March 27, 2017

SM Supermalls earns its fifth Platinum as Philippines’ most trusted shopping mall brand



The latest Reader’s Digest Trusted Brands Awards awarded SM Supermalls with the coveted Platinum after the mall brand received an overwhelming 67% of votes from the Philippines. Platinum awards are given to brands that garner tremendous scores against nearest survey competitors.

US-based family magazine, Reader’s Digest, commissioned Sydney-based Catalyst, a leading independent research agency, to conduct polls that involve 44 categories of products and services within Asian markets. A total of 4,000 respondents, who were subscribers of the magazine, were asked to take a paper-based survey. Another 4,000 respondents, selected to represent the demographics of the general population, were polled through a survey online. Data collected from both sources were combined to achieve the results.

In the Philippines, 1,000 respondents were selected and asked an open-ended question to determine the brand they trust most by rating them according to six qualitative attributes: trustworthiness and credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.

SM Supermalls earned a Trusted Brand rating of 2,876 under the shopping mall category after receiving 67% of votes. The final rating was obtained by multiplying the total number of votes by the brand’s average score for the six qualitative characteristics. Data released by Catalyst also shows that SM has received a high trust rating as a “power brand,” based on share of votes. Also landing in the top ten brands under the shopping mall category is SM Mall of Asia.

Catalyst has been working with Reader’s Digest for Trusted Brands for the last five years. SM Supermalls has bagged the Platinum each year, totaling to five Platinum Trusted Brand awards since 2013. These recognitions affirm SM’s solid and unwavering commitment to innovate and promote an extraordinary mall experiences for customers that helped position SM as a trusted brand for Filipino consumers.


Shopback redefines smart online shopping with cashback rewards system

E-commerce has increasingly changed the way people shop for consumer goods. Online stores like Lazada and Zalora in particular are favored in large part by Filipinos due to the huge discounts they offer on top of the added convenience of delivering purchased goods directly in their doorsteps.

Since its launch last year, the Philippine franchise of Southeast Asia's largest and fastest growing online loyalty platform has been making a good thing even better for thousands of online shoppers. Offering rebates they call “cashbacks,” ShopBack (www.shopback.ph) has been returning up to 30 percent of what consumers pay for a particular item or service. This is on top of any discount the online store is already offering. 

Such cashbacks are not only given to shoppers of Lazada and Zalora but also to over 350 other popular online shopping destinations. 

“We at ShopBack not only help Filipinos get the best deals and discounts, but we even give cashbacks which is actually giving your cash back,” explains ShopBack Philippines country head Kristina Ay-ay. 
“Here’s how it works. When you shop online at say, Lazada or Zalora through ShopBack, a portion of your purchase is returned to you within 48 hours in your ShopBack account even if your mode of payment is cash on delivery to the store. This translates to extra, unlimited savings whenever you shop online.”

Ay-ay said the cashback is made possible through commissions earned by ShopBack from partner merchants with every completed sales transaction. ShopBack then shares a portion of its commission with the shopper. 

“Our partner merchants reward us with a commission for referring you to shop on their site. But instead of keeping the commission to ourselves, we are sharing them with our consumers,” Ay-Ay pointed out. 

Although ShopBack employs a loyalty scheme similar to other point system rewards programs and credit card rebates, what sets ShopBack apart from the rest is that the cashbacks are immediately credited to registered users. 

Once the amount of cashback accumulates to a certain point, it is then deposited to the shopper’s bank, GCash or PayPal account which he or she can either withdraw or use as payment for future purchases.

This sharing system, developed by six enterprising individuals in Singapore, began when ShopBack was founded in 2014. Following the very favorable public reception there, ShopBack was subsequently introduced in Malaysia, Indonesia, and the Philippines and will be launching in Thailand within the year. 

Now with over 1,300 global and local e-retailers in the Southeast Asian region, ShopBack is now the leading player in its field. 

And with almost half a million subscribers within a span of one year, ShopBack is obviously a big hit for Filipino consumers. But Ay-ay is not stopping there as she intends to make ShopBack an even more indispensable shopping portal and further evangelize on the benefits of its cashback system.

ShopBack will soon provide aggregated reviews and head-to-head comparisons in order to provide consumers with more informed decisions when they shop on the site. 

“We want every Filipino to be able to save as much as they can when shopping online. That’s ShopBack’s promise,” Ay-ay concluded.

Indeed, smart shopping has never been this rewarding. Visit shopback.ph now.




About ShopBack
Established since 2014, ShopBack now powers over 1300 global and local e-retailers and has grown to become Southeast Asia's largest and fastest growing online loyalty platform. Redefining the digital landscape in the region, the company leverages technology to solve information asymmetry and develop innovative solutions to enable smarter purchasing decisions.

March 26, 2017

TechnoMarine offers 30% off for the graduates



As its way of extending its most heartfelt congratulations to the graduating class of 2017, TechnoMarine offers up to 30% off on selected watch styles and models for the month of March! 

Perfect for active yet chic lifestyles, TechnoMarine is the best gift to celebrate and commemorate this momentous occasion. 

Powered by precision Swiss movement with superior craftsmanship, TechnoMarine is a stylish creation that merges the art of horological innovation with spirited design. TechnoMarine watches are truly a precious gift to be cherished for a lifetime. 

TechnoMarine is available in all TechnoMarine stores at SM Mall of Asia, SM Megamall, SM North Edsa, SM City Cebu, SM Lanang Premiere, TriNoma, Greenbelt 3, Robinson’s Galleria, Robinson’s Magnolia, and all MyDiamond boutiques nationwide. Promo runs until March 31, 2017. Terms and conditions apply.

Angelina Cruz's rendition of "Can't Help Falling In Love" now available digitally!


Universal Records has recently signed up another gem in their roster and her single, a remake of and Elvis Presley hit entitled "Can't Help Falling In Love" has just been launched digitally. 

Sunshine Cruz's eldest daughter Angelina Cruz releases her rendition of "Can't Help Falling In Love" which is now available on iTunes, Spotify, Deezer, Apple Music, Amazon and Spinnr. The 15-year old stunner's rendition of James Arthur's "Say You Won't Go" caught the attention of netizens when her video quickly went viral. Angelina's latest cover was originally recorded by Elvis Presley and later covered by A-Teens, F4, Corey Hart and recently Daniel Padilla.

"Can't Help Falling in Love" is produced by award-winning producer Ito Rapadas and released by Universal Records. 

Follow Instagram @universalrecordsph, Twitter and YouTube @universalrecph and Facebook @universalrecordsphfanpage.

City of Dreams Manila fosters Employee Engagement and gives back to the community

Employee engagement and involvement in the company’s corporate social responsibility (CSR) efforts are among the key drivers that foster employee satisfaction and well-being in City of Dreams Manila. Inspiring action, recognizing and expressing belief in the potential of its employees, the luxury integrated resort’s motivational and fun undertakings recognize outstanding performance, showcase diverse talents and promote sociability, alongside employee volunteerism that boosts morale. 
"As City of Dreams Manila celebrates its second year anniversary, we recognize that human resources are one of our most invaluable assets and we are committed to deliver delightful and engaging experiences for our employees through our various activities. We endeavor to inspire them to take pride in their profession and have a sense of belongingness. As we stress the importance of observing work and life balance and being more productive and creative in their respective jobs, we motivate them to be actively involved in community outreach programs,” Property President Geoff Andres states. 

Building Dreams: City of Dreams Manila CSR program spearheaded by Property President Geoff Andres together with employee volunteers built shelters for impoverished communities.


Employee Engagement

To recognize outstanding performance, the luxury resort presents “President’s Award,” a prestigious annual recognition given by the Property President for six outstanding employees from the ranks of associate to managerial level and front-of-the-house and heart-of-the-house categories. Selecting the best from some 5,000 employees, a stringent nomination process draws out the most outstanding performers. The awardees receive a trophy and pin, cash prize and gift vouchers, and a special dinner with the Property President. Two of the awardees last year also represented City of Dreams Manila in the regional BMW Hotelier Awards 2016 held in Macau.

Fun and engaging employee activities include a monthly talent competition from which the year’s grand prize winners are awarded a cash prize of P8,888, an overnight accommodation at Nobu Hotel for two persons and gift vouchers for the complex’s various facilities. Other competitions held last year were holiday dĂ©cor-making among the various departments, which awarded P15,000 to the grand prize winner; a poster-making contest that revealed latent artistic talents vying for the plum prize of P10,000; and the spectacular annual employees Christmas party.

Mr. & Ms. City of Dreams Manila: Property President Geoff Andres and celebrity Audrey Miles awarded Mr. & Ms. City of Dreams Manila title to Iriz Bjergh Rodrin, Bell Captain, Concierge Department of Nobu Hotel and Elena Faith Cariño, Training and Development Assistant, Human Resources Department, respectively.


The first Mr. and Ms. City of Dreams Manila pageant was launched late last year, where a series of preliminary rounds screened over 38 contestants vying for the title, as 16 finalists composed of eight men and eight women competed in their sportswear, cocktail and evening long gown. Iriz Bjergh Rodrin, Bell Captain, at Nobu Hotel and Elena Faith Cariño, Human Resources Training and Development Assistant were announced as Mr. & Ms. City of Dreams Manila 2016 respectively. Aside from a cash prize of P20,000 each and other attractive prizes, they were given the opportunity to attend the Miss Universe 2016 Governor’s Ball.

City of Dreams Manila also recognizes the importance of work and life balance for its employees, encouraging them to take scheduled vacations for rest and recreation – for which “Picture Perfect”, an enjoyable activity wherein employees submit their most interesting holiday travel photos. Zumba Nights, and “Palarong Pinoy” mini-olympics fostering team camaraderie and local culture are held for fun and fitness, while livelihood workshops and seminars are also offered for employees and family members.

“These undertakings advocate the well-being and productivity of our employees and develop their multi-faceted talents as they stand committed to create a positive impact for the community at large”, adds Andres.


CSR Participation

Building Dreams: City of Dreams Manila executives and employees together with Gawad Kalinga team participated in the construction of new houses to improve the living conditions of some 1,000 families presently residing at Gawad Kalinga Mangahan Kawayan in Parañaque. The activity targets to build roughly 600 homes within the next three to five years.
Supporting City of Dreams Manila’s corporate culture and vision towards community service, its employees actively volunteer their time and services in charitable and civic institutions, building homes and rehabilitation for indigent communities, participating in environmental activities such as tree planting and coastal cleanup, Red Cross blood donation drives, and visits to various orphanages, homes for the elderly and nursing homes. .

Child Haus Foundation at DreamPlay: City of Dreams Manila executives hosted a day of fun for cancer-stricken children of Child Haus Manila, in support of the Cabinet Spouses Foundation, and businessman Hans Sy’s and entrepreneur Ricky Reyes’ adopted charity.


For its year-round “Spoonful of Dreams”, City of Dreams Manila’s has adopted Parañaque’s Bahay Aruga orphanage as its key CSR beneficiary. Since the resort’s pre-opening, it has been conducting feeding programs, rehabilitating the facilities, and hosting field trips and varied activities that bring joy and learning to the children. Other children institutions supported by City of Dreams’ volunteerism program are My Father’s House in Sucat, Hospicio de San Jose and Virlanie Foundation in Metro Manila. Early this year, the integrated resort hosted cancer-stricken children of Child Haus Manila, in support of the Cabinet Spouses Foundation, and businessman Hans Sy’s and entrepreneur Ricky Reyes’ adopted charity. The children were treated to a day of fun at DreamPlay, the DreamWorks animation-inspired interactive play space.

For “Connecting Dreams”, the employees have also volunteered their time, provided meals and interacted with senior citizens at Anawim Home for the Aged and Graces Home for the Elderly; and persons with disabilities at the Tahanang Walang Hagdanan.

“Building Dreams”, another City of Dreams Manila CSR program, sees volunteers building shelters for impoverished communities. Together with Gawad Kalinga, employees participated in the construction of new houses to improve the living conditions of some 1,000 families presently residing at Gawad Kalinga Mangahan Kawayan in Parañaque. The activity targets to build roughly 600 homes within the next three to five years.

Growing Dreams: City of Dreams Manila’s tree-planting activity was held in cooperation with the Department of Environment and Natural Resources (DENR). Employees donated over 1,600 seedlings for the project, while close to 100 volunteers planted trees in Barangay Perez, Calauan, Laguna.


“Growing Dreams” is City of Dreams Manila’s tree-planting activity in cooperation with the Department of Environment and Natural Resources (DENR). Employees donated over 1,600 seedlings for the project, while close to 100 volunteers planted trees in Barangay Perez, Calauan, Laguna.

City of Dreams Manila’s employees actively embrace their role in environmental conservation, participating in the Annual International Coastal Cleanup program. Last year, over 100 volunteers mostly from Security and Table Games departments partnered with about 70 members of the 107th squadron of the Philippine Coast Guard and initiated a coastal cleanup along the Manila Bay area, covering a shore-to-bay distance of roughly 10 meters by a shoreline distance of close to 100 meters. The efforts yielded hundreds of kilos of rubbish which were moved off the water’s edge and later on collected by the local city government.


City of Dreams Manila’s continuing CSR with The Philippine Red Cross engages employees in regular blood donation drives, for which it was recognized last year with a Diploma of Service during the Philippine Red Cross’ Annual Recognition Ceremony, celebrating the heroism and selflessness of volunteer blood donors.

Chocolatier seminar and various livelihood workshops are held for City of Dreams Manila employees.








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