March 30, 2019

Casino Filipino holds ‘Tanghalan ng Kampeon’ nationwide singing tilt


Amateur yet talented singers in the country will once again take center stage at Casino Filipino (CF) this year as CF launches “Tanghalan ng Kampeon sa Casino Filipino 2019.”

For the grand finals, the nationwide singing competition will give away P300,000 cash prize to the grand winner; P200,000 to the second prize winner and P100,000 to the third prize winner with corresponding trophies and certificates, P10,000 and a certificate will each be given to the non winners. Meanwhile, for the Branch Qualifiers, the Top 2 winners will receive P 25,000 each and the non winners will receive P 5,000 each as consolation prizes.

The contest is open to all amateur singers with either Filipino or dual citizenship. They must be 18 to 30 years old as of May 9, 2019 and must not have previously won in any national singing competition.



According to PAGCOR’s Entertainment Department head Elmer Quintana, the talent competition will serve as a launching pad of many talented yet undiscovered singers who have what it takes to become singing champs. “Filipinos are naturally good singers. But not everyone has the chance to be discovered. Not everyone pursues a career out of singing. But with this talent competition, we give them the opportunity to shine on a nationwide scale. Hopefully, it will also serve as a stepping stone for their bigger dreams in life,” he said.

Interested parties may secure the official registration form free of charge from PAGCOR’s Entertainment Department and in all participating CF branches and satellites nationwide or may be downloaded at www.pagcor.ph and www.casinofilipino.ph

All applicants must submit a proof of citizenship and age such as scanned or photocopied passport, or in the absence of passport, a photocopied Philippine Statistics Authority (PSA)-authenticated birth certificate. They must also present a scanned or photocopied government-issued ID such as driver’s license, Social Security System (SSS), Government Service Insurance System (GSIS) and Postal ID with the official registration form or school or company ID.


Completed application forms with the required documents may be submitted toPAGCOR Entertainment Department, 4th floor, Carmen Building, U.N. ave. cor. Ma. Orosa Street, Manila or in any participating CF branch or satellite. 


All application forms should be received four days before the auditions. Those with incomplete data form or documentation requirements will automatically be rejected.


Qualified applicants for auditions, as well as branch qualifiers will be advised to report to the following venues: CF Manila Bay (May 14), CF Angeles (May 16), CF Bacolod (May 22), CF Cebu (May 29), CF Davao (May 31), CF Madison (June 5) and CF Malabon (June 6).


The competition’s grand finals will be held on June 20, 2019 at the Wave Entertainment Venue of CF Manila Bay. 


For more information, please call PAGCOR’s Entertainment Department at (02) 755-36 99 local 7001, 7006 to 7007.

March 29, 2019

A Little Goldilocks Goes A Long Way

For the past two years, Goldilocks Foundation and Caritas Manila have been working hand-in-hand to help several communities around the country with their Integrated Nutrition Program. The Program aims to help alleviate the problem of severe malnutrition in children, especially in poor communities. 

The program began in May 2017 and has since grown to a stable outreach that has rehabilitated and improved the lives of hundreds of children. The program lasts 120 days and distributes Vitabread, necessary vitamins and supplements, as well as other donated food items to children, making sure to improve their health and nutrition. 

Not only that, Goldilocks Foundation and Caritas Manila provides the children's families with a Family Development session that focuses on health, nutrition, and livelihood. They also conduct seminars on proper personal hygiene, health tips and other related content so that their community beneficiaries understand the basics of combating malnutrition and protect their children's health. Medical assistance is also provided for free during the entire program.

The Vitabread feeding program recently ended their second phase, and Goldilocks and Caritas Manila are proud to announce that they have increased their beneficiaries in the communities of the Risen Christ Parish and Our Lady of Peace and Good Voyage Parish, both in Manila. When they started two years ago, they only had over 200 beneficiaries. At the end of their second year, they had a total of 618. The program aims to be able to help even more in the coming years.

Malnutrition is a growing problem here in the Philippines. According to the latest survey from the Food and Nutrition Research Institute of the DOST, 31.2% of Filipino children aged 5 to 10 are underweight and malnourished. The 2016 Global Nutrition Report backs this up, ranking the Philippines as one of the countries with the highest number of underweight and severely malnourished children. The Integrated Nutrition Program of Goldilocks Foundation and Caritas Manila is a step forward in helping Filipino children to become healthier and stronger.

March 28, 2019

SM Supermalls introduces SAM, the frst in-mall customer service robot

Here's  #SMThingNew you can meet at SM Supermalls! 


As part of a series of innovations designed to improve customer maling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country's first ever in-mall smart robot- launched at SM Megamall 

SAM is an artificial intelligent (AI) humanoid robot programmed to deliver a smoother, more personalized and eficient interaction with customers.



"Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation yet," said Steven Tan, SM Supermalls COO.

"SAM is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers."



Now at SM Megamall and coming soon to other SM malls, SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advance face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.

SAM was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services.


Next time you visit SM Megamall, drop by Mega Atrium, Mega Fashion Hail, or Bank Drive and say hi to SAM for a more fun, convenient, and exciting malling experience.

For more information, visit SM Supermalls' official website at https://iwww smssmsupermalls. com/ , or its Facebook, Twitter and Instagram accounts: @smsupermalls. 

Make it an Xtreme Weekend with Globe At Home and SM Cyberzone : Experience the power of fast and reliable internet with Globe At Home Prepaid devices first and exclusively at SM Mall of Asia Cyberzone


Eager to get your hands on the newest prepaid WiFi devices for your home? 

Globe At Home is making it easier for everyone to check out the latest devices at the Xtreme Weekend event happening on March 27 to March 31, 2019 at SM Cyberzone, SM Mall of Asia.

The Xtreme Weekend will be the perfect time for the whole family to visit SM Cyberzone jam-packed with interactive Globe booths that will let everyone experience the features of various Globe At Home devices such as Home Prepaid Wifi and its newest breakthrough, the world’s first all-in-one entertainment device, Globe Streamwatch Xtreme Prepaid.

For the first time at SM Mall of Asia Cyberzone, Globe At Home will show how to elevate your digital home experience. You can get to try the different features of the Home Prepaid WiFi and Streamwatch Xtreme Prepaid through experiential booths. These include a gaming demo area in which you can play Rules of Survival; Xtreme Teleserye booth in which you can stream your favorite series all day long via iWant and HOOQ; and Xtreme Sing-Along challenge booth where you can sing you hearts out using the videoke feature of Streamwatch Xtreme Prepaid.

When you’re done singing, you can head on to the Xtreme Pinoy Teleserye booth to learn how the Streamwatch Xtreme lets you access your favorite streaming apps, as well as free and clear local TV channels. To complete the experience, everyone can watch out for Globe At Home’s special guests ready to jam and sing duets with all the Xtreme Weekend guests such as local music star Kristel Fulgar.

The Xtreme Weekend event is free and open to the public at the 2F, Mall Of Asia Complex from March 27 to March 31, 2019. Customers can watch out for more Xtreme Weekend caravans in the next few weeks at different SM Cyberzone branches in Metro Manila. 

Visit the official Globe At Home FB page for more details: www.facebook.com/globeathome.

To know more about Globe At Home and its latest products, visit www.globe.com.ph/broadband.

March 27, 2019

4As proclaims that creativity means business Advertising organization inducts new board for 2019

The 2019 Board of Trustees of the Association of Accredited Advertising Agencies of the Philippines (4As) were sworn in at the organization’s general membership meeting and induction at the Glass Space of Ayala Museum, last February 15. 


In the photo are: (from L to R) John Lucas of Campaigns and Grey, David Guerrero of BBDO Guerrero, Maya Roldan of VMLY&R, Teeny Gonzalez of Seven A.D., Tats Cruz of Publicis Jimenez Basic, Alex Syfu of DentsuJaymeSyfu, Golda Roldan of JWT, Melvin Mangada of TBWA\SMP, Inducting Officer Mariles Gustilo of Ayala Museum, and Raul Castro of McCann-Worldgroup.


Bringing together heavyweights in the advertising and communication industries, the Association of Accredited Advertising Agencies (4As) of the Philippines inducted its 2019 Board of Trustees last February 15 at the Glass Space of the Ayala Museum in Makati City.

This year’s Board of Trustees is led by BBDO Guerrero Chairman and CCO David Guerrero, who has been elected as Chairman, and Seven A.D. CEO Teeny Gonzales, who is now the President of the organization.

“As technology becomes dispensable and is here today and gone tomorrow, great ideas that build businesses will become more and more of a necessity and will be key to making us indispensable. So let us not lose sight of the value that our craft and expertise bring. Because at the end of the day, technological innovation will come and go, but creativity is here to stay. And so are we,” Gonzales said.

Aside from Guerrero and Gonzales, the members of 4As Board of Trustees are: Tats Caluag-Cruz, Client Service Director of PublicisJimenezBasic as Vice President; Maya Roldan, Client Services Director, VLMY&R Philippinesas Corporate Secretary; Golda Roldan, Managing Director of JWT as Treasurer; Alex Syfu, Managing Partner and Chief Client Officer of DentsuJaymeSyfu as Corporate Comptroller; Raul Castro, CEO of McCann Worldgroup Philippines as Trustee; John Lucas, CEO of Campaigns and Grey as Trustee; and, Melvin Mangada, Managing Partner and CCO of TBWA\Santiago Mangada Puno as Trustee.

For this year, the board has devised a more focused vision for the organization as ‘Champions of Creativity,’ which is symbolized by a refreshed logo designed by John Ed De Vera, Creative Director of TBWA\Santiago Mangada Puno. These changes are intended to help marketers in the Philippines and around the region to tap into the globally-recognized power of Filipino creativity. The organization further resolves to put “creativity at the heart of everything we do” because of the proven connection between creativity and marketing effectiveness. This is summed up in the theme for the year—’Creativity Means Business.’

“The 4As is for Business - we are dedicated to showing the link between creativity and effectiveness in our awards shows like Agency of the Year Awards, CreativeFest, and Ad Summit. On top of that, we will support more initiatives to make clear the link that shows why our solutions are worth paying for,” Guerrero said.

Programs for the year will revolve around talent development, including hosting qualifying competitions and offering full sponsorships for six of the country’s best young creatives to the Asia Pacific AdFest in Thailand, the Spikes Asia Festival in Singapore, and the Cannes Lions Festival of Creativity – the world’s leading creative competition.


The 4As will also inaugurate, through the 4As Creative Guild, the first-ever CreativeFest in Manila, along with the long-standing Kidlat Creative Awards, which has been recognizing creative excellence since 2007. These activities will be led by this year’s Creative Guild President Merlee Jayme (Dentsu Jayme Syfu) with the full support of the 4As.

Other programs include the Aral continuing professional development seminars, which are open to all 4As member agencies. There will also be the 22nd annual Agency of the Year awards to be held in July, the most highly regarded awards event among creative, media and production companies. The organization will also back the annual SportsFest as its way of promoting sportsmanship and healthy competition among advertising and communication professionals.

In addition, the 4As will look at the issues of welfare at work more generally and will advocate for issues affecting the entire marketing industry, especially those concerning regulation, brand safety, and the promotion of values that increase social good in the community.

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