Caltex latest HAVOLINE Engine Oil producs that provides the Ultimate Engine Protection

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“Drivers today want to protect what really matters – the investment they made in their vehicles and its performance.” - - - Michelle Sayat, Marketing Manager Lubricants 

Chevron Philippines Inc. re-launches one of its oldest and most celebrated product brands, Havoline. This brand re-launch includes a complete refresh of the product labels, an exciting road trip campaign and the introduction of 3 new products in the market namely - 

Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30 and Havoline Super 4T Synthetic Blend SAE IOW-40, which will be available in selected Caltex stations, auto supply stores and car workshops.

Michelle Sayat, Marketing Manager Lubricants added,  “Our latest introduction:  HAVOLINE WITH DEPOSIT SHIELD TECHNOLOGY - provides a proven solution that helps to maintain engine performance. preserves engine life, while maximizing fuel economy. The new labels complement and give a fresh and eye-catching look along with a modern packaging design. As technology progresses and our customers continue to explore and purchase different vehicle types they can be assured that Havoline’s engine oils are developed to address the needs of all drivers so they can enjoy their journey better.”

Caltex’s trusted Havoline brand introduces its latest Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline’ Synthetic Blend SAE 5W-30 and Havoline super 4T Synthetic Blend SAE IOW-40 lubricants, providing the ultimate protection for your engine.

The advanced additives in Caltex Havoline with Deposit Shield Technology work with each other to the engine. It works immediately upon contact with moving parts of the engine to deliver a coating that effectively shields engines from deposits. metal-to-metal contact, corrosive agents extreme temperatures of combustion. This layer of protection works hard to maintain a clean, running engine for optimum protection and performance.

The new labels design focused on the benefits of protection and showcases the re-branding of Havoline fully synthetic range. Havoline brand’s promise to “Protect What Matters” is reinforced by the larger shield icon on the label and the new fully synthetic range underscores the professional level of protection that the brand offers through its Deposit Shield Technology.

These latest additions complement the rest of the Caltex Havoline product line, recognized by drivers as the leading motor oil brand with innovative breakthrough technology since it was introduced in 1904.

DRIVE TO PROTECTION: TUNE UP FOR THE ULTIMATE ROADTRIP

In line with the re-launch of Havoline in the country, Chevron Philippines Inc. is running a road trip campaign to educate consumers on:

Havoline’s 4 pillars of protection

Protect your Investment, Protect Fuel Economy, Protect Engine Performance, and Protect the Environment. 

It also aims to communicate that Havoline helps keep vehicles in tip-top condition, ready for the Ultimate Road-trip this summer season.

In the Drive to Protection: Tune Up for the Ultimate Road Trip Experience Campaign, Caltex Havolineð will venture to four astonishing summer destinations. Caltex Havoline Brand Ambassador Vince Golangco will visit Zambales during the Summer Siren Music Fest on April 17-19; Boracay at the SkyAthon on April 25, Baler during the Nalu Music Festival on May 1-2; and Sky Ranch Tagaytay on Mothers’ Day, May 10.

Havoline ProDS Fully Synthetic ECO 5 SAE5W-30 priced at Php 2,468.84, Havoline Synthetic Blend SAE 5W-30 is priced at Php 1,480.00 and Fiavoline Super 4T Synthetic Blend SAE IOW-40 priced at Php 244.00 will be sold at all Caltex stations

For more information on Caltex and its products, visit www.caltex.com/ph.

Caltex gives Robinsons Rewards Card members more fuel discounts and shopping savings; Jessy Mendiola is now the Robinsons Rewards Card Brand Ambassador

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In many women's lives, shopping is a hobby and a must for many. It's like through shopping, somehow we found a new focus and our moods get uplifted. When we're up, we shop. When we're down, we shop even more.

Here's a new for all of us, not just shopaholics, for moms and dads, and all - Shop, enjoy and be rewarded!

Robinsons Rewards Card (RRC) members will enjoy earning more points not only when they shop at their favorite Robinsons stores but also when they fuel up at Caltex. RRC members can now use their points to redeem P1 discount for every one liter fuel purchase at participating Caltex stations nationwide. Every five liter gas up earns a point which means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings.

Ms. Robina Gokongwei-Pe, President and COO, Robinsons Retail Holdings, Inc.; Jessy Mendiola, Robinsons Rewards Card Brand Ambassador and Mr. Peter Morris, Country Chairman, Chevron Philippines Inc.

Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, teamed up with Robinsons Retail Holdings, Inc. (RRHI), the second largest multi-format retailer in the Philippines, to create a unique offer that allows customers to quickly and continually add value to their purchases by getting a variety of fuel and shopping rewards through their RRC.

Because of this loyalty program partnership, motorists now have more reasons to choose Caltex. Customers can save more on fuel costs when they purchase Caltex with Techron plus the five benefits of maximized power, improved fuel economy, lower emission, smoother drive and reliable performance.

In addition to fuel savings, RRC members will also enjoy big discounts in their shopping and grocery purchases as points earned at participating Caltex stations can be redeemed at any of 1,180 Robinsons stores nationwide which include Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Handyman, True Value, AM Builders’ Depot, Toys “R” Us, Daiso Japan, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton Menswear, Warehouse, River Island, Shana, G2000, Shiseido and Benefit.

Customers can avail of this benefit by signing up for RRC membership at any Robinsons stores for P150 only.

CPI values the patronage of its customers by giving them access to top loyalty programs in the market. Last year, CPI partnered with Jollibee Food Corporation’s Happyplus program which continues to grow in memberships. Happyplus will run alongside the Robinsons Rewards Card loyalty program and customers can choose which of the rewards program they want to use.

“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs. This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons. We are truly proud of this long-term relationship with Robinsons Retail Holdings Inc.” said Peter Morris, Chevron Philippines Inc., Country Chairman and General Manager for Philippine products.

Robina Gokongwei-Pe, president and COO of RRHI. said “We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development to over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards.”

Caltex – Robinsons Rewards Card Program Mechanics

1. All valid Robinsons Rewards Card (with 16 digit numbers and gold magstripe) shall be accepted in participating Caltex service stations for the Caltex-Robinsons Rewards Loyalty Program (“Program”). 

2. Caltex gasoline and diesel purchases via cash, credit card, debit card, StarCash or StarCard can earn and redeem Robinsons Rewards Points. 

3. The Robinsons Rewards Card can be used for a maximum of two (2) fuel purchases per day. The Robinsons Rewards Card cannot be used with any other existing loyalty partnership or program involving Caltex. 

4. For a complete list of participating Caltex service stations, visit http://www.caltex.com/ph/. 

5. Points earned at participating Caltex service stations may also be redeemed at participating Robinsons Stores nationwide, visit https://www.facebook.com/RobinsonsRewardsCard for a complete list of participating stores. 

6. Points earning and redemption shall be as follows: 

A. Points Earning

a. Cardholders shall earn one (1) Robinsons Rewards Point for every five (5) liters eligible fuel purchase, up to a maximum of 60 liters per purchase.

b. Cardholders shall earn applicable Points for purchases of up to 500 liters per month.

B. Points Redemption

a. A minimum balance of 50 Points is required before a cardholder may begin to redeem points. Cardholders may redeem less than 50 Points per fuel purchase.

b. Cardholders can redeem one (1) Point for every liter of fuel purchased. Each Point redeemed entitles the Cardholder to a Php1.00 discount per liter.

c. The Cardholder can redeem a maximum of 60 Points per fuel purchase.

d. Any fuel purchased in excess of Points redemption shall be eligible to earn Points.

Example 1:

• 20.5 liters of fuel purchased with an available balance of 100 Points
• Cardholder is entitled to a Php20.50 discount by redeeming 20.50 Points
• New balance after deducting Points redeemed shall be 79.50 Points.

Example 2:

• 55 liters of fuel purchased with an available balance of 50 Points
• Cardholder is entitled to a Php50 discount by redeeming 50 Points
• Fuel purchase of 5 liters (in excess of Points redemption) shall earn 1 Point.
• New balance after deducting Points redeemed and adding Point earned shall be 1 point.

For more details regarding the new loyalty program, visit http://www.caltex.com.ph and https://www.facebook.com/RobinsonsRewardsCard.

Caltex Launches its Proven Techron Technology in a Concentrate Form

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From L-R: Lennard Kwek (Manager, Asia Pacific Marketing Chevron Lubricants), Joe Bronfman (Area Business Manager, Lubricants, Philippines & Vietnam), Peter Morris (General Manager, Chevron Philippines), Jude Porras (Fuels Technical Specialist), Jonathan Montales (Lubricants Technical Specialist)

Chevron Philippines announces the launch of its patented Techron Concentrate Plus (TCP) fuel system cleaner in the country.

Caltex’s new Techron Concentrate Plus fuel system cleaner offers motorists the perfect detox solution providing a quick deep-clean for proven performance in just one tankful.

Techron Concentrate Plus is a fuel system cleaner, powered by patented polyetheramine (PEA) formula that is tested and proven to be unbeatable in cleaning the entire fuel system, namely , the carburetors, fuel injections, intake valves, and combustion chambers in just one tankful for all the types of automobile gasoline engines.

For the first time in the Philippines, motorists will now have an additional avenue to enjoy the benefits of Caltex’s patented Techron technology, a scientifically proven formula to clean vehicle engines running on petrol, ensuring optimal performance for motorists, in concentrated bottle form.

TCP is an effective and easy-to-use solution. Through its uniquely designed packaging, motorists are able to conveniently add a bottle of TCP into their vehicle’s empty tank before their next fill up. In just one tankful, it cleans engine deposits and protects the entire fuel system, restores lost power and performance, and helps reduce emissions while maximising fuel economy.

With repeated use, TCP is also able to clean and protect fuel system sensors from sulfuric buildup, which can cause faulty fuel gauge readings over time.

Lennard Kwek, Asia Pacific Marketing Manager, Chevron Lubricants

“Your vehicle engine is prone to accumulating dirt and carbon deposits over time without care. Caltex’s Techron technology is the perfect detox for your car engine. You can now deep-clean your engine -in just one tankful. The launch of TCP  offers our customers more options to enjoy their journey better,” commented Lennard Kwek, Asia Pacific Marketing Manager, Chevron Lubricants.

TCP allows motorists to enjoy the benefits of Techron in a portable bottle, and never have to be without the cleaning power of Techron, even when they are unable to locate a Caltex service station.

Techron Concentrate Plus (TCP) is available at all Caltex service stations at suggested retail price of P450.00.

Caltex’s Techron Technology

Backed by over 30 years of research and development, Caltex has a strong heritage in pioneering the clean proposition for vehicles. Techron contains a unique ingredient, polyetheramine which has been designed to clean fuel system deposits and prevent them from re-forming.

For more information on Techron Technology , visit http://www.techron.com