January 28, 2016

Confidently beautiful with a heart, Miss Universe 2015 Pia Wurtzbach advocates for HIV awareness and testing


The Filipino pride, Miss Universe 2015 Pia Alonzo Wurtzbach answered the Standard question during the Miss Universe Grand Pageant - Why should you be the next Miss Universe:

"To be a Miss Universe is both an honor and responsibility. If I were to be Miss Universe, I will use my voice to influence the youth and I would raise awareness to certain causes like HIV awareness that is timely and relevant to my country which is the Philippines. I want to show the world, the universe rather, that I am confidently beautiful with a heart. Thank you."


Miss Universe 2015 Pia Alonzo Wurtzbach called for Filipinos’ increased awareness on HIV as she winds up the Bb. Pilipinas Charity Day during her homecoming. The new Miss Universe continued her HIV advocacy in the Philippines by speaking with advocates and young people living with HIV. 


“It is shocking that the Philippines has one of the fastest growing rates of HIV infection in the world. Many of those who get infected are young people. I want to use my voice to help lift up those who are living with HIV and to bring awareness to young people who do not know how to protect themselves against this virus,” Wurtzbach says. 

The Philippines has one of the fastest growing rates of HIV infection in the world. The country is one of only nine countries globally where the number of new HIV cases has increased by over 25 per cent. Also, new HIV infections among 15-19 year old Filipinos have risen by 50 per cent over four years from 2010-2014. According to the 2013 Young Adult Fertility and Sexuality Survey (YAFSS) only 17 per cent of young people in the Philippines demonstrated correct knowledge about HIV and AIDS and 70 per cent of young people’ sexual interactions are unprotected.

“We welcome Pia as a new champion for children and young people who are at risk of HIV. Her influence can help end the silence against this ‘hidden epidemic’ that is happening in our midst. Young people have the right to health and survival, and that includes giving them information that they need to prevent HIV,” UNICEF Philippines Representative Lotta Sylwander says. 

In the Philippines, UNICEF is helping in the HIV response for adolescents through gathering of data and strategic information, advocating for laws that are responsive to the needs of children and young people, giving adolescents life skills and leadership trainings and helping the government, NGOs and youth networks improve service delivery to respond to the crisis.


Ms. Wurtzbach during her HIV session shared experiences and stories with young people involved in the HIV response, as well as those who have acquired the virus. By spending time with them, Ms. Wurtzbach also hopes to end the stigma against people living with HIV and encourage people to talk about HIV openly. 

“What we can do as a country is to talk about what is happening and what this means for our country and for our children. We should encourage discussion and come together to find solutions. Ordinary Filipinos like you and me have the power to stop the spread of HIV. Change should start from ourselves by knowing what HIV is, how to prevent it and knowing our status by getting tested,” Wurtzbach added. 

The Binibining Pilipinas Charities Inc. (BPCI) supports the current Miss Universe’s call to increase awareness on the rapid increase of HIV cases. Mrs Stella Marquez Araneta, Bb. Pilipinas Charities Chair believes that Wurtzbach is an excellent communicator and will be an effective agent in relaying information regarding this global issue.

“Pia can use her good communication skills to raise the alarm over the issue on HIV. She is a social figure to whom the youth can relate to easily especially in this age of social media. With all the trainings she went through when she joined Binibining Pilipinas, I am confident that she is the perfect voice for this cause,” Marquez Araneta says. 

Founded by Stella Márquez Araneta, BPCI has been a key partner in nation-building for over four decades. BPCI pursues its mission of spreading peace and love across the nation and is a fund-raising activity for projects that would benefit orphans, indigent families and other less fortunate members of Philippine society.

January 27, 2016

LARGER THAN LIFE: Epson promises to answer the digital imaging needs of Cebuanos



Digital imaging leader Epson Philippines displayed its heightened commitment to Cebu by joining the recent Sinulog festival. Epson’s unique float featured a giant Epson inktank system printer along with Epson Cebu employees and 2015 Ms. Cebu 2nd runner-up Aivy Mae Castro. 


“This is our first time to join Sinulog and our participation echoes our aim to bring world-class, pioneering digital imaging technologies to the VisMin region and Cebu City in particular by bolstering our presence in the Queen City of the South. On a macro scale, this is aligned with our strategy of strengthening our presence outside Metro Manila to confidently offer our services to the expanding economies of the different regional centers in the country,” said Carlo John Ortiz, Head of Epson VisMin. 

Just last December 7, Epson inaugurated its new Cebu office at the 4th floor of the NIC 2 Bldg., at Capitol Square, N. Escario Street, Cebu City. Along with its regional warehouse and depots also stationed in Cebu, Epson’s new sales office signifies the company’s big plans for the region.

“Epson’s investments in Cebu are just the beginning. With improved initiatives that will excite the market, the support of our regional trade partners, and by providing new, innovative, cost-efficient products, we are confident that Epson will be more responsive to the different needs and requirements of our customers and become the brand of choice in Visayas," added Ortiz.

LG Smart TV expands entertainment options with Netflix and more Next-level viewing experiences at home with LG’s entertainment partners

2016 is a game-changing year for Philippine home entertainment with leading Internet TV provider Netflix opening its cache of Hollywood blockbusters and critically acclaimed TV series to local viewers. Global technology leader LG Electronics recently teamed up with Netflix to expand its Filipino customers’ entertainment options.



LG is a Netflix global partner, chosen for the superior picture quality and impressive performance of its TV line-up, along with its top-notch Smart TV platform. The Internet TV company also lauded LG’s 4K HDR OLED TVs for producing the purest blacks, crisp contrast, sharp details and vibrant colors, key features that complement premium high-resolution Netflix content.

Through LG Smart TVs, users can access thousands of world-class entertainment options with Netflix and Google Play Movies, as well as Kapamilya and SKY Cable favorites with the new and improved iWanTV and ABS-CBN News. The wealth of titles and categories ensures that there’s something for every preference, mood, occasion and family member.

Access to digital apps is fast, easy and convenient—users can simply download the preferred app from LG Smart World. Missing out on family or barkada favorites is a thing of the past with on-demand premium TV content. Users can get together for a viewing party wherever, whenever.


“Continuously providing our Filipino customers with world-class home entertainment is always a priority,” LG Philippines Home Entertainment VP Tony An said. “Through our partnership with Netflix, we can provide LG users with on-demand access to a variety of content to suit everyone’s tastes. LG is also working with other premium digital channels such as iWanTV and ABS-CBN News to bring the best to our customers’ homes. These entertainment options are wonderfully complemented by our innovative Smart TV platform and cutting-edge TV technology.”

Netflix, Google Play Movies, iWanTV and ABS-CBN News are available in selected LG Smart TV models in the Philippines. 


For more information, visit www.lg.com/ph; like the “LG TV Philippines” Facebook page or follow @LGPhilippines on Twitter and Instagram.

January 26, 2016

Party up for an adventure! Get ready to shout “Slamacow!”

Goldilocks, the country’s number one bakeshop, now has customizable Adventure Time theme cakes! 

To a child, a birthday is a time when everything just goes from great to awesome. You get to have a party with your friends, play games—win some, lose some—and eat cake. 

It’s a full adventure compressed within a day!

No one else loves adventure more than Adventure Times’ mathematical duo, Finn and Jake. Add in a dash of Princess Bubblegum’s wit and LSP’s sass and you’ve got yourselves a party.

Goldilocks' customizable Adventure Time theme cakes let you invite Finn and the gang to your birthday bash.

Get ready to shout “Slamacow!” in delight when you taste the amazingly soft chiffon and fondant cake topped and draped with your favorite Adventure Time characters and scenes.

Pick up these algebraic cakes from any Goldilocks branches nationwide. 

For more information, you may also follow Goldilocks on Twitter or Instagram at @GoldiclocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph

CELLPRIME TO DELIVER MORE BRANDS IN 2016 Partners with Leading Global Brands to Empower Filipinos’ Diverse Mobile Lifestyles

Cellprime Distribution Corporation (Cellprime), makers of homegrown mobile technology brand CloudFone™, today announced game-changing collaborations and partnerships that are set to disrupt the market in 2016. Responding to the rapid growth of the Philippine mobile market, Cellprime will be rolling out a broad spectrum of smartphones, tablets and accessories from global and local brands such as Gionee®, Hyundai®, NBA™, PBA™, Windows 10|Xbox™ and Spotify™, in addition to new offerings from its flagship brand, CloudFone. Cellprime is also collaborating with Disney®, Marvel™ and Star Wars™ to produce a range of mobile accessories for phones and tablets.

Comprised of a predominantly young mobile population, the Philippines scored the highest percentage of social web usage in the region, earning its recognition as the ‘most social’ nation according to a 2014 study by WeAreSocial. The Philippines continues to eclipse its Southeast Asian neighbors in smartphone adoption. Based on a 2014 OnDevice study, smartphone penetration will reach 50% in 2015. 

“Cellprime’s mission was to give more Filipinos greater access to mobile technologies that are not just affordable but also equipped with the latest and most compelling innovations from leading technology providers,” said Eric Yu, CEO of Cellprime. “Our partnership with these lifestyle, sports, entertainment, gaming and technology giants solidifies our position as a key player in the mobile market and enables us to be ready for the future.”


Building the CloudFone Brand 

Cellprime will continue to strengthen its CloudFone brand through the CloudFone Collabs, which include content partnership, co-design and co-marketing strategy. Given that over 60% of the country’s mobile population is aged between 13 and 30, Cellprime believes that a vast opportunity lies in working with the lifestyle brands that resonate strongly with this demographic. The company thus forged agreements with the biggest names in the music, entertainment, sports and gaming industries to produce CloudFone Special Edition smartphones and tablets.

Beginning with its partnership with Spotify in end-2015, the CloudFone Special Edition phones came with free data to enjoy the use of the Spotify app, earphones, headphones and casing in one upbeat bundle for the music-loving smartphone user.

CloudFone Special Edition smartphones and tablets were also developed, and are currently bundled with Disney, Marvel and Star Wars accessories in 2016. More than just eye-catching, the CloudFone Special Edition boasts the distinction as the world’s first smartphones and tablets powered by the Intel Atom x3 quadcore mobile processor (codenamed SoFIA 3GR), and will be available through official dealers and retailers by February 2016 with prices starting from Php4,999.

Filipinos’ strong interest in gaming has also driven CloudFone to expand its collaboration with Microsoft, resulting in a Special Edition CloudFone Epic 8.0 tablet co-branded with Windows 10|Xbox. The device comes pre-loaded with Windows 10, award-winning Xbox game HALO and keyboard. 

CloudFone Special Edition phones will also cater to Filipinos’ passion for sports as CloudFone becomes the official mobile phone of the NBA and PBA. 

CloudFone remains committed to affordability as it releases a strong line-up of best-value devices this year. The CloudFone Excite Prime is the industry’s best performing Android Lollipop smartphone for its price range. At just Php3,999, it packs an octacore mobile processor, 13MP and 5MP camera, 16GB and 2GB memory, and HD screen. CloudFone also introduces the Metal Series of the CloudFone Thrill Lite at Php1,999 and CloudFone Thrill HD at Php2,999 to deliver smartphones with a sleek and edgier feel.

“As heavy users of social networking sites, Filipinos are constantly looking for better experiences on their smartphone -- not just in terms of performance and price -- but also on design preferences that reflect their interests and personalities,” said Jaime Alcantara, COO of Cellprime. “2016 will be a banner year for Cellprime because we have succeeded in making some of the world’s biggest lifestyle and technology brands part of our growing family, giving Filipinos the widest range of smartphone and tablet options to choose from.”


Growing Cellprime’s stable of power brands

Korean automotive titan Hyundai selected Cellprime to be its partner in the Philippines, enabling Cellprime to benefit from Hyundai’s expertise in design and innovation. Cellprime and Hyundai will jointly develop a line of mobile devices for mid-to-high-end smartphone users. 

Technology transfer has been a prime rationale for its collaboration with global brands. Cellprime also scored a strategic alliance with Gionee, one of China’s largest mobile phone manufacturers, and will engage in sales and marketing activities for Gionee’s high-end smartphone products in the first quarter of the year. Gionee has been feted as the maker of the world’s slimmest smartphone as well as introducing a smartphone with longest battery life.

The company’s partnerships with Hyundai, Gionee and Disney, will also give Cellprime an opportunity to penetrate other markets domestically and abroad. 

Cellprime has also acquired rights to develop and market an exclusive line of mobile accessories for Disney, Marvel and Star Wars, set to be rolled out in the course of the year. These accessories will be available through Globe Telecom as well as unique concept stores that are designed to elevate the retail environment nationwide. 

“This marks the beginning of more opportunities for Cellprime, as our partners enrich our capabilities and knowledge of the mobile market,” said Yu. “These partnerships will build on Cellprime’s strengths, and bring us to the forefront of design, marketing, manufacturing and global distribution.”

Cellprime will embark on more exciting partnerships moving forward as it expands its roster of brands and product portfolio.

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