2GO Revamps Escolta Branch, Introduces First Retail Outlet with Cafe 2GO

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2GO, the Philippines’ most integrated logistics and travel solutions provider, has revamped its 2GO Escolta Branch located at the ground floor of AIC Center along Escolta Street, Binondo, Manila. The branch remained fully operational throughout the renovation, ensuring uninterrupted service while upgrading the space to better support the growing demand for travel, cargo, and express services in one of the country’s most historic commercial districts.

(L–R) Raymond Morales, Operating Manager, FedEx Philippines; Roland Sunga, Assistant Vice President for Food and Beverage, Ancillary, and Hotel Operations, 2GO Travel; Blessie Cruz, Business Unit Head, 2GO Retail; Rico Medina, Acting Senior Manager for Delivery and Pick-up Operations; and Janice Bugarin, Vice President and Head of Procurement, 2GO Group, Inc.

The branch enhancement marks the introduction of the first 2GO retail outlet with Cafe 2GO, a fully owned and branded café concept previously available exclusively on board 2GO vessels. Bringing Cafe 2GO to a ground retail environment provides customers with a more comfortable and welcoming space to lounge, wait, and conduct business while completing their transactions.

As part of the revamp, the Escolta branch also features a dedicated Cafe 2GO Training Room, designed to support onboarding, skills development, and continuous learning for 2GO team members. The facility serves as a central venue for barista training and capability-building programs across the retail network.

The upgraded space is also designed to function as a convenient meeting and collaboration hub, allowing customers, MSMEs, and partners to hold discussions, coordinate shipments, and make business decisions while availing of 2GO’s integrated logistics and travel services.

“Cafe 2GO was created to elevate the overall travel experience of our customers and bringing it into a retail setting allows us to extend that same experience on ground,” said Roland Sunga, Assistant Vice President for Food and Beverage, Ancillary, and Hotel Operations of 2GO Travel. “The dedicated training space enables us to continuously develop our baristas, refine our offerings, and ensure consistent quality across all touchpoints.”

Located in the heart of Binondo, the Escolta branch plays a vital role in supporting trade and MSMEs by facilitating the efficient movement of goods such as machinery, spare parts, textiles, and wholesale merchandise across cities and regions nationwide.

“This renovated location is more than a retail branch—it is a hub for MSME growth,” said Blessie Cruz, Business Unit Head of 2GO Retail. “Through this space, the introduction of Cafe 2GO, and our enhanced facilities, we aim to elevate customer experience while creating more opportunities for the communities we serve.”

For inquiries about 2GO services, partnerships, or training programs, interested parties may email retail@2go.com.ph.

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Eastwood Richmonde Hotel Celebrates 15 Years of Homegrown Hospitality

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Eastwood Richmonde’s 15^th Anniversary Celebration

Eastwood Richmonde Hotel (ERH) recently commemorated its 15th anniversary alongside its annual Christmas tree lighting ceremony through a simple yet heartfelt gathering of longtime patrons, media partners, and esteemed guests. Anchored on the theme “15 and Beyond: Forward Filipino Hospitality,” the occasion was an homage to the hotel’s proud homegrown roots and a humble celebration of the hotel’s accomplishments through the years as it embraces more initiatives that promote our country’s culture.

Megaworld Hotels & Resorts Cluster  General Manager, Jun Justo

Jun Justo, Megaworld Hotels & Resorts NCR+ Cluster General Manager and ERH General Manager, opened the event by recounting how ERH set the blueprint for Megaworld Corporation and its township developments by being the first hotel in its very first mixed-use community, Eastwood City. The AVP that followed then paid tribute to the hotel’s dedicated employees, or Enrichers as they are called, and how through their hard work and dedication, have shaped Richmonde’s distinct warm and accommodating service.

Megaworld Corp. President & CEO  Lourdes Gutierrez-Alfonso  

The night continued with congratulatory messages from the distinguished guests of honor which included Megaworld Corporation President and CEO Lourdes Gutierrez-Alfonso, Department of Tourism Undersecretary Maria Rica Bueno, Head of the Investment Services Division of Quezon City Local Economic Development and Investment Promotions Office Jong Sumpiaco, representing Hon. Mayor Joy Belmonte, and Managing Director of Megaworld Hotels and Resorts (MHR) Cleofe Albiso. They acknowledged ERH’s influence on local tourism, community development, and the hospitality landscape, highlighting its contributions to the city’s economy and cultural preservation through MHR’s very own unique and authentic Filipino brand of service, the Sampaguita, and its implementation of sustainable and inclusive tourism practices.

Megaworld Hotels & Resorts Managing Director Cleofe Albiso 

Capping the anniversary program was the celebratory toast led by MHR Group General Manager Art Boncato, followed by the traditional countdown to the lighting of the hotel’s Christmas tree and its custom-made Sampaguita-inspired Capiz lantern to officially signal the start of the holiday season in the hotel.

 Harana group composed of La Salle Kundirana alumni

Providing delightfully nostalgic entertainment was Harana, a group of singing professionals and alumni of La Salle’s Kundirana. Their renditions of well-loved OPM songs and Christmas carols added to the festive atmosphere.

 Department of Tourism Undersecretary Maria Rica Bueno

  Quezon City Head of Investment Services Division Jong Sumpiaco

The celebration then shifted to Eastwood Café+Bar, where a meticulously crafted six-course dinner prepared by MHR Corporate Chef Panky Lopez and ERH Executive Chef Peter Paluga awaited the guests. The menu included Salmon Sinigang Steak and Caldereta Tiger Pie, just some of the hotel’s creative and modern takes on all-time favorite Filipino dishes.

Christmas Tree Lighting Ceremony

As Richmonde looks ahead to the next 15 years and more, it reaffirms its commitment to delivering meaningful and mindful stays, enriching experiences, and purposeful and thoughtful hospitality that is welcoming to all.

OPPO and the Department of Tourism Forge Milestone Collaboration to Showcase the Beauty of the Philippines

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Leading global smart device brand OPPO and the Department of Tourism (DOT) have officially sealed a landmark partnership to strengthen the local tourism industry by showcasing scenic Philippine destinations through the lens of OPPO’s most innovative and cutting-edge smartphone technologies.

Under the banner “OPPO Loves The Philippines,” the collaboration reflects a shared vision to inspire the world to discover countless reasons to Love the Philippines through stunning, authentic, and AI-empowered visual storytelling.

It aims to highlight the country’s diverse and often unexplored destinations—including less-known freshwater and underwater attractions—through captivating imagery and user-generated content across digital platforms.

“OPPO Philippines believes technology should serve people and strengthen communities. This landmark partnership with the Department of Tourism allows us to fulfill our desire to uplift lives. We are here to help more people see the Philippines the way Filipinos do,” said Joanarc Sales, Associate Marketing Director of OPPO Philippines.

The partnership will leverage OPPO’s creator community and content production expertise through targeted skill-building initiatives for the DOT network—equipping tourism teams with both the tools and knowledge to champion tourism as a digital movement that celebrates the country.

“The ceremonial signing between the Department of Tourism and OPPO honors and symbolizes our united commitment to pursue tourism advocacies that ultimately contribute to nation-building. This partnership is anchored on the DOT’s advocacies of sustainability, responsible tourism, inclusiveness in our tourism promotion and development, and effective communications,” said Tourism Secretary Christina Garcia Frasco.

As part of this initiative, OPPO will equip the DOT’s Tourist Rest Areas with advanced technologies to enhance convenience, safety, and the overall traveler experience. Tourism Information Desks will become one-stop hubs offering real-time updates and assistance through OPPO’s IoT solutions, while Hop-On Hop-Off Tours will benefit from smarter, more seamless mobility innovations powered by OPPO’s smart ecosystem.

For OPPO, the partnership reinforces its broader commitment to nation-building and cultural appreciation. By enabling local content creators, tourism workers, and communities to produce compelling digital narratives, OPPO aims to spark renewed pride in the Philippines’ rich natural and cultural heritage.

This collaboration marks a new chapter where innovation meets passion for place—where every photo, every story, and every shared moment helps the world deepen its appreciation for the wonders of the Philippines.

For more updates, visit www.oppo.com/ph/ or follow OPPO Philippines on Facebook, Instagram, YouTube, and TikTok.

2GO Travel Onboards DTI’s OTOP Program to Champion Local Products Across PH Seas

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2GO, the Philippines’ premier sea travel provider, has formalized a partnership with the Department of Trade and Industry (DTI) to promote locally made products under the One Town, One Product (OTOP) program through its Biyahe2Business campaign.

(L–R) 2GO Travel Head of Product Development George Clayton P. Narag; PhilExport Region 12 Chapter President Cecilia Loquias; PhilExport Head Office Vice President for Promotions Leonor Abella; Head of DTI Regional Operations Group Undersecretary Blesila Lantayona; 2GO Travel Business Unit Head Francis John Chua; DTI Region 12 Regional Director Flora D. Politud-Gabunales, CESO V; and 2GO Travel AVP for F&B, Ancillary, and Hotel Operations Roland Sunga.

The partnership aims to boost market visibility for regional micro, small, and medium enterprises (MSMEs) by featuring their OTOP products in dedicated kiosks onboard 2GO Travel vessels. This initiative transforms every voyage into a showcase of regional flavors, craftsmanship, and Filipino pride.

The collaboration officially launches with OTOP products from Region 12 as the first to be featured under the Biyahe2Business program. A special OTOP nook will be installed onboard MV 2GO Masinag, highlighting accredited products in partnership with the local DTI office. More OTOP displays from other regions will soon be available on additional 2GO vessels.

This initiative supports DTI’s Supply Chain and Logistics Center (SCLC), a platform that provides real-time logistics information, market linkages, and capacity-building programs for MSMEs.

“This collaboration allows DTI regional offices to bring and promote their products across islands through creative and practical logistics solutions,” said DTI-12 Regional Director and DTI-RAPID Growth Project National Director Flora D. Politud-Gabunales, CESO V. “Through this, 2GO has opened new opportunities for MSMEs to reach more customers and for travelers to discover authentic Filipino flavors and craftsmanship from across the country.”

The partnership aligns with 2GO Travel’s ongoing commitment to empower small businesses by improving access to transport and logistics solutions through the 2GO Travel’s Biyahe2Business platform. With this program, 2GO bridges the gap between local entrepreneurs and wider markets, ensuring that Filipino-made products can travel as far and as proudly as the people who create them.

“This partnership underscores our long-term commitment to help small businesses thrive by providing flexible, affordable, and reliable transport solutions,” said Francis John Chua, Business Unit Head for 2GO Travel. “With our generous 50KG luggage allowance, SMEs can move their products and supplies more freely across islands. This advantage supports their growth and reach. At 2GO, we believe sea travel is not only about connecting destinations, but also about connecting communities, celebrating culture, and enabling commerce. Through this initiative, we bring the best of every region to more Filipinos.”

Beyond showcasing local products, 2GO Travel, as DTI’s official travel and logistics partner, will offer group tour packages and exclusive MSME travel discounts. These programs will provide cost-effective and dependable mobility solutions for entrepreneurs. With direct routes from Manila to major trade hubs such as Iloilo, Bacolod, Cebu, Cagayan de Oro, and its newest destinations Davao and General Santos City, 2GO continues to strengthen national connectivity for trade and enterprise.

As part of the agreement, 2GO will also provide consultancy and logistics advisory services tailored to MSME needs and support Logistics Support Desks at select Negosyo Centers in key regions.

For inquiries on MSME-exclusive logistics and travel offers, contact tours_groups@2go.com.ph.

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2GO Partners with CITEM to Power Manila FAME 2025

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2GO, the Philippines’ largest end-to-end logistics and transportation solutions provider, has partnered with the Center for International Trade Expositions and Missions (CITEM) as a Business Solutions Partner for Manila FAME 2025, happening on October 16 to 18, 2025 at the World Trade Center in Pasay City.

L-R: Peter Joseph Tapang, [EGC1] Assistant Division Chief, CITEM; Marjo Evio, Department Manager, Service Business Department, CITEM; Atty Rowel Barba, Consultant, 2GO Group, Inc.; Leah Pulido Ocampo, Executive Director, CITEM; Faye Alonzo, Business Unit Head, 2GO Forwarding; Ethel Concepcion, Head of Corporate Marketing & Communications, 2GO Group, Inc.; Francis Chua, Business Unit Head, 2GO Travel.

Through this partnership, 2GO will have the opportunity to offer logistics support to exhibitors and buyers at the country’s premier design and lifestyle event. With services covering sea, land, and air freight forwarding, customs brokerage, and sea travel, 2GO is prepared to move prized and fragile cargo safely across the Philippines and beyond. Tailored solutions will also be made available to help participants bring their products to the event and distribute them back to markets nationwide or to local and international buyers.

“2GO is honored to partner with CITEM in supporting Manila FAME 2025,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “We recognize the importance of this event in showcasing Filipino creativity to both local and global markets. Through our logistics expertise, we aim to make it easier for exhibitors to participate, connect with buyers, and explore new opportunities.”

With exhibitors and visitors coming from all over the world, 2GO will support their journey by providing integrated logistics and sea travel services. This ensures both participants and their products reach Manila smoothly and securely.

As the export promotions arm of the Department of Trade and Industry, CITEM continues to champion local small- and medium-scale enterprises and artisan communities.

“With Manila FAME, our goal has always been to provide a global platform for Filipino craftsmanship,” said Leah Pulido Ocampo, Executive Director of CITEM. “Our partnership with 2GO ensures that participants have reliable logistics support throughout their journey, so they can focus on sharing their designs, products, and stories with the world.”

The return of Manila FAME in 2024 featured 340 exhibitors and welcomed more than 5,700 visitors who sourced the best home, fashion, and lifestyle products in the country. This year, the show is expected to be bigger, with more than 10,000 buyers, exhibitors, media, and industry practitioners anticipated to attend, including leaders in architecture, interior design, and hospitality.

Manila FAME 2025 will once again position the Philippines as a sourcing destination for high-quality, design-driven home, fashion, holiday, and interior products, while strengthening collaboration between local industries and global markets.

For more information about 2GO Forwarding, email forwarding@2go.com.ph.

2GO Moves The Mind Museum’s Mind Rover to Puerto Princesa

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The Mind Rover travels to Palawan via 2GO.

2GO, the Philippines’ largest logistics and sea travel provider, has once again partnered with The Mind Museum to bring the wonders of science closer to the islands. This time, the collaboration takes the Mind Rover to Puerto Princesa, Palawan.

As part of this initiative, and ahead of the Mind Rover’s arrival in Palawan, passengers aboard MV 2GO St. Francis Xavier sailing from Manila to Puerto Princesa and Coron over the weekend enjoyed a series of exciting, science-themed activities onboard. Curated by The Mind Museum, these interactive sessions brought STEAM (Science, Technology, Engineering, Arts, and Math) learning to life. They turn sea travel into a fun, meaningful, and enriching experience for both kids and adults onboard.

This unique initiative brought logistics and learning together to move not just people and goods but also spark curiosity and imagination across the sea.

“We are thrilled to partner with 2GO. Through its shipping capabilities, the Mind Rover gets to visit provinces in the Philippines where it would have taken weeks if traveled by land and would have been difficult to transport without 2GO’s direct link from Manila. Through this partnership, we are able to impact more communities and hopefully encourage more kids to have an inspired engagement and view of science or maybe, even take up STEM in the future. We even get to reach more audiences as we also do science shows on board 2GO!,” said Maria Isabel Garcia, Managing Director and Curator of The Mind Museum.

Now on its third leg, the Mind Rover has successfully crossed Philippine seas through 2GO, following activations in Bacolod and General Santos. It now reaches Puerto Princesa with the same mission: to reimagine science, make it more exciting, and spark inspiration among Filipino children to become the country’s next generation of scientists and innovators.

"We are delighted to be part of this meaningful partnership. It is an honor to bring science closer to Filipino families through a unique onboard experience. By mounting the Mind Rover exhibit aboard our ships, in partnership with The Mind Museum, we’re creating a space for families to explore themes of sea travel, sustainability, and basic science while in transit. We believe that part of appreciating sea travel is understanding how it works — and through this experience, we hope to spark curiosity, awareness, and a deeper connection with our oceans," said Francis Chua, Business Unit Head of 2GO Travel.

The Mind Rover is a 12-meter museum-on-wheels packed with interactive and hands-on exhibits, and live science shows and demonstrations. It continues to fulfill its mission of bringing science beyond museum walls and into underserved island communities. The Puerto Princesa leg is the latest in a growing series of island activations made possible through collaborations like this.

With operations across 19 ports nationwide and a firm commitment to moving communities forward, 2GO’s partnership with The Mind Museum underscores its role not just as a logistics provider, but as a bridge to learning, creativity, and nation-building.

This collaboration reflects the power of purposeful partnerships in delivering meaningful, mind-moving experiences both at sea and on land.

To learn more about 2GO’s travel and shipping solutions, visit travel.2go.com.ph or email 2go_freight@2go.com.ph.

La Union LGU and GCash team up to enable cashless payments for eco-tourism fees in San Juan, La Union

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Tourists can now pay the PHP 50.00 environmental fees in San Juan, La Union via GCash

As part of its ongoing push for sustainable tourism and environmental protection, the Municipality of San Juan, La Union, has partnered with GCash, the country’s leading finance app, to launch a cashless system for collecting eco-tourism fees. This convenient and simpler payment option will help ensure cleaner beaches, improved waste management, and stronger support for the town’s growing tourist economy.

San Juan, known for its surf culture and scenic beaches, faces challenges in collecting environmental fees due to its open layout and multiple beach access points. This has often led to missed payments and limited funds for keeping the town clean and well-maintained.

Using GCash’s Scan-to-Pay (STP) feature, tourists can conveniently pay the ₱50 environmental fee by scanning QR codes available in over 200 local establishments, such as hotels, cafés, and resorts, as well as in six designated Environmental Fee Hubs across the town.

Soon, QR codes will also be placed directly at key tourist spots and entry points to encourage on-the-spot payments and improve accessibility. This seamless, cashless system is designed to integrate smoothly into the visitor experience.

“This partnership reflects our shared goal of keeping San Juan clean and sustainable,” said Mayor Arturo Valdriz. “It gives both locals and tourists a simple way to help protect our environment,” San Juan Mayor Arturo Valdriz said.

The digital system makes payments more convenient for visitors. It helps the local government track collections in real time, improving transparency and ensuring the funds go directly to environmental programs like waste management and beach cleanups. With the partnership now in place and early results positive, the municipality plans to expand the program to more locations, further supporting the town's environmental efforts.

“With GCash, every eco-fee helps preserve the beauty of San Juan’s beaches and landscapes for future generations,” San Juan Tourism head Ezikiel Lanuzo said.

By streamlining digital payment solutions, GCash, together with its partners in local government, champions communities and promotes sustainability — one scan at a time. Building on the success of this initiative, the Public Sector team of GCash is looking to scale the program by partnering with more local government units across the country, supporting their efforts to adopt easy, convenient, safe, and secure e-payment solutions.

For more information, please visit www.gcash.com.

Sun, Sea, and Surprises: Manami Resort Celebrates 2nd Anniversary with a Special Offer and Fresh Experiences

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Entering its second year, the luxury resort elevates the experience with new villas, award-winning service, and a dedicated dive center.

Sipalay City, Negros Occidental – April 2025 – Manami Resort, the first and only luxury nature resort in Sipalay, proudly marks its 2nd anniversary, celebrating a year of exceptional achievements and exciting new developments. As a sanctuary where luxury meets nature, Manami Resort continues to elevate its offerings, cementing its place as a premier destination for discerning travelers.

To mark this special occasion, Manami presents Celebrate in Serenity: Anniversary Escape—an exclusive offer where guests enjoy 50% off their second night. The package includes daily breakfast for two at Lingaw Restaurant, 15% off massage services at Linong Spa, and complimentary spelunking in the resort’s private cave, among other thoughtful perks.

April also marks the introduction of two additional two-bedroom Ocean View Villas. True to their name, these villas offer breathtaking panoramas and Manami’s signature luxury—set against a lush, natural backdrop.

“At Manami, every stay is more than just a getaway—it’s an invitation to embrace nature, culture, and meaningful experiences,” says Giro Solatorio, Property Head at Manami Resort. “As we celebrate our 2nd anniversary, we are excited to unveil new offerings that will make each guest’s journey even more memorable.”

Another exciting introduction in the pipeline is the grand opening of the Balas Dive and Experience Center April 21, 2025 where avid divers can explore the pristine marine biodiversity of Sipalay’s waters. “We also act as stewards of a nearby eight-year-old mangrove area, recognizing its crucial role in coastal protection and biodiversity,” Solatorio shares. “We have an in-house marine biologist dedicated to studying and preserving the rich marine ecosystem of Sipalay. Manami’s long-term goal is to establish itself as a leader in regenerative tourism.”

With accreditation from Technical Diving International – Scuba Diving International (TDISDI), certified divers can enjoy fun dives, with more advanced activities to be offered later this year. All gears for this are available for rent at the resort.

Manami Resort’s first year of operation is already paved with awards, winning the World Luxury Hotel Awards 2024, World Luxury Spa Awards 2024, and World Luxury Restaurant Awards 2024.

For more information, visit www.manamiresort.com, call +63 917 103 2026, or email reservations@manamiresort.com. 

Follow us on facebook.com/ManamiResort , and instagram.com/manamilife.

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ABOUT MANAMI RESORT 

Perched in a best-kept-secret nature oasis of Negros Occidental, Manami Resort is the first and only luxury nature resort in Sipalay.

This tranquil pocket of paradise is a stunning jewel woven with nature, offering an understated luxury escape with an up-close-and-personal nature experience, tucked in its curled coastline. Every piece of the estate brings a celebration of the spirit of a manami life, rooted from its vivid culture and reverence for the nature reserve, with experiences that are more than just endearing tales to tell but also encounters that enrich.

ABOUT SIGNATURE COLLECTION

Signature Collection is a portfolio of resort properties under Discovery Hospitality Corporation, each with their own style and personality. Each property under the Signature Collection is as unique as its destination, and it veers away from the cookie-cutter approach in hospitality, promising authentic experiences to its discerning guests. Signature Collection properties are carefully curated and thoughtfully designed to offer Discovery Resorts’ signature brand of service and character that’s true to its DNA.

The Signature Collection celebrates the craftsmanship, artistry, identity and stories of its brands while ensuring the culture of care and world-class hospitality Discovery Resorts are known for.

ABOUT SMALL LUXURY HOTELS OF THE WORLD

Small Luxury Hotels of the World (SLH) is a thoughtfully curated community of hotels for those who seek unique and authentic experiences. Each of the 570 hotels across 90 countries has been personally visited, carefully inspected, and handpicked to ensure they uphold the highest standards of luxury and guest care. With an average of just 50 rooms, SLH properties offer an exclusive, intimate ambiance, far from the cookie-cutter chain hotels. Whether it's a charming fisherman's cabin, a cozy treehouse in the woods, a tranquil rainforest hideaway, or an elegant alpine chalet, every stay at an SLH property promises something truly special and unforgettable.

Discovery Boracay is named to Travel + Leisure’s 2025 T+L 500 list of the best hotels in the world

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Discovery Boracay is proud to be named to the 2025 T+L 500 list—a celebration of the best hotels in the world as chosen by the most important voices of all: the guests.

This prestigious list is featured in the May 2025 issue of Travel + Leisure, with highlights available at travelandleisure.com. The T+L 500 is based on the results of the 2024 World’s Best Awards, where travelers from around the globe vote for the places that made their journeys unforgettable. This year’s list honors the hotels and resorts that stood out for exceptional quality, thoughtful amenities, and heartfelt service—the very pillars that define Discovery Boracay.

For the team behind Discovery Boracay, this moment is incredibly meaningful. Guests remember more than just the beauty of Boracay’s white sands and turquoise waters; they remember how they felt. The team’s signature Service That’s All Heart lives in the small surprises, the personalized greetings, and the kind gestures that go beyond expectations—whether it’s a surprise treat for a honeymooning couple, a towel animal that delights a child, or a staff member remembering a returning guest by name.

“This recognition is close to our hearts because it came from the people we love to serve,” says Erwin Lopez, Hotel Manager of Discovery Boracay. “Every smile and every thoughtful detail adds up to something lasting—and that’s what we aim to create: memories our guests will carry home with them.”

Discovery Boracay was previously part of the T+L 500 from 2011 to 2014, and its return to the list in 2025 comes at a pivotal time. Following a successful rebranding, the resort embraced a refreshed identity while staying true to its soul. The new look is brighter, bolder, and more refined—but the heart behind every stay remains unchanged.

At the core of the reimagined Discovery Boracay are its people—fondly known as GEMs, or Guest Experience Makers—who are empowered to create moments of joy for every traveler who walks through the doors. Their passion and commitment shine through in every guest encounter and it's this consistency of care that sets the resort apart.

From beachfront celebrations to quiet moments of connection, Discovery Boracay continues to be a place where happiness lives, guests return time and time again, and the spirit of the island shines through every heartfelt stay.

SM and AirAsia partner to enhance customer value and drive business growth

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SM’s retail loyalty program SMAC has recently partnered with AirAsia rewards to enhance the shopping and travel experiences of its members. In photo are (from left to right): John Patrick Cua, Chief Operating Officer, SMAC; Jonathan Ng, Chief Finance Officer, SM Retail; Herson Sy, Executive Director, SM Group; Nicole Tan, Chief Business Officer, AirAsia rewards; Ricky Isla, Chief Executive Officer, AirAsia Philippines, Leong Diyao, Regional Head of Rewards Partnerships, AirAsia rewards.

The SM group’s retail loyalty program, SMAC, has entered a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences. This collaboration expands the value for both SMAC and AirAsia rewards members while strengthening SM’s presence across retail and travel sectors.

As part of the “My SMAC, My MOVE” lifestyle campaign, SMAC members can convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, integrating the benefits of travel rewards into the SMAC ecosystem. This partnership builds on SMAC’s extensive network and introduces new rewards for frequent travelers and shoppers alike.

“We are excited to launch this collaboration with AirAsia rewards,” said Patrick Cua, Chief Operating Officer of SMAC. “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”

SMAC Points earned through this partnership can be redeemed across a wide array of SM Retail Stores including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other popular brands like ACE Hardware, Our Home, Surplus, and Watsons.

Additionally, members can convert 200 SMAC Points into 300 AirAsia points via the SMAC website (smac.ph), providing more travel benefits and increasing the value for both shoppers and travelers.

“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers,” said Nicole Tan, Chief Business Officer at AirAsia rewards. “Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors.”

The partnership brings business benefits to both parties. SM increases engagement and foot traffic across its retail stores while deepening customer loyalty. For AirAsia rewards, the collaboration taps into a new base of active shoppers, further strengthening its position in the Philippine travel market. Together, they create an expansive rewards ecosystem that combines shopping, travel, and lifestyle benefits.

This strategic tie-up aligns with both companies’ goals to drive customer loyalty, expand their reach, and enhance brand visibility. As SM continues to expand its service ecosystem, the partnership with a regional brand like AirAsia rewards marks a significant milestone in delivering lasting value for customers, investors, and both brands.

DOT highlights farm tourism’s transformative potential at 8th Philippine International Farm Tourism Conference

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GENERAL SANTOS CITY — Department of Tourism (DOT) Secretary Christina Garcia Frasco reaffirmed the Philippine government’s commitment to sustainable development and inclusive economic growth through the promotion of farm tourism at the 8th Philippine International Farm Tourism Conference (PIFTC), held Tuesday (Feb. 25) at the KCC Mall in General Santos City, South Cotabato.

The ceremonial turnover of hosting duties from General Santos City to Baguio City for the next Philippine International Farm Tourism Conference led by Tourism Secretary Christina Garcia Frasco, International School of Sustainable Tourism Chair Mina Gabor, and General Santos Councilor Virgie Tiongson Llido.

The three-day conference, organized by the International School of Sustainable Tourism (ISST) in partnership with the DOT, brought together local and international experts, policymakers, farmers, and tourism stakeholders. The event aimed to highlight General Santos City’s potential as a leading destination for sustainable and innovative farm tourism practices.

In her keynote address, Secretary Frasco underscored the transformative potential of farm tourism in driving rural development, ensuring food security, and preserving the Philippines’ rich cultural heritage.

“At the heart of farm tourism lies a simple yet powerful idea: our farms are more than just places of production. They are living landscapes of culture, history, and sustainability—where traditions are passed down, innovation takes root, and communities find new pathways to prosperity,” Secretary Frasco said.

“Under the leadership of President Ferdinand R. Marcos Jr., we recognize farm tourism’s vital role in contributing to our nation’s prosperity. Guided by the National Tourism Development Plan, the DOT is committed to strengthening this sector through programs that empower local communities and promote sustainable agricultural practices,” she added.

With the theme “Innovations in Farm Tourism: Cultivating Growth and Sustainability,” the conference spotlighted success stories from across the country, including bio-diversified farming initiatives that have revitalized rural communities, such as General Santos City's grapes farming as an emerging industry.

Secretary Frasco reaffirmed the DOT’s dedication to positioning farm tourism as a vital pillar of the country’s tourism strategy. She also emphasized the importance of collaboration among government agencies, local government units, and private stakeholders to ensure the sector’s sustainability and growth.

“By embracing our agricultural heritage and unlocking new opportunities in farm tourism, we cultivate a future where agriculture and tourism bring prosperity to our rural communities—while preserving these vital livelihoods for generations to come,” she remarked.

Passing the torch: General Santos City to Baguio City

One of the conference’s highlights was the turnover of hosting duties from General Santos City to Baguio City for the next PIFTC installment.

Secretary Frasco, alongside ISST Chairperson and former DOT Secretary Mina Gabor and General Santos Councilor Virgie Tiongson Llido, presided over the ceremonial handover of hosting duties, underscoring the importance of continuity in the promotion of sustainable farm tourism across the Philippines.

Malasimbo Music, Arts, and Kids Festival 2025 heads to historic Intramuros, March 8!

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Malasimbo festival returns this March 8 taking place in the walled city of Intramuros’ Puerta Real Gardens. The Malasimbo festival weaves music, arts, dance, environment, and culture into one historical adventure.

The Malasimbo Music, Arts, and Kids Festival, one of the Philippines' most celebrated cultural events, is set to return on March 8, 2025, with a new twist—this year, the festival moves to the historic Puerta Real Gardens in Intramuros, Manila. This exciting change of venue comes with a new partnership with Intramuros, a renowned cultural heritage site, promising an unforgettable experience that blends rich history with vibrant art and music.

A Historic Setting

Intramuros, known for its well-preserved Spanish-era architecture and cultural significance, provides a stunning backdrop for this year’s festival. The partnership with the Intramuros Administration underscores Malasimbo’s commitment to celebrating Filipino heritage and promoting cultural tourism. Festival-goers can look forward to an immersive experience that harmoniously integrates the historic charm of Intramuros with the festival’s modern artistic flair.

Exciting Line-Up

Main stage line up:

François K; Mike Love; DJ Shortkut; Selah Dub Warriors; La Crema; Brigada; Morobeats; Gundamfunk; Laneous; Tommy Sexton & the Suggestions; Orange Juice Asia

Mike Love

François K

DJ Shortkut

Silent Disco DJs:

Sky Dominique ; Flava Matikz ; John Type; Ezzrei ; J-Nice ; Antonne ; Polo Dino; Peebs ; 

Salamangka ; JP Sacaben ; Marga Chi

In addition to the electrifying performances, the festival will feature a Kids' Village, Silent Disco, and mesmerizing art installations by renowned visual artists such as: Agnes Arellano, Billy Bonnevie, Levi Cruz, Olivia d’Aboville, Cherry Fulo, Hohana, Veronica Iberreta, Indie Green Culture, King, Agus Loedin, Bianca Natola, Marco Santos, Troy Silvestre.

Discover the Magic of Malasimbo: A Creative Haven for Kids

As the Malasimbo Music & Arts Festival returns, families have more reasons than ever to join in the celebration. This year, the festival introduces a delightful Kids' Village—a dedicated space where children can immerse themselves in a variety of creative and outdoor activities.

Parents, imagine a place where your little ones can explore their artistic talents, connect with nature, and experience the joy of music and movement. The Kids' Village at Malasimbo offers a treasure trove of workshops and activities designed to spark creativity and foster a love for the outdoors.

A Creative Wonderland

From crochet and painting to drumming and yoga, the Kids' Village has something for every young artist and explorer. Camille Salazar will lead a colorful Sticker Workshop, where children can let their imaginations run wild and create personalized stickers. Arts and crafts lovers will enjoy the Nature Weaving Workshops by Cherry Fulo, where they can use natural materials and colorful yarns to craft unique and beautiful pieces. Hohana, a Malasimbo Visual Artist regular, will teach the art of crochet, allowing kids to bring home their mandala or dream catcher creations. International artist Jeona Zoleta will hold a painting workshop where kids can express themselves freely on a giant canvas.

For those with a flair for rhythm, the Drum Workshop by Billy Bonnevie and Jose Dufourt offers an exciting opportunity to learn basic drumming techniques and explore the world of percussion. Little cyclists can ride their way through the balance bike tracks with Bambike, designed to provide a fun and safe environment for toddlers and young kids to practice their biking skills.

Mindful and Playful Activities

The festival also features Poi & Hoop Workshops by Luisa Jimenez, where children can discover the art of rhythmic movement and express themselves through playful practice. The Yoga Workshops by Steve Manzano encourage mindfulness and relaxation, allowing kids to find their inner calm amidst the festival's vibrant atmosphere. Science enthusiasts can join the Liter of Light workshop with Illac Diaz, learning how to assemble lights and solar panels using sustainable materials. Gardening enthusiasts can participate in workshops led by Bea Macalino, while the Creative Healing sessions with Indie Green Culture Family will offer a holistic approach to well-being.

And for a unique musical experience, kids can head to the silent disco area, where they can wear headphones and choose which DJ to listen to. It's a fun way to enjoy music in a personalized and interactive manner!

A Family Affair

Malasimbo is not just about the kids—it's an experience for the whole family. While the children are engaged in creative activities, parents can enjoy the live music, explore art installations, and soak in the festival's unique ambiance. It's a chance for families to come together, celebrate the arts, and create lasting memories in the great outdoors.

A Historic and Beautiful Venue

For the first time, the Malasimbo Music & Arts Festival will be held at the stunning Puerta Real Gardens in Intramuros, Manila. This lush garden within a cultural and historic site offers the perfect backdrop for a festival that celebrates art and nature.

Join Us at Malasimbo

Don't miss this wonderful opportunity to introduce your children to the joys of creativity, nature, and music. The Malasimbo Music & Arts Festival is a celebration of art and culture that promises to be an unforgettable experience for all ages.

📅 When: 2pm onwards March 8, 2025 📍 Where: Puerta Real Gardens, Intramuros, Manila

Entrance ticket for kids below 10 years old: PhP1,000 General Admission: PhP3,450 for a whole day of music performances, DJs, art installations, and kids activities

Buy tickets at www.malasimbo.com

We look forward to welcoming you and your family to the Malasimbo Festival. Let's make magic together!

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