change and this also very much applies on one’s style.

 Dr. Joy Go, Ideal Vision Center AVP for Marketing says “Ideal Vision is all about options.”

“Your eyewear is pretty much like a haircut. There are styles that look good on you and there are those that don’t. So we want to offer a wide range of options until you find the best one that’s right for you.”

Ideal Vision has always been dedicated to providing unparalleled superior service to its consumers. Included in this thrust is to offer expertise that can guide people in choosing the best eyewear for them whether it be for fashion or functional purposes. 

From high end names to practical brands, the brand has it all to make sure that anyone can find the eyewear that is perfect for their needs. This can only be delivered through the wide variety of options that Ideal Vision has.

“It’s like giving yourself a new perspective. Your ideal perspective. We have eyewear experts that are specially trained to help you choose the one that best suits your face shape, skin colour, hairstyle, and even your personality,” continues Dr. Go.

Gone are the days when you have to buy shades that are too big for your face or getting a frame that makes you look like a different person. Now you can look that way you really want, only much better.

Ideal Vision exclusively carries some of the most glamorous fashionable sunwear from top designer brands like Chopard, Fendi, Dior, and Marc Jacobs that can let your inner elegance shine. Or if you need something functional yet still stylish, the brand offers a wide range of frames, lenses, contact lenses and solutions that are of equal top caliber quality.

More than these goals, Ideal Vision aims to let you see and project “the Ideal You.” Its range of products, their expertise, and dedication is the perfect mix to help anyone find their ideal self if they haven’t discovered it yet or make it shine through if they already did.

“We all have this image of how we see ourselves. Ideal Vision wants you to see and improve that image through our eyewear options,” finishes Dr. Go.

After all, it is all just a matter of perspective right? Make it all better by seeing the ideal you.

DOH, MSD all set for 7th Cervical Cancer Awareness month

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May is Cervical Cancer Awareness Month. The Department of Health, global pharmaceutical company MSD, along with medical societies all over the country are all-set for the 7th year of the Cervical Cancer Awareness Month celebration this May.

The celebration highlight will be the free cervical cancer screening which will be offered to women 21 years old and above in 58 DOH-retained hospitals nationwide for the whole month of May. 

Screenings will be offered to the public every Wednesday in Metro Manila, every Friday in Luzon, every Tuesday in Visayas and every Thursday in Mindanao.

The partnership first established the month of May as cervical cancer awareness month. Over the years, policies and programs have been established such as the national guidelines for cervical cancer prevention and control, conduct of lay forums on disease education and prevention and awareness campaigns.

In 2009, a national screening program was piloted in 13 government hospitals. The following year, all 58 government hospitals offered a 1-day free cervical screening during the month of May to women 25 to 45 years old.

In 2011, regional celebrations of cervical cancer awareness month were done along with free weekly screening.

In 2013, 56 local government units (LGUs) were also allowed to do the screening. This year, the screening program will be expanded to select LGUs which have been trained for VIA namely Valenzuela, Paranaque, Makati, Marikina, Albay and Surigao Del Sur.

According to DOH, screening, either through Pap smear or visual inspection using acetic acid (VIA), should be done on women who are sexually active or had a history of sexual contact. 

Studies showed that cervical cancer is the second most common cancer afflicting women worldwide with about 500,000 new cases and approximately 250,000 deaths each year.

In the Philippines, an estimated 12 Filipino women die due to cervical cancer each day.

This makes cervical cancer control as one of the major priorities of the DOH thru the National Cancer Prevention and Control Program. Several strategies are being done by the program geared towards the prevention of women from developing cervical cancer.

According to the Filipino Cancer Registry 2005 annual report, the incidence of cervical cancer remained stable from 1980 to 2005. In 2005, there were 7,277 new cases of cervical cancer with 3,807 reported deaths. This brings mortality rate at 1 per 10,000 women.

Cervical cancer is caused by the human papillomavirus or HPV which is the most common sexually transmitted infection in both men and women. HPV is highly transmissible and may lead not only to cervical cancer but also cancer of the vulva, vagina, anus, and head and neck cancers as well as genital warts.

In fact, the US Centers for Disease Control and Prevention has stated that HPV is so common that nearly all sexually-active men and women get it at some point in their lives.

Easily transmitted through intimate skin-to-skin contact, HPV infection can be prevented through maintaining a healthy lifestyle and regular cervical cancer screening.

But having a HPV vaccination is the means of primary prevention, according to DOH. Vaccination can help protect against cervical cancer and other HPV-related diseases in both men and women. Secondary prevention through regular screening which is every one to three years can help detect cervical cancer in its early stage and increases the chances of survival.

For a complete list of participating hospitals, visit http://www2.doh.gov.ph/doh_retained_hospital.htm.

To learn more about cervical cancer and other HPV-related diseases, go to www.mahalagaka.com

Johnoy Danao sells the music as he made the big leap to the mainstream

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Singer-songwriter Johnoy Danao has made the big leap to the mainstream music scene from being indie before. Johnoy Danao will keep on playing his guitar and singing his songs as long as he reaches his audience and as long as he enjoys his music. Recently, Universal Records launched his first album "Samu't Sari." His first created buzz via his entry “Kung ‘Di Man” in last year’s Philpop. Jonoyh's hopes to create a bigger mark in the industry via his new album.

Dubbed as the must-have OPM album of the year, his first mainstream album Samu’t-Sari boasts of songs that tackle love in its different faces. This is Johnoy’s first album under a major record label, and he chose Universal Records to take care of his songs.

“Releasing an album independently was a great experience for me,” admits Johnoy. “But, I realized that working with a label, gives me a chance to reach a wider audience. Limited din kasi talaga pag ikaw lang mag-isa. Kahit anong sipag mo, may hangganan sa maaabot na tenga.”

Johnoy, who has established his own strong following in his years as an independent artist, is proud to be in the Universal Records’ roster of artists, which includes OPM President Ogie Alcasid and Noel Cabangon.

“I had a very pleasant experience working with Universal Records’ resident producer Ito Rapadas when we we were working on last year’s PhilPop album,” says Johnoy when asked why he chose Universal Records to be his first mainstream label.

“Plus, I really respect the artists in the roster. They are the people I look up to. I am in good company.”

When asked what the buyers of his album should expect from the album, he quips, “Samu’t-Sari is my way of introducing my music to a wider audience. It is never about me, my face, the visuals. It is all about the music, the voice.”

Samu’t-Sari,” Danao’s first mainstream album, has 12 tracks. Apart from “Bakuran” it also include “Buntong-hininga,” “Salamat Sinta,” “Aking Mahal,” “Bilog Ang Bola,” “Malayang Bilanggo,” “Kung ‘Di Man,” “Dapithapon,” “Salubong,” “Ikaw At Ako” and covers of Itchyworms’ “Beer” and Imago’s “Sundo.”

“iba’t-ibang kuwento ang napapaloob sa album na ‘to. Iba’t-ibang tunog rin ang maririnig. Pero, lahat nasa iisang tema ng pag-ibig. Kasama din dito ang mga Beer at Sundo, na parehong paboritong i-request sa akin sa mga gig.”

When asked why, of all OPM songs, he chose Beer and Sundo to be included in the album, he replies, “Ang ganda ng mga kantang ‘to. Ito yung mga kanta na alam mong pinag-isipan. Ito yung kanta na minsan iniisip ko na, ‘sana ako nagsulat nito.’”

Johnoy describes the entire album as easy listening, perfect for sentimental moments or road trips.

Johnoy considers Buntong-hininga and Bakuran two of his favorite cuts from the album.

“Buntong-hininga kasi magaan, maaliwalas, at napapanahon sa init ngayon,” describes Johnoy. “Bakuran (his collaboration with Aiza Seguerra) naman at sumasalamin sa kung paano tayo lahat nagmamahal.”

Johnoy is also happy that his version of the 2013 PhilPop entry Kung Di Man is included in the album. The song, which was interpreted by Ney Dimaculangan in the festival, was 1st runner-up in last year’s PhilPop.

Ikaw At Ako, perhaps the most notable Johnoy Danao song, is also included in the album. The said song was used as theme in one of the episodes of Maalaala Mo Kaya.

Johnoy expressed pride over his Samu’t-Sari album because he added different elements in every song in the album.

He cites, “we used Tuba in Salubong, Bassoon for Malayang Bilanggo… All songs have their own individual highlights.”