November 27, 2016

The #DominosEffect


THE DOMINO’S EFFECT

A “domino effect” is defined as “a cumulative outcome that is produced when a single event initiates a succession of similar events”.

Domino’s Pizza Philippines has stayed true to this meaning, and yet has added so much more. The country’s pizza delivery expert has demonstrated that the simple act of receiving a delicious box of Domino’s pizza creates an outward (and contagious) ripple of joy, delight, and cheerfulness. Indeed, it is enough to make you momentarily forget about the weariness and challenges of the day, and instead focus on “love at first bite” – that’s the #DominosEffect !

As of last count, almost 1 million people have seen the #DominosEffect on full display, when a viral of a truly unique initiative exploded on social media.


When a company shows that it understands and empathizes with the grief associated with Metro Manila traffic, and does an amazing gesture in order to put smiles on people’s faces, then it is no wonder that the #DominosEffect video has taken the Internet by storm. 

According to the company, they are “delivering delight, one pizza at a time.” While there’s no doubt that Domino’s Pizza will surely translate into delight, it is the message to share and spread this #DominosEffect that really resonates and deserves to be passed on. The world can certainly use more smiles, joy, and laughter nowadays.


New Beginnings at Feng Shui Convention


Expect blockbuster attendance as Feng Shui Master Marites Allen tells what’s in store for us in the Year of the Fire Rooster during her 2017 Feng Shui Convention on December 4, at the Marco Polo Manila in Ortigas, Pasig City.

Allen, the Philippines foremost Feng Shui expert, again offers meticulous guidance on various aspects of living – health, wealth, career and love, among others — to help people harness positive energies in the coming year.
“2017 marks a new beginning for many, as it’s the year when the Prosperity Star is in the center of the Feng Shui chart,” says Allen. “With all the negativity of 2016, everybody needs to know what they can do to make 2017 a positive one.”

It will be a day of fun and learning, as Allen, who is committed to improving individual lives through Feng Shui, prepares a full day of activities and information sessions, including personalized forecasts based on personal destiny charts, advice on lucky and unlucky sectors in the home and how to boost your success potential for the year.

The 2017 Feng Shui Convention also features the launch of Allen’s much-awaited Feng Shui planner and almanac.

The annual Feng Shui planner is dubbed “feng shui bible,” as it contains complete information on suitable and unsuitable activities per day; lucky and unlucky locations per day and month; and lucky, neutral, or unlucky hours in a day.

Meanwhile, the annual Feng Shui almanac explains the specific energy that governs each day, whether auspicious or not; moon phases, which indicate if specific dates have good or bad indications; plus many more useful tips for a smooth-sailing year.

The much-awaited event is again co-hosted by the King of Talk, Boy Abunda. Expecting huge crowds, Allen advises attendees to book tickets early through email maritesallenevents@gmail.com, or call 0920-9509390, (02) 556-0615, (02) 442-0113 or (02) 818-8858. 


The 2017 Feng Shui Convention is Allen’s 12th annual event, which kickstarts in the Philippines, followed by Feng Shui events around the country and the world. It was first organized in 2005, and has a loyal following among Feng Shui believers.

November 26, 2016

Novuhair Head Bags Agora Award


President and CEO Wins in the Individual Category of the 37th Agora Awards

Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards. Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss. 

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies. It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.


FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients. It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss. This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the Philippines, but also in other countries. It is set to enter the international market, starting with the United States (US), in December of this year. Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing. 

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.
“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 
“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.

For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Look and feel great with Levi’s Lot 300 Shaping Jeans

 Levi’s Lot 300 Shaping Jeans , the pair with greater range of motion and comfort.

Admit it, women will do almost anything to look good. And one of the biggest stunts they need to do is trying to fit into skinny jeans.

The dreadful experience begins with shopping for the perfect slim-fit pair. You hog the store’s fitting room trying to find one that looks and feels like second skin. Then, you must get used to the idea that skinny jeans are too snug to let you slip your phone or wallet ino its pockets.

Your woes do not end there. There’s the constant struggle with the muffin top and finding the perfect blouse to hide it. And you are later horrifed to realize that you can’t fit into your jeans after your favorite burger snack.

Finally, at the end of the day, you have to face one last battle—taking the tight thing off.

The Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance your silhouette.

Despite the ordeal, women continue to raid stores for slim-fit pants—and for a good reason: they look great in it.

Luckily, Levi’s has a solution to this recurrent dilemma: the Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance one’s silhouette, trim the tummy, lift the butt, and lengthen legs.

With an advanced tummy-slimming technology, the Lot 300 jeans holds you comfortably in all the right places.

The Lot 300 Shaping Jeans are high-stretch jeans that offer additional comfort and softness, while still providing that smoothing and shaping effect.

For Levi’s, looking great is about feeling great, too, which explains why the Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology. 

By listening to consumers and doing intensive research, Levi’s was able to develop innovative clothing pieces—with better fabric recovery and softer hand-feel—for a wider array of body types, from I-shaped to curvaceous.

To eliminate the problems that arise from choosing skinny jeans, Levi’s utilized an improved stretchability technology that divides the stretchability of its pants into three: low, medium and high. These three types of stretch indicate how much the fabric can expand with the body. The greater the amount of stretch, the greater the range of comfort and movement.

Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology.



Low-stretch jeans have a more solid construction and gives the look of non-stretch but with added comfort.

Next, medium-stretch provides a greater range of motion and comfort.

Meanwhile, high-stretch jeans offer additional comfort and softness, while still providing that smoothing and shaping effect.

Most of the jeans in Levi’s women’s collection are made with medium-stretch fabric, and jeans constructed from low-stretch or high-stretch fabric will have such information called out on the packaging.

In your next hunt for the perfect skinny jeans, check out Levi’s Lot 300 Shaping Jeans and have the slim-fit and skinny jeans you have always wanted—the pair with greater range of motion and comfort.



ABOUT THE LEVI’S®BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. 

For more information about the Levi’s® brand, its products and stores, please visit levi.com.


November 25, 2016

MYNP’s 2nd SineNanay Festival presents its 10 finalists


Now on its second year, Make Your Nanay Proud (MYNP) Foundation, Inc.’s 2nd SineNanay Festival received one hundred twenty (120) entries (synopses only) from eleven (11) universities and colleges in the National Capital Region (NCR). The SineNanay Festival Committee composed of Festival Director Mr. Arnold Reyes; MYNP Managing Director & Festival Secretariat Ms. Bemz Benedito and MYNP Admin Officer & Festival Coordinator Michelle Fabunan, trimmed down the entries to twenty seven (27) entries. The 27 entries which made the cut for final judging were submitted to a final selection committee who determined the top 10 finalists.


The final selection committee was composed of Mr. Henry King Quitain (ABS-CBN Creative Head); Direk Zig Dulay (Indie Filmmaker - Paglipay, Bambanti); Mr. Jerry Gracio (Screenwriter - Mater Dolorosa, Ligo na U, Lapit na Me, Emir); Direk Maricel Cariaga (Indie Filmmaker - Pitong Kabang Palay) and Mr. Rody Vera (Award-winning Playwright - Kung Paano Ko Pinatay si Diana Ross; Balangiga; Mga Aswang sa Panahon ng Digmaan). 

From 27 entries, the final selection committee came up with ten (10) final entries. These entries include - Paskil ni Inay by Royce Listana of Polytechnic University of the Philippines; Rosa at Linda by Martin Mayuga of De La Salle-College of St. Benilde; Tatay na si Nanay by Errianne Rojo of University of the Philippines-Diliman; Anak, Para Sa'yo To by Maiqui Tameta of Angelicum College; Ang Ngiti ni Nay Glo by Nicole Algenio of Angelicum College; Life in Videos by Dawn Capales of Angelicum College; Pangarap by Ronalyn Fresno of Angelicum College; Silent Hope by Raymond de Vera, Ellice Zheng, Wayne Garcia, Tristan Yapchiongco and Julia Viray of De La Salle-College of St. Benilde; Uyayi by Alda Dalisay, Ernestine Bay and Elaiza Rivera of De La Salle-College of St. Benilde and Salamat, Mama by Czarina Rodriguez of St. Mary’s College of Quezon City.

The finalists were invited to attend an orientation and will undergo consultation sessions with Gawad CCP awardee and TV & film director Direk Nick Olanka.

Another set of judges will screen the 5-minute film entries of the 10 finalists. The deliberation of winners will be held on the second week of December.

MYNP Council of Advisers member and TAPE Inc. President Mr. Tony Tuviera is the festival’s Patron.

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