Philips Kulinarya Cook-off concludes in SM Megamall

Tweet

Duos of home chefs win Philips’ unique cooking challenge

How do you cook without any pots, pans, and stoves? This was the challenge faced by five tandems of homemakers during the Philips Kulinarya Cook-off, which was recently held at SM Mega Mall. 

Home chef tandem Marianne Camba and Vivian Tiongkiao pose after winning the Philips Kulinarya Cook-off, which challenged family cooks to whip up beverages and dishes using only the Philips kitchen collection

“We wanted to see how our home chefs would respond if we took away the traditional tools of the kitchen,” said RJ Buenaventura, General Manager for Philips Consumer Lifestyle. 

The Philips Kulinarya Cook-off, graced by celebrity cook Nancy Reyes-Lumen, challenged family cooks to whip up beverages and dishes using only the Philips kitchen collection. 

“This includes the airfryer, rice cooker, electric pressure cooker, juicer, and food processor. And each one of these appliances champion multi-functionality,” added Buenaventura.

“When they told us we couldn’t use pots and pans, I really thought of bowing out of the competition,” narrated Vivian Tiongkiao, one half of the winning tandem, Team Queen-ovations. 

Mariane Camba, Vivian’s partner, was thinking along the same line. She recalled, “This was the first time I cooked without a stove. I thought it was going to be difficult, but with Philips’ kitchen collection, the tasks were actually a lot easier.”

Vivian and Mariane bested mother and son team Mommy Mercedita and Gratian Madrona (Team Bulalo and Sili Mom), good friends Susan Flores and Villa Amor Loresca (Team Kusina Pilipina), mother and daughter team Luisa and Kamille Juanson (Team Frozen) and single moms Maridel Pacleb and Cherubim Dacanay (Team Philips Angels).

The finalists were hand-picked by Philips from a pool of contest applicants. 

“The Cook-off was a huge success,” described Pia Umayam, Business Development for Philips Domestic Appliances. “The Philips kitchen collection is all about simplifying the kitchen experience by minimizing effort and maximizing taste, and the contestants got to know these during the competition. The cook-off’s aim was to make this known to all consumers as well.”

Easy-to-use kitchen appliances

At first glance, the digital interface panels of Philips appliances were intimidating for the contestants. Tiongkiao narrated, “Digital timers and temperature controls seemed complicated, especially since most of us cooked using rule of thumb.”

But the everyday housewife quickly pointed out, “Madali lang pala (It was very easy to use).” Once the contestants learned how to use the different Philips appliances, they quickly saw the advantages of the Philips kitchen collection. 

The Philips rice cooker, for instance, is not only for preparing rice. It can also be used to make soup, stew, or even bake. According to Umayam, homemakers can expect the same degree of multiple-functionality from each of the Philips appliances as showcased during the cook-off. 

A simpler kitchen experience

The winning duo took home P40, 000 worth of Philips products, which will help them create a smarter and simpler kitchen in their homes. 

“At this day and age, consumers need to be practical at home,” emphasized Buenaventura. “This means considering savings on energy and space, multi-functionality, and ease-of-use in choosing kitchen appliances.”

He concluded, “For our part, Philips is proud to help homemakers attain these values. Our appliances are easy to use, multi-functional, and durable. In short, they work to make your life in the kitchen much easier—essentially, this was what the Kulinarya Cook-off demonstrated.”

To know more about the products, log on to www.philips.com.ph. You can also call our customer hotline at (632) 6679000 if you are within Metro Manila or 1-800-10-7445477 if you are outside Metro Manila. 

Philips commemorates breast cancer awareness month

Tweet

With the use of medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being. That can change the world when it comes to early diagnoses, treatment and prevention.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation.

In terms of breast cancer incidence, the Philippines ranks the highest in Asia. According to research, one in every 13 Filipino women will develop breast cancer in her lifetime. 

For its part, Philips has always been committed to improving the healthcare landscape of the country—including providing solutions to help women care for themselves better.

In line with this, Philips Avent and Philips Healthcare are set to cap breast cancer awareness month with an event geared to raise awareness about this deadly disease.

Last September 24, 2014, Philips held a tour of the mammography facility at Capitol Medical Center, Quezon City.

Luckily, I am one of the media people invited to join a event to see the reseach and innovation as part of the campaign to raise awareness. I had my mammography and thankfully for what result it would be. 

Breast cancer continues to be the most commonly diagnosed cancer in women in the United States, regardless of race or ethnicity. Nearly all breast cancers can be treated successfully if found early. When breast cancer is found in its earliest stage, the five-year survival rate is 98 percent.

In 2013 we continue to support Breast Cancer Awareness Month through a global, multi-year campaign. As part of the campaign we raise awareness through eye-catching pink illuminations of landmarks, we help fund international research, and we offer women free testing and education in various locations around the world.

For years Philips have been supporting Breast Cancer Awarenss by using our innovative colored LEDs to illuminate global landmarks and literally putting a pink spotlight on the importance of early breast cancer detection.

In 2013 we go a step further: rolling out a global relay of eye-catching pink illuminations, travelling around the world throughout the month of October.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation. Ground-breaking research and technological development can change the world when it comes to early diagnoses, treatment and prevention.

That is why as part of the campaign; Philips and Philips employees donate money to renowned research institutes in North America, Europe and Asia.

We also use our medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”

Amsterdam, the Netherlands – As a technology company that cares about people, Royal Philips (NYSE: PHG, AEX: PHIA) is pleased to continue its support of Breast Cancer Awareness on a global scale. As part of its commitment, Philips aims to offer 10,000 women free mammography testing and highlight the importance of early detection by illuminating an estimated 100 landmarks around the world pink throughout the month of October.

2013 marks the second year of the company’s multi-year global Breast Cancer Awareness program. Philips hopes to add meaningful value to the cause in the fight against breast cancer by building on the technology, expertise and passion across its three sectors.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”

Philips will build on its expertise in Healthcare to educate men and women within and outside the organization on the importance of early detection and ways of (self) examination. Philips also aspires to galvanize its employee base of 115,000 employees to raise funds for ground-breaking innovation, by supporting international research in three renowned institutes based across Europe, Asia and North America*.

More information on the Philips’ Breast Cancer Awareness program

Photos : Here .

Power toothbrush from Philips

Tweet

A person’s smile conveys happiness, pleasure and amusement. And the power of this smile has plenty to do with how clean one’s teeth are. That’s why people go to great lengths to ensure their oral hygiene with daily brushing and regular visits to the dentist.

Power toothbrush from Philips promises advanced plaque removal.

“Oral health is something that people should not overlook. Clean teeth and gums not only look good, but also help us to avoid oral infections and even diseases,” comments Ms. Me-Ann Achacoso, Philips Business Development Manager for Health and Wellness.

To promote good oral habits, Philips is introducing its new Sonicare EasyClean toothbrush. Equipped with its very own patented sonic technology and ProResults brush head, the Sonicare EasyClean promises to whiten teeth by removing and reducing stains, with up to two times more plaque removal than a manual toothbrush.

According to Ms. Achacoso, the Sonicare EasyClean toothbrush produces 31,000 brush strokes per minute which results into a dynamic cleaning action that drives fluids between the teeth and along the gumline to remove harmful plaque.

It features a Smartimer that helps ensure the recommended dental time for brushing, and a Quadpacer that encourages thorough brushing in all quadrants of the mouth.

In addition, the SoniCare EasyClean features an angled brush head neck to help access the back teeth and otherhard to reach areas of the mouth. The EasyClean toothbrush is proven safe on orthodontics, dental work, veneers, implant material and sensitive teeth.

“Poor oral health can lead to expensive and painful dental procedures. We at Philips have developed meaningful innovations for taking care of your overall health, so you can enjoy and put a smile on things that matter most,” concludes Ms. Achacoso.

State-of-the-Art Technology: Philips G-line 144Hz Gaming Display

Tweet

Welcome to a new age of gaming monitors. Smart and savvy gaming with the new monitor display.

MMD, a leading display technology company and brand licensing partner of Philips Monitors, is proud to introduce the Philips G-line 144Hz Gaming Display – a monitor display that gives gamers everywhere the edge to surpass the competition. 

The Philips G-line 144Hz Gaming Display is designed for dominance in three main areas: smooth visual function, comprehensive customization options and extensive connectivity.

When it comes to graphics and performance specifications, the computer gaming market is without doubt one of the most demanding. Small variations in specifications can lead to differences in performance that are enough to draw the line between victory and defeat when playing at a high level.

The Philips 144Hz Gaming Display provides a range of enhancements and features designed to give gamers a more immersive experience and provide a convincing advantage over the opposition.

This state-of-the-art technology shows how the advanced Philips gaming display redraws the screen upto 144 times per second for ultra smooth, brilliant images. SmartFrame helps you highlight specific screen area. Special gaming pre-sets and remote Smart Keypad keeps you in control.

Main features :

- 144Hz screen refresh rate, ensuring ultra-smooth visuals that capture every little detail by redrawing the screen up to 144 times per second, effectively 2.4 times faster than standard displays. 

- Pre-set FPS, RTS and Racing settings then allow users to customize their experience in ways that are specifically suited to different types of game.

- Smart Frame boosts the gain level of RGB in a selected area where users may expect enemies to appear in-game

- Most suitable for both FPS and RTS games. 

For those who wish to practise their gaming skills on different size screens, the Smart Size function adjusts the display size and aspect ratio to simulate 10 common monitor sizes down to 17”, ensuring perfect preparation for competition venues.

Different game scenarios may require different display configurations for optimal performance. The specially designed Remote Smart Keypad is a separate remote controller that enables users to instantly switch between two personalized gaming pre-sets and navigate the full on-screen settings menu.

Immersive gaming experience at your fingertips

Watching digital content or playing games on a smartphone is seldom as immersive as a full computer or TV experience, confined by limited battery life and the significantly smaller screen. Mobile High-Definition Link (MHL) solves this problem by conveniently allowing users to connect compatible smartphones or other mobile electronic devices to the monitor for a more rewarding experience. The MHL connection also charges the device during use, enabling unlimited entertainment without requiring a separate charger.

A range of connectivity options are provided thanks to Philips Smart Connect, including Dual Link DVI, DisplayPort and universal HDMI, enabling enjoyment of all digital sources, with high-resolution uncompressed video and audio content.

The Philips 144Hz Gaming Display also provides a convenient 4-port USB 3.0 hub, supporting faster data transfers and superior smartphone charging. USB 3.0 features a range of impressive advantages over USB 2.0, with synchronous data transmission and a full duplex interface for significantly improved speed, and nearly double the power supply. With a data rate of 5Gbps, USB 3.0 is able to perform 10 times faster than USB 2.0.

Brilliant Performance and Design

SmartImageGAME settings fine-tune response time, contrast, colour saturation and more, to optimize the display for different game genres. Smart Response ensures image quality is always at its best with 1ms refresh for smoother and faster gaming.

As is the norm with Philips monitors, design is simple and unobtrusive, with subtle stylish elements that suit it to any home decor. The monitor features a red metallic trim strip and gunmetal matte black base plate. The Smart Keypad design, inspired by the curvature of the stand, presents an edgy look and feel.

Availability

The Philips G-line 144Hz Gaming Display 242G5DJEB comes in 24” screen size and will be available in the Asia Pacific region.

About MMD 

MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market.

For additional information, please visit www.mmd-p.com.

Lighting innovation concepts from Philips, leader in LED who gives a glimpse of the future

Tweet

Lighting innovation concepts from Philips are set to revolutionize the landscape of lighting

“Imagine a future where you can just let your kitchen lights flash colors in time to a dance tune, or where your lighting can notify you of whether or not it will rain.” 

“Imagine if you are away from home but still be able to open the lights there with just a swipe on your cellphone.”

Fabia Tetteroo-Bueno, Country Manager of Philips Philippines. shared during the unveiling of the company’s newest Innovation Concepts.

 “Light is inspiration, whether you are resting inside your home or working at the office, light can have a dramatic effect on how we do things.”

“With our inspiration-focused Innovation Concepts, we stretch the technology further to help improve the lives of people. And we do so by adding a new dimension to lighting—creative expression,” 

Philips Philippines is opening new possibilities in the future of lighting with its roster of Innovation Concepts that fuse lighting with creativity in ways that were previously considered unimaginable.

The current lighting solutions from Philips also address the need for more energy-efficient lighting in the Philippines. In fact, shifting to LEDs and controls from old, inefficient lighting can result in 85 percent more savings for consumers.

Tetteroo-Bueno continues, “Philips is driving the switch to energy-efficient solutions, and shaping the future with exciting new light applications. Lighting technology can now be seamlessly integrated into novel technologies that deliver in both form and function. Needless to say, it is an exciting time for the company, as it discovers more meaningful innovations that fill the need for inspirational lighting.”

In line with this, Philips introduced six innovation concepts that embody the future of lighting:

Flexibility

Controllability

Alternative Energy

Connectivity

Dynamism

Materials Integration. 

“These concepts exemplify our vision for lighting in the next decade,” Tetteroo-Bueno described.

Flexibility

Under the concept of Flexibility lies the technology of OLEDs or organic light-emitting diodes- the banner lighting systems of Philips. OLEDs are surface light sources—like wallpaper, ceilings, and windows—that shine brightly with daylight even when it is dark. These glare-free lights have glass plate assemblies that can be seamlessly integrated into installations. 

The Philips LivingShapes interactive mirror, for example, takes full advantage of the unique characteristics of OLEDs. It is made up of dozens of Lumiblade OLEDs that emit light when it is turned on and appear as mirrors when turned off. 

Likewise, Philips LivingSculptures let designers orchestrate three-dimensional arrays of OLED in open spaces like ceilings and walls—adding a sense of movement to any surface, as multiple light panels rhythmically move and illuminate to create interactive displays.

Controllability

Under Controllability is a technology called Philips Antumbra. The Antumbra Panel Series is described as the new benchmark for user control panels. Engineered for high-end residential and hospitality, these switches greet guests by automatically ‘waking up’ with a wall-washing lighting effect. 

“Designed with a magnetic field, Antumbra panels sense when there’s a nearby body—triggering a backlight to welcome its users,” said Tetteroo-Bueno.

“In addition to letting you customize your light settings, the panel can also be used to interface with different household appliances—bringing convenience that is in a completely different league to anything else at present.”

Alternative Energy

Light is a basic necessity, but there are many off-grid areas and sites in the Philippines that have limited access to power. According to Tetteroo-Bueno, this raises the need for cost-efficient alternative lighting solutions for communities hard-pressed in electricity. 

She explained, “Philips Mobile Solar LED Lighting presents solutions that can instantly brighten the lives of Filipinos in these communities by creating a safer environment that encourages them to be happier and more productive.” 

These solar LED lighting systems store energy from the sun during daytime, so that they are able to provide illumination at night. These modules are also commonly used in street and road lighting. 

Connectivity

Wireless connectivity will revolutionize how people interact with lights. Tetteroo-Bueno asked, “Imagine if your lights at home or office can be controlled from the comfort of your smartphone or tablet? That is unparalleled simplicity and convenience at your fingertips.”

Philips Hue offers consumers intuitive technology in the palm of their hands. This innovation, Tetteroo-Bueno pointed out, lets you create and personalize light through an app—letting you pick from a wide spectrum of shades to set the mood and feel of your living space. Hue can also alert you of your schedule, incoming email or even warn you if it will rain.

Dynamism

Under the concept of Dynamism is Philips Color Kinetics (CK). CK lets people appreciate the world’s landmarks with a dynamic mix of colors. These dazzling light installations are currently used in over 34,000 iconic spectacles across 100 countries—including England’s coveted London Eye.

Tetteroo-Bueno remarked, “Color Kinetics fuses the advantages of LEDs with state-of-the-art digital control technology, combining millions of colors and high-quality white light to be displayed without the inefficiency of traditional lighting. As a result, landmarks like the London Eye look as breath-taking at night as they do during daytime.”

Materials Integration

Philips LED lighting systems can also be integrated with superior sound absorption to enhance room interiors to create the ideal setting for the workplace. 

“The Philps Soundlight Comfort Ceiling (SLCC) creates a synergy between light and sound,” claimed Tetterroo-Bueno. “This acoustic light ceiling system combines comfortable LED lighting with sound deadening technology to orchestrate the perfect work space, as it exudes comfort and performance.”

Philips Luminous Textile Panels (LTP), on the other hand,instantly bring drab spaces to life with a rich combination of multi-colored LED modules within acoustic textile panels that soften sound, setting the perfect tone for hallways and meeting areas. 

The future of lighting

Philips has embodied its inspiration through the Innovation Concepts, aiming to develop lighting solutions that are beyond ordinary functionality. Apart from ensuring energy efficiency and sustainability, Tetterroo-Bueno adds that these state-of-the-art innovation conceptsalso pioneer new avenues in applications—particularly in art and design. 

She concluded, “Our innovation concepts give us a glimpse of the future of lighting. These concepts and their applications are what we can do today. Just imagine the possibilities that Philips can bringtomorrow.”

Make your summer family picnic memorable with Philips

Tweet

Enjoy perfect summer memories with lifestyle and domestic appliances from Philips

The laidback, refreshing vibe of summer is perfect for spending time basking outside, eating homemade sandwiches or just plain relaxing under the sun. 

The season, however, won’t be complete without holding a picnic with family and friends whether it be in a popular park or your very own garden.

Spending time with your family is very important here in the Philippines. Summer is definitely one of our favorite seasons because it gives us the chance to bond with our loved ones since the weather is nice.

Summer is a good season to prepare food for your family. All of us lead hectic lifestyles now so we don’t always get the time to cook for our family. And a picnic can’t be really considered a picnic without homemade meals. Fortunately, it is easy for us to prepare food with the help of the right tools.

For this, we suggest you complete your meal preparation with Philips Avance Juicer, Jamie Oliver Food Steamer, and Jamie Oliver Blender.

Whip Quality Picnic Meals Fast

The Philips Avance Juicer is the definition of maximum efficiency and minimum fuss. This juicer can make up to 2.5 liters of juice and can squeeze out even the toughest of ingredients from vegetables and fruits with its powerful 800W motor. It also features an XXL feeding tube that removes the need for pre-cutting and a spout accessory that you can use to pour juice straight to your glass.

For easy cleaning and disposal, all the pulp can be collected from the pulp container while the fruit and vegetable fibers can be easily cleaned from the innovative quick clean sieve.

To be faithful to healthy meals, the Jamie Oliver Food Steamer is a good choice because it keeps all the nutrients in your food. Increase the flavor and aroma of your meals with its flavor booster that infuses food with a delicious aroma of spices and herbs. You can also cook a meal in one go with it, with its 2.5L bain-marie bowl, 9L capacity that can fit a whole chicken, and an egg steaming rack.

The Jamie Oliver Blender is a great kitchen shortcut to prepare anything from smoothies to batters. Cold beverages would always be perfect with its innovative ProBlend 5 technology with optimum blending power that ensures finely blended smooth results. Second or even third servings of drinks wouldn't be a problem with its high quality 2L glass jar with an effective liquid capacity of 1.5 liters.

Look summer fresh and ready

Hosting a picnic is all about fun and comfort so trade-in your usual jeans with comfortable clothing pieces like dresses, skirts, and shorts for the day. While you’re at it, make sure you look ready and fresh with smooth, supple, and healthy-looking skin.

The Satinelle Epilator is the perfect tool for women with its promise of hair free and smooth legs through its efficient epilation system that pulls out hairs from the root. Enjoy smooth and stubble free skin for weeks with its gentle and fast epilation settings and efficiency cap that puts the epilator in an optimal position for efficient hair removal.

For men, the PhilipsStyleShaver is a good tool with its dual-ended beard styler and shaver. It can help you achieve 3 looks for the summer, namely the perfectly styled beard, the 3-day stubble, or the clean-shaven look. It also comes with a 32mm high-performance trimmer, a 15mm wide precision trimmer, and a dual foil shaver that makes hair even from the smallest spaces like the nose and the mouth easy to reach.

Summer is all about looking fresh and polished. You have to look clean from the clothes you are wearing down to smallest of details like your hair and teeth.

Make your outfit look crisp and crease-free with the Steam&Go Handheld Garment Steamer. Ironing has never been easy with its quick crease removal system through its automatic continuous steam delivered through an electric pump. You can say goodbye to using an ironing board with this product which can be safe to use on all fabrics.

Complete your summer look by wearing a bright smile with the help ofSonicareHealthyWhite. Designed for daily use, it comes with a dedicated whitening mode that removes everyday stains and a patented sonic technology that creates a powerful yet gentle dynamic cleaning action that reaches deep between the teeth and along the gum line.

Summer is the perfect time for us to spend with our family. It is the aim of Philips to make every moment of it memorable by making it hassle-free and perfect in every way, even in a smile.

Philips and Disney work together to light your child’s imagination

Tweet

Philips and Disney discover a whole new world of inspiration, enchantment and magic through light!

As we all know, children sometimes feel restless and unable to sleep come bedtime. Parents always think of something that will help your child sleep through the night. When you provide lampshades, lights in the dark, will establish good sleep routines. It will ensure your child to comfortably sleep.

Parents know how active their children’s imaginations are and how important it is to create an environment that helps them feel safe and comforted while stimulating their minds.

That’s why Philips and Disney have teamed up to develop a range of inspiring, magical, and playful lighting products for children, parents, and everybody young-at-heart. The new Philips and Disney range of lighting products combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play, and sleep.

At Philips, we know that light can help enhance people’s mood, wake them more naturally, help them concentrate and perform better*, or simply make them feel happier.

The new Philips and Disney lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. Whether it’s helping little ones’ sleeping and waking rituals, making playtime as vivid as their imagination, or making story time more enchanted and immersive, there is a Philips and Disney solution for every moment or stage of their day.

The Monsters Inc. SoftPals is also a good nighttime companion with its feature to introduce just enough light to ensure they feel safe and comforted throughout the night. Or you can also help them create their magical make-believe during playtime with the new LivingColors Mini Mickey & Minnie with its wide range of colors to choose from that can transport your children into an imaginary world of their own creation.

The new range of Philips and Disney lighting products comes with child-friendly features. The Smart Philips LED technology keeps the lamps robust and kind to little hands by being cool to the touch. They even have the added bonus of having an extremely long lifespan as well. Each light is also designed to ensure that there are no small parts or sharp edges to worry about, and cables can be tidied away using velcro cable binders – part of the Philips design to keep little fingers safe.

“Philips and Disney believe in creating moments and environments that improve people’s wellbeing and happiness. By bringing our collective brand, knowledge and histories together, we have created a range of safe, innovative and dynamic lighting solutions for children, parents and everybody young-at-heart,” said Ms. Fabia Tetteroo-Bueno, Philips Country Manager and General Manager for Lighting.

“We want to inspire amazing memories through delivering exciting, interactive and innovative lighting that the whole family can trust and enjoy.”

Philips and Disney lighting range:

· Philips and Disney SoftPals in Sulley and Mike from Monsters Inc., classic Mickey and Minnie Mouse - the perfect night time friends are key for setting rituals such as story time and getting your children in to the habit of sleeping through the night.

· Philips and Disney LivingColors Micro lamps in Cars, and Princess - with 64 colors to choose from, they can transform almost any imagined playground.

Philips and Disney Softpals and LivingColors Micro lamps are available in select Toy Kingdom stores.

Philips Airfryer now available in over 100 countries

Tweet

Philips confirmed as the world’s leading low fat fryer brand. Launched just over three years ago, Philips recently announced that the Philips Airfryer, an innovative kitchen appliance that enables consumers to prepare a variety of meals in a healthier way, is now available in more than 100 countries.

With almost fifty percent share of the global market for ‘light’ fryers, Euromonitor has confirmed that Philips is the world’s No.1 low fat fryer brand.

First launched in France, the United Kingdom and the Netherlands at the end of 2010, and most recently in North America and Japan, the Philips Airfryer is now a truly global proposition.

“The Philips Airfryer is a great example of how we are driving profitable growth, by taking global innovations and bringing them to market in a way that is highly relevant for local consumers,” said Philips Consumer Lifestyle CEO Netherlands, Pieter Nota. “Eating healthier is an important lifestyle trend that transcends markets and with our Airfryer, we are empowering millions of consumers to make healthier choices every day.”

Global innovation with local relevance

Philips is driving growth in kitchen appliances, by approaching global propositions from the perspective of the local consumer. Through in-depth consumer interaction, we identified many local dishes that can be prepared with the Philips Airfryer in a more healthy way. For example, a relevant dish in the Netherlands and the UK is French fries, in Japan, fried shrimp, in North America, chicken wings, in India, samosa, in the Philippines, crispy pata. In each market, the Philips Airfryer includes a collection of recipes specific to local tastes.

Innovative Rapid Air Technology

Conventional deep fat fryers use large amounts of oil to cook food. Depending on the dish, the Philips Airfryer requires no, or very little oil, instead, it uses patented Rapid Air technology, a combination of high-speed air circulation and a top grill. With this unique technology the hot air circulates around the ingredients at very high speed - cooking from all sides at once. Air-fried lechon kawali for instance, contain up to 80% less fat compared to cooking in a deep fat fryer, without compromising on taste.

Digital Touchscreen Interface

Any kitchen space would have a sleek modern feel with the Philips Digital AirFryer's digital touchscreen that can be used to customize settings and cook food perfectly the way you like them. Its timer allows an up to 60 minute preset with a ready sound indicator and auto off function to avoid burning or overcooking any dish. These features allow french fries, fried chicken, and any snack to be prepared at the right time and temperature for the best food experience, minus the guilt from fried food!

Smile! It’s a month of love and dental health

Tweet

For continued stain removal and maintaining healthy teeth and gums, a range of Sonicare power toothbrushes are available for your choice. One is Sonicare EasyClean. It is proven remove plaque better than manual brushes.

Smile! It’s a month of love and dental health

Focus on overall oral hygiene is of utmost importance this February because aside from being the love month, we are also celebrating the National Dental Health Month.

”Dental hygiene plays an important role in love and romance as well as in day-to-day living,” stresses Me-Ann Achacoso, Philips Consumer Lifestyle Business Development Manager for Health and Wellness.

Always, a smile is the first thing people notice when we are introduced, and this creates a lasting impression. And a great smile owes largely to white teeth. We are often beguiled by white teeth in a smile, and rightly so. This is a sign of good health and nutrition and proper dental hygiene. Evolutionary science explains to us that this a good sign in finding a mate. But a smile and white teeth also play subtle but important part in everyday life.

The importance of a smile

“Flashed at the right time, a smile can help make favorable impressions during job interviews and similar situations,” says Achacoso. “White teeth are a good sign of health as well as your commitment to maintaining it.”

Moreover, she also says that knowing that you have white teeth boosts your confidence, making you self- assured, and people respond to you positively and smile back.

“Thus, it is important we keep our teeth white,” the Achacoso avers.

However, it is inevitable that teeth can get yellow over time, she says. This is aggravated if you smoke a lot or drink lots of coffee. Also, dental hygiene is sometimes neglected.

The dental clinic regularly offers teeth whitening services, and there are a wide range of products at the stores that promises teeth-whitening effects. One is advised to visit a dentist for professional dental recommendations and feedback.

Zooming on whiteness

“Many reliable dentists use and recommend Philip Zoom,” Achacoso says.

“Patients have different needs when it comes to whitening, and Philips Zoom is expertly designed to address these needs,” she explains. “Many patients request their dentist to use Philips Zoom. In fact, over 10 million patients have already used Zoom to achieve brighter, healthier smiles.”

One can opt for a chair side whitening treatment in a dental clinic with Philips Zoom. This is the quickest and easiest way to effectively whiten your teeth. It uses a patented Zoom Whitening gel and a Philips Zoom lamp to bleach the teeth, bringing out a bright sparkling white smile that makes a big impression. Philips Zoom is the only chair side whitening system that has variable intensity setting so each treatment can be customized to maximize patient comfort. The procedure also includes desensitizers to help minimize sensitivity and protect your enamel. This dentist-supervised procedure is safe, effective and clinically proven to whiten up to eight shades in just one visit.

“For whitening at home, Philips offer Zoom DayWhite and NiteWhite,” Achacoso informs. “These products can whiten teeth in seven to 14 days. Moreover, they are the only at-home whitening products to contain amorphous calcium phosphate (ACP), which is clinically proven to reduce sensitivity, protect enamel and help improve the luster and smoothness of the teeth.”

Zoom at-home whitening products are completely customizable. Your dentist creates a custom tray made just for you and can tailor the formula concentration and wear times to your sensitivity and lifestyle.

To maintain white teeth between treatments, Philips recommends the Zoom Whitening Pen, which maintains whiteness with just two applications a day.

Maintaining white teeth is not just vanity, says Achacoso. It should be part of your daily health habits, and you reap the rewards in many ways.

Maintaining that great smile

Sonicare EasyClean is an important arsenal in combating decay that may ruin your smile as well as your overall health.

Brushing must be a part of the daily hygiene to keep the teeth white and the mouth healthy, but one has to do it properly to reap its benefits. Dentists recommend doing it at least twice a day with a good toothbrush with gentle bristles. And each brushing must be done for about two minutes, taking care to clean every tooth thoroughly. With the fast pace of living nowadays and unmindfully, most adults are not able to achieve the required time in brushing as well as do it properly. 

But with the help of Sonicare EasyClean power toothbrush, the unsavory consequences of our sweet indulgences can be prevented. This rechargeable power toothbrush enables one to keep track of the length of time in brushing. Moreover, it has a host of features that promises to remove up to twice more plaque than a manual toothbrush so that you can further enjoy life’s sweet luxuries and help remove and reduce stains on your teeth for a brighter smile.

Firstly, the Sonicare EasyClean has a unique dynamic cleaning action that gently and effectively reaches deep between teeth and along the gum line, driving fluid between the teeth. This ensures a thorough cleaning. It can reach a speed of up to 31,000 brushstrokes per minute, something that is hard to do manually.

For those hard-to-reach areas, Philips Sonicare EasyClean brush head neck is angled, making it easier to reach back teeth and other areas.

A Quadpacer interval timer further encourages thorough brushing. This is a 30-second interval timer which indicates when you have completed each quadrant of your mouth and signals for you to move on resulting in more consistent cleaning throughout your mouth. And to ensure that you brush your teeth at the recommended amount of time, it has a timer set to two minutes.

First-timers need not fret as Philips Sonicare EasyClean has an easy-start program to acclimate yourself to the Sonicare experience. It gently increases power over first 14 uses until you feel at ease. People with braces, dental restorations and periodontal pockets may rest well as it is clinically proven safe and gentle even with these conditions.

With consistent use of Philips Sonicare EasyClean, you can get rid of those stubborn plaques easier and more effectively, helping improve the health of your gums, and experience whiter teeth as it can whiten teeth up to two shades in two weeks!

The love month’s indulgence need not make a crack on your dental health as long as you observe proper dental hygiene and use Philips Sonicare EasyClean. You can indulge your sweet tooth as often as you want with Philips Sonicare EasyClean at hand.

 Now, that is something to smile about.

Swoon-worthy delights from Philips

Tweet

For the season of love filling the cool February air, let your actions translate to “I love you” with a well-thought of Valentine date from grooming to whipping delicious meals prepared right in your own home.

“Valentine’s is the perfect opportunity to show your special someone how you care,” comments Philips General Manager for Consumer Lifestyle, Ms. Angelia Oh. “While some may go to great lengths in preparing an extravagant night out, there are others who prefer a simple yet well-thought of date at home. With that, Philips is offering date preparation solutions to help you relax and enjoy the season of love.”

Grooming essentials for ladies

For silky straight hair that’s perfect for date night, go with the Philips ProCare Straightener HP8339. This styling tool creates beautifully straightened hair thanks to its ceramic plates which glides on smoothly for shiny tresses. In addition, this hair straightening tool provides less hair damage thanks to its Even Heat Distribution technology and More Care with ion conditioning for frizz-free hair.

Got no time to hit the bathroom but still want beautifully styled hair? Then opt for the Philips SalonDry Control Hairdryer. The SalonDry hairdryer has a volume diffuser to enhance hair volume for curls and bouncy styles and has a TurboBoost mode to let you quickly blow-dry hair without additional heat. Moreover, it comes with a CoolShot function that provides an intense burst of cold air used after styling to “set” your preferred hairstyle.

For fashionable looking tresses, pick the Philips ProCare AirStyler HP8656. Equipped with an “Even Heat Distribution” feature, this styling tool makes use of ceramic coated brushes with ion conditioning to protect hair from styling damage. It also distributes heat evenly to keep hair looking shiny, frizz-free and healthy.

If you’re planning to don your favorite dress to show off your legs this Valentine’s, choose an epilator that removes hair from the roots that will last you weeks. The Philips SatinSoft Epilator HP6521 clears out hair on sensitive body parts and exfoliates skin with its exfoliating brush to reveal an even more radiant skin. Moreover, it can be used wet or dry and on two-speed settings according to your needs.

Grooming essentials for men

It’s not just women who need to be prepared for date night, but men too. For a more expressive style that lets you trim, style and shave at the same time, choose the Philips StyleShaver QS6140. Equipped with the dual-ended electric beard styler and shaver, this nifty tool has everything you need that works on the toughest beards or to a very clean shave. The StyleShaver also lets you choose from 12 beard trimmer settings, ranging from 0.5mm to 10mm.

Avoid nicks and cuts with thePhilips Aquatouch AT750. This dual shaver has an Aquatec seal to ensure a comfortable dry shave and a refreshing wet shave using gel or foam for added comfort. It also glides on smoothly over the curves of your face, so you’re free of painful shaving cuts. Moreover, the Philips Wet and Dry shaver has a QuickRinse system for easy cleaning.

That perfect smile for your date night

Men and women definitely would be captivated with a bright smile in any occasion. Level up the dating game by donning your pearly whites at its best with Philips Sonicare EasyClean HX6511. Delivering unique and dynamic cleaning action, the Philips Sonicare EasyClean gently reaches deep between teeth and along the gum line for that perfect smile. Compared to a manual toothbrush, its Patented Sonic Technology removes plaque 2x better than a manual toothbrush. This would ensure the freshest breath and an extra point in any romantic move before or after a date meal.

Sumptuous and low-fat meal prep

For a low-fat but delicious date meal, choose to prepare your favorite fried food with thePhilips Airfryer. It lets you prepare great-tasting fried favorites with up to 80% less fat. The airfryer features Philips’ own Rapid Air Technology system that fries food with air to make it crispy on the outside, but tender on the inside. Not only does this help you fry food, it also lets you grill, roast and bake, making the airfryer your go-to solution for all your cooking needs.

Steaming food locks in nutrients and lets the natural juices and flavors spread throughout the cooking process. For nutritious and delicious steamed food, pick the Philips Jamie Oliver Food Steamer HD9132, which uses a flavor booster to infuse food with herbs. Moreover, this food steamer is large enough to cook meals in one go thanks to its 2.5L bain-marie bowl and 9L capacity and removable tray bottoms.

For a quick, healthy and nutritious date meal, opt for thePhilips Daily Collection Induction Cooker. Designed to shorten cooking time by 1/3, it seals in food’s nutrients fast thanks to its 2100W high power and is an ideal tool to cook a variety of healthy dishes. In addition, this induction cooker gives intuitive cooking with its sensitive sensor touch operation panel, easy to read display and full glass panel.

“Valentine’s should be time well-spent with your special someone. While preparing for a date can be time consuming, these offerings from Philips can help you save time to prepare for a simple, yet unforgettable date at home, even after the season is over,” concludes Ms. Oh.