Bigger Red Ribbon’s Ensaimadas that boost in cheesy goodness

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For ensaimadas, bigger is definitely better, as Red Ribbon introduces its bigger ensaimada that boosts in cheesy goodness.

We Filipinos love to snack. Whether it’s before lunch or after, we always make it a point to make time to indulge in our need and love for snacks. While most snackers will say that they give in to the munchies because of real hunger, many admit that snack time is the perfect moment to take a break from work or school, and just socialize over a favorite pastry or bread. 

And no one can argue that of all the many snack options kids and adults love, the classic ensaimada is still a popular choice today. However, not all ensaimadas are created equal.

There’s the usual ensaimada and then, there’s the Red Ribbon Ensaimada. Red Ribbon’s staple pastry has long been a mainstay in our lunchboxes for the young and the young-at-heart. Whether it’s enjoyed as a snack or as a dessert, people cannot resist this all-time pastry favorite.

Now, Red Ribbon has just succeeded in making something already so good, so much better. The new Red Ribbon Ensaimada is now bigger and bursts with cheesy goodness that no one can resist.

Red Ribbon’s Ensaimada still packs the same goodness Pinoys have always expected and come to love. It still has that same soft, melt-in-your-mouth pastry, well-balanced sweetness and the right cheesy goodness that is so affordably priced at P25.00 only. 

“We are always thinking of ways to improve our offerings in response to what our customers want,” said Ned Bandojo, Head of Marketing of Red Ribbon. “The cheesy ensaimada promises to deliver what our customers have long come to expect from us and more. We want to give them more reasons to enjoy the company of family and friends and to make every day moments more special through our quality products.”

With Red Ribbon’s bigger ensaimada, snack time is sure to be more enjoyable, memorable and delicious.

Red Ribbon’s Ensaimadas are available in all Red Ribbon stores nationwide.

RP pastry business grows as Pinoy taste evolves; Red Ribbon capitalizes on Filipinos’ predisposition to turn the ordinary into unforgettable sweet moments

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In a survey released in 2013 by the Annual Survey of Philippine Business and Industry (ASPBI), the number of manufacturing establishments for 2010 reached more than 16,000. Interestingly enough, manufacturers of breads, pastries, cakes, pies and other similar perishable bakery products accounted for 20.3 percent or more than 3,000 of the total number of establishments.

This was a far cry from a time when small, independent neighborhood bakeries catered mostly to residents of small towns and barangays to the massive industry that it is today where bakeries are now conspicuously present in malls and other large commercial areas.The industry has grown to what is now a large scale concern also evidenced, not only the proliferation of many branches by the key players, but also by the entry of foreign brands.

The growth of the industry has not only been a source of employment; it has been responsible for changing the way Filipinos eat and enjoy food that was, only a few decades ago, not the usual fare.

“Decades ago, the usual merienda would be the regular Filipino fare, the kakanins,” said Zinnia Rivera, general manager of Red Ribbon. “Today, cakes, pastries and breads have now become common food items in Filipino homes and enjoyed every day.”

As one of the leading bakeries in the country, Red Ribbon has endeavored to make the consumption of cakes, breads and pastries a regular fare.

What sets the company apart is its inherent understanding of the market that allows it to innovate its product offerings to better delight customers.

Aside from its best-selling favorites like Black Forest, Triple Chocolate roll, Butter Mamon, and Dedication Cakes, Red Ribbon leads in developing flavors and variants that celebrate the many occasions Filipinos observe such as Mother’s Day, Father’s Day, Christmas, Easter, and the like.

“We have always made it a point to understand what our consumers want and what resonates with them especially when celebratory occasions are concerned.” Rivera added.

Rivera said that the company is a firm believer in reinventing best-selling items into limited edition offerings that celebrate a much-loved occasion.

Its classic and novel sweet offerings have never failed to impress and endear the brand to its consumers because it touches the heart where it matters.

“I believe that that the ability to re-invent our products is what keeps us relevant to our consumers,” she added. For instance, we have developed many new variants of mamons and cakes that have since become favorites such as the Cookies and Cream Mamon, Caramel Mamon, Choco Banana Split Cake, and Dedication Cakes, just to name a few.”

Today, Red Ribbon remains a much-loved brand in the minds and hearts of its customers because it has succeeded where it matters most: in being a part of everydaysweet moments for Filipino families for many years now.

And for as long as Filipinos come together, Red Ribbon will remain relevant and will always lead in evolving the way we strengthen family ties.

Red Ribbon Dedication Cakes Birthday Budget Planner!

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Getting ready to throw a party? Parties are fun and exciting with great people we love. And party planning can be easy if you plan ahead.

Determine what’s the theme, when and perfect schedule, make or buy invitations, party games, music, people you want to invite, and what food to provide.  And we really want to sweeten the parties, browse hundreds of unforgettable themed birthday cake ideas. But the most amazing heartfelt cake ideas will treat everyone to enjoy and be touched.

And another more importantly, decide on a budget.

Red Ribbon, one of the country’s most recognizable bakeshop brands, is proud to officially launch the Dedication Cakes Birthday Budget Planner. The Birthday Budget Planner makes celebrations easier and more convenient for all those who love to make parties a little more special without breaking the budget.

The Birthday Budget Planner, accessible at www.birthdaybudgetplanner.com, helps budget a party for you. It points you to the right direction to help you get everything you need, from the delicious Red Ribbon Chocolate Dedication Cake 8x8 to the decorations and where to get refreshments refreshments for the celebration or party. 

Just put in your budget, and the Red Ribbon Party Planner will help you get the most out of your budget! After planning on the website, just print your list of party suppliers and go!

Here's a sample of the Red Ribbon Party Planner:

And of course what truly sets any celebration apart is having a personalized cake with a dedication on a birthday cake.

The Red Ribbon Chocolate Dedication Cake 8x8 makes the occasion so much more than a photo-op moment; it becomes a treasured occasion that brings everyone closer together.

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We would love to have you try out the Red Ribbon Dedication Cake Birthday Budget Planner yourself and see just how easy and convenient celebration planning is with us!

Red Ribbon Bakeshop was founded in 1979, along Timog Avenue in Quezon City. The high quality and delicious products of Red Ribbon Bakeshop quickly became a Filipino favorite, and in 2005, Jollibee Foods Corporation acquired Red Ribbon Bakeshop to add to its renowned portfolio of truly Filipino chains.