May 30, 2016

RX International pushes for event management education and professionalization



RX International Events and Marketing Consultancy Co. (RX International) recently presents to media and guest what is about events, events management, science of a real event and marketer expert. 

Events have become a key factor in the success of marketing campaigns for over the years. Industry players, big or small, resort to this tactical method to complete their 360-degree communications plan and reach their target market. 

The immense impact of an event’s experiential approach is undeniably effective. It is no longer relegated as advertising’s poor third cousin. The overwhelming way events have changed the market’s mindset paved the way for a paradigm shift in the industry’s playing field, resulting to a growing demand for event organizers. It’s no wonder why college classmates and former colleagues in the workplace pool their resources together and form their own events management companies. Different academic sectors and organizations have started offering programs, courses and seminars on event management.


With this dynamic industry in mind, a new events and marketing group joins the spotlight not only to offer strategic marketing communications solutions, but, more importantly, to redefine the events management culture in the country.


The events doctors are in
Dr. Robert C. Sy

RX International Events and Marketing Consultancy Co. (RX International) was formed with a mission to integrate global standards in the implementation of events and marketing programs. At the helm of the company are two professionals who share the passion for community service. Although they come from different fields, they both have the common goal to increase the number of Filipino professionals to uplift the industry and the lives of stakeholders. 

Dr. Robert C. Sy, a surgeon by profession, is a philanthropist and international organizational leader. He is known in the medical field for not charging any fee since he became a surgeon more than 40 years ago. He is currently the Executive Vice-President of Chinese General Hospital, Chairman of UST Alumni Association, Inc., a Trustee of the Philippine College of Surgeons Foundation, and Director of Philippine Red Cross Manila Chapter. 

Working alongside Dr. Sy is the dynamic visionary and scholar Xialeemar “Xiameer” Valdeavilla, PgD, MBA. She has spent more than a decade in the events and marketing industry, and has created several local and international acclaimed projects geared toward the promotion of leadership, community service and education development. She holds an MBA from the London School of Marketing, an associate college of Anglia Ruskin Unversity, UK, and a Post-graduate Diploma in Event Management and Public Relations from the Fitzwilliam Institute Group, London.

Dr. Sy and Ms. Valdeavilla envision RX International as a company that fuses art with the science of a real event and marketer expert. 

“We offer customized services that are creative by nature, marketable in scale, and can propose an attainable return of investment for our clients,” Ms. Valdeavilla enthuses. 

“At the same time, we also want to propagate event management education and professionalization in our country.” 


The events and marketing prescription

Leveraging on the promising industry, Ms. Valdeavilla is very optimistic that event management in the country can be raised to global standards as practiced in other parts of the world. She cites that in the US, Event Planning is ranked among the Top 50 careers across all professions according to the US News and World Report. Meetings and conventions have become a trend in an industry where organizations and businesses are becoming more global. 

In her dissertation on events management practices in the Philippines, Ms. Valdeavilla observes that most event managers or organizers gain their foothold in the industry based on their portfolio of projects and not on their curriculum background. 

“Practically everyone from any industry sector with any course and of any age can organize an event,” states Ms. Valdeavilla. “We’re not saying that this is not good, but the country’s event management industry can have a paradigm shift and reach international standards if we can inject the basics of event management in the current K-12 course curriculum.” 

The Technical Education and Skills Development Authority (TESDA) promulgated the Training Regulations on Event Management National Certificate III in 2007. Ms. Valdeavilla, through her dissertation, proposes that event management may be included in the K-12’s senior high school program or Grades 11 and 12, which carries TESDA’s National Certification I and II. By doing so, it can be aligned with TESDA’s current Event Management NC III, which can lead to a better understanding of the subject and also to further studies related to event management. 

Ms. Valdeavilla further states that with this structure in place, event management can eventually be an undergraduate degree as embraced in most developed cities around the world. In 2015, Hotcourses.com reported that Europe has the most number of schools teaching event management with an estimated number of 114 schools and 341 event management related certifications and courses, from undergraduate to doctorate. This is followed by the US and Australia, and some Asian countries already integrating event management in their curriculum. 

“The trend for professionalization and certification accreditation for event managers has already been making waves globally. With the innate talent of Filipinos, it’s high time that we take event management to a higher and professional level,” she adds. 


A dose of events and marketing professionalism

With professional event managers, the RX International team believes that event practitioners can have better employment opportunities both here an abroad. Overseas employment often require diplomas or certifications on specific fields, and having the necessary certificate on event management from an accredited body such as TESDA could open the gates of opportunities for many.

It could also be advantageous from the client’s point of view. Certified event managers can assure clients that they are in good hands, and that their partnership could lead to mutually beneficial returns. 

However, Ms. Valdeavilla admits that they cannot roll out this professionalization campaign on their own. She says that it would take the help of industry practitioners to help push the country’s decision-makers to re-evaluate the existing curriculum and make it more responsive to global trends. 

“The active participation of event enthusiasts, marketers and entrepreneurs would be vital in creating a module for event management. Having a unified front to professionalize the events industry would eventually result to a win-win situation for event organizers and their clients alike,” Ms. Valdeavilla points out. 

In addition, this undertaking would also create a ripple effect that would further boost the country’s tourism sector. With hundreds of festivals mounted each year all over the country, professional event planners and managers can work wonders to mount well-organized and world-class public gatherings. 

As team RX International team starts attending to event and marketing needs their clients, they still remain steadfast on their goal to promote event management education and professionalism in the country. It is, after all, the key to raising the bar of service excellence and maximizing the economic impact of event and market.

Dream Big, Work Hard - SM Foundation celebrates 20th batch of scholar-graduates

SM Scholars 2016

SM Foundation celebrated another milestone under its education program as it produced 225 graduates from its 20th batch of scholars since its college scholarship program started in 1993. 

This year’s Presentation of Graduates produced 71 honor students of which, 4 are summa cum laude, 11 are magna cum laude, 44 are cum laude, and 12 finished with academic distinction.


This year’s theme of ‘Dream big, Work hard’, emphasizes and strengthens SM Foundation's continuing commitment of providing opportunities for the youth who best exemplifies its founder Henry Sy, Sr’s words of ‘Dream Big’.


Henry Sy and his vision has been a constant inspiration to the youth, SM scholars. As the heart of the SM group of companies, SM Foundation is focused on social development and helps the underprivileged in communities where SM is present.

SM Foundation was established in 1983 by Henry Sy, Sr. and Felicidad T. Sy, anchored on its founding principle of PEOPLE HELPING PEOPLE.

Henry Sy, SM Founder and Board of Chairman, celebrates with the SM  Scholars 
SM Foundation is committed to serve by supporting and empowering its host communities through education, healthcare, shelter, disaster response, farmers’ training, environmental programs and care for persons with special needs. SMFI work hand in hand with our communities to create opportunities and improve lives.

Creating Better Opportunities for the Future

Henry Sy, Sr. believes that education is the best defense against poverty. We at SM Foundation provide the youth both college and technical-vocational scholarship grants to help them achieve their dreams.  


Dream Big Work Hard: SM Foundation 20th Presentation of Scholar Graduates press conference held at the SMX Mall of Asia, May 25, 2016.






During the SM Scholars presentation, Kim Atienza, more known as ‘Kuya Kim’, was  the guest this year’s as keynote speaker. Atienza hosts a weekly science and environmental-centric show Matanglawin and is currently the resident weather anchor in ABS-CBN’s TV Patrol segment ‘Weather-Weather Lang’.


An exclusive job offer was also held for scholars preceding the event. The SM scholar-graduates completed their courses in accountancy, computer science, information technology, education, computer engineering, electronics and communications engineering, electrical engineering, civil engineering and mechanical engineering.


They were interviewed by the human resources team of participating SM companies which include SM Investments, Inc., Shopping Center Management Corp., SM Department Store, SM Retail, SM Food Group (Supermarket, Hypermarket, Savemore and Alfamart), Uniqlo, H&M, Body Shop and Asia Pacific College, to name a few.



SM Foundation has, to date, produced a total of 2,385 graduates under its college scholarship program. Most of its graduates are now gainfully employed or running their own businesses here and abroad. A number of them have opted to work with SM and its related companies. 

#smiskolarako

The best of Taiwan comes to Manila - “Wow! Taiwan Selects Pop-up Store”


“Wow! Taiwan Selects Pop-up Store” debuted in the Philippines to support Taiwanese manufacturers in exporting products to the country while giving Filipinos a fresh impression of Taiwan. The Philippines is only the store’s first stop in the ASEAN region this 2016.

Authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA), the Commerce Development Research Institute (CDRI) ran the week-long exhibition from May 23 to 29 with the theme “Let’s Home Party!” the at the Glorietta Mall to showcase products that appealed especially to younger consumersm.


“We’ve studied the Philippine market for years, and have seen that the youth made up most of the population,” said Josh Kang, Director of the Department of Global Marketing & Consulting Division of Marketing Research, Wow! Taiwan Selects.


“We were convinced about the strong market potential of the country, and that’s why we decided on a store theme that grabs the attention of young Filipinos.”

The pop-up store featured delicacies, cosmetics, fashion, technology, and modern household goods catering to a younger market. The store was designed to exude a party-like vibe, while the use of bright, energetic colors such as blue, yellow, and orange that created an atmosphere modern Filipino families would enjoy.



For the Philippines, 15 popular Taiwanese brands were introduced, with freebies and demos so guests would get a taste of Taiwan’s best.


Featured beauty and skincare brands included Dr. Morita, a facial mask brand that has sold 30 million pieces worldwide; Naruko, which makes natural skincare products; TS6, a globally famous probiotic brand for women’s health; Hydron, the top Taiwanese contact lens brand; Dr. Formula, a body and beauty care line developed by a professional medical team; and City Color, a brand known for its affordable fashion cosmetic products.


As for lifestyle, the pop-up store introduced Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O’Ringo, a well-known handmade leather shoe brand in Taiwan; and Kimo Footwear, which adopts German design to Asian needs to design comfortable shoes.




Finally, guests indulged in delectable treats and beverages from Taiwan, including Seven Seven, a chocolate snack brand that has sold 6.75 billion chocolate treats worldwide; Taiwan Beer, an authentic Taiwanese beer in classic and fruit flavors; Sweet Mountain, which offers updated versions of traditional cookies and jelly treats; Royal Family, a brand famous for its Japanese-style rice cake; and Yon Ho, a soy milk brand that is popular internationally.

The “Wow! Taiwan Selects Pop-up Store” will next be making stops in Indonesia and Vietnam.

For more about the featured products, please visit http://www.wowtaiwanselects.tw.

Looking for fresh and healthy food? Die-hard seafood lovers, visit FreshOnline.ph!

We always love to have healthy and fresh food. Seafood is one of the popular food choices in the world. We really love seafood for its health benefits, freshness and rich taste.

As the concern of eating healthy and good food is increasing day by day, people are opting for healthy seafood dishes. Seafoods contain many essential health benefiting vitamins and nutrients. 

Fish or shellfish in the diet, makes a healthy eating alternative, packed with energy, protein, essential vitamins and less fat.

For seafood lovers, here's something to you can enjoy everyday. Visit FreshOnline.ph. 

A media professional, Eleen Kee, turns a seafood fanatic wants to share love...wants you to enjoy the day’s freshest catch, almost as soon as it is out of the water.

Eleen Kee, FreshOnline Co-Founder
They want you to feel like you grew up in a seafood-loving family that would have fresh seafood for breakfast, lunch, and dinner!

With FreshOnline.Ph products, you don't have to worry about what to prepare for your family.

FreshOnline.Ph deliver fresh, delectable & high quality products right to your doorstep.

Why FreshOnline?

There is a perception that seafood is pricey. We simplified the seafood distribution chain (cold storage, transportation, and distribution), so we can give all the savings back to seafood fans. We are affordable.


From Hook to Table

FreshOnline work tirelessly with fishermen and suppliers to secure best premium seafood at source, flash frozen to seal in the quality, and bring the seafood directly to you, without the need for a middleman.


Healthiest Catch, On-The-Go

FreshOnline want to make eating healthy seafood an easy option. In today’s fast-paced world, the importance of convenience is key.  FreshOnline do all the dirty work for you:

FreshOnline scour the markets for the freshest catch  
Dress, clean, scale and de-vein the seafood  
Pack it in cooking-size portions with specially prepared saucesAffordably


Great Seafood Selection

FreshOnline carries more than 50 different kinds of seafood, including fish, shrimp, squids, shellfish, and hard-to- find gourmet selections of premium imported crabs, scallops, and geoduck clams.

An offer canned luxury seafood— even dessert!



Enjoy Your Seafood— With A Smile - No-Mess

The team scouts the world tirelessly to source the freshest, world-class seafood produce. FreshOnline bring it to your table, at your convenience, with an attractive price tag. Sign up today to be part of FreshOnline family!

With FreshOnline, no more waking up early to go to the smelliest wet market in order to get good seafood. No more stinky kitchen. No more messy and smelly remains to dispose. Just unpack and cook!


Money-Back Guarantee / Cook Seafood

At FreshOnline, you are family and ensuring your dining pleasure is our first priority. Every purchase comes with a 100% satisfaction guarantee. This is FreshOnline's commitment.

If you are not entirely satisfied with your purchase, please contact us within 24 hours of your delivery and we will work with you to make it right or give you a refund.


The FreshOnline.ph Fresh Selection

FreshOnline selection includes fish and seafood not readily available in the market because of their sheer size. Among these are abalone, black tiger shrimps, and sashimi scallops—most of which are sold only in their small sizes.

Fifteen pieces of black tiger shrimp from us could weigh as much as 1kg. Imagine how seafood of that size will delight your guests? You and your family deserve the best, too. Sign up and check out FreshOnline products.

Fresh. Ease. Affordable.

Ready To Be Served

The products that are ready to be served. Instead of spending a lot of time preparing your seafood, order from us and see how easily you can serve your favorite seafood. Choose from sashimi octopus, teriyaki salmon, giant squid, and cooked shrimp.

Premium But Affordable

FreshOnline offer premium seafood products not available locally. They are hard to find or—if you do find them—could be heavy on the pocket. FreshOnline take away that perception and make sure these products are accessible and affordable.

Get the freshest seafood at the most affordable price straight to your door.

Sign up and shop at http://www.freshonline.ph !


May 29, 2016

High-five to Torayvino Water Purifier


If you believe that the water delivered to your house, either by the usual utility firm or refilling station, is potable and safe for you and your family, think again. Unfortunately, there are a number of factors that may compromise the quality of drinking water, whether coming from the kitchen faucet or filtered and bottled.

Considering the unreliability of piping systems in the country, the water distributed by major concessionaires and local water districts may not be fit for drinking as it can be adulterated by old, dilapidated or illicit pipe connections. Water from refilling stations dotting almost everywhere, on the other hand, comes mostly in non-BPA containers, which are also not guaranteed to be properly cleaned 100% of the time, and may be exposed to pollutants during preparation, storage or delivery.

Good thing there is the Torayvino Water Purifier––a new filtration solution now available in the local market. Torayvino promises effective remedy to the many hassles linked to having your water sourced from the tap or delivered right at your doorsteps.



Here are the five best reasons why this should be your top choice:

1. The four-stage purification system.

 Producing a 99.99 percent bacteria-free water is, without any doubt, possible with Torayvino. This is because of its four stages of filtration. At first, when the water undergoes the prescreen process, impurities larger than 465 microns, such as rust, sands, sediment and particles are initially taken away. Those larger than 114 microns are then removed in the second screen. Elimination of residual chlorine, harmful chemicals and bad smell comes next as the water passes through the granular activated carbon. It is the optimal hollow fiber membrane structure that lastly removes contaminants larger than 0.1 micron, including the bacteria and other microorganisms, rust, turbidity, and microscopic impurities. This technology, which is also used in dialysis machines and artificial kidneys, provides low elution and high flow rate of water. Interestingly, calcium, magnesium and other essential minerals are retained even during filtration. So demineralization of water is never a problem with this kind of technology.

2. Powerful yet compact.

Being a faucet-mounted water purifier, Torayvino is so handy and small that it fits at the palm of your hands. It is easy-to-install, without the need for plumbing. Each unit has a set of attachments designed to match any size of kitchen faucets available in the market. It is indeed space-saving, compact and portable, perfect for condo residents, particularly those who dwell in smaller units.

3. Pocket- and Earth-friendly.

This technology is more reasonable than what you can get from water delivery. While each of Torayvino's four models is priced from P1,980 to P4,980, it actually offers savings in the long run since it only costs the buyers P0.92 per liter, versus  P1.85 a liter for water bought from refilling stations. Unlike other water purifiers, it's more eco-friendly due to its unfiltered spray that allows consumers to save water up to 30 percent. What's more, it operates without electricity, thus helping minimize the household carbon footprint.

4. Trusted technology.

 Made in Japan, users cannot go wrong with Torayvino in ensuring the health of their family. This holds true to the most technologically advanced country's global reputation for quality and attention to details. Such confidence is further sealed by the brand's conformity with the Japan Industrial Standards. Not to mention, of course, is the certification and approval it gained from the Philippine Department of Health. These are what set it apart from majority of water refilling stations on record that is not consistently compliant with the government-imposed registration and operation requirements.

5. Leading brand.

Manufactured by a diversified company called Toray Industries, Inc., this purifying solution has a strong presence in Asia, Europe, Middle East, North America, Central America and South America. It's a dominant brand in Japan, with 66 percent share of the market for the faucet-mounted type. In the Philippines, this product is exclusively distributed by homegrown company Moduvi, Inc. Currently, it is available in modern hardwares like True Value and All Home, as well as condo-partners.

Hooray for Toray! This multinational corporation packed the most technologically advanced and efficient features in the compact Torayvino Water Purifier, making it a truly relevant product of its kind in today's time.

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