7-Eleven kicks off expansion into Mindanao

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Davaoeños can now enjoy 24/7 convenience of 7-Eleven everyday!

Philippine Seven Corporation (PSC), the country's largest convenience store chain operator, launched its business expansion in Mindanao on May 8, 2015 with the grand opening of its first 7-Eleven store in "The Land of Promise."

As part of 7-Eleven’s strategy to maintain market share, the company continues to protect and expand its leadership by continuing to grow its store expansion rate. Aside from securing its foothold in Luzon and Visayas, PSC aims to capture a new market in Mindanao. 

“We’re excited to be in Mindanao, especially since it’s a very attractive market and we look forward to seeing its potential, which is why we’re committed to jumping in with both feet,” said Jose Victor Paterno, PSC President and CEO.

Located within Abreeza Mall in Davao is the first of the 50 targeted 7-Eleven stores to be opened in the cities of Davao and Cagayan de Oro this year. 

7-Eleven aims to open 30 stores in Davao and 20 in Cagayan de Oro respectively by year-end. And by June, PSC will have 4 other operational stores to be followed by 12 more sites by September in both Davao City and Cagayan de Oro.

Following 7-Eleven’s Mindanao opening on May 8, will be a series of store openings at Ulas Crossing in Davao and George Town Cybermall and Limketkai Center in Cagayan de Oro. PSC targets to open 120 stores in Mindanao in the next 3 years.

7-Eleven aims to lead the convenience store industry in Mindanao, beginning in the two cities that have been experiencing an increase in tourist arrivals and per capita income in the past few years. 

Among the other potential key cities PSC is eyeing for future expansion include General Santos, Bukidnon, and Iligan. 

Expanding into Mindanao also marks a vision realized for the late PSC Founding Chairman, Vicente T. Paterno – for 7-Eleven to go national. With Mindanao having been close to his heart, the first store in Mindanao is being dedicated in his honor. 

Mr. Paterno was an ardent advocate for Mindanao’s development and worked tirelessly to further its growth. He had been named “Adopted Son of Mindanao” for prioritizing policy supporting Mindanao's development over his two decades in government.

Franchisees gather for the 3rd MINISTOP Franchise of the Year Awards

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This year’s “Fiestakalye” theme perfectly captured the festive spirit of the 3rd Ministop Franchise of the Year Awards night, held recently at the Crowne Plaza Galleria Manila. “We’re continuing this tradition of recognizing our franchisees because their commitment helped us to grow the MINISTOP brand and fast-track our expansion nationwide,” said Robina Gokongwei-Pe, Robinsons Retail Holdings, Inc. President and COO. She added that MINISTOP will soon open its 500th store.

MINISTOP Shell Emerald bagged the much-coveted Franchisee of the Year Award and received a Robinsons gift certificate and an all-expense-paid trip to Japan for four days and three nights, including a tour of Tokyo Disneyland and the Ministop Japan Franchise Exhibit. First to 4th Runners-up were MINISTOP Freeport Mansion, MINISTOP VVR Bldg., MINISTOP Makati Executive Tower IV, and MINISTOP Severina, respectively.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

New special awards were introduced this year for stores that exhibited exemplary performance through operational excellence. The Rookie of the Year award was given to MINISTOP Patio Madrigal and Best in Service Level was awarded to MINISTOP El Grande, while Best in Customer Service went to MINISTOP Eight Waves. The event, which was hosted by Nikki Gil and capped by the performance of jazz crooner Richard Poon, ended on a high note with the promise of nationwide expansion.

The growing importance of the convenience store industry in the lives of Filipinos has encouraged MINISTOP to expand its reach, targeting a network of 600 stores by yearend. “This commitment to grow the MINISTOP brand underlines our belief in the continued growth of the Philippine economy,” said Gokongwei-Pe.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

7-Eleven launches City Blends, the honest-to-goodness coffee

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Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven, launched its newest coffee brand, City Blends.

City Blends by 7-Eleven promises its convenient, fresh, and rich and flavorful coffee that is affordable and easily accessible. Now open in 258 stores in select locations in Metro Manila, 7-Eleven plans to roll out City Blends to 700 stores by the end of the year. City Blends will also be brewing soon in Visayas.

7-Eleven first launched its coffee program in 2007 to complete its line-up of beverage offerings. Since then, 7-Eleven coffee has been carefully developed to suit the needs of its customers and has evolved into City Blends, which was launched last January.

What is City Blends?

City Blends by 7-Eleven is honest-to-goodness coffee. 7-Eleven guarantees that its coffee is freshly made, every single time.

Each cup is made with 100% Arabica beans that are freshly ground right in front of you. Customers can be sure to enjoy quality coffee that’s both convenient and affordable.

Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino, and Hershey’s Dark Chocolate.

It only takes a few seconds for the dispenser to finish making your cup of chosen coffee or hot chocolate.

So affordable that it starts at only P20! Pay for your order at the counter and enjoy your City Blends coffee!

City Blends Valentines’ Promo

To kick off the celebration of the love month and make things more exciting, 7- Eleven is launching a special Valentine’s promo.

Starting February 11 to 24, 2015, City Blends will give its customers the chance to express themselves honestly through the City Blends Honest Cups.

For only P20, customers can choose from the 3 limited edition 8oz. Honest Cups: Single, Taken, or It’s Complicated. And to make things more fun, the Honest Cups come with a blank space where you can explain your status.

Customers are encouraged to celebrate Valentines with fresh, real coffee and express themselves whatever their current relationship status may be.

They are also encouraged to share their personalized Honest Cups on social media using the hashtags #711CityBlends #Honestly

City Blends also offers other flavors such as their bestseller French Vanilla, Mochaccino, and most importantly Hershey’s Dark Chocolate.

I am a coffee lover (coffee addict) and I love hot chocolate too. You can then add sugar and cream to your cup depending on your preference. And if you want iced coffee or iced chocolate too, just go to the soda vending machine and put ice on your cup!

Visit 7-Eleven stores where it can be found in many areas in the country, and almost any street corner. Go and It’s time to get honest with a cup of City Blends coffee!

7-Eleven Philippines

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