Star Wars Fan Fest Lands in SM Cinema

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In line with the release of the highly anticipated film Solo: A Star Wars Story and in celebration of SM’s 60^th year, SM Cinema recently welcomed over 60 Star Wars costumed fans at SM North EDSA, The Block Atrium for the Star Wars Fan Fest!

Everyone was thrilled with the Star Wars-inspired hyper-space walkway tunnel and photo booth from SM Cinema while, Toy Kingdom indulged the fans and collectors as it featured Star Wars’ special merchandise and Globe 0917 opened their Star Wars themed apparel booth. Aside from these, the Star Wars geeks participated with the “Han Solo Pop Quiz Night”. Privileged winners got exclusive Star Wars items and SM Cinema movie cards.

SM Cinema, as it continues to promote the Reel-to-Real experience to its movie goers, also brought the force of Star Wars Fan Fest the day after its premiere at SM Aura where it held a much participated “market day” where interactive booths were unveiled, matched with an exciting mini-program serving as the front act for the night. Fans were also treated with a live art session and a light-saber handling tutorial to complete their Jedi experience! 

Solo: A Star Wars Story is digitally re-mastered for IMAX to give a boundless experience of Hans Solo’s adventure. Audiences can watch it in IMAX for crystal-clear images, customized theatre geometry and a powerful sound audio.

Catch SOLO: A Star Wars Story in IMAX, Director’s Club and SM Cinema branches nationwide. Book your tickets now through www.smcinema.com or for an even more convenient experience, download the SM Cinema app now. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for more updates.

SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.  

7-Eleven brings The Force to Pinoys in partnership with Disney

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Avid fans in the Philippines and all over the world are all geared up as Star Wars: The Last Jedi is now in cinemas!

Star Wars: The Last Jedi is the second installment of the new generation Star Wars Trilogy, following the box office hit, Star Wars Episode VII: The Force Awakens. 

Star Wars: The Last Jedi continues the narrative set forth by the films before it. The plot revolves around Rey’s efforts to hone her newly-discovered abilities with the guidance of Luke Skywalker, who is unsettled by the strength of her powers. Meanwhile, the brewing conflict between The Resistance and The First Order grows as they prepare to face each other.

Aside from the story of Star Wars: The Last Jedi, many fans are eagerly anticipating the last Star Wars film that was completed by the legendary Carrie Fisher, who plays Princess Leia.

To share the excitement of the film, 7-Eleven is working with Walt Disney Philippines to bring three exciting promos for Pinoy Star Wars fans. 

Pick up your lightsabers and join 7-Eleven as it brings you Star Wars: The Last Jedi E-Raffle which will run from November 22, 2017 to January 30, 2018. 

The mechanics are simple and easy to understand. Whether you're supporting The Resistance or from The First Order, you get 1 E-Raffle entry every time you buy P100 worth of products at any 7-Eleven.

For this raffle, 7-Eleven prepared exciting and exclusive prizes, making even the citizens of galaxies far, far away eager to win.  There will be 20​ ​winners​ ​of​​​ ​Star​ ​Wars​ ​Force​ ​Link​ ​BB-8​ ​2-in-1​ ​Mega​ ​Playset, 10​ ​winners​ ​of​ ​BB-8, BB-9,​ ​and​ ​R2D2​ ​set, 10​ ​winners​ ​of​ ​New​ ​Millennium​ ​Falcon​ ​Lego play set, and 10​ ​winners​ ​of a ​​trip​ ​for​ two​ ​to​ ​Hong Kong Disneyland​ ​for​ ​a​ ​Tomorrowland​ ​Takeover​ ​Experience. Also, a helpful tip for the aspiring Jedis or Padawans, you can get an additional E-Raffle entry by simply purchasing booster products such as Big Gulp and Big Bite, which also come with exciting Star Wars: The Last Jedi merchandise. 

Star Wars Collectors alert! When you buy a 22oz. Gulp Pepsi Max, you can opt to add for a limited-edition Star Wars tumbler for just P89, then you’ll only need P20 pesos to refill your Gulp Pepsi Max. And lastly, if you buy any Big Bite flavor from 7-Eleven, you can also opt to add for a limited-edition Star Wars pouch for only P85. Both promos for Big Gulp and Big Bite run from November 22, 2017 to January 2, 2018.

What are you waiting for? Join now and may the Force be with you. 

For more details regarding these promos, please visit the 7-Eleven Facebook Page or the nearest 7-Eleven store in your area. 

#CreateCourage Star Wars: Rogue One Campaign Bags 8 Boomerang Awards - Globe Hailed as Advertiser of the Year

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Globe Telecom’s #CreateCourage campaign to promote its partnership with the movie Rogue One: A Star Wars, won numerous awards at the recent 2017 Internet and Mobile Marketing Association of the Philippines (IMMAP) Boomerang Awards, including the coveted Advertiser of the Year award.

Globe #CreateCourage campaign for Star Wars: Rogue One bags 8 awards at the IMMAP 2017 Boomerang Awards. Presenting the awards to Globe are (L-R:) Ken Lingan, Google Philippines Country Manager and Jury Head of Boomerang Awards 2017. Receiving the awards are Andre Montejo, Social and Digital Content Strategist ; Abigail Castelo, Social and Digital Content Strategist; Maxine Casaclang, Social and Digital Content Strategist; Carla Braganza, Communication Design Manager; Kenn Penero, Social and Digital Content Strategist; Patrick Marcelo, Social and Digital Content Strategist; Benedict Opinion, Social and Digital Content Specialist; Eric Nolasco, Communication Design Manager; Yoly Crisanto, SVP for Corporate Communications; and Monday Gonzales, Director for Sustainability and Jos Ortega, President and CEO of Havas Media Ortega.

Launched last December 2016 as part of the telco’s multi-year strategic partnership with entertainment giant Disney, #CreateCourage advocated for non-judgmental understanding and to celebrate bravery during struggle through a short film. 

The campaign also bagged several awards including Special Award for Best of Show, Special Award for Effectiveness, Gold Award for Campaign: Tech and Telecommunications, Silver Award for Campaign: Leisure, Wellness and Entertainment, Silver Award for Digital Craft: Visual and Audio Excellence, Silver Award for Effectiveness: Awareness and Bronze Award for Effectiveness: Engagement. 

The film tells the story of a young Star Wars fan named Alex who wears her Stormtrooper helmet every day at home, in school, or out and about, piquing the curiosity of people around her. One day, she enters her classroom and is surprised that her whole class too was wearing the same helmets, showing her support. This then leads to the heartwarming reveal of the girl’s condition when she takes off her helmet to reveal the oxygen mask.

Wonderfully demonstrating a child’s resilience and triumph over challenges, the heart-tugging video went viral in a matter of days after its release by Globe, and soon received praise from all over the world, especially from Star Wars fans. It garnered over 45 million views and has been recognized by top online news channels such as CNN International, Mashable, Huffington Post, Upworthy. It also received international acclaim with the Best Short Form award at the 2017 Brand Film Festival New York.

The campaign sought to raise awareness for the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.

“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are honored by the recognition from IMMAP and grateful to have been given the chance to try and positively impact the real world,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom.

The Internet and Mobile Marketing Association of the Philippines created The Boomerangs in 2008, recognizing innovation and excellence in digital marketing and advertising. This year’s awards received its highest turnout of 263 submissions. 

Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema

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The biggest Dolby Atmos Cinema in the country located at Gateway Mall, Araneta Center was launched last Wednesday December 17, the perfect time with the advanced screening of perfect movie “Star Wars: The Force Awakens.”

Featuring a revolutionary audio platform that creates powerful, moving audio using audio objects and overhead speakers, Gateway Mall’s Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. Definitely the most suitable venue for the much-awaited movie, Star Wars: The Force Awakens. 

Araneta Group CEO Jorge Araneta shared that this will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family.

“We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theatre will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,” says Araneta.

Compared to regular theatres, Dolby Atmos Cinema has the most number of speakers with a 53.5 sound system (53 individual surround channels and 5 subwoofers). Each speaker is powered independently and gets its own separate audio feed. In effect, the movement of every sound in the scene is reproduced in all three dimensions.

The Dolby Atmos technology gives content creators unprecedented control of the placement and movement of sound within the movie theatre. Sounds can be placed and moved anywhere in the cinema’s three-dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema’s huge array of front, back, side, and overhead speakers it will use to recreate this lifelike movement. 

With sounds coming from all directions, the cinema is filled with astonishing clarity, richness, detail, and depth. This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams.

Thirty years after the defeat of the Galactic Empire, the galaxy faces a new threat from the evil Kylo Ren (Adam Driver) and the First Order. When a defector named Finn crash-lands on a desert planet, he meets Rey (Daisy Ridley), a tough scavenger whose droid contains a top-secret map. Together, the young duo joins forces with Han Solo (Harrison Ford) to make sure the Resistance receives the intelligence concerning the whereabouts of Luke Skywalker (Mark Hamill), the last of the Jedi Knights.

Set around 30 years after the events of Return of the Jedi, the sequel follows the adventures of new lead characters Finn (John Boyega), Rey (Daisy Ridley) and Poe Dameron (Oscar Isaac) as they join forces with original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber. The film also features Gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serkis as Supreme Leader Snoke, and Lupita Nyong’o as Maz Kanata.

The Force Awakens is the first film in the Star Wars sequel trilogy, announced after The Walt Disney Company's acquisition of Lucas film in October 2012. The film is produced by Lucas film president Kathleen Kennedy, Abrams, and his long-time collaborator Bryan Burk.

Don’t miss the chance to have a 360-degree experience of the glorious Star Wars saga.

Catch Star Wars: The Force Awakens at Gateway Mall’s Dolby Atmos Cinema!

For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.

May is Star Wars month on TV5's MovieMax5

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The Force is Strong With This One! 

TV5 spreads "the force" as MovieMax5 features the Tagalized versions of the hit Star Wars Saga for the whole month of May.

A brainchild of Star Wars creator George Lucas, the epic space opera franchise made a mark in the movie industry by creating a pop culture phenomenon that captured the hearts of moviegoers worldwide. The film series did not just break box office records but also garnered numerous nominations and awards from prestigious award-giving bodies. Through TV5's Star Wars month on MovieMax5 this May, Star Wars fanatics and film lovers alike will now be able to re-live the legendary Star Wars saga and experience once again the battle between the Jedi and the Sith.

Mark your calendars this May as the Star Wars movie series airs on TV5's MovieMax5, 7pm – 9pm, starting with The Phantom Menace (May 4), Attack of Clones (May 11), Revenge of Sith (May 19), Empire Strikes Back (May 25), and Return of the Jedi (June 1).

Tune in to MovieMax5 everyday on TV5, the home of happy Tagalized movies.