Be your own ‘iconic’: five ways to re-master your Levi’s

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We all have at least one old pair of Levi’s jeans that will always be our favorite. For this reason, the timeless brand suggests a clever way to reuse these well-loved pairs and make them even better: re-mastering. This technique inspires us to experiment with Levi’s jeans and personalize these to suit our individual styles. After all, the Levi’s brand has always been about authenticity and originality—and Levi’s pieces are perfect canvasses for self-expression. 

Here, Levi’s very own master tailors share tips and tricks on how to make your Levi’s as original as you are, so you can be your own ‘iconic’. 

• Taper your jeans. If you want a skinnier look for your Levi’s jeans or need to keep your cuffs out for a reason, you can taper its legs. 

Here’s how to do it: first, pin your leg taper and rip out the ankle hems. Trace a line along your pins, and sew this line—this will be the new inseam. Rip out the old inseam; iron your new inseam flat; and sew the ankle hems.

• Get the destructed look. Distressed jeans are all the rage right now—a trend almost as ageless as the Levi’s brand. If you’re thinking of giving your Levi’s jeans an update, distressing is one way to go. 

Try this: With a pen, mark the spot in your jeans where you’d like to distress. Line your denim with a cardboard and cut through the jeans using a dull knife. Do this repeatedly until you achieve the desired effect. Finally, use a razor for a more frayed look. 

• Make cut-offs. Tired of your old pair of Levi’s but have trouble letting it go? Shorten it!

First, choose your desired length. Next, mark this line before making the chop. Then, distress your piece and wash to wrap up the look. Ta-dah, you now have a pair of Levi’s cropped jeans or distressed denim shorts! 

• Add panels to your Levi’s. Give your old Levi’s a touch of rock-and-roll by adding black leather panels. Levi’s master tailors share how-to’s:

First, mark where you want to place your panels, then trace lines on these. Proceed with measuring and marking your black leather fabric, then cut panels to the right size. 

Next, rip out the outside seams within the marks you made. Pin and sew the panels in place. Finally, flip your Levi’s jeans inside out and sew the outside seam closed. 

• Patch it up. Have your favorite Levi’s jeans acquired holes from wear and tear? Patch up holes—and other tears and tatters—with these easy steps:

Get your desired fabric for patching up, and cut this to the right size—just slightly larger than the hole. Pin the fabric in place, and hand-stitch around the hole. Again, use a sharp razor for additional fraying. 

If you’re doubtful about your tailoring skills, Levi’s still got your back. From time to time, Levi’s sets up tailor shops in various Levi’s outlets and stores and brings master tailors who personalize Levi’s pieces for customers and celebrities. 

Watch for the next Levi’s Tailor Shop and have your Levi’s jeans customized, too. 

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit levi.com. 

The Predator on High Grounds : Global gaming PC brand takes centerstage at the country’s first fully branded gaming facility

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Global gaming PC brand Predator continues to overpower the competition in the local gaming PC market with the opening today of High Grounds Café, the country’s first and only fully branded gaming café.

Operated by the country’s top gaming café brand TheNet.com (TNC), High Grounds Café will definitely capture the attention of both gaming enthusiasts and professionals alike. It is fully armed to the teeth with top-of-the-line and powerful Predator gaming PCs in a gaming environment that’s unlike any other in the country today.

Located amid this city’s entertainment capital, High Grounds Café featured only the best gaming desktops courtesy of Predator, with 110 units of the Predator G1 (GTX 1080) and Predator G3 (GTX 1060) on hand for hours and hours of playing. 

The Predator G1 squeals with beastly bravado that suits today’s brawny gamers with its ultra-powerful Intel Core™ i7 6700 processor (8M Cache, up to 4.00GHz) inside and 32GB DDR4 2133MHz memory for enough show and swagger and truly rock the house with its fiery performance regardless of gaming title while the 3TB 3.5-inch 7200 RPM and 256 GB M.2 2280 Solid State Drive combination is a force to reckon with in terms of storage capability. For visual clarity that lets you get your head—and eyes—into the game, trust the NVIDIA® GeForce® GTX 1080 with 8GB of GDDR5 graphics card to deliver the goods when it comes to an awesome and immersive game experience.

The Predator G3, meanwhile, boasts of the same over clocked Intel i7 processor for that ferocious roar in every game, powerful 16GB DDR4 2133MHz memory and 2TB 3.5-inch and 128GB Solid State Drive combination for the utmost in storage capacity and NVIDIA® GeForce® GTX 1060 with 3GB GDDR5 graphics card that lets you stun your enemies with out-of-this-world graphics and dominate the esports scene.

Pair these two gaming monsters with the 24-inch full HD Predator XB241H monitors that support NVIDIA G sync technology to boost your game day with its no-tear and less-stutter performance for fast-paced games and ferocious visuals that will certainly stun any onlooker.

Thus, expect screams, shrieks of delight in conquest and supremacy to rock the High Grounds Cafe as hundreds of players can be accommodated there at any given time. Gamers can also enjoy glorious snacks and other meal-time favorites during breaks from their game triumphs so they can recharge their batteries and be ready to dominate the competition again.

The opening of High Grounds Café is also the perfect battleground for the launch of the Predator 21 X which gives gaming pros and tech enthusiasts the best and most fearsome gaming laptop ever. Targeting the well-heeled and loaded tech lovers out there who will spare no peso in getting the most advanced and powerful gaming rig around, the Predator 21 X is a perfect fit for gamers who seek a whole new level of immersion in terms of sound and visuals, interaction, cooling and power efficiency never seen before in any gaming laptop. 

The Predator 21 X is a humongous beast of a laptop that comes with a robust 21-inch-wide FHD (2560 x 1080) IPS screen with 2000R curvature for unbelievable visuals, 7th Generation Intel Core™ i7 processor, NVIDIA® GeForce® GTX 1080 SLI with 16GB GDDR5X graphics card coupled with 64GB of DDR4 system memory, plus Acer ColorBlast™ technology for the clearest and most abundant colors ever to reach a laptop.

TNC.com owner Eric Redulfin said High Grounds Café breaks the barriers in what used to be Internet-surfing-only cyber cafes. “The environment now is totally different in terms of cyber cafés. What used to be just for Internet surfing and browsing metamorphosed into complete full-fledged gaming centers. Of course the Internet is still there but gaming now takes the spotlight and the attention of game-loving and esports aficionados in the country.”

Redulfin bared that High Grounds Café will also be the perfect breeding ground of future Filipino esports stars who can give esports players from other countries a run for their money. “The Philippines is a young entrant in the global esports arena. Compared to other gaming countries, I could say we’re behind but that was 2-5 years ago. Now, even if we started competing only last year in tournaments abroad, we gained much attention already with the recent triumph of the TNC Pro Team during WESG,” he said.

The TNC Pro Team, bannered by members Marco Polo “Raven” Fausto, Carlo “Kuku” Palad, Samson Solomon “Sam_H” Hidalgo, Timothy “Tims” Randrup, and Ryo “ryOyr” Hasegawa, made history by becoming the first Filipino grand champions at the World Electronic Sports Games (WESG) 2016 Defense of the Ancients (DotA) 2 competition. The team took home a rich total prize pot of US$800,000 (roughly Php40 million) after defeating the Cloud9 team from Denmark in a heart-pounding finals match.

Redulfin and team manager Paulo Sy both admitted it’s tough to maintain a competitive team that should be well trained and funded. But with the arrival of the Predator desktops at High Grounds, they know that more and more esports “athletes” or gamers will have full access to powerful PCs that can deliver the best—and only the best—experience in leisure and competitive gaming.

“The players train for 8-10 hours every day and they need the best PCs to help them visualize and conceptualize strategies for every game. With their power and brawn, the Predator desktops are a big help in our aim to promote esports and hopefully, we can find the next best players that will bring pride to our country in future esports competitions abroad and help promote TNC as well,” declares both Redulfin and Sy.

“We are glad that TNC decided to use Predator desktops as their only gaming rigs at High Grounds Café. It just goes to show that Predator remains to be the only preferred gaming PCs by serious esports competitors who only want the best with the most premium components found inside, those that won’t conk out in the heat of the game any time of the day. Esports is serious stuff and is ultra-competitive that needs only the best PC for gameplay, and Predator is definitely it, without question,” explains Clark Gurden, Predator Brand Ambassador, Predator Headquarters. 

For his part, Jerome Matti, NVIDIA Consumer Sales Lead, Philippines, said: 

“We build the ultimate platform for gamers. NVIDIA GeForce GTX 1080 and 1060 GPUs are based on our most advanced Pascal architecture that delivers amazing speed and power efficiency, plus innovative new gaming technologies. And our advanced G-SYNC monitors are designed to give gamers incredibly smooth, tear-free gameplay. Together, they redefine what makes a perfect platform for the new generation of content. And with Acer’s exquisite craftsmanship, we are able to bring the world’s most advanced platform to the Philippines’ biggest iCafe, High Grounds powered by TNC. We are thrilled to see more and more GeForce PC gamers in the Philippines!”

For more about the Predator gaming system, go to the Predator Philippines Facebook page - @PredatorPhilippines.

New Brother JA-1450NT boosts global brand’s line of sewing machines for homes, small businesses

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Brother International Philippines Corporation (Brother Phils.) has launched in the Philippine market its latest entry-level home sewing machine model, the Brother JA-1450NT, to further boost its line of entry-level machines for use in homes and small businesses.

The JA-1450NT features include 14 built-in decorative and quilting stitches, automatic (4-step) buttonhole, top load bobbin, LED sewing light, auto threading system and twin needle sewing, with free arm conversion.

This compact and easy-to-use mechanical sewing machine model has all the basic features homemakers and sewing hobbyists need for their sewing projects and mending needs. Reasonably priced at PHP 9,995, Brother JA-1450NT is also perfect for young designers who want to start their own clothing line and enterprising individuals who want to manufacture customizable merchandise or enter any business for that matter, where they will need a reliable set of sewing machines.

Brother JA-1450NT features include 14 built-in decorative and quilting stitches, automatic (4-step) buttonhole, top load bobbin, LED sewing light, auto threading system and twin needle sewing, with free arm conversion. It also comes with an instructional DVD with bonus sewing projects.

What’s more, Brother Phils. President and chief executive officer Hocson said they also making sure that they are at their customers’ side by offering at no cost a training package with the purchase of the machine, and even train offsite, if needed.

“Offering free training is especially important for small and medium enterprises that always look for value to enable them to thrive in today’s competitive business landscape. We are committed to give our customers the training that will help them appreciate all the features of our sewing machines, and make them capable of maximizing these to help them become more creative and innovative in their products,” said Hocson.

The choice of the brand conscious market, Brother sewing machines’ superb value is largely attributable as well to its excellent and accessible after-sales service.

With Brother’s 13 Sewing and Embroidery Machine Authorized Service Centers with 53 branches nationwide, Hocson said that customers can rest assured that there is a Brother Authorized Service Center nearby to help them maximize the use, as well as maintain their Brother sewing machines.

Brother’s other sewing machines model available in the market include the GS-2700 mechanical sewing machine (SRP P10,995) with built-in needle threader, one-step buttonhole, and 27 built-in stitches.

The Brother JA-1450NT is also perfect for young designers who want to start their own clothing line and enterprising individuals who want to manufacture customizable merchandise

The GS-2700 mechanical sewing comes with a built-in needle threader, one-step buttonhole, and 27 built-in stitches

A trusted Japanese global brand with commitment to quality, Brother has the most extensive sewing machine ranges in the market consisting of innovative, easy-to-use, high-quality, feature-rich products designed to meet the needs of every home maker, sewing enthusiast or entrepreneur. 

Brother’s reliable and award-winning products also include printing and imaging solutions, label-makers and their respective consumables.

Visit brother.com.ph or call (02) 581-9888 for more product information.

Crank up the cooling and bring down the cost with LG Dual Cool Smart Inverter RAC

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The 30-plus degree temperature that sweeps the country on an annual basis is right around the corner, and with the ubiquity of technology nowadays, this scorching season can sometimes be synonymous to a spike in air conditioner usage. 

This summer, global technology innovator LG Electronics introduces the latest from its energy solutions line—its Dual Cool Smart Inverter residential air conditioners (RACs). With a variety of models from its Dual Cool Standard, Dual Cool Standard (Mosquito) and Dual Cool Deluxe segments, the extensive line-up ticks off every consumer’s boxes in energy saving, powerful cooling, comfort, health care and convenience.

Energy efficiency coupled with powerful cooling

The Dual Cool RAC comes equipped with a Smart Inverter Compressor and Dual Inverter Compressor which reduces energy consumption by up to 70 percent. The Dual Inverter Compressor motor has a wide rotational frequency and a higher speed cooling range than a conventional compressor, allowing the RAC to cool more quickly, last longer and run more quietly. So no matter how hot it is outside, the RAC distributes cool air immediately to every corner in the room. The unit has a 25 percent larger skew fan which expels powerful blasts of air through its large outlet, optimally designed to fill spaces with cool air faster and farther.

Optimal comfort and health care

Powerful cooling does not come at the expense of the user’s comfort. With just a click of the “Comfort Air” remote button, the Dual Cool RAC adjusts the vane angle to ensure that the out-flowing air does not blow directly to the user and cause sudden drops in body temperature. Disturbance is also not an issue as the RAC operates at the world’s lowest noise level thanks to LG’s unique BLDC motor, skew fan technology and Active Low Vibration Control (ALVC) feature. It also maintains an incredible capacity for dehumidification to provide the most comfortable environment.

Health is one of LG’s core considerations when creating new products. The Dual Cool RAC offers top-quality features in favor of the user’s health and sanitation:

·                 Plasmaster Ionizer Plus, which disseminates over three million ions to sterilize and deodorize not only the air going through the RAC, but all surrounding harmful substances;

·                        LG’s trademark Mosquito Away, which repels up on 82.7 percent of mosquitoes through an ultrasonic sound which can be activated even when the RAC is not running;

·         Micro Dust Filter, a high-airflow, low-noise filter which employs a strong electrostatic charge on its surface to attract, trap and eliminate harmful microscopic substances and deliver fresh, clean air; and

·                  Auto Cleaning, a comprehensive cleaning function which prevents the formation of bacteria and mold on the heat exchanger. By eliminating the humidity and germs left in the RAC, the auto cleaning function removes all substances that might be harmful to human body, keeps the indoor environment odor-less and maintains the cooling performance and longevity of the RAC even after 10 years of usage.

Next-level convenience

Installation has never been easier with the delicately designed installation elements of LG’s Dual Cool RAC: simple packaging, installation plate improvement, installation support clip, wider tubing space, detachable bottom cover and a quick button for running tests.

“With the launch of our highly developed Dual Cool RAC in the country, which caters to our consumers’ energy saving, cooling, comfort, health and convenience needs, we want to not only help ease the upcoming summer heat for Filipinos, but also keep their homes cool and comfortable all year around,” LG Philippines Air Conditioning and Energy Solutions VP Steve Kim said.

The LG Dual Cool Smart Inverter RACs are currently in the market and are backed by a 10-year LG warranty. 

For more details, visit www.lg.com/ph, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.

UNIQLO LifeWear : Spring/Summer Collection 2017 / #LifeWearSS2017PH

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UNIQLO officially launched LifeWear Spring/Summer 2017 collection held at WhiteSpace in Chino Roces, Makati City, last February 23 with some of Manila’s finest fashion and lifestyle bloggers and online media.

UNIQLO - simplicity, quality, and longevity. Designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.

This is LifeWear. 

UNIQLO LifeWear. Simple made better. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all.

Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life. It never stops evolving because your life never stops changing.

Simple apparel with a not-so-simple purpose: to make your life better.

UNIQLO’s 2017 Spring/Summer collection is composed of timeless LifeWear pieces that will cover every aspect of life. Designed with such modern elegance, every piece becomes the building blocks for any style.

DENIM

UNIQLO denim combines tradition and innovation for a new generation of stylish and comfortable everyday jeans.

Jeans are synonymous with LifeWear. They are an integral part of the lifestyles of people of all ages, gender, nations, and backgrounds. We combine those traditions and innovative technology to craft even more stylish and comfortable jeans as everyday essentials. 

UNIQLO offers a wide variety of denim designs made with high quality materials and it continues to pioneer the evolution of denim with the newly established Denim Innovation Center.

WORK SMART

UNIQLO’s Work Smart collection comprises of comfortable, accessible, and polished pieces that are versatile and low-maintenance to ensure that we look both professional and stylish at the same time.

Helping you live a comfortable and better life even in the work place, UNIQLO’s Work Smart collection is highlighted by pieces that are effortless and easy to care for. Made with fabrics such as drape and rayon that are both wrinkle-resistant and machine washable, the collection lets you enjoy style with less worry. 

Made to be mixed and matched, the entire line offers versatile pieces that can be pared down for the work place and dressed up for a night out.

The UNIQLO Work Smart collection offers not just the right kind of clothing to wear to work but clothes that offer a good balance of comfort, style, easy-care, and versatility. 

UNIQLO SPORT

UNIQLO SPORT incorporates sportswear features into everyday apparel to make clothing functional and fashionable.  

This season, we have expanded our lineup to encompass a wider range of sports that help enhance athletic performance. We created our distinctly styled lineup to enhance functionality for top athletes and regular individuals alike. 

With clothes that work for sport and casual wear, UNIQLO SPORT transforms everyday fashion.

UNIQLO SPORT incorporates sportswear features into everyday apparel to make clothing functional and fashionable.  

This season, we have expanded our lineup to encompass a wider range of sports that help enhance athletic performance. We created our distinctly styled lineup to enhance functionality for top athletes and regular individuals alike. 

With clothes that work for sport and casual wear, UNIQLO SPORT transforms everyday fashion.

AIRISM

AIRism is a line of innovative functional innerwear that solves a variety of discomfort by controlling sweat.  More than just cooling, its quick-drying technology keeps skin smooth and dry even when perspiring. 

Light, thin, and smooth, AIRism is designed to feel as if nothing is there. Layered below your clothes, it can keep you cool from underneath. Like a second skin, keeping you comfortable despite the season’s changing weather. Offered in multiple variations, each designed for different needs and lifestyles. No matter who you are or how you live, there’s an AIRism piece that can work for you. 

UT

More than just expression, UT or Uniqlo T-shirts is a celebration of culture, designed from carefully selected pop art from around the world.

UT has become central to UNIQLO’s LifeWear approach by emotionally engaging with people through designs that convey the individuality and moods of their wearers. With a variety of designs to choose from, UTs can easily be paired and styled with other UNIQLO items. 

This year, UT celebrates its 10th season. For 2017 Spring/Summer, they return to their roots by featuring graphics from leading talents like abstract expressionist FUTURA.

MAGIC FOR ALL

A special collaborative project with Disney on its second year, MAGIC FOR ALL, a part of the UT collection, is a global collaboration with that combines the fantasy, magic, and adventure of Disney, Marvel, Star Wars, and Pixar with LifeWear, immersing people in excitement all year round through an array of unique variations.

The collection features MICKEY STANDS, with designs showing Mickey Mouse striking iconic poses, and the MICKEY BLUE (Indigo collection), inspired by West Coast culture and Japanese indigo dyeing.  The lineup also features content from the past 40 years of Star Wars, and will expand with new offerings, including characters from the new Cars 3 movie and Spider-Man motifs. 

UNIQLO KIDS and UNIQLO BABY

The UNIQLO Kids and Baby collection was born out of the need to create comfortable and durable clothing that will help children interact with and learn about their surroundings.

For kids, learning happens everywhere, which is why UNIQLO designed functional, high-quality clothes that keep their bodies able and minds at ease. Children want to know how things work, so we make long-lasting, comfortable clothes for every experiment. This Spring/Summer season, the items are made for easier removal and include reassuring safety features. 

UNIQLO U

At our Paris R&D Center, our global design team – led by Christophe Lemaire – is reinventing basics to anything but basic. Clothing that transcends trends and becomes an ideal expression of who we are.  Every form made for function. Every element endlessly considered.  Every design thoughtfully deconstructed, tested and distilled to its most essential and sophisticated.  This is simple made better, at its best.  This is Uniqlo U. 

INES DE LA FRESSANGE

The seventh collaboration with French fashion icon Ines de La Fressange, takes its inspiration from French port city of Marseilles. The new lineup showcases a remixing of styles that is quintessentially Ines, combining gradations of her signature indigo with on-trend berry accents for styling that is at once nostalgic of sunshine and sea breezes. 

UNIQLO LifeWear -  Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

UNIQLO believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

For more updates, visit UNIQLO Philippines’ website at www.uniqlo.com/ph and social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), and Instagram (Instagram.com/uniqlophofficial).