LG Honors the Injured Liberators of Marawi with a Donation to the AFP Health Service Command

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On its 30th anniversary, LG donates air conditioners, washers, TVs and a refrigerator to benefit Marawi soldier casualties and other injured soldiers at the Victoriano Luna Medical Center. 

In the spirit of National Heroes Day, LG Electronics reaffirmed its longstanding commitment to providing assistance to the community with a donation-in-kind to the Victoriano Luna Medical Center (VLMC), a government hospital that provides sanctuary and support to injured soldiers, including those who suffered casualties in the Marawi siege.

In a simple ceremony held on August 29 at the AFP Health Service Command, Mr. Inkwun Heo, Managing Director of LG Philippines, handed over ten (10) 1.5 HP Dual Cool Inverter Split Type Air Purifying Deluxe Airconditioners, two (2) 13kg Inverter Top Load Washing Machines, one (1) 24 cu ft Side by Side Refrigerator and ten (10) 43" Smart TVs to Col. Jeffrey Jake Gallenero, Philippine Army MNSA, Chief of Staff, AFP Health Service Command (AFPHSC). Also present were the chiefs of each operating unit and staff of the AFP Health Service Command.

The project was initiated to ease the recovery of the valiant soldiers at the Orthopedic Heroes Ward who sustained injuries in Marawi and other military efforts. Each airconditioner features an independently working Air Purification mode, assuring that the air the patients breathe is clean even when the unit is switched off, and never stale. LG airconditioners also operate at low sound levels to provide better rest and uninterrupted sleep for these wounded soldiers. Along with the Smart TVs, these airconditioning units will bring comfort to patients and their families at the wards, Officers’ Room, and Isolation and Post-recovery rooms. 

Aside from the patients at the Orthopedic Heroes Ward, the hospital staff will also benefit from LG’s donation of washing machines and a refrigerator, which will be placed at the ward comfort rooms and ward pantry, respectively. The Side by Side Refrigerator has multiple cooling air vents that distribute and circulate cool air to every corner of the refrigerator, ensuring that the staff’s and patients’ food are properly cooled and remain fresh, while the 13kg Inverter Top Load Washing Machines have a Turbo Drum feature that enables the most powerful wash and the removal of the toughest hospital stains.

The airconditioners, washing machines and refrigerator are all equipped with the latest inverter technology, ensuring that the medical center enjoys bigger energy savings but with more efficient appliances. 

“LG, through its products, is committed to making an everyday difference in the lives of individuals,” says Mr. Heo. “On its 30th anniversary, LG Philippines is honored to support the injured soldiers of Marawi and the Victoriano Luna Medical Center, and we hope that our small gesture will go far in helping these soldiers on their road to recovery.” 

BGen Augustus H De Villa, Acting Commander AFP Health Service Command (AFPHSC) expressed his fervent gratitude to LG Electronics. “I, together with the staff of the AFP Health Service Command, would like to extend our heartfelt appreciation to LG Philippines. This deed of donation signing is a concrete realization that our soldiers’ efforts are greatly recognized by the people they are serving. May you continue supporting our troops as they protect and secure the sovereignty of our nation.” 

Earlier this year, LG donated health kits, comprised of roughly 30,000 personal care products, and 200 computer monitors to 46 public schools in Marawi. These initiatives are part of the company’s goals of promoting products and services that serve the local community. Through its CSR projects, LG will continue to serve the Filipino people by developing—and sharing—technology that cares. 

LG Philippines managing director Mr. Inkwun Heo offers praise and appreciation to Corporal Roy Aquino PA who suffered injuries in the Marawi siege. Looking on is LTC Domingo A Chua Jr (MC) PA, Head Dept of Orthopaedic Surgery and Traumatology at the V Luna Medical Center. 

About LG Electronics Philippines 

LG Electronics Philippines is the Philippine subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, and air conditioning systems all under LG’s “Life’s Good” marketing theme. For more details on how LG products can help improve your life, visit lg.com/ph, like @LGPhilippines / @LGTVPhilippines / @LGMobilePH on Facebook, and follow @LGPhilippines on Instagram.

Wounded Marawi Soldiers Get Care from SM Foundation Fit for Heroes

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At least two medical facilities at the AFP Medical Center in V Luna – the Heroes’ Ward and Convalescence Ward – are giving proper recovery care for wounded soldiers from Marawi courtesy of a health and wellness program by SM Foundation, Inc. (SMFI).

Under SMFI’s program, health facilities and dispensaries of the Armed Forces of the Philippines (AFP) are renovated to improve the facilities and services for soldiers deployed and injured from armed conflicts in various parts of the country . The program has so far renovated 22 military health facilities that provide medical treatment and care to the Philippine Army, Navy, and Air Force.

As of June, at least 240 soldiers coming from Marawi are being cared for in the two renovated wards of the AFP Medical Center , SM Foundation Health and Medical Programs Project Manager Albert Uy said. The Heroes’ Ward serves as the recovery facility, after which the patients will be brought to the Convalescence Ward where they will go through therapy that will help them back on their feet and into their normal lives.

“We are deeply thankful for our beloved soldiers’ service to the country, risking their lives so that we may enjoy our own with utmost freedom. SM Foundation’s program is dedicated to improving AFP’s health facilities so that our wounded soldiers can have the best medical care fit for heroes,” said Connie Angeles, Senior Assistant Vice President and Executive Director for health and medical programs of SMFI.

Medical facilities that go through renovation and rehabilitation under SMFI’s program get full enhancement from new paint to improved toilets, air conditioning systems, hospital beds, and other necessary reconstruction. The program has been recognized with an award by the Armed Forces of the Philippines, citing SMFI’s sincere efforts in alleviating the plight of injured personnel of the Philippine military forces.

Cebu Pacific to provide airlift support to wounded soldiers, cops in Marawi CEB to provide free cargo for relief goods for Marawi

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Image source: Cebu Pacific Air

Cebu Pacific Air (CEB) will be providing airlift support to military and police personnel wounded in action (WIA) in Marawi City. On top of the free airlift on Cebu Pacific flights, the WIA government troops will also get baggage allowance of up to 40 kilograms.

In cooperation with the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP), this initiative aims to augment air support by the Philippine Air Force by helping move wounded government troops from field hospitals in the area to larger medical facilities of the AFP and PNP. Through this, field medical stations can be declogged, giving way for wounded soldiers and police personnel who need immediate medical attention.

"It is with deep gratitude that we accept this kind gesture of support by Cebu Pacific led by its President and CEO, Mr Lance Gokongwei, in the airlift of our heroes Wounded in Action in Marawi. This will not just afford our troops immediate treatment in hospitals that offer better facilities to aid their speedy recovery, but a meaningful gesture to make your Soldiers, Airmen, Sailors, and Marines feel that their sacrifices are being recognized and appreciated," says Marine Colonel Edgard Arevalo, Chief of the AFP's Public Affairs Office.

“The officers and rank-and-file of the Philippine National Police and our families are grateful for this magnanimous expression of kindness and compassion by the management of Cebu Pacific to provide life-saving medical evacuation to policemen who are wounded in fighting local terrorists in Mindanao. This is not the first time that Cebu Pacific extended a helping hand to our troops. We cannot thank them enough for keeping the Filipino spirit of ‘Bayanihan’ alive in such crucial time of emergency,” says Police Chief Superintendent Dionardo Carlos, Chief of the PNP Public Information Office.

WIA government troops who are fit enough for commercial flights can be accommodated on Cebu Pacific flights from Cagayan de Oro (Laguindingan Airport), and flown to any CEB domestic destination. Currently, Cebu Pacific has direct flights from Cagayan de Oro to Bacolod; Tagbilaran, Bohol; Cebu; Davao; Iloilo and Manila. By July 26, CEB will also fly direct between Cagayan de Oro and Zamboanga City.

On top of the airlifting of WIA government troops, CEB is also airlifting cargo of relief goods and other humanitarian assistance for affected residents. Donors may coordinate with the GMA Kapuso Foundation or the Philippine Business for Social Progress for packing and transport arrangements of their donated goods.

Cebu Pacific will continue to provide free cargo support for relief goods and other essential items for displaced residents of Marawi City and adjacent areas from various organizations, most notably the Department of Social Welfare and Development. These include food and water; medicines; bandages; clothing and other necessities. The airline has provided equipment support to the Office of Civil Defense in the transport of humanitarian assistance.

“Change.Move.Achieve: Moving forward through Social Media” - AFP all geared up for 3rd Social Media Summit on July 15

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The Armed Forces of the Philippines (AFP) is all set to hold its 3rd Social Media Summit on July 15, 2016 at the AFP Theater in Camp Aguinaldo, Quezon City.

Spearheaded by Media and Civil Affairs Group (MCAG) and Civil-Military Operations School (CMO School) of the Civil Relations Service of the AFP (CRSAFP), the conference now on its 3rd year is scheduled to tackle current social media trends and issues as a tool to further enhance online engagement within the Armed Forces and key partner organizations.

With this year’s theme: “Change.Move.Achieve: Moving forward through Social Media”, the Summit is aimed at boosting and synergizing AFP’s online initiatives and strengthening nationalism and public service awareness through social media networks.

This one-day conference will cover issues on getting the most out of social media networks and its capabilities in nation building and how to utilize its potential and its relevance to the Philippine society in stewarding and synergizing online reputation management and strengthening nationalism and public service awareness through online presence.

One of the main topics that will be discussed is how did social media shape and affect the 2016 Philippine National Elections.

LTC MICHAEL T AQUINO (INF) PA, MCAG Commander, CRSAFP said: “We have been feeling the power of Social Media in recent years. We saw how Social Media technology has created an impact on the lives of many Filipinos even in the 2016 Philippine National Elections. With its fast-paced advancements and developments, it is high time for all of us, not only the AFP, to move forward through Social Media and utilize its power to achieve our personal and organizational goals.”

More than 1,200 participants (30% AFP, 20% PNP/BJMP/BFP, 30% from the public audience which includes students, working public, and academe, and 20% from other government agencies) are expected to attend this conference.

The event is co-presented by Smart Communications and HAIER Philippines. These organizations share the same value on the importance of social media in promoting the goals of their organizations.

“We have been part of the AFP’s social media summit since the beginning.  Not only because we are a partner of the AFP, but more importantly we share the AFP’s strategy of a connecting and engaging our stakeholders.  As more and more Filipinos connect to the Internet and with a new Administration in place, the 3rd AFP Social Media Summit could potentially be a powerful tool for developing the value of nationalism,” said Wo Rosete, Head of Public Affairs at Smart Communications. 

Invited participants in the conference include information officers from various units of the Armed Forces of the Philippines, the Department of National Defense, the Philippine National Police, academic institutions and other government organizations and agencies. Non-government and civil-society organizations will also be invited.

BGEN RHODERICK M PARAYNO AFP, COMMANDER, CRSAFP said: “With about 50% of Filipinos actively engaging in Social Media networks and the enormous number of people around the world, the Internet has become not just an efficient tool for disseminating information but it has also become the most important venue for connecting to those we in the AFP serve. The 3rd AFP Social Media Summit will tackle how we can optimize the power of Social Media to connect for change while we actively move forward to achieve the AFP’s organizational goals related to public service.”

The 3rd AFP Social Media Summit will provide participants the opportunity to get insights on:

• Content Marketing and Social Media Benchmarks
• Organizing and Mobilizing Online Community
• Going Viral: Lessons for Creating Stories with Impact
• Bridging Generation Gaps and Social Media
• Shaping National Issues through Social Media
• Social Media and Countering Violent Extremism

The summit is open to all interested parties who want to know more about trends, developments and issues in Social Media, the effect of Social Media in organizations, and best practices in utilizing Social Media in spreading useful information to intended audience, among others. Interested parties may contact: 09265540787.

Event partners include Ardent Communications, DWDD Katropa Radio 1134 kHz, AFP General Insurance, AFP Theater, ACDI Multipurpose Cooperative, and PNP Police Community Relations Group.

Media partners include Philippine Bloggers Network, Llamadista TV, StyleList, Inquire.net, Newsbytes.ph, techTV.ph, TechBeat.ph, DigitalFilipina.com, and Spice.ph.

More information about the 3rd AFP Social Media Summit can be accessed at http://AFPSocialMediaSummit.dwdd.com.ph/.

Connect with AFP Social Media Summit on Facebook at: https://www.facebook.com/afpsms.