Low-cost carrier Cebu Pacific Air (CEB) unvieled its newest logo on June 1 to highlight the airline’s continuing evolution. The new logo symbolize the airline's growth and evolution from a low-cost pioneer to being the Philippines' largest air transport carrier.
Cebu Pacific’s new logo features the brand in lowercase letters in blue font color. The airline said it now “uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun.”
“We have always prioritized building an extensive network within and from the Philippines, because we know how much air travel makes a difference in the lives of Filipinos. We bring the Philippine warmth and sense of fun everywhere we go. Now, with the Philippines natural colors on our logo, we showcase the country to the world,” said Candice Iyog, vice president for marketing and distribution at Cebu Pacific.
“The new branding is not just a tribute to our roots, but also a nod to the future. As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market,” she added.
Video on Cebu Pacific’s newest rebranding effort:
Cebu Pacific also recently rebranded its subsidiary Tigerair Philippines to Cebgo, which now carries the blue and green colors of Cebu Pacific to further reflect the airline’s relationship with its parent company.
Tigerair Philippines was acquired by Cebu Pacific on March 2014, and has since launched 10 new routes.
Cebu Pacific operates over 2,200 weekly flights to 34 domestic and 28 international destinations, utilizing 55 aircraft.