March 20, 2025
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February 14, 2025
LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines
LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.
L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.
LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.
The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.
Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."
National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”
The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.
This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.
As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.
Life's about more than having the latest
technology; it's about the experiences technology creates that impact our
lives. Like and follow LG Philippines’ social media accounts (@lgphilippines)
on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.
January 8, 2025
LG Presents “Live Beyond” With Expanded Second-Generation LG SIGNATURE Lineup at CES 2025
November 25, 2024
Leading the Way in AI Laundry Solutions Since 2019: LG WashTowers Designed for Smarter Living
AI-driven laundry care with award-winning design, proven reliability and a record-setting patent portfolio set LG apart
For over five years, LG Electronics has been at the forefront of laundry technology with its AI Direct Drive™ (AI DD™), a revolutionary innovation that combines intelligent care with advanced fabric protection. Long before others introduced similar technologies, LG was already delivering AI-powered laundry solutions that set the standard for the industry.
LG is taking its innovation to new heights, offering consumers even more advanced, personalized laundry solutions that showcase its leadership in the market.
A Proven Track Record of Firsts and Excellence
LG has consistently led the way in innovation, becoming the first to produce AI DD™, a revolutionary innovation that uses deep learning to optimize wash patterns. Using deep learning, AI DD™ automatically detects laundry weight and fabric softness to optimize wash patterns for each load, ensuring the best care for every garment. Going beyond just fabric labels, LG’s AI DD™ evaluates garment quality to provide personalized care and protect clothing, setting a new standard in laundry technology.
Durability Backed by Unrivaled Recognition and Patents
LG’s commitment to durability is validated by independent recognition, such as its 5-star reliability rating from US Consumer Reports, a score that sets it apart from others in the industry. Few can match LG’s performance in this area, highlighting the brand’s dedication to creating appliances that stand the test of time and provide long-lasting peace of mind for users.
Adding to its dominance, LG began with AI DD™ technology having 660 motor-related patents since its launch in 2019 which has only steadily grown in number since then, highlighting its commitment to innovation and performance in laundry technology. This unmatched portfolio of innovations not only positions LG as the leader in cutting-edge motor technology but also reflects its relentless pursuit of smarter, more efficient solutions—ensuring consumers benefit from industry-first technologies and the most advanced laundry care available today.
Smart, Sleek, and Efficient:
Experience the Future of Laundry with LG’s WashTowers
Both models feature LG’s AI DD™ technology, which uses deep learning to automatically detect laundry weight and fabric softness for a customized wash that ensures optimal care for every load. The innovative Prepare to Dry feature pre-heats the dryer as the wash cycle nears its end, streamlining the laundry process and saving you time. Additionally, Smart Pairing automatically syncs the washer and dryer settings, so your laundry is dried with the ideal cycle for each load. These advanced features, combined with LG’s commitment to performance and convenience, continue to set the bar for what laundry appliances can achieve.
21/17KG WashTower™ All-In-One Stacked Washer Dryer
With an impressive 21KG washer and 17KG dryer capacity, the WT2117 WashTower™ is designed for maximum efficiency and convenience. making it the ideal choice for large families or heavy-duty laundry needs. Built for durability, it features LG ThinQ™ integration allowing users to control and monitor cycles effortlessly.
14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer
Part of the Objet Collection, the WT1410 WashTower™ combines elegant design with high performance. Its 14KG washer and 10KG dryer capacity fits into a sleek, space-saving unit, ideal for modern homes that demand both functionality and style.
As other competitors work to catch up, LG remains the trusted name in AI-powered laundry care, consistently innovating for a better life at home.
For more information about LG’s WashTower lineup and other advanced laundry solutions, visit https://www.lg.com/ph/washer-dryers/.
September 19, 2024
LG XBOOM Sets the New Standard for Portable Audio Excellence
August 22, 2024
Unlock Exclusive Deals: Shop LG’s Online Brand Store Today!
[1] https://www.lg.com/ph/promotions/free-cleaning-service-lg-best-care/
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August 20, 2024
LG Assists Cainta and Marikina with Free Laundry and Appliance Check-ups Following Typhoon Carina
May 29, 2024
LG OLED TVs Illuminate Artistic Legacy at National Museum of Fine Arts - Celebrating 140 Years of Spoliarium: Juan Luna's Masterpiece and National Treasure
"The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."
"It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."