October 12, 2012

“Galing ng Pinoy” - 11th Filipino Franchise Show , October 12-14, 2012


The 11th Filipino Franchising Show sets the backdrop to the spectacle of Filipino talents slated on October 12-14 at the World Trade Center in Pasay City.
Launched by the Association of Filipino Franchisers Inc. (AFFI), the franchise show is geared toward making “Galing ng Pinoy” as the focal point of the exhibit.

The event anticipates over 30, 000 visitors from 300 exhibitors to take part in the featured products and services from various regions of the country.

Franchising investment opportunities in food, retail and services as well as demonstrations, seminars, and training sessions also await the participants.

For more information on the exhibit contact:
AFFI Center for Franchising:
Telefax: (02) 654.0345
Line2: (02) 861.9897
Mobile1: 09228149882
Mobile2: 09062456346
Mobile3: 09062456045

Bringing to the fore AFFI’s commitment to Promote World-class Filipino Entrepreneurs, the franchise show is expected to attract prospective entrepreneurs who would partake to what is now dubbed as the “sunshine industry”.
AFFI: TRIUMPHS IN LEADERSHIP
The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market. Duly registered with the Securities and Exchange Commission, the association serves as a governing body that safeguards the interest of its members and innovates ways to further its advocacies.

AFFI’s conception began when entrepreneurs Bob Juan of Labandera Ko, Armando Bartolome of GMB, Tony Cruz of Pancit Malabon, Jorge Wieneke of Potato Corner, Teresa Laurel of Goto King, Pacita Juan of Figaro, and Richie Cuna of Fiorgelato recognized the needs and potentials of the local franchising sector. They decided to form a body that would raise awareness and lend assistance to fellow businessmen. This brainchild was set in motion in 1997 and became known as the First Filipino Franchising Federation (F4).

Resources were scant and the challenges were plenty; but driven by the desire to realize their vision, the group slowly worked toward their goal. The pioneers’ undertakings were not left unnoticed. Since the year it was founded, the group has grown from seven to more than a hundred members. And in the early 2000’s, F4 changed its name to Association of Filipino Franchisers, Inc. (AFFI).

AFFI has taken a big leap from its humble beginning. From only a handful of individuals bonded by a common advocacy, AFFI is now a well established institution that inspires the public to take part in the franchising industry offering technical assistance like research and development. It also educates aspiring entrepreneurs of the intricacies of the franchising trade.
Its unwavering commitment to its thrust guides the organization to innovations that render significant marks in the industry. Embarking on new territories, AFFI not only safeguards the public from unscrupulous businesses, aids prospective entrepreneurs, and extends support to those already in the business sector; it also anticipates events that yield favorable effects on the local economy.

VISION
Establish the Association of Filipino Franchisers Incorporated as the Leading and Credible Franchising Association for Filipino Micro, Small and Medium Enterprise (MSME's)

MISSION
Promote Excellence and Growth in Responsible Franchising while serving the interest of the members and stakeholders.

GOALS
The core of AFFI’s existence is anchored on its three-pronged objective of professionalizing, standardizing and optimizing the potential of Filipino businesses in general and the local franchise industry, in particular.
Professionalize
  • To create a venue by which the advancement of members’ business interests and aspirations can be addressed.
  • To establish a code of ethics that will guide and police every member’s franchising and business operations.
  • To represent the interests if Filipino businesses, particularly in government fora.
Standardize
  • To map out salient components of local franchising operations in various industries that would serve as blueprints/guides for would-be franchisers.
  • To establish a quality seal guaranteeing professional franchising methods and operations.
Optimize Filipino Potential
  • To mobilize the promotion of Filipino products and services so as to achieve success for local business.
  • To advance franchising education programs most relevant to Filipino culture.

Affi Board of Directors 2012 – 2014

Armando O. Bartolome, GMB Franchise Developers
President 2012-2014

Ricardo Z. Cuna, CFE, Fiorgelato
Executive Vice President
Teresa D. Laurel, Goto King
Chairman of the Board

Gilbert C. Jim, Bubbatealicious
Corporate Secretary
Estrellita L. Montanido, Chicharrific
Treasurer

Teresita Ngan Tian,Lot's A Pizza
Auditor

Paulo M. Tibig, VCargo Worldwide
Director for Education

Josie C. See, Peanut World
Director for Membership

Paul Andrew Tan, Aquabest
Director for Public Relations and Marketing

Erlinda S. Bartolome, GMB Franchise Developers
Director for International Trade Affairs

Kamela C. Seen, Plato Wraps
Director for Luzon Chapter

Voltaire B. Magpayo, Sweet Corner
Director for Mindanao Chapter

Victor M. Fernando, Big Apple Express Spa
Director for Government Affairs

The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market. Duly registered with the Securities and Exchange Commission, the association serves as a governing body that safeguards the interest of its members and innovates ways to further its advocacies. 




AFFI : Franchising contributes 5% to GDP


“The Philippines is now the leading Asian tiger economy that is beating China's growth in franchising. With a high success rate, franchising has continued to build more successful entrepreneurs,” says Armando “Butz” Bartolome, president and founding member of the Association of Filipino Franchisers, Inc. (AFFI).

The Philippine franchising sector remains robust with a 17 percent growth from US$9.4 billion in 2010, to US$11 billion in sales in 2011.

Based on a University of Asia and the Pacific (UA&P) report, franchising has accounted for five percent of the country’s total Gross Domestic Product (GDP).

Organized in 1997, AFFI is the country’s premier trade organization committed to promoting responsible micro, small, and medium enterprises (MSMEs) through franchising.  AFFI prides itself as developer of successful homegrown franchises such as Goto King, Figaro, Lotsa Pizza, Mang Inasal; among others, which now employ thousands of Filipinos.  
To further promote Philippine franchises and offer the public new perspectives and opportunities in franchising, AFFI is mounting the 11th Filipino Franchise Show on Oct. 12-14, at the World Trade Center, Pasay City. Dubbed “Galing ng Pinoy,” the franchise show will showcase 300 exhibitors and franchise investment opportunities from food, retail, and service industries.

“Franchising has created an estimated 200,000 franchise outlets with an average of four to five employees per outlet. That translates to at least a million of job opportunities for Filipinos nationwide,” adds Bartolome.

While the UA&P study revealed that a bulk of franchises are located in the  National Capital Region, the Central Luzon and Southern Tagalog regions in Luzon are not far behind. Region VII or Western Visayas and Region X or Northern Mindanao top the list in the Vis-Min areas.

The franchising sector’s contribution to countryside development cannot be dismissed, according to Bartolome. “Aside from opportunity creation, employment generation and country development, the franchising sector is a prime mover of MSME development.

Among AFFI’s programs which spurred MSME growth include lectures and seminars on up to date research and development, educational training, participation in local and international trade shows, and opportunities for networking.

“Philippine franchising is now fourth in the world and the leader in the ASEAN region in terms of the number of franchise concepts and franchise outlets. We hope to sustain its phenomenal growth by helping franchises become globally competitive,” says Bartolome.


Referred to as the “sunshine industry”, the franchise industry has churned millions of dollars in investments; some brands succeeding overseas and becoming the country’s global ambassadors.

For more information on the exhibit call PETCO at 8325422; 832-5401/22; email at secretariat@petcogroup.com or call AFFI at  6540345; 8619897. 

October 11, 2012

Homemade food still best for tots, says Maricel Laxa-Pangilinan



Many busy moms nowadays have no time to prepare nutritious baby food. But when opting for store-bought bottled food, moms are not assured of the freshness and quality of these mixes, and that is why homemade food are still the better choice, says mother of five and Philips Avent brand ambassador, Maricel Laxa-Pangilinan.
I am very particular when it comes to feeding my children. While there are many respectable brands of bottled baby food in the market, I still believe that nothing compares to homemade food that has been greatly thought out and considered for baby’s particular needs,” Maricel explains.

Me-Ann Achacoso, Philips Avent’s Business Development Manager for Health and Wellness, agrees. “The modern Filipina mom is hands-on and busy. That’s why Philips Avent’s Combined Steamer and Blender is the perfect ally for moms who want to ensure that their baby gets only the freshest and most nutritious food without having to sacrifice time in food preparation,” says Ms. Achacoso.

Ms. Achacoso adds that the Philips Avent Combined Steamer and Blender lets moms craft quick and healthy meals for baby. Its built-in steamer helps lock in food’s nutrients and natural flavors and with the flip of the steamer and blender, moms can instantly make fine purees to soft and small pieces of food that baby can consume for the different stages of weaning.

She adds that if moms don’t have time to prepare food, they can choose to make this ahead of time by storing the pre-made meals into Philips Avent’s Via Cups range which are ideal for storage in the refrigerator or freezer.

Ms. Achacoso concludes, 

“Creating your own baby food with the Combined Steamer and Blender promotes a healthy bond between parents, siblings and baby. You are also assured that you are giving your baby meals that contain natural vitamins and minerals without the harmful chemicals.”


October 9, 2012

Jonalyn Viray holds concert in Abu Dhabi, October 11

Kapuso Soul Princess Jonalyn Viray is all set for her major concert abroad happening on Thursday, October 11, at the India Social and Cultural Center in Abu Dhabi, UAE.

The powerful belter, who is a mainstay in the Sunday musical variety show on GMA-7 “Party Pilipinas,” says she is very excited to visit the city for the first time and perform in front of fellow Filipinos working there.
Jonalyn sets both of her hands on everything that concerns her concert.  In fact, she is very much involved not only in preparing the lineup of songs but also in the arrangement of the music and the overall production of the show.
“Special sa akin ang concert na ito dahil hindi lang ako aappear at kakanta sa stage.  Masaya rin ako na nakakapag-contribute ako ng ideas para mas mapaganda pa ito at para ma-enjoy ng lahat ng mga manonood.  It adds to my fulfillment as an artist,” she shares.
Most of the songs Jonalyn has lined up for the concert are pop ballads with a couple of medleys of songs that are popular among Filipinos in Abu Dhabi.
“Of course hindi mawawala yung signature styles na nilalagay ko sa mga song; yun kasi ang hinahanap nila.  “Basta ang gusto kong mangyari ay ma-inspire at mag-enjoy silang lahat sa concert."
Although she has performed countless times both as a solo artist and as member of the all-female group “La Diva,” Jonalyn still gets nervous every time she is about to perform before a huge audience.
“Ninenyerbyos din ako so talagang todo ang preparation na ginagawa ko for my concert. I’m taking voice lessons and doing some physical activities like running.  I also research about certain restrictions in Abu Dhabi pagdating sa pananamit, kasi like last year, nung nagperform kami sa Dubai, may mga bawal. So mas mabuti na prepared," she says.
The concert, entitled “Soul Princess Jonalyn Viray Live in Adu Dhabi,” is presented by Glamorous Events in cooperation with United Filipino Artists of UAE and Flair Events.
Tickets may be purchased at branches of the Philippine House Restaurant, Goto King and Tipar Bar and are also available in the following stores: Panaderia, Binalot, Oriental Korner, Mickey's Restaurant, Eraser Heads Salon, Greenhouse Filipino Grocery Airport Road, Pinoy Golden, Cebu Restaurant.
VIP tickets are sold at 120dhs and 60dhs for General Admission. For more information and inquiries contact 056-2910302 / 055-5452473 / 056-2367555. (30)

October 8, 2012

The FIRST Laguna Social Media and Blogging Summit (1LaBS) - A huge success

The FIRST Laguna Social Media and Blogging Summit (1LaBS) is a huge successful summit held last September 27 and 28 at the Cultural Center of Laguna. This was attended by expected 300 participants from all around the Philippines compose of writers, bloggers and students, became 600 on September 27, 2012 and on September 28 was 900, with students from LSPU, STI, AMA and bloggers from Manila and Pampanga who allotted two days of their time to attend this historical event. 1LaBs has been with the support of the Provincial government of Laguna under Governor Jeorge "ER" Estregan Ejercito.
Pagsanjan Mayor Girlie Javier Ejercito welcomed everyone and even sang the Pagsanjan "Bangkero" song that made the opening of the summit more memorable.
The Opening Remarks came from the Lead organizer of the event Engr. Grace Bondad Nicolas who not only a social media one of the most influential blogger, columnist and advocate but also a speaker herself at different summit in the Philippines and who is also a Lagueno from Calauan.
Here are the list of speakers and their topics who came to Laguna not just to share their expertise in blogging and Internet but also to experience and promote the tourism of Laguna.

Philippine Information Agency Regional Director Norito Cabotaje welcomed the participants on the 2nd day of the summit while Laguna State Polytechnic University President gave his key note speech.

Tony Ahn-  Agency Confidential: Behind Blogger Relations
Keynote Speech: Tony displayed a blogger event budget and discussed  how and why agencies charge what they do in order for their clients to engage with bloggers.

Blogging for Advocacy - Sonnie Santos

Advocacy and Social Media - Democratic Socialist Women of the Philippines National Chairperson Elizabeth Angsioco

Impact of Social Media on Voters Education - Comelec Spokesman James Jimenez

Social Media in Good Governance and Advocacy -  Congress Chief of staff Wenchie Flores Sabban

What To Do With The Money You Earn From Blogging - Award winning financial speaker Fitz Gerard Villafuerte

 iBlog for Health - Presidential awardee for Health Nurse Alvin Dakis

The Art of Personal Branding - Famous voice talent and GNN producer Pocholo Gonzales

Blogging for motivation and empowerment - Best selling author Lloyd Luna 

Knowledge Community - Executive Director Benjamin Vergel De Dios


September 28 : 

Welcome Address from the Regional Director of the Philippine Information Agency  Norito Cabotaje

Practical Guide on How to Make Blog Knockout Design - Jinkee Umali

Keynote Address from Dr. Nestor De Vera, President of Laguna State Polytechnic University (LSPU)

Ethics and Etiquette in Blogging - Juned Sonido

The State of Education in the Philippines–present conditions, needs and prospects for reform - Historian and Rocket Scientist Dean Jorge Bocobo

Travel + Photography and Social Media  - Jaypee David

Marine Life Advocacy - Jayvee Fernandez

Actionable Start-Up SEO Blogging Strategies  - Mark Acsay III

Strategies to Maximize Facebook Business Pages – Jonel Uy

Politics in Blogging - Author Janette Toral

The First Laguna Blogging Summit is an open event for the Pinoy Social Media/Blogging community. The objective of this event is to bring to the south the best speakers in the Philippines to make Laguna aware about the advantages and benefits of Social Media. This is also one way to promote tourism and that it’s more fun in the Philippines and Laguna is one place to spend the fun be due to its relaxing weather, hot spring resorts and sweetest tropical fruits.”
The historical Laguna social media and blogging summit is a success. The event hashtag which is 1LaBS or an acronym of the summit TRENDS on Twitter at number 6 that day. Trend is a twitter term which means its the MOST talk topic in the WHOLE Philippines.

The objective of the summit is to bring to Laguna the best speakers and writers from social media to share to Lagueno the benefits of technology today. The speakers are well known at blogosphere plus with writers and media as participants who are there not only to learn but to cover the whole summit, the event will give mileage to the province in terms of tourism.


The organizers would like to thank Governor Jeorge "ER" Ejercito of the Province of Laguna, Laguna 2nd District Board Member Neil Andrew Nocon, Andrew Grace Home Builders, Tiny Buds, Tony Ahn & Co., Melba's farm, Teen Azkals, OneA events place, Cafe Lupe, Asia Blooms hotel, KCs Catering, Jonessa Enterprises, D Star salon, Walk this way, Solid hosting, Geiser Maclang, Gardenia, Chowking, SM, When in Manila, Creative Voices, Microsoft, STI, AMA, Laguna State Polytechnic University, Manila Blogger, Phil IT, Philippine Information Agency 4A, Mary Pauline Salon, PRC, Kliping Times, McCarranz Graphics International, ALAM, Comelec, Mayor Ed Pamintuan of Pampanga, TaG Media and public relations.

Tony Ahn - Agency Confidential: Behind Blogger Relations
Award winning financial speaker Fitz Gerard
Villafuerte

Special mention goes to Gardenia with manufacturing plant located at Binan, Laguna. Everyone received different products from them and even took home more, it's like an overflowing of breads at the event.


More than 1,500 delegates for 2day summit! 
Til next Laguna Blogging Summit! #1LaBS

See more photos by : Mac Vasquez 1LaBs Day 1 Photos and 1LaBs Day 2 Photos


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