Get into the world of Ant-Man and The Wasp with SM Cinema

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Ant-Man may seem invisible to the naked eye, but the Earth’s tiniest hero is making a giant comeback and now with his partner, The Wasp! Experience the lives of our heroes as SM Cinema unveiled the Ant-Man and The Wasp’s Not the Actual Size interactive exhibit at the Main Atrium of SM Mall of Asia.

In line with SM Cinema’s Reel-to-Real Experience, the largest cinema exhibitor in the country together with The Walt Disney Company Philippines, brings another fun and exciting exhibit inspired from the latest movie offering of Marvel Studios, Ant-Man and The Wasp.  

As you enter the exhibit area, witness the world of Ant-Man and The Wasp by crossing a binocular-inspired tunnel making you feel you are the same size as our tiny heroes. Get ready to be like Ant-Man and The Wasp as you plan your day and talk to your colony in the gigantic table and chairs. You can also explore the bigger world in the blown-up ball pit and the massive puzzle area. 

Feel the Ant-Man and The Wasp experience with the Not the Actual Size exhibit at SM Mall of Asia Main Atrium on June 28 – July 4 and at SM North Edsa – The Block Atrium on July 6 – July 12. You may also share your tiny experiences online with the hashtags #SmallIsBigger and #AntManAndTheWasp.

In the aftermath of ‘Captain America: Civil War’, Scott Lang (Paul Rudd) faces the consequences of his choices as both a superhero and a father. But as Hope van Dyne (Evangeline Lilly) and Dr. Hank Pym (Michael Douglas) asked for his help, he will once again be the Ant-Man and fight together with the Wasp. 

An action-packed adventure, Ant-Man and The Wasp movie experience becomes even better at IMAX theatres because the movie was digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. This means that only in IMAX will the movie fill more of the screen, and fans will see 26% more picture!

Catch Marvel Studios’ Ant-Man and The Wasp in IMAX, Director’s Club and SM Cinema branches nationwide starting July 4. For more convenient experience, book you tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!    

Experience cinematic history with Avengers: Infinity War at SM Cinema

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SM Cinema brings you Marvel’s grandest superhero crossover movie, Avengers: Infinity War! Experience and see the movies come to life! 

Marvel Studios’ Avengers: Infinity War is showing in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25.

Dubbed as the most ambitious crossover event and the first Hollywood film shot entirely with IMAX cameras, Avengers: Infinity War spans the entire ten-year run of the Marvel cinematic universe (MCU).

Set two years after the Avengers were torn apart from the events of Captain America: Civil War, Earth’s mightiest heroes has to assemble once more, and band together with the Guardians of the Galaxy to stop Thanos from amassing the infinity stones and destroying half of the entire universe.

Step into The Avengers Hall, stand side by side with life-sized Marvel character figures and see Thanos’ greatest boon, the six (6) Infinity Stones at SM City North EDSA The Block Atrium on April 6 – 17, SM City Bicutan Event Area on April 22 – 28, SM Southmall Concourse Area on April 23 – 30, SM Mall of Asia Atrium on May 7 – 14, SM City Telabastagan SM Cinema Lobby on May 14 – 27 and, SM City Manila Event Area on May 20 – 31.

Dedicated comic book geeks and MCU buffs and can assemble at SM Megamall on April 15, 9am for the #AvengersPH Fan Event, the biggest gathering of Marvel Fans in the Philippines where they can send questions and greetings to the whole cast, play exciting games, and get a chance to win exclusive movie merchandise. 

SM Cinema will also give you the latest updates to the red carpet-style fan event happening on April 16 at Marina Bay Sands in Singapore with appearances from Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and, Iron Man (Robert Downey Jr.) so make sure to follow @SM_Cinema on Facebook and Instagram.

The exciting activities include The Avengers Hall, an interactive exhibit with life-sized Marvel character figures and more displayed at various SM malls, the #AvengersPH Fan Event, which is the biggest gathering of Marvel Fans in the Philippines on April 15th at SM Megamall, and an exclusive live stream the red carpet-style fan event happening on April 16 at Marina Bay Sands in Singapore with appearances from Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and, Iron Man (Robert Downey Jr.).

Catch Marvel Studios’ Avengers: Infinity War in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, get the SM Cinema app, now with an augmented reality feature where users can be part of the Avengers: Infinity War action! 

Download the SM Cinema app now through the App Store and Google Play. Stay tuned to /SMCinema on facebook and @SM_Cinema on Instagram for more information! 

SM l Disney Partnership

SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.

Immerse Yourself in Marvel Studios’ Thor:Ragnarok at IMAX!

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Marvel fans were treated to an exciting cinema experience as they got the first preview of the much-awaited sequel of Thor in SM Megamall’s IMAX Theater.

In the movie, Thor is imprisoned on the other side of the universe without his mighty hammer, and is forced to team-up with the Hulk, Loki and new player Valkyrie to stop “Ragnarok”—the destruction of Asgard and its civilization, at the hands of the ruthless and all-powerful Hela.

Fans were left at the edge of their seat as they experienced the full glory of the movie in IMAX. 

Here are five reasons why you should catch it in IMAX too:

1. IMAX exclusively features 26% more of the action than a the regular screen 

With select scenes shot exclusively using an IMAX camera, the theatre has a special format that features a 1.9:1 ratio, meaning you will get to see 26 percent more of the scene than what you’ll see in a regular cinema. We all know how Marvel loves to hide Easter eggs in all their films; that 26 percent can play a crucial role in the entire story of the Marvel universe. If you’re a Marvel fan, you can’t miss out on this.

2. Asgard comes to life through IMAX’s vivid colors 

If you’ve ever seen the imagery of Doctor Strange or the first instalment of Thor in IMAX, you’ll easily conclude that color plays a huge role in the movie. Through psychedelic trips in and out of different universes, there is no better way to watch Thor: Ragnarok than with IMAX’s digital enhancement process which delivers 60% more brightness and 40% greater contrast than what you’ll find anywhere else.

3. Imagine the Hulk on IMAX’s giant screen 

IMAX has a wall-to-wall, floor-to-ceiling, curved screen that fills even your peripheral vision with increased viewing angles up to an average of 70 degrees. Can you just imagine the epic gladiator scene between Thor and the Hulk on its enormous display?

4. Hear the sonic boom of the Mjolnir with IMAX’s earth shattering sound 

With a customized sound system that distributes sound throughout the theatre, you can hear the krak-a-thoom of the Mjolnir to the slightest pin drop and be able to tell exactly where it fell.

5. IMAX’s 3D is out-of-this world 

IMAX’s 3D projector delivers unsurpassed brightness and clarity. Coupled with the screen’s increased field of view, the results are images that jump off the screen and land right in your lap. Slide through time and space and live like a superhero in your most immersive experience yet. 

Step into the movieverse and catch the god of thunder wtih the biggest movie screen in town. Marvel Studios’ Thor: Ragnarok hits IMAX theatres and SM Cinema branches nationwide on October 25. 

For tickets, log on towww.smcinema.com or follow @SM_Cinema on Instagram and /SMCinema on facebook for more details.

“Batman v Superman: Dawn of Justice” Stars Kick-Off Promo Tour in Beijing

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Director Zack Snyder recently teamed up with Ben Affleck and Henry Cavill, bringing their new film “Batman v Superman: Dawn of Justice” to China’s capital city, Beijing.

Speaking at the promotion event, Ben Affleck says it was “daunting” to play the iconic Batman in this superhero film.

“The biggest challenge going into was the sort of daunting aspect of playing a character who’s got such a fixed place in people’s minds already. You know people’s expectations. I think that was the biggest challenge. I didn’t get to create the character. I had to sort of recreate something and hope that it fit into people’s, our idea of who Batman was already and hope that they would accept my nuances on it.”

And Henry Cavill returns to the role of Superman after pulling on the red cape in the 2013 reboot ‘Man of Steel.’

The 32-year-old actor admits, the new film brought a more physical kind of challenge for him.

“Mostly, with a lot of imagination. The idea behind Superman, for me, in preparation, doesn’t really change from movie to movie. But with this one particular, it was having to work doubly hard in the gym, because I knew I was going up against Ben, and Batman. And so with that, I just, I had to make sure that I was a fair match.”

Director Snyder says he hopes to cheer fans by gathering Batman, Superman and Wonder Woman together in one place for his movie.

Beijing is the first stop of the superhero film’s global promotion tour.

Opening across the Philippines in IMAX, Dolby Cinema, 3D and 2D theaters on Black Saturday, March 26, “Batman v Superman: Dawn of Justice” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

#BondsWorld : Filipino celebrities live the legendary world of Bond with Heineken

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HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands.

Heineken & Bond

This campaign celebrates the seventh film of the Heineken/Bond partnership, a relationship that began in 1997. Starting with ‘Tomorrow Never Dies’. Heineken was also involved in ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’, ‘Quantum of Solace’ and 2012’s ‘Skyfall’.

The world of Bond may seem to be an unattainable fantasy, but there’s nothing that stops Bond aficionados from defining their own legendary world.

Legendary locations, style, technology, villains, and of course, legendary people.

Spectre : A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE.

Spectre starring Daniel Craig, Christoph Waltz, Léa Seydoux and directed by Sam Mendes, written by John Logan (screenplay), Neal Purvis(screenplay).

Celebrities and James Bond fans got a chance to open Bond’s legendary world during Heineken’s exclusive movie screening of Spectre last November 6 at SM Aura.

Leading the pack who trooped to watch the latest instalment of this Heineken-James Bond partnership are no other than actress Maxene Magalona and Philippine Football National Team member Anton del Rosario. 

“As a fan of both James Bond and Heineken, I really looked forward to this event. I dressed up like James Bond and even mingled with other Bond fans. I think this is the closest thing to being a James Bond for a night!” shared Anton. 

Host and Heineken ambassador Maxene officially opened the screening night and 350 invited guests celebrated the long-time partnership of Heineken and James Bond that spans 17 years.

“It is an exciting time for Heineken here in the Philippines. I hope all the guests here continue to pursue legendary achievements in their own right,” said Mr Tulloch.

HEINEKEN executives such as David Tulloch, Country Manager for HEINEKEN Philippines, were present to witness how Filipinos have warmly welcomed the Heineken and James Bond partnership for the first time in the Philippines.

Other Bond fans present were celebrities who are defining their legendary life in different worlds, such as basketball player Terrence Romeo, celebrity blogger Camille Co, hair stylist Jing Monis, DJ Natalia Moon, actresses Karel Marquez, Jef Gaitan, and Shy Carlos, and actor Alex Castro. Each of them has, in their own ways, displayed the legendary qualities of Agent 007, which makes them stand out in their chosen niche.

Heineken is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken is available in the Philippines at leading supermarkets, convenience stores and bars.