April 16, 2019

Experience Intense! PHP1,010 LANG: ANG PINAKAABOT-KAYANG CHERRY MOBILE SMARTPHONE NG TAON!

As part of their BIGATEN Promos in time for their 10th year anniversary, Cherry Mobile is having the most affordable Cherry Mobile smartphone sale! For only Php1,010, customers can now have their own Cherry Mobile device from April 10-19, 2019 nationwide! 

For just Php1,010, get your own Flare Lite DTV 2, your perfect companion as you watch TV shows while you’re on the go. Cherry Mobile also offers other smartphone options for those who have a higher budget. Make your desires come to life with the Desire R6 Lite priced at Php1,999 only from Php2,499. Enjoy crisp and bigger mobile display experience with the Flare J3s that comes with a discounted price tag of Php2,499 from Php2,999SRP. Unleash the brilliance in you while saving Php1,000 off when you purchase the Flare S7 Prime available for only Php2,999.

What are you waiting for? Head over to Cherry Mobile concept stores and kiosks nationwide from April 10-19, 2019 to get your most affordable Cherry Mobile device this 2019!

Per DTI-FTEB Permit No. 4870 Series of 2019


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For more details about Cherry Mobile’s Ang Pinaka abot-kayang Smartphone Sale and other updates from the brand, visit:

CM website: www.cherrymobile.com

FB: www.facebook.com/cherrymobile

Instagram: @cherrymobileph

Youtube: https://www.youtube.com/user/CherryMobilePH

Twitter: @CherryMobilePH


Cherry Mobile is a Philippine-based company which aims to deliver products that value Filipino lifestyle. Established in 2009, it brings a wide array of choices from feature phones to smartphones. Cherry Mobile continues to develop partnership with trusted phone developers to further strengthen its stance in the local mobile telecommunications industry.


April 15, 2019

Everyone is beautiful, dark or white



Beauty should never have been one or the other, as claimed by SkinWhite in their new campaign.

Dark Skin versus White Skin. Does it really matter? Does one always have to be superior over the other? SkinWhiteis saying otherwise.

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful.




“It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhiteis a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.



“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. 

And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. 

Because DARK OR WHITE, YOU ARE BEAUTIFUL.












April 14, 2019

1CISP posts record growth in the Year 2018 : Total assets grew by 65% YoY to P2.57B

1Cooperative Insurance System of the Philippines (1CISP), the largest cooperative insurer in the Philippines, ended 2018 with a record-high growth in assets, owing to the conducive business environment in the local insurance industry.

During a press briefing held last Friday, April 12 at the Crowne Plaza Ortigas, 1CISP president Roy S. Miclat  reported that 1CISP’s total assets as of end-2018 reached P2.57 billion, a hefty 65% increase from the cooperative’s total assets of P155 billion in 2017.

Sec. Senen Bacani, 1CISP Director; Brig. General Teodoro Evangelista, Chairman of 1CISP; and Roy S. Miclat, 1CISP President at the 1CISP press briefing,  April  12. 

“1CISP’s record growth in 2013 was due to a positive business landscape for cooperatives during the year as well as their aggressive pursuit of new projects and programs for cooperative businesses in the country,” said 1CISP President Roy S. Miclat.

1CISP first breached the two-billion-peso mark in assets in the third quarter of 2018 when the cooperative posted total assets of P2.04 billion as of end-September. in three months, 1CISP added over half a billion pesos in assets to end 2018 with P257 billion. 

Miclat also reported that 1CISP ended 2018 with a net surplus of P216 million, a hefty 35% increase from the cooperative’s net surplus of P160 million the previous year. The net surplus was distributed by 1CISP accordingly: a dividend rate of 12% and an experience refund of 7.19%, which is further broken down into a patronage rate of 2.40% and an experience rate of 4.79%. 

Visit Facebook live : 
https://m.facebook.com/story.php?story_fbid=2070890943208525&id=334119096603691


1CISP also launched three major projects in 2018-CoopKicks, 1KoopMart, and 1Koop Leaders Academy.

Coop Kicks is the first-ever cooperative pitch fest in which young innovators and aspiring entrepreneurs were given a chance to pitch their ideas on cooperative ventures. Aside from participating in an entrepreneurship and technology boot camp, the winners will also receive a financial grant for their projects from sponsoring Cooperatives and partners.

1KoopMart, in turn, is a project of 1CISP in partnership with retail giant NCCC to come up with the country’s first ever cooperative sari-sari store chain. Aside from the regular convenience store products 1KoopMart will offer anything that cooperatives can produce as well as services by partner companies. 1KoopMart will provide cooperatives with a regular outlet for their products.

1Koop Leaders Academy is 1CISP’s partnership with Asia Select, Inc., one of the country’s leading human resource companies. The 1K00p Leaders Academy is an up-skilling training program for future cooperative leaders whose objectives are to train young minds and build strong foundations in business tech up their knowledge and skills; and become better cooperative leaders. HR experts and marketing professionals will serve as trainers and special lecturers.

“Our goal for 2019 is to further elevate cooperatives and make them known for what they truly are — an important pillar in national development,” stressed Miclat. 

“The launch of these three projects in 2018 was only the beginning of more things to come for 1CISP and its partner cooperatives he revealed.




1CISP is the leading insurance cooperative in the Philippines and the go-to organization for the protection needs of its cooperative members, 1CISP has been in operation for 44 years and has grown to having over 2,000 cooperative members and insuring around 700,000 individuals annually.

Experience HP LaserJet Printer quality and reliability with Free HP Everyday Paper

Everyday, HP LaserJet printers and toner cartridges never fail to deliver on their commitment to make an impact on business documents by consistently printing sharp black texts and crisp graphics.

Get any participating HP Original Toners and enjoy your free HP Everyday Paper now!

Now, to make sure that enterprises can truly maximize the reliability of HP LaserJet printers to grow their business, every purchase of HP CF217A, HP CE285A or HP Q2612A Black Original LaserJet toner cartridges and HP CE285AD, HP Q2612AD, or CB435AD Dual Pack Black Original LaserJet toner cartridges, comes bundled with a free ream of HP Everyday Paper.

Engineered to a higher standard, HP Everyday Paper has ColorLok Technology which helps deliver low levels of paper dust to maximize printer longevity and ensures consistent quality prints. HP Everyday Paper is made of 100% eucalyptus pulp that comes from sustainable forests, making it environment-friendly.

So, what are you waiting for? 

Buy any of the participating HP Original Toners at authorized HP resellers nationwide to get your free 500 sheets of letter-size HP Everyday Paper! 

Promo period is until April 30, 2019 only. See posters and print ads for more details. Per DTI-FTEB permit no. 1221, series of 2019.

Alex Lichaytoo Receives Order of the Star of Italy

Bacchus International co-founder Alex Lichaytoo, was recently knighted by the Italian government with a Cavaliere dell’Ordine della Stella d’Italia (Order of the Star of Italy) last March 16 in recognition for his contributions in bridging Philippine and Italian culture. 


Mr. Lichaytoo was surprised by Italian ambassador to the Philippines Giorgio Gulielmino who presented Lichaytoo with his award.

Alex Lichaytoo and his brother Clifford established Bacchus International, Inc in 1995 with the goal of bringing premium wines to the country. Over the years, Bacchus became a household name in the Philippines for its excellent collection, which prompted the brothers to expand their business to introduce the best Italian food products to the Philippine market. Bacchus International then brought Lavazza coffee, De Cecco pasta, Venchi chocolates, and Caputo 00 Pizza flour among others to our shores.

Bacchus International has continued to expand to now become a forefront showroom of high-quality food from Italy. Alex, in particular, has worked tirelessly to establish significant collaborations with renowned chefs such as Chef Margarita Fores – herself a newly-knighted Filipino from the Italian government.

Alex has also regularly visit the regions of Piedmont and Parma to look at various Italian food products that would expand the average Filipino’s palate.

It is this incomparable yearning to provide quality Italian food to every Filipino that has made Alex Lichaytoo a distinguished and respected figure in the food industry.

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