A year has passed since Reader’s Digest’s first virtual Most Trusted Brands Awards. A lot has happened in that time, but COVID-19 is still affecting millions of people and their livelihoods. But we at Reader’s Digest were not going to allow the pandemic to stop our 23rd annual survey of Philippines’ Most Trusted Brands and Personalities from going ahead.
Upholding the new norm during these challenging times, this is the second year we are presenting our award ceremony in a virtual format.
Perhaps more than any other year, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely. In terms of the current situation, that means getting proactive and reaching out to customers and audiences like never before. It’s all about maintaining a relationship with individuals.
THE PERSONALITIES FILIPINOS TRUST THE MOST
Just like previous years, one of the highlights of the 2021 Reader’s Digest Trusted Brands awards is the list of most trusted personalities in the following categories: Most Trusted News Presenter; Most Trusted Radio Presenter; Most Trusted Variety/ Entertainment Presenter; and Most Trusted Sportsperson.
The personalities that Filipinos put their trust in most were:
MIKE ENRIQUEZ
Most Trusted Radio Presenter
With a career spanning five decades, Radio GMA President and 24 Oras senior news anchor Mike Enriquez is well known for his integrity. At 66, Enriquez is approaching nearly half a century in the media. Throughout his career he has worked in both TV and radio as a reporter, editor, program director, station manager, president and, of course, presenter.
JESSICA SOHO
Most Trusted TV Presenter
With millions of viewers tuning in every Sunday to Kapuso Mo, GMA Network’s top-rating current affairs program, the expectation of being challenged and inspired by the country’s most celebrated female journalist is an honor the TV veteran takes very seriously. For 34 years, Jessica Soho has built a reputation for tackling tricky investigations and life-changing human-interest stories.
RYAN AGONCILLO
Most Trusted Entertainment/Variety Presenter
Trust and honesty are characteristics that are closely aligned – so it should be no surprise that these words are often heard when describing Ryan Agoncillo. Last October, the former star of the noontime show Eat Bulaga came out in support of people who suffer from depression when he posted on social media about his own battles with the debilitating condition. This honesty won him many supporters.
MANNY PACQUIAO
Most Trusted Sportsperson
Since winning his first professional fight at 16, Manny Pacquiao has built an impressive sporting career that has seen him rise out of poverty to become the most successful sportsperson in the Philippines. The past year has been challenging for Pacquiao – the only boxer to win major world titles in eight different weight divisions – who now has to balance his boxing career with the responsibilities of being a senator in the National Congress.
THE BRANDS FILIPINOS TRUST THE MOST
The award-winning Trusted Brands, outlined in the Reader’s Digest 23rd annual survey, listen to customer concerns, sympathize with their situations and provide the necessary support and assistance to their customers because they appreciate these valued relationships.
“Trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promises,” said Editor-in-Chief, Louise Waterson.
This is the kind of service and quality that helps a consumer understand that the brand they know and trust is still on their side, and working hard to continue the relationship they worked hard to build.
Platinum Awards went to those brands that perform exceptionally, based on consumers’ perception. In the poll, these brands attained scores that exceed those of their nearest competitors. Some of the awardees were:
• Investment Fund Company – Sun Life;
• Bank – BDO;
• Credit Card Issuing Bank – BDO;
• Optical Shop/Stores – Executive Optical;
• Pharmacy/Drugstore – Mercury Drug;
• TV Network – GMA;
• Pen – Pilot;
• Mattress – Uratex;
• Tires – Goodyear;
• Milk Tea Shop – Macao Imperial Tea.
Gold Awards went to brands that had outstanding results, based on the perception of consumers. Some of the brands included in this list were:
• Airfreight/Courier Service – J&T Express;
• Personal/Consumer Loan – BDO;
• Investment Fund Company – BDO;
• Life Insurance – Manulife;
• Personal Computer – Acer;
• Cooking Oil – Baguio Oil;
• Credit Card Issuing Bank – Citibank;
• Optical Shop/Store – Ideal Vision Center;
• Plasticware – Orocan;
• Air Purifier – Sharp;
• Washing Machine – Sharp;
• Washing Machine – Whirlpool;
• TV Network – ABS-CBN.
About the survey
The survey is an independently commissioned poll, with the results appearing exclusively in Reader’s Digest Philippines. Leading market research agency Catalyst Research surveyed a representative sample of 8000 individuals from the Philippines, Singapore, Malaysia, Hong Kong and Taiwan to determine which brands consumers trust most.
The survey reveals the brands, products and services that consumers believe in, over more than 50 categories.
Media backgrounder – The Philippines’ Most Trusted Brands & Most Trusted Personalities
Please ensure Reader’s Digest Asia is credited in any coverage, thank you.
INTERVIEWS
To arrange an interview, contact Media Support & Events Manager, APAC, Rebecca Zhang at +61 0431279228 or rebecca.zhang@readersdigest.com.au
