This is SWAGPOP

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The first thing most people want to know about Cher Lloyd is, ‘What does the music sound like?’ Then it’s ‘What’s she really like?’ To kill the proverbial bird with the proverbial stone, it/ she is dynamic, determined, funny, outspoken, totally inimitable, incredibly astute and really very enjoyable to spend time with. Creating an album that quite brilliantly yet succinctly defines her multi-faceted personality, the as-yet-untitled debut delivers on both upbeat pop smashes and punchy urban panache.

The diverse and imaginative album features collaborations with Busta Rhymes, Mike Posner and new British rapper Dot Rotten. She has also worked with acclaimed writer/ producer Max Martin (Britney Spears, Pink) and established hitmakers including The Runners (Rick Ross, Rihanna), Kevin Rudolph (Lil Wayne, Timbaland), RedOne (Gaga, Nicole Scherzinger), as well as Emelie Sandé, who has written with Professor Green and Wiley

“Each and every track is different; it’s just a massive amount of variety,” Cher decides. “It’s like I’ve got a music box and there’s wild things popping out all over the place. You could describe it as ‘Swag Pop’, but I’d also describe it as ‘Grit-Ya-Teeth’ as well,” she laughs. 

Cher Lloyd – Sticks + Stones is available in music stores nationwide, for only Php430, exclusively under Ivory Music & Video, the licensee of Sony Music in the Philippines. To get Cher Lloyd on your moibile, text CHER to 3456. Open to Globe and Smart subscribers only, standard rates apply. You can get Cher Lloyd’s songs online, just visit  mymusicstore.com.ph

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After igniting the Saturday Night Live stage earlier this month, Karmin’s single "Brokenhearted" has infiltrated Top 40 Radio becoming the most added song nationwide. The song, which People magazine calls, “An infectious pop confection..,” was co-written by Karmin’s Amy Heidmann and Nick Noonan. Karmin are slowly unveiling surprises over the next couple of months including TV performances, features splashed across the pages of NYLON, ELLE, Teen Vogue, YRB and more leading up to the “swag pop” duos debut music release Hello out now.

MTV says that, "Brokenhearted" kicks off with a fat, bouncy beat and soulfully sung verse,” while Teen Vogue raves, “Don’t let the title fool you—‘Brokenhearted’ is as upbeat as they come with Karmin’s signature fast-paced rhymes and a catchy hook” and NYLON calls it, “perky, irresistibly addictive, and way happier than the title suggests.” Billboard is already boasting that their debut release will be one to keep a close eye on as reigning supreme this year. Karmin took the internet by storm last year after posting a cover of Chris Brown’s “Look At Me Now” on YouTube. The clip instantly went viral and became one of YouTube’s most viewed videos of 2011. The duo has since racked up almost 200 million views for their videos.

Hello is available in music stores nationwide and available for download on www.mymusicstore.com.ph, only from Ivory Music & Video, the exclusive licensee of 

Coca-Cola Launches "Anywhere In The World", The Anthem for the London 2012 Olympic Games

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“Sport is music in the way that it has so many different natural rhythms… when I was recording the athletes I wasn’t really thinking of them in terms of athletes performing a sport, I was thinking of them as people in an orchestra.” Mark Ronson.

Fusing the sounds of sport and music. Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign launched globally today. Available for purchase online, the exclusive track is the centerpiece of the brand’s Move to the Beat™ campaign.

Move to the Beat ™ is designed to bring teens closer to the Olympic

Games and to sport in general by engaging them through a fusion of two global teen passions – sport and music. Drawing inspiration from London’s musical heritage, the campaign combines London music with Olympic sport in an effort to connect young people to London 2012.

“The number one passion point for teens is music,” explains Shay Drohan, Senior Vice President of Sparkling Beverages, The Coca-Cola Company. “Through Move to the Beat™, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership.”

Coca-Cola Presents the Beat of London 2012

The creative process behind the production of the track has been brought to life in an engaging hour-long documentary currently airing across the globe. Ronson traveled the world gaining inspiration for the song and meeting young athletes to record the sounds of their sport, before teaming up with UK chart-topper Katy B to provide the vocals.

The athletes whose sounds form the beat of the track are:

Maria Espinoza, taekwondo athlete from Mexico; Dayyan Jaffar, archer from Singapore; Darius Knight, table tennis player from Great Britain ; David Oliver, 110m hurdler from the United States; Kseniya Vdovina, 400m sprinter from Russia.

In this musical experiment, Ronson recorded the array of sounds that each athlete produced while participating in their sport. He used innovative methods to capture the unique sounds of each individual sport, like cycling alongside hurdler David Oliver with a microphone to yield the sound that is produced at the precise moment his feet hit the ground.

“If someone had just sent me a hard disk of all these sounds of athletes, the track wouldn’t have been anywhere near as three-dimensional as it is because I needed those personal experiences with those athletes,” said Mark Ronson. “It’s just so important to be there to see these athletes and spend so much time around them and be in their environment to understand how to make this track.”

A sneak peak of Ronson’s journey is available online (http://www.coca-cola.com/theolympics/en-US)

Global Digital Experience

Teens across the world are invited to be a part of Ronson’s journey and the Games through The Coca-Cola Company’s largest-ever digital program. The Create my Beat desktop application (www.coca- cola.com/theolympics) creates individualized beats by mixing a teen’s personal musical preference and their sporting interest with their online social media footprint. Once created, the personalized experience can be uploaded to The Global Beat , a worldwide online community that brings together individual beats to create an ever-evolving global music collaboration.

 Mobile Experience

The My Beatmaker app for smartphones (available for free download online) goes one step further, using groundbreaking ZooZ technology to enable teens to create their Beat through the motion of their phone. The innovative technology detects the movements of the phone and transforms them into unique sounds .

ANYWHERE IN THE WORLD is available for download at www.mymusicstore.com.ph, the Philippines BIGGEST online music store where you can buy songs from international and local artists!