Showing posts with label Boomerang. Show all posts
Showing posts with label Boomerang. Show all posts

April 21, 2020

HBO, HBO Family, Cartoon Network and Boomerang to air Sesame Street: Elmo's playdate special

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A half-hour special Sesame Street: Elmo’s Playdate is set to entertain kids and families on HBO, HBO Family, Cartoon Network and Boomerang – as well as the regional streaming service HBO GO. Part of Sesame Workshop’s Caring for Each Other initiative, the special is aimed at helping kids and families around the world feel connected in this time of uncertainty and features everyone’s favourite “Sesame Street” friends. 


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Celebrity guests include Lin-Manuel Miranda, Anne Hathaway and Tracee Ellis Ross.




Sesame Street: Elmo’s Playdate will premiere at the same time across HBO GO (where it will be available until mid-June), HBO, HBO Family and HBO On Demand* on Friday, 24 April at 8.30am. It will also air on Sunday, 26 April at 6.45am on Cartoon Network and 8.30am on Boomerang.

The half-hour special follows Elmo, Grover, Cookie Monster, Abby Cadabby, and a few famous friends as they find new ways to play and learn together. Celebrating everything from the EMTs, doctors, and other everyday heroes who are helping families through the health crisis to the simple pleasures of baking cookies at home, the playdate takes the form of a cosy video conference that will feel very familiar to today’s viewers. 

Celebrities and Sesame Street friends will sing songs, play games, and take silly dance breaks. Tracee Ellis Ross plays a game of “Elmo Says,” Lin-Manuel Miranda pops in for a few rounds of “Old McDonald Had a Farm,” Anne Hathaway and Elmo get moving with “Head, Shoulders, Knees, and Toes,” and more. Kids will love getting a visit from their Sesame Street friends, and caregivers will appreciate how the special models playful learning opportunities they can use at home.

Sesame Workshop is committed to supporting families through this unprecedented time of uncertainty with the new Caring for Each Other initiative. As the situation evolves, SesameStreet.org/caring will be updated to meet the changing needs of caregivers and young children.

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Caring for Each Other resources are designed to help parents provide comfort and manage anxiety, create routines, foster playful learning at home, and keep kids physically and mentally healthy. Additionally, over 110 Sesame Street ebooks are available for free on all major ebook platforms.


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About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.


About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).


October 30, 2017

#CreateCourage Star Wars: Rogue One Campaign Bags 8 Boomerang Awards - Globe Hailed as Advertiser of the Year

Globe Telecom’s #CreateCourage campaign to promote its partnership with the movie Rogue One: A Star Wars, won numerous awards at the recent 2017 Internet and Mobile Marketing Association of the Philippines (IMMAP) Boomerang Awards, including the coveted Advertiser of the Year award.


Globe #CreateCourage campaign for Star Wars: Rogue One bags 8 awards at the IMMAP 2017 Boomerang Awards. Presenting the awards to Globe are (L-R:) Ken Lingan, Google Philippines Country Manager and Jury Head of Boomerang Awards 2017. Receiving the awards are Andre Montejo, Social and Digital Content Strategist ; Abigail Castelo, Social and Digital Content Strategist; Maxine Casaclang, Social and Digital Content Strategist; Carla Braganza, Communication Design Manager; Kenn Penero, Social and Digital Content Strategist; Patrick Marcelo, Social and Digital Content Strategist; Benedict Opinion, Social and Digital Content Specialist; Eric Nolasco, Communication Design Manager; Yoly Crisanto, SVP for Corporate Communications; and Monday Gonzales, Director for Sustainability and Jos Ortega, President and CEO of Havas Media Ortega.

Launched last December 2016 as part of the telco’s multi-year strategic partnership with entertainment giant Disney, #CreateCourage advocated for non-judgmental understanding and to celebrate bravery during struggle through a short film. 

The campaign also bagged several awards including Special Award for Best of Show, Special Award for Effectiveness, Gold Award for Campaign: Tech and Telecommunications, Silver Award for Campaign: Leisure, Wellness and Entertainment, Silver Award for Digital Craft: Visual and Audio Excellence, Silver Award for Effectiveness: Awareness and Bronze Award for Effectiveness: Engagement. 

The film tells the story of a young Star Wars fan named Alex who wears her Stormtrooper helmet every day at home, in school, or out and about, piquing the curiosity of people around her. One day, she enters her classroom and is surprised that her whole class too was wearing the same helmets, showing her support. This then leads to the heartwarming reveal of the girl’s condition when she takes off her helmet to reveal the oxygen mask.

Wonderfully demonstrating a child’s resilience and triumph over challenges, the heart-tugging video went viral in a matter of days after its release by Globe, and soon received praise from all over the world, especially from Star Wars fans. It garnered over 45 million views and has been recognized by top online news channels such as CNN International, Mashable, Huffington Post, Upworthy. It also received international acclaim with the Best Short Form award at the 2017 Brand Film Festival New York.

The campaign sought to raise awareness for the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.
“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are honored by the recognition from IMMAP and grateful to have been given the chance to try and positively impact the real world,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom.
The Internet and Mobile Marketing Association of the Philippines created The Boomerangs in 2008, recognizing innovation and excellence in digital marketing and advertising. This year’s awards received its highest turnout of 263 submissions. 

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