Global PR Alliance elects PH executive to executive board

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(Manila, Philippines) -- The Global Alliance for Public Relations and Communication Management (Global Alliance), the world’s top federation of independent PR agencies, recently elected PR executive Ana Pista as Director of Communications, Content & Digital Asia Pacific, India and Africa.

Switzerland-based Global Alliance is a confederation of the world's major PR and communication management associations and institutions and represents more than 300,000 practitioners and academics around the world. Its mission is to unify the PR profession, raise professional standards all over the world, share knowledge for the benefit of members and be the global voice for public relations in the public interest.

A diverse and multicultural organization, the Global Alliance board members include leading professionals, academics, training and industry association leaders from every continent and across religions, cultures, societies and races. With 60 percent (13) female and 40 percent (8) male directors membership.

Pista’s appointment as the first representative from the Philippines gives the opportunity for Asian countries to partake in developing a comprehensive strategy that would promote Global Alliance’s objectives to uplift the PR and communications industry

Global Alliance President & CEO Justin Green stated, “Global Alliance is delighted to welcome Ana Pista as the first representative from the Philippines to join the Global Alliance Board. We are now more than ever before a global diverse and multicultural organization. The board and I look forward to working much more closely with the PR professionals and academics form the Philippines.”

Pista, who founded top digital PR and communications agency Ardent Communications in 1997, served as Vice President External of the Public Relations Society of the Philippines (PRSP) for two consecutive years and chaired the 26th and 27th National PR Congress held in 2019 and 2021, respectively. ArdentComm has worked with leading global and local brands across various industries, establishing itself as having a strong client retention rate and able to carry out innovative social investment programs and digital services.

PRSP is the country’s premier organization for public relations professionals. Its membership roster comprises practitioners from the business and industry, government, nonprofit organizations, hospitals, schools, hotels and professional services.

“I am honored to be elected to the Global Alliance Board of Directors. I am excited about what the Philippine PR and communications community can contribute to the global efforts to improve the practice and improve the exchange of ideas across our different cultures. I look forward to broadening my knowledge and experience and then sharing all the best practices I will learn in this new role with our PR and communication practitioners in the Philippines,” Pista said.

Pista, along with other newly elected board of directors, will commence her appointment this July 2021.

The Arborage B groundbreaking

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Brentville International Community recently celebrated another milestone with the groundbreaking of the second phase of its newest cluster, The Arborage. Developed by Prestige by Filinvest, Brentville International Community is a premium residential enclave that consists of different clusters and diverse living options. Highly accessible from the Mamplasan Exit in Southern Luzon Expressway (SLEX), this village offers unique community living like no other with its generous open spaces and well-curated amenities benefitting your family's lifestyle- all while being secured and safe. With this recent milestone, Brentville International Community further establishes its commitment in providing its residents and future residents thoughtful Southern living. 

Gracing the ceremony were Filinvest executives and partners. (L-R) Master planner H1 Architecture principals Arch. Raymond Hernandez and Arch. Juan Seriña, Filinvest Alabang, Inc. (FAI) First Vice President and Prestige Brand Head Mr. Eduardo Gonzalez, Filinvest Development Corporation (FDC) Vice President, Mr. Michael Edward Gotianun, FAI President and COO Ms. Catherine Ilagan, Contractor REBCOR President Rafael Estanislao, and Construction Manager JERCC Managing Director Jaime Florido.

Teleperformance rolls out free COVID-19 vaccination for employeest hrough TPVac program

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Teleperformance employees pose for souvenir photos after receiving their Covid-19 vaccineo ffered for free through the company’s TPVac program

Teleperformance in the Philippines continues to be a strong advocate for health and safety as the company began implementation of its employee vaccination program called TPVac on July 10 at Solaire Vaccine Center in Paranaque. The first team members to receive the vaccines were the most at risk population front line employees.

As a people company, Teleperformance procured vaccines for employees based out of its 22 business sites across the National Capital Region, Antipolo, Cavite, Baguio, Bacolod, Cebu, Cagayan de Oro, and Davao who opted to participate in TPVac. This initiative likewise affirms the commitment of Teleperformance, not only to protect the health of its people, but also to help governments address the pandemic with agile, large-scope support of vaccination programs deployed at the corporate level.

“Teleperformance showed that they really care for their employees. It’s my first time to be vaccinated against Covid-19, so I was a bit anxious. But that vanished because the doctors were very accommodating. The venue is very good; staff were well organized. Good job, TP!” said Customer Service Representative Anna Marie Erika Manipon, who shared her experience after the inoculation.

Since the start of the Covid-19 crisis, Teleperformance has paid careful attention to support communities and promote the safety and well-being of their employees during the pandemic. A Great Place to Work® certified company, Teleperformance Philippines has strictly implemented sound health and safety measures in all its business locations, abiding by the guidelines set by the World Health Organization and the Department of Health in the Philippines.

These include the completion of health declaration forms prior to worksite entry, temperature checks twice a day for employees onsite, provision for transport assistance, as necessary and strict implementation of physical distancing in the workplace, among others. Medical consultations and procedures, including testing and care for Covid-19, are covered in Teleperformance’s HMO program.

“Our Teleperformance family continues to work together to eradicate Covid-19. By launching this program and committing complimentary vaccines for all our 47,000 team members in the Philippines, this is another testament to our 25-year history of ensuring employee safety is our top priority. We look forward to continuing to partner with the Government in our joint mission of keeping everyone safe and secure,” said Jeffrey Johnson, Senior Vice President of Human Capital.

A Teleperformance employee gets her first dose of the Covid-19 vaccine

ABOUT TELEPERFORMANCE

Teleperformance (TEP – ISIN: FR0000051807 – Reuters: TEPRF.PA - Bloomberg: TEP FP), a leading global group in digitally integrated business services, serves as a strategic partner to the world’s largest companies in many industries. It offers a One Office support services model combining three wide, high-value solution families: customer experience management, back-office services and business process knowledge services. These end-to-end digital solutions guarantee successful customer interaction and optimized business processes, anchored in a unique, comprehensive high tech, high touch approach.

The Group's 383,000 employees, based in 83 countries, support billions of connections every year in over 265 languages and 170 markets, in a shared commitment to excellence as part of the “Simpler, Faster, Safer” process. This mission is supported by the use of reliable, flexible, intelligent technological solutions and compliance with the industry’s highest security and quality standards, based on Corporate Social Responsibility excellence.

In 2020, Teleperformance reported consolidated revenue of €5,732 million (US$ 6.5 billion, based on €1 = $1.14) and net profit of €324 million.

Teleperformance began operations in the Philippines in 1996 and has grown to become a preferred offshore contact center outsourcing option. The company employs over 45,000 people in the country and operates over 30,000 workstations in 22 business sites located across Metro Manila, Antipolo, Baguio, Bacolod, Cebu, Cagayan de Oro and Davao.

From 2012 to 2020, Teleperformance has received the Frost & Sullivan Asia Pacific Contact Center Outsourcing Service Provider of the Year Award for its significant performance in revenue management, market share, capabilities, and overall contribution to the contact center industry. In addition, Teleperformance Philippines was awarded as Outstanding Employer and Outstanding Community Project of the Year by the Philippine Economic Zone Authority (PEZA), the Top Employer of the Year and Corporate Social Responsibility Circle of Excellence at the Asia CEO Awards, and the Outstanding Volunteer by the National Economic Development Authority.

In 2020, Teleperformance Philippines was again certified as a Great Place to Work® and is the only organization in the country to receive this certification from the Great Place to Work® Institute for three years in a row. This 2021, Teleperformance celebrates its 25th year of continued excellence and leadership in the country. This milestone highlights the company’s commitment to steadily provide the best employment experience for Filipinos, proactively support the nation’s IT-BPM sector, and uphold its socio-civic engagements to create a difference in the lives of the Philippine community.

For further information, visit the Teleperformance website at teleperformance.ph

Barbie Almalbis to drop her fourth album, Scenes From Inside this Friday!

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Filipina singer-songwriter Barbie Almalbis is set to release her fourth studio album, Scenes From Inside on July 16 (Friday) via 12 Stone Records and Sony Music Philippines.

Delivering intricately produced pop-rock gems with melodic sweetness, the 9-track release is a testament to Almalbis’ consistency as an artist who never gets tired of leveling up her craft and expanding her vision with newfound inspiration.

“Recording is truly one of my favorite parts about being a musician, but working on everything in one go also often made me feel burned out, and it would take some time to get recharged,” Almalbis shares in a statement. “For Scenes From Inside, we got to focus on just a couple of songs at time, releasing singles instead of an album, allowing us to work at a more relaxed pace, and before we knew it, the album was done! This new process has made this album the easiest one to finish.”

Scenes From Inside is considered to be Barbie Almalbis’ most collaborative work to date, bringing in a pool of co-songwriters that are dear to her heart, including real-life partner Martin Honasan, aunt Alya Honasan, friend Michelle Rivera, and more.

With Dari Crème and GNN Entertainment Productions as its official partners, the upcoming album will be launched with an online live performance featuring Barbie Almalbis and her bandmates: Karel Honasan on bass, Jonard Bolor on drums, and Nikko Rivera on keyboards.

The virtual album launch will be streamed live on her official Facebook page this July 16 (Friday) from 7pm onwards, with Almalbis taking the virtual stage to perform the new songs from the album, as well as some classic favorites.

Reader’s Digest Releases List of Most Trusted Brands in PH for 2021

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These local brands assure consumers that they remain on their side no matter what

(Manila, Philippines)– The world is still living in interesting times—with the ongoing pandemic still posing risks and consequently, governments around the world imposing lockdowns to flatten the curve. Despite the challenges, consumers still go on to live their lives, whether inside their homes or in controlled workplace setups.

Amid the new normal, the time of the year has come for Reader’s Digest Asia to recognize the Most Trusted Brands in Asia. For the 23rd year, different brands from across the region are being recognized for their unrelenting commitment to win the trust and loyalty of their most valued consumers. 

Just like in the previous years, Reader’s Digest commissioned an independent online poll conducted by market research firm Catalyst Research to identify the brands that continue to win the hearts of consumers amid the new normal. Over 8,000 respondents from the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan filled out questionnaires to identify the brands they continue to trust from more than 50 product/service categories. 

“Perhaps, more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” said Reader’s Digest Asia Editor-in-Chief Louise Waterson. “For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty, and delivering on your promises.”

Waterson also underlined the importance of keeping a good relationship between brands and consumers. “In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”

For the Philippines, the Most Trusted Brands were exclusively revealed in the June 2021 issue of Reader’s Digest Philippines. These winners are being recognized for continuously working hard to keep the relationship they have built through the years and for assuring the valued consumers that they remain on their side despite the odds.

Gold Trusted Brands

These brands are outstanding, based on their consumers’ perceptions. Thus, these have earned scores that are comparatively higher than other brands in the same category. Some of those in the list are:

• J&T Express – Airfreight/Courier Service

• BDO – Personal/Consumer Loan; Investment Fund Company

• Manulife – Life Insurance

• Acer – Personal Computer

• Baguio Oil – Cooking Oil

• Citibank – Credit Card Issuing Bank

• Ideal Vision Center – Optical Shop/Store

• Orocan – Plasticware

• Sharp – Air Purifier; Washing Machine

• Whirlpool – Washing Machine

• ABS-CBN – TV Network

Platinum Trusted Brands

These brands have performed exceptionally, as indicated by their consumers’ perception. In the poll, the following brands (among others) have attained scores that exceed those of their nearest competitors:

• Sun Life – Life Insurance; Investment Fund Company

• BDO – Bank; Credit Card Issuing Bank

• Executive Optical – Optical Shop/Stores

• Mercury Drug – Pharmacy/Drugstore

• GMA Network – TV Network

• Uratex – Mattress

• Goodyear – Tires

• Macao Imperial Tea – Milk Tea Shop

The complete list of Reader’s Digest’s Most Trusted Brands & Most Trusted Personalities are exclusively published in the June issue of Reader’s Digest Philippines.