Mercato Centrale Debuts in Acacia Estates to cater to Taguig Residents

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Mercato Centrale, renowned for curating exceptional food markets and offering a diverse range of gourmet foods, made its debut at Acacia Estates in Taguig City on September 29, 2023.

Among the highlights of the launch event was a ceremonial ribbon-cutting, symbolizing the official opening of Mercato Centrale at Acacia Estates. Along with the variations of food, the event featured prominent social media influencers, food bloggers, and tastemakers who shared their impressions and highlights of the event.

RJ Ledesma and Vanessa Ledesma, Founder and President of Mercato Centrale, along with DMCI and Globe Hapag, came together at Acacia Estates to offer visitors and Taguig residents a diverse selection of culinary delights.

The food and lifestyle market features 25 food booths, offering diverse cuisines including Indian, Korean, FIlipino, Pakistani, American, Japanese, Spanish & Halal. The participating merchants and vendors comprised of Mango Hooray, Krispylet, Tauros Smoking Balls, La Luna Cafe , Birria By Mala, Binhi, Kpop Asean Food , Cocina Berenguer, Heaven Shake, Taste Of India, Shawarma Twin, Juice Factory, Gg Go Toast, El  Angelicious, It's A Wrap, K Chase, Above Sea Level, Takoyakeats, Ramenaki, City Of Drinks, Lyns Bibingka, Kuya Mark's BBQ, Mamays Ihaw, Fork On The Road , Masala House

Mercato Centrale at Acacia Estates invites all foodies, culinary enthusiasts, and everyone in between to a scrumptious experience at Acacia Estates. It operates from 4:00 p.m. to 10:00 p.m. every Thursday to Sunday. This is located beside the town center at Acacia Estates, Taguig City.

 

Shopee and Taguig LGU Provide Care Packages to Support Vaccination Efforts

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teams up with the local government unit (LGU) of Taguig City to provide care packages that can encourage more people to get vaccinated and to express gratitude towards frontliners diligently working at the center. Last July 28-30, Shopee rolled out its vaccination center support initiative in Western Bicutan National High School by giving food, water, and health kits from Shopee and its partner brands under Shopee Mall to 1,500 frontliners, staff, and the people getting vaccinated. These included snacks from Del Monte, Perfetti Van Melle, Dutchmill Soy, Monde Nissin, and Rebisco; water from Hope in a Bottle; health kits from Mighty Clean and Colgate; and industrial fans from Symphony.

Martin Yu, Director at Shopee Philippines, said, “Shopee is committed to contributing and positively impacting the community. We are proud to partner with the Taguig LGU in their efforts to inoculate their citizens and are grateful to our brand partners who generously lend us their support in serving the Filipinos. We want to play a part in meaningful initiatives such as this especially when the country is still battling the pandemic. We will continue to support the Filipinos and offer them the help that they need.”

Locally provides Taguig frontliners with immune-boosting natural juices

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In true Bayanihan spirit, NutriAsia provided essential frontliners from Taguig City with Locally Blended Juice Drink.

Medical and non-medical frontliners in Taguig’s checkpoints, vaccination sites, and barangay enjoyed Locally’s blended juice drink, which are made from fruits cultivated by Filipino farmers. The drinks help the frontliners stay hydrated, energized, and protected from illness as they go about their important duties with the juices’ natural vitamin C.

Some residents in Barangay Fort also received Locally Blended juice drink. Recipients include peace and order personnel, emergency & rescue personnel, daycare students, employees of the DSWD barangay base, Health Center Personnel, barangay frontliners, and zone coordinators.

This follows NutriAsia’s donation of boxes of Locally to various hospitals around Metro Manila earlier this month.

“We are truly happy to do our part in ensuring that our brave and dedicated frontliners are hydrated and protected from all illnesses through providing delicious Locally juice drinks that boost their energy and immunity,” said Gretchen King, Category Manager for Beverages at NutriAsia.

“As we donate Locally to our frontliners, we also manage to support our local farm industry, which is key in providing the fruits we use for our drinks.”

The fight against the Covid-19 virus isn’t over. With the invisible enemy still out there, it is still best to arm ourselves with the immunity boost that vitamin C provides. 

Locally has been handing out immunity and energy-boosting natural fruit juices to medical personnel, local government units, mobile markets, military staff, mobile kitchens, and more around the metro since the beginning of the COVID-19 pandemic. 

Together, we can all help each other out in healing and rebuilding our nation. Together, we can all help each other out in healing and rebuilding our nation.

Vanness Wu delighted fans during the launch of Levis'Women’s Denim Collection 2015

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Asian Superstar Vanness Wu gave an unforgettable performance at the launch of the new Levi’s Women’s Denim Collection for Fall 2015 on Friday, July 31, held at the Valkyrie in Bonifacio Global City, Taguig.

Amazing night for everybody, Mei Zuo, one of the F4 in Taiwanese series “Meteor Garden”, Vanness Wu, and judge of “Asia’s Got Talent” is back in Manila after 11 years to grace the Levi's launch. 

The 36-year-old Taiwanese-American pop star Vanness Wu delighted fans on Friday with his answer to one of the questions thrown at him after the first performance for a local fashion show.

After his pandemonium performance and when he was asked how he describe his fans in three words,  he surprisingly replied in Filipino - "‪‎maganda‬ ‪, masarap‬‪ and mahal ko‬."

Vanness said "You guys are just so amazing, you are some of the most warmhearted people I've really met. And every time I meet Filipinos and Filipinas, they are just super, super awesome."

Fans were over joyed and cheers as he continued his song performances with dance moves.

Max’s opens third store in BGC All-time favorite restaurant opens new branch in Stopover Pavilion

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Max’s Group Inc. (MGI) has opened its newest Max’s Restaurant at Bonifacio Global City in Taguig as part of its local expansion strategy for the next two months, the group recently announced.

Robert Trota, President and CEO of Max’s Group said the BGC branch, its third in Global City, gives the company a better opportunity to serve more customers in the booming mixed-use development area.

“BGC is a huge market for both commercial and residential. The opening of a third branch will give us better opportunity to serve the untapped market of the area,” Trota said.

The latest branch, which opened on April 21, is located at Units 116 and 117 of the Bonifacio Stop Over along 31st Street corner Rizal Drive 2nd Avenue.

“With the latest BGC branch, Max’s continues to expand and serve its all-time favorite recipes to more Filipino casual diners,” Trota said.

The restaurant, a dine-in and take out branch, will have a capacity of 82 seats.

Aside from the newest branch, the Max’s Group is also set to open three more restaurant outletswithin the month as part of its aggressive expansion program.

Upcoming branches in the pipeline are the Kapitolyo Branch, targeted for opening on May 20; the Hampton Branch, targeted for opening on May 30; the Cauayan, Isabela Branch, targeted for opening on May 30 as well and the Max’s Santiago Branch, targeted for opening on June 1.

In all, the Max’s Group is targeting to open 80 to 90 new stores this year across itsinternational and local brands.

Max’s Group merged with Pancake House, Inc. in 2014 to create the country's largest restaurant group.

The combined entity now has more than 10 household brands in the food business. These include Max's Restaurant, Max's Corner Bakery, Krispy Kreme, Jamba Juice, Pancake House, Yellow Cab, Le Coeur De France, Dencio's, Teriyaki Boy, Singkit, Kabisera, and Maple.

From January to April, the Company opened 10 outlets (7 local and 3 overseas) and discontinued 7 underperforming stores. As of April, the Max’s Group has a total of 543 branches.

Despite the closures, its store net total increased along revenues as the group reported pro-forma revenues of P9.55 billion in 2014 with a core net income of P154.1 million. 

Bounty Fresh joins Asia Digital Marketing Expo 2015 on July 26, 2015 at SMX Aura, Taguig, Philippines

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Bounty Fresh supports Asia Digital Marketing Expo 2015. 

According to Ms. Joan Clarice N. Caccam, Assistant Brand Manager of Bounty Agro Ventures, Inc. (BAVI), Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. BAVI and its sister company, Bounty Fresh Food Inc. supplies live chicken, dressed chicken, and various processed chicken products nationwide. Bounty Fresh Chicken was awarded "Asia's Best" in 2009 Asian Livestock Industry Award in Malaysia and is the most-liked chicken brand in the Philippines. It has over a million likes in one of the leading social media platforms, Facebook. 

This year the brand has launched its new online campaign, #DiskarteNaMayArte. This campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.

Joan Clarice N. Caccam, Assistant Brand Manager, Bounty Agro Ventures, Inc and Engr. Grace Bondad Nicolas, CEO, TAG Media & Public Relations

Bounty Fresh supports Asia Digital Marketing Expo 2015 because it acknowledges the powerful role of digital media in reaching and interacting with its customers and brand lovers. At Asia Digital Marketing Expo 2015, different top executives will join together to share the future of Online Marketing in the Philippines and in Asia Pacific region with the following points:

• The digital economy of the Philippines
• Positioning the Philippines as a gateway from East to West and West to East
• Is the Philippines ready to be a cashless society?
• Disrupting tradition and embracing innovation
• Technology and Entrepreneurship driving inclusive growth
• Micro - multinationals E-commerce connecting SMEs to ASEAN and beyond

Partial list of speakers are as follows:

•    Constantin Roberts - Managing Director, Zalora Philippines
•    Earl Valencia- Head Corporate Development/Innovations, Smart Communications
•    Kristian Melquiades- General Manager, Viber Philippines
•    Donald Felbaum- Managing Director, Optel
•    Richard Upton- President, John Robert Powers Asia
•    Donald Lim- Chief Digital Officer, ABS CBN
•    Janette Toral- E Commerce Advocate, Digital Club Filipino
•    Robert Yupangco- President, Yupangco Group of Companies
•    Chinkee Tan- Best Selling Author, Motivational Speaker, Radio Host and Wealth & Wellness Coach
•    Rebecca Bustamante Mills- CEO, Chalre Associates & President, Asia CEO Awards
•    Mikel Yaw- CEO, Elabram Systems Group
•    Carlos Celdran- Brand Ambassador, Tour Guide
•    Maria Camille Montejo- CEO, NWSteel Technologies & Tree Top Adventure Inc.
•    Pocholo Gonzales- CEO, Creative Voices Productions
•    Tanya Llana- Marketing & Sales Director, Victoria Court
•    James Jimenez- Director, Commission On Elections
•    Lloyd Luna- CEO, Lloyd Luna Corporation
•    Jonathan Luzuriaga- President, Philippine Software Industry Association
•    Lewis Hong- Web Consultant, Xyxon Singapore
•    Kim Bernardo Lokin- Managing Editor, Business Class Magazine

For more information, you may visit www.asiadigitalmarketing.ph. For partnership and sponsorship, you may contact TAG Media & PR at 09166299381 or at grace@asiadigitalmarketing.ph

#AdMe : Asia Digital Marketing Expo 2015 on July 26, 2015 at SMX Aura Taguig

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Asia Digital Marketing Expo 2015 (#AdMe) will be at SMX Aura, Taguig on July 26, 2015 with a theme: Empower, Connect, Inspire & Learn.

Speakers are from international & local scene who are leaders & influencers. Some of them are as follows:

Dr. Donald Lim is the Chief Digital Officer of ABS CBN. Worked at Inquirer, Yehey.com & the founding officer of Internet Mobile Marketing Association of the Philippines (IMMAP). 

Rebecca Bustamante is the President of Chalre Associates. She is considered as the most accomplished woman in Asia because of her struggles to succeed as the Domestic helper who became the CEO of a multinational company. Before becoming a CEO, Rebecca became the Director of Sales from an international cosmetics company in Canada. She's also the President of Asia CEO Forum & Asia CEO Awards with a series of leadership seminars monthly in the Philippines. 

Mikel Yaw is the Managing Director of Elabram Systems Group (ESG) with Headquarter in Malaysia & offices in the Philippines, Indonesia & Thailand. ESG main solutions are Network Planning & Optimization, Talent Acquisition & Deployment, Business Process Outsourcing & Knowledge Process Outsourcing. Mikel receives awards from Huawei China for the companies project contributions. Mikel also won different awards in Malaysia & Indonesia as Entrepreneur of the Year. For two years, Mikel participated as one of the speakers at LTE World Summit in Amsterdam & in USA and as a speaker for the upcoming LTE Middle East in Dubai this May 2015. 

Carlos Celdran is the famous tour guide in the Philippines and a brand ambassador of different B2C companies. He is well known for his different advocacy and became more famous when his popular "Damaso" stint at Manila Cathedral was featured in international magazines and newspapers. 

Robert Yupangco is the President of Yupangco Group of Companies; Zoomanity Group (Zoobic Safari, Residence Inn Tagaytay, Paradizoo Cavite, Zoocobia Pampanga, Zoocolate Thrills Bohol), YL Finance, Bel Air Transport, Nanten Restaurant, Misono Japanese Restaurant & Yamaha Music. 

Tanya Llana is the Sales & Marketing Director and Business Strategies of Victoria Court (VC), a drive thru hotel chain in the Philippines & Hotel La Corona De Lipa. She was the one in charge in Branding & the successful launch of VC Brand Ambassadors last year to target families as clients. 

Camille Montejo is the CEO of NWSteel Technologies & Tree Top Adventure. Tree Top Adventure provides the only Motorized Team Building Facility in the Philippines & the 1st Motorized Zip Lines in Asia. 

Pocholo De Leon Gonzalez is the CEO of Creative Voices Productions & shared his voice to 1000 projects around the globe with more than 10 radio shows in the Philippines. He is the most popular speaker for 3 consecutive years under Laguna Blogging Summit. Pocholo was the finalist at the recently concluded Asia CEO Awards last year. 

Janette Toral is the CEO of Digital Club Filipino. Her Philippine Blogging Summit which she started 12 years ago with yearly conference is always successful and held at University of the Philippines Malcolm Theater. She is considered as the E Commerce Guru in the Philippines because of her contribution in different Internet & Electronic Bills that were push in the Philippines. 

Asia Digital Marketing Expo 2015 (#Adme) is expecting 1000 visitors & up to 30 companies to share their products and services in the expo. 

#AdMe is presented/organized by TAG Media & Public Relations. For more info & for partnership, please contact the organizer at 09166299381 or at grace@asiadigitalmarketing.ph 

Registration Fee: Early bird rate Php 1,500.00 till May 2015. Regular Rate Php 2,000.00 from June 2015- July 26, 2015 (Inclusion: Snacks and Lunch, Conference and Expo.)

Daniel Padilla at Lily's Peanut Butterrific University Fun Day

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Lily's Peanut Butterrific University Fun Day makes super fun last Sunday with the most popular teen heartthrob Daniel Padilla.

Over the past 60 years, Lily’s Peanut Butter has grown to be a traditional staple of Filipino households.After many years of product excellence, the brand launched a huge campaign last year that brought the mother-and-son tandem of Daniel Padilla and Karla Estrada as endorsers.

The campaign is all about the bond people share whenever they experience a love nawalangkatulad. A love that will make you say, “Ikawlangtalaga."

This 2015, Lily’s goes all out anew with its Lily's Peanut Butterrific University Fun Day. This event was held last February 22, 2015 from 11am to 7pm at the Market Market Activity Center.

It was truly an exciting day as there were interactive booths and fun-filled activities which entertained the crowd audience. Along with this was the successful Cook Off with 2 celebrity chefs, Boy Logro and Victor Neri,which got everyone excited as the five (5) schools battled it out in two (2) rounds of cooking. They came up with original savoury and sweet dishes using any of the Lily's products. Grand prize winners and other participants enjoyed cash and gift prizes.

Chef Boy Logro 

The highlight of the day was the Meet and Greet with Daniel Padilla in the late afternoon. The whole Market Market Activity Center fill with crowds loud cheers and screams for the popular star Daniel.

 

The film “Crazy Beautiful You” with Kathryn Bernardo opens in theaters nationwide this Wednesday, Feb. 25.

Daniel is also nominated in the upcoming Nickelodeon Teen Choice Awards under the Favorite Asian Act Category.

Lily’s Peanut butter,  the pioneering name in the industry that has become synonymous with taste and quality and made with all-natural ingredients. It has a distinct sweet-creamy taste well-loved by Filipinos. With such, it has evolved from more than just a bread spread to a key ingredient in many dishes. Yes, many dishes because Lily’s Peanut Butter goes well not just with the usual Kare-Kare but also with the likes of a Pan Grilled Deboned Chicken with Lily’s Peanut Butter Chutney, as shown in the cooking demo! The list can go from appetizers, main dishes, desserts to drinks and this is why everyone agrees, that the brand is like no other…“Ikaw lang talaga, Lily’s.”

Find out more by checking their website www.mylilys.com or Instagram using the hashtag #cookingwithlilys.

For food service queries and orders, you may reach through this email foodservice@mylilys.com

Aventine in Taguig City by Crown Asia

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Crown Asia, one of the country’s top property developers, presents one of the newest communities in Taguig City - Aventine.

Aventine in Taguig presentaion last Jnauary25,  with the Vista Land, Crown Asia heads and marketing and brokers. The event was held at the SEDA Hotel, Bonifacio Global City, Taguig City. 

A sanctuary of comfort, where time slows down and lets residents savor life’s abundance, where families and friends gather and find opportunities to spend quality time together, to socialize, and to enjoy the features and amenities of a luxurious country club.

This is the Aventine lifestyle.

Aventine is an attractive sight with their charming Italian theme. Italian gentility on the modern architecture of Aventine create the perfect blend of old and new. 

The bold colors of the towers make a stunning contrast against the cobalt blue sky and the verdant green of manicured gardens that embrace the Aventine Taguig.

For the cosmopolitan urban dweller, it’s all about options, and Aventine Taguig offers single-detached homes. 

Located in the now much celebrated City of Taguig with its proximity to stylish lifestyle places like the Bonifacio Global City, Aventine Taguig offers most coveted abodes for those who desire to live close to the vibrant lights, sounds, and activity of the Metro. Live in easy proximity to your place of work at the high-rise business centers within the city and surrounding areas. 

The cosmopolitan environs of this world-class city, the stylish shopping malls and leisure parks, the posh workplaces, the prestigious schools and sports facilities are the perfect backdrop for the charming Italian village-themed community of Aventine.

At Aventine, residents enjoy many facilities that promote a holistic lifestyle. 

• Clubhouse w/ Function Rooms
• Gym
• Playground
• Basketball Court
•  Lush amenities with jogging path
• Swimming Pool
• 24-hour security system

Morning jogs and afternoon strolls are a delight with tree-lined streets and spacious walkways. A walk along Aventine’s streets will give you vistas of stunning structures amid blue skies and beautifully manicured gardens. 

During weekends, families enjoy the scenic lap pool and children spend hours of fun at the playground. Neighbors are particularly fond of the brisk exercise they get from playing basketball with friends. 

A fully-appointed gym is available to those who want to get a workout indoors. 

For family celebrations, Aventine also has a Clubhouse with function rooms that can hold big birthday parties or smaller, more intimate gatherings.

Enjoy endless shopping expeditions at the posh lifestyle centers and department stores abounding in the city.

With a prime location at Taguig City, major establishments are just a short drive away so you don’t have to go far for anything you need.

Aventine is quite near to the newly-opened Starmall Prima in Taguig City, various shops like All Home, Coffee Bean & Tea Leaf, Pancake House, Burgoo, Yellowcab, Uncle Cheffy, Hap Chan, Gilligan’s, David’s Salon, GQ Barbershop, and Nuat Thai with even more that are soon to open

For sure, dwellers enjoy a wonderful blend of modern and classic Italian architecture in single detached homes and townhouses.

Aventine is the perfect choice of investment for your family especially if you want to live in close proximity to the business centers of Taguig, Makati and Ortigas.

Aventine is conveniently located along Cayetano Boulevard that connects C5 and C6 roads to Taguig. It will take only a few minutes drive to Market! Market! at The Fort; Makati; Ortigas; and Alabang Central Business Districts via C5.

Crown Asia was launched in 1995. It is a subsidiary of Vista Land – the country’s largest homebuilder, which builds exquisitely designed homes for rising professionals and their growing brood. Through the years, Crown Asia has evolved from targeting house and lots in Mega Manila from Antipolo, Cavite and Laguna to developing mid-rise buildings within flourishing urban development like Quezon City, Taaguig, Sucat and Tagaytay. Crown Asia has an excellent track record in developing quality Real Estate investments for 20 years with its 31 projects spanning 237 hectares in total.

The Mind Museum Keeps the Wonderment of Science in Summer

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The Mind Museum known as the Philippines’ first world-class science museum, may be known for having galleries with interactive science exhibits, but not many know that it is also a place that offers unique and fun summer learning activities that tickle the scientist in each child.

CSI 101 shoe impressions as evidence

From simulated crime solving activities, to a behind-the-scenes look on being the museum’s ‘Mind Movers’, to learning about the science behind soccer, The Mind Museum can keep your eyes and minds widening in wonder.

The Mind Museum’s Summer Programs

The Mind Museum continues to provide extraordinary learning and exploration to kids and kids-at-heart. 

This summer, The Mind Museum, with the help of JPMorgan Chase & Co., brought an array of activities that will make you appreciate and love learning even more:

Jr MindMover experiments

In the Crime Scene Investigation 101 (CSI 101) program, young inquisitive minds were tasked by the museum’s Mind Movers to examine a crime scene and figure out what could have possibly happened by doing evidence gathering, fingerprinting, odontology and blood splatter analysis.

Kids even presented their cases to a panel of investigators, and winning participants were given badges as their award. It was truly an exciting experience for them to try their hands at solving cases and on being crime scene investigators.

The Mind Museum also partnered with the scientists of the California Academy of Sciences and offered a Marine Science Camp to young wonderers. Held in Aiyanar Beach and Dive Resort, Anilao Batangas, adventurers gained a deeper appreciation for marine biodiversity through interactive activities including a “wet” show & tell of critters & corals, outdoor survival training with tents, sleeping bags and coolers facilitated by Coleman, and stargazing at night with the museum’s resident astronomer. Highlight was the snorkeling activity in the resort’s well-preserved house reef, and identifying the different forms of marine life that they learned about from the scientists of the Academy.

Soccer Science drills

Meanwhile, other budding science prodigies were given the chance to be like the museum’s resident scientists or ‘Mind Movers’. Through the Junior Mind Mover (JMM) program, participants learned about the story of the museum and its galleries, and even performed experiments in front of museum guests. Through the program, they got to explore different fields of sciences in interactive and creative ways.

For kids who both love sports and science, the Soccer Science Program was the perfect activity to enjoy. Held at The Mind Museum and BGC Turf, participants learned the physics behind this sport including the science of curve balls, soccer statistics and soccer anatomy to prevent injuries. 

Marine Camp outdoor survival challenge by Coleman

This program, made possible with the help of the Fort Bonifacio Development Foundation, Uratex and Mitre, had participants from a select group of sponsored Taguig public school kids, and soccer enthusiasts from all over Metro Manila.

Marine Camp wet show & tell of corals, critters from Aiyanar Resort's House Reef

Soccer Science in BGC Turf

Unending Wonderment from The Mind Museum

Even if summer is over, they can still expect a lot more mind-blowing educational programs. Watch out for exciting science parties or ‘MindBurst’ events such as the Experiment Circus - travel into the past towards the future of Physics; or take part in the Halloween Special: Myth-busting and Ghost-busting and discover what is this spookiness behind “ghost-busting” activities. 

For more details about the museum and continuous flow of events, visit The Mind Museum website at www.themindmuseum.org.

2013 is the year of running for Adidas

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Gear up for all in for Philippines, adidas King Of The Road 2013. This is for health and wellness through sports. And for bigger run features, KOTR is here for all in for your Alma Mater.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don’t just get individual cash prizes; they will also win prizes for their schools.

Jason Gervasio, Brand Communications and Sports Marketing Manager of Adidas Philippines, said that “adidas has always been an advocate of health and wellness through sports. The King of the Road is a testament to that fact.”

“The new School Championship category aims not only to promote fitness, but also to inspire teamwork and pride as students are given the chance to be ambassadors of their respective campuses.”

The adidas KOTR 2013 will be held on July 7, 2013 at Bonifacio Global City. Apart from the School Championship category, the race will include distances of 10K for the general public and 16.8K with Open and Closed categories. The Closed category is strictly for Filipinos while the Open category is for all nationalities.

The top male and female winners from the 16.8K Closed category will be hailed as the Philippines’ King and Queen of the Road and will represent the Philippines in the KOTR Southeast Asia Championship in Malaysia.

How to Join KOTR 2013

 There are two ways to sign up for this year’s adidas King of the Road Philippines:

1.     Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2.     Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:

• Group of 10 runners = Php100 off each
• Group of 15 runners = Php150 off each
• Group of 20 runners = Php200 off each

Supporting this year’s race are the sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

For more news, updates, and promos on adidas KOTR 2013:

visit www.facebook.com/adidas

or follow the conversation with #kotrph2013. 

SM Aura, the latest high-end lifestyle place, opens tomorrow, May 17 at The Fort

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On May 17, SM Aura Premier, SM Prime Holdings’ latest high-end lifestyle destination project, will open its doors to the public at The Fort.

It is envisioned as a landmark in the Taguig CBD, the fast flourishing “micro-city” where multinational and local corporations, as well embassies, consulates, and cultural offices maintain their Philippine headquarters. High-end residential buildings, international and innovative schools, technologically advanced medical centers, and other attractions that have transformed the area into a diverse and welcoming community.

There has been a lot of buzz about the mall and the aura of mystery that surrounds it –– an inexplicable energy that is seductive and incredibly magnetic at once.

Here are 10 things shoppers can look forward to at SM Aura:

1. Its architecture is like a work of art. SM Aura is designed to stand out, not only visually, but also through the convenience and attractions that it offers shoppers. Architect Willy Cosculluela drew inspiration from nature, creating a sculptural form that conjures images of the flow of water, the grace of air, and the strata of the earth.

2. Green architecture. SM Aura Premier is committed to sustainable design and development, and reducing the structure’s carbon footprint through green architecture. The SM Engineering Design and Development team on design as well practiced sustainable operations. Pollution and waste management systems are planned for maximum efficiency; a water treatment facility to recycle water for non-potable use is in place; and its massive green roof is designed to reduce the heat island effect in the structure. International green standards are strictly followed to ensure that SM Aura Premier will use energy and other resources efficiently. There are also bicycle paths and landscaped recreational areas around SM Aura, to ensure that the community will continue to breathe fresh air for many years to come.

3. It redefines lifestyles. SM Aura gathers carefully selected local and international brands in one yet sustainable structure that redefines the country’s retail, fashion, gourmet, and lifestyle scene. This gives new meaning to the SM mantra of “having it all.” And of course, the group’s mainstays –– a more upscale SM Store, the Supermarket, Kultura, Our Home, and Toy Kingdom –– will be there, as will Forever 21, Uniqlo, Watsons and ACE Hardware.

4. It will be a mall of firsts. Many global brands will have their first store in the country at SM Aura. Among these are Suiteblanco, Stefanel, Minelli, TM Lewin, and Petit Bateau for fashion; as well as Paul Boulangerie, NBA Café, and Todd English Food Hall for dining. It will also house the latest in concept and flagship stores.

5. The Sky Park. The Sky Park has landscaped gardens and various water features that provide customers with the perfect ambience as they enjoy tried and tested gastronomic treats and exciting culinary concepts.

6. The Pod. With a unique dome design set against a lush garden backdrop, the Pod is set to be a landmark in the Fort area. Designed for events, exhibits, and performances, the Pod is a great way to meet, greet, and be one with SM Aura Premier’s diverse community.

7. The Chapel of San Pedro Calungsod. At the top level of SM Aura will be a chapel with an unorthodox yet highly aesthetic and tubular design. The Chapel of San Pedro Calungsod is an exercise in quiet elegance –– the perfect place to stop, rest, and reflect in this busy city.

8. Non-stop entertainment. The IMAX alone is worth a visit to SM Aura Premier, as are the state-of-the-art cinemas designed to provide film lovers with a contemporary, elegant ambience. There are also two Director’s Clubs for special screenings.

9. SMX Aura. This trade hall is a great place for exhibits and corporate meetings that will bring brands and organizations closer to the pulse of the Taguig Business District. The 3,800-square-meter SMX has three function rooms and eight meeting rooms for events.

10. The Office Tower. A nearby office tower addresses the needs of the international market, as well as the growing demands of the call center industry in the Philippines. It will also have community offices, meeting rooms and facilities.

Source: SM Prime News