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July 11, 2016

“Change.Move.Achieve: Moving forward through Social Media” - AFP all geared up for 3rd Social Media Summit on July 15

The Armed Forces of the Philippines (AFP) is all set to hold its 3rd Social Media Summit on July 15, 2016 at the AFP Theater in Camp Aguinaldo, Quezon City.

Spearheaded by Media and Civil Affairs Group (MCAG) and Civil-Military Operations School (CMO School) of the Civil Relations Service of the AFP (CRSAFP), the conference now on its 3rd year is scheduled to tackle current social media trends and issues as a tool to further enhance online engagement within the Armed Forces and key partner organizations.

With this year’s theme: “Change.Move.Achieve: Moving forward through Social Media”, the Summit is aimed at boosting and synergizing AFP’s online initiatives and strengthening nationalism and public service awareness through social media networks.

This one-day conference will cover issues on getting the most out of social media networks and its capabilities in nation building and how to utilize its potential and its relevance to the Philippine society in stewarding and synergizing online reputation management and strengthening nationalism and public service awareness through online presence.

One of the main topics that will be discussed is how did social media shape and affect the 2016 Philippine National Elections.

LTC MICHAEL T AQUINO (INF) PA, MCAG Commander, CRSAFP said: “We have been feeling the power of Social Media in recent years. We saw how Social Media technology has created an impact on the lives of many Filipinos even in the 2016 Philippine National Elections. With its fast-paced advancements and developments, it is high time for all of us, not only the AFP, to move forward through Social Media and utilize its power to achieve our personal and organizational goals.”

More than 1,200 participants (30% AFP, 20% PNP/BJMP/BFP, 30% from the public audience which includes students, working public, and academe, and 20% from other government agencies) are expected to attend this conference.

The event is co-presented by Smart Communications and HAIER Philippines. These organizations share the same value on the importance of social media in promoting the goals of their organizations.
“We have been part of the AFP’s social media summit since the beginning.  Not only because we are a partner of the AFP, but more importantly we share the AFP’s strategy of a connecting and engaging our stakeholders.  As more and more Filipinos connect to the Internet and with a new Administration in place, the 3rd AFP Social Media Summit could potentially be a powerful tool for developing the value of nationalism,” said Wo Rosete, Head of Public Affairs at Smart Communications. 
Invited participants in the conference include information officers from various units of the Armed Forces of the Philippines, the Department of National Defense, the Philippine National Police, academic institutions and other government organizations and agencies. Non-government and civil-society organizations will also be invited.

BGEN RHODERICK M PARAYNO AFP, COMMANDER, CRSAFP said: “With about 50% of Filipinos actively engaging in Social Media networks and the enormous number of people around the world, the Internet has become not just an efficient tool for disseminating information but it has also become the most important venue for connecting to those we in the AFP serve. The 3rd AFP Social Media Summit will tackle how we can optimize the power of Social Media to connect for change while we actively move forward to achieve the AFP’s organizational goals related to public service.”

The 3rd AFP Social Media Summit will provide participants the opportunity to get insights on:

  • Content Marketing and Social Media Benchmarks
  • Organizing and Mobilizing Online Community
  • Going Viral: Lessons for Creating Stories with Impact
  • Bridging Generation Gaps and Social Media
  • Shaping National Issues through Social Media
  • Social Media and Countering Violent Extremism

The summit is open to all interested parties who want to know more about trends, developments and issues in Social Media, the effect of Social Media in organizations, and best practices in utilizing Social Media in spreading useful information to intended audience, among others. Interested parties may contact: 09265540787.

Event partners include Ardent Communications, DWDD Katropa Radio 1134 kHz, AFP General Insurance, AFP Theater, ACDI Multipurpose Cooperative, and PNP Police Community Relations Group.

Media partners include Philippine Bloggers Network, Llamadista TV, StyleList,,,,,, and

More information about the 3rd AFP Social Media Summit can be accessed at

Connect with AFP Social Media Summit on Facebook at:

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